{"id":697,"date":"2018-11-21T17:35:45","date_gmt":"2018-11-21T16:35:45","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=697"},"modified":"2023-05-05T18:10:17","modified_gmt":"2023-05-05T17:10:17","slug":"caso-sucesso-como-vodafone-impulsionou-transformacao-digital-automacao-marketing","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/caso-sucesso-como-vodafone-impulsionou-transformacao-digital-automacao-marketing\/","title":{"rendered":"Automa\u00e7\u00e3o de Marketing e Vendas: Como a Vodafone impulsionou a transforma\u00e7\u00e3o digital das empresas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A transforma\u00e7\u00e3o digital \u00e9 um passo extremamente importante para as empresas portuguesas se manterem competitivas face a um mercado globalizado. No entanto, segundo a IDC,&nbsp;apenas 37% das organiza\u00e7\u00f5es nacionais t\u00eam uma estrat\u00e9gia de transforma\u00e7\u00e3o digital alinhada com a estrat\u00e9gia de neg\u00f3cio. Para despertar o interesse dos CEO portugueses para a prem\u00eancia deste desafio, a Vodafone preparou um conjunto de a\u00e7\u00f5es, numa estrat\u00e9gia assente em <a href=\"https:\/\/liminal.pt\/inbound-marketing-automation.html\">Inbound Marketing<\/a> e&nbsp;<a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\">automa\u00e7\u00e3o de marketing e vendas<\/a>, para fazer evoluir o utilizador atrav\u00e9s de cada fase da jornada de decis\u00e3o.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"357\" height=\"363\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/01\/grafico-liminal-automacao-marketing-map2.png?resize=357%2C363&#038;ssl=1\" alt=\"automa\u00e7\u00e3o de marketing,map, marketing automation platform\" class=\"wp-image-187\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/01\/grafico-liminal-automacao-marketing-map2.png?w=357&amp;ssl=1 357w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/01\/grafico-liminal-automacao-marketing-map2.png?resize=295%2C300&amp;ssl=1 295w\" sizes=\"auto, (max-width: 357px) 100vw, 357px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Como a automa\u00e7\u00e3o de marketing ajudou a Vodafone a despertar o interesse das empresas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">O Desafio: Alertar para a Transforma\u00e7\u00e3o Digital<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com as constantes mudan\u00e7as dos mercados, nomeadamente ao n\u00edvel tecnol\u00f3gico, torna-se imperativo para as empresas adotarem ferramentas de automa\u00e7\u00e3o, nomeadamente para a melhoria dos processos internos e das rela\u00e7\u00f5es com os clientes, no seu quotidiano. De forma a auxiliar as pequenas e m\u00e9dias empresas a posicionarem-se no centro da inova\u00e7\u00e3o e a melhorarem os seus n\u00edveis de competitividade, a Vodafone precisava de avaliar o grau de maturidade digital das empresas em Portugal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A Solu\u00e7\u00e3o: E-mail Marketing e Automa\u00e7\u00e3o de Marketing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para poderem avaliar o n\u00edvel digital das empresas em Portugal, foi lan\u00e7ada, atrav\u00e9s de v\u00eddeo e e-mail marketing, uma campanha com o mote \u201cEm que ano se encontra a sua empresa?\u201d, que incentiva os l\u00edderes das PME portuguesas e os empres\u00e1rios em nome individual a realizarem um <a href=\"https:\/\/www.vodafone.pt\/observatory.html\">Diagn\u00f3stico de \u00cdndice Digital<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-gestor-de-incorporacoes wp-block-embed-gestor-de-incorporacoes wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Wtj8nHcoi0M?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">No diagn\u00f3stico s\u00e3o avaliados diversos fatores, desde a conetividade e mobilidade do neg\u00f3cio, at\u00e9 \u00e0 presen\u00e7a no mundo digital. No fim do question\u00e1rio, \u00e9 apresentada a pontua\u00e7\u00e3o obtida, e \u00e9 dada a oportunidade ao cliente de falar com um colaborador, ou, mediante o preenchimento de um formul\u00e1rio, receber um relat\u00f3rio detalhado, com sugest\u00f5es de melhoria, no seu e-mail.