+20% sales after using CRM
The reality of Moviter before the introduction of MarTech in the company was the same as that of many Portuguese companies: difficulty in monitoring sales KPIs and maintaining the organization of commercial data. With the help of Liminal, a tailor-made CRM was designed, adapted to the reality and needs of the company and fully integrated with the ERP already used by the company, which allowed to simplify the daily routine of the Sales team and keep the main KPIs under control. With this solution, Moviter managed to increase sales by 20%.
+20%
sales after using CRM.
Control
of the sales funnel.
Optimization
of commercial work.
We increased the number of customers. We had a 20% increase in sales, which is a much higher record compared to the period before we had these tools.
The Client
Recognized quality in the industrial and agricultural equipment sector
Founded in 1989, Moviter is a company that represents and distributes in Portugal, Angola and Mozambique, with exclusive character, an extensive set of brands of industrial and agricultural equipment. It belongs to the Movicortes group, which includes brands such as Vimoter/Porsche Leiria Center, Rocim and Jornal de Leiria/Jorlis. Moviter has over 50 collaborators distributed throughout Leiria, Lisbon, Porto, Funchal, Luanda and Maputo.
We always want to be one step ahead of our competition and given the characteristics of the market, the sector where we operate, and the large amounts of information we generate daily, we feel the need to optimize processes and adopt these technologies.
The Challenge
Control of the sales funnel
To face the challenges resulting from the company's growth, Moviter felt the need to organize, empower and streamline the commercial effort, not only with potential clients, but also with current clients. Controlling KPIs throughout the sales funnel was also a challenge for the company, as well as quickly accessing up-to-date customer data.
The truth is that with CRM our salespeople now have much more effective time management, which naturally translates to our customers. We can conclude that it has a positive effect, because the salesperson better manages the time he has available.
The Solution
Tailored CRM to improve business results
Due to the specificities of the business, a tailored CRM was developed, which allows the management of the entire sales cycle of the company. This CRM, fully integrated with the company's ERP, was built in a logic of three main modules: Contacts, Accounts and Opportunities. In addition, it also supports all the information related to meetings, visits and proposals, having a proposal configurator to streamline all the work of the sales team. The platform was enabled with all the necessary resources to manage the commercial pipeline, being possible to consult relevant business information during the sale, georeference customers and prospects on Google Maps to optimize commercial visits and automatically send notifications and alerts to management and the sales team.
CRM has also been very helpful in qualifying our employees and relieving some of the workload. Given the possibilities that this software offers, our employees are now more comfortable with the tasks at hand and it shows in their satisfaction.
The Results
More sales and control of the sales funnel
With the tailor-made CRM, it became possible to optimize and streamline all the work of the sales team, as well as obtain accurate and complete data about the sales pipeline. Detailed analytics and reporting of key KPIs and sales results became possible, and sales people were able to focus on what really matters: selling. After the introduction of MarTech in the company, Moviter achieved on average 20% more sales per month than before using these technologies.
Part of the financial results of our company result from the growth of the market, another part will naturally result from the introduction of these Technologies. We have no doubt that they have had a positive impact. We can also assume that the impact on organizational performance was quite high. From the process point of view there are great improvements.
Success Stories