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m desta ferramenta, a Vodafone, disponibiliza ainda no seu website um conjunto de solu\u00e7\u00f5es para a transforma\u00e7\u00e3o digital direcionadas ao setor do turismo, retalho e ind\u00fastria.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Os Resultados: Mais vendas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com um press release da marca, durante o 2\u00ba trimestre de 2018, que coincidiu com o lan\u00e7amento da campanha, registou-se um aumento de 3,6 % nas Receitas de Servi\u00e7os face ao per\u00edodo hom\u00f3logo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O Caso de Sucesso da Vodafone passo a passo<\/h2>\n\n\n\n<h5 class=\"wp-block-heading\">1 &#8211; Cria\u00e7\u00e3o da Persona<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Para garantir o bom funcionamento de toda a estrat\u00e9gia, foi estudada a persona a atingir com a campanha. Neste caso, s\u00e3o os CEO de pequenas e m\u00e9dias empresas portuguesas.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">2 &#8211; Website: Transforma\u00e7\u00e3o Digital &#8211; Vodafone Neg\u00f3cios<\/h5>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Fases: Atrair e Envolver<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">O website \u00e9 o hub central de toda a a\u00e7\u00e3o. \u00c9 aqui que se encontram reunidas todas as informa\u00e7\u00f5es pertinentes sobre transforma\u00e7\u00e3o digital, bem como todos os servi\u00e7os da Vodafone dispon\u00edveis para ajudar as empresas neste desafio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"457\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone.png?resize=589%2C457&#038;ssl=1\" alt=\"Caso de Sucesso, Vodafone, Automa\u00e7\u00e3o de Marketing, Marketing Automation, Inbound Marketing, Liminal, martech\" class=\"wp-image-699\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone.png?w=589&amp;ssl=1 589w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone.png?resize=300%2C233&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone.png?resize=387%2C300&amp;ssl=1 387w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3 &#8211; EMAIL-MARKETING AUTOMATION<\/h5>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Fase: Atrair<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Para difundir a campanha, foi utilizada automa\u00e7\u00e3o de e-mail marketing, que desencadeou o envio de um e-mail, apenas para utilizadores que se enquadrassem no perfil da persona. Este e-mail chamava a aten\u00e7\u00e3o para a urg\u00eancia das empresas se adaptarem \u00e0 transforma\u00e7\u00e3o digital e para a oportunidade de testarem a maturidade digital da sua empresa atrav\u00e9s de um diagn\u00f3stico online.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"445\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone7.png?resize=571%2C445&#038;ssl=1\" alt=\"Caso de Sucesso, Vodafone, Automa\u00e7\u00e3o de Marketing, Marketing Automation, Inbound Marketing, Liminal, martech, transforma\u00e7\u00e3o digital\" class=\"wp-image-706\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone7.png?w=571&amp;ssl=1 571w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone7.png?resize=300%2C234&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone7.png?resize=385%2C300&amp;ssl=1 385w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<h5 class=\"wp-block-heading\">3 &#8211; Diagn\u00f3stico Online &#8211; \u00cdndice Digital<\/h5>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Fase: Envolver<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Neste diagn\u00f3stico online, depois de responder a um question\u00e1rio , o utilizador tem acesso ao seu n\u00edvel de maturidade digital e tamb\u00e9m a algumas sugest\u00f5es de melhoria. Depois de fazer o diagn\u00f3stico, na p\u00e1gina de &#8220;Obrigado&#8221;, o utilizador tem a oportunidade de evoluir para a fase &#8220;Conquistar&#8221;, ao poder solicitar o contacto de um colaborador Vodafone que far\u00e1 uma an\u00e1lise personalizada \u00e0 sua empresa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"452\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone2.png?resize=585%2C452&#038;ssl=1\" alt=\"Caso de Sucesso, Vodafone, Automa\u00e7\u00e3o de Marketing, Marketing Automation, Inbound Marketing, Liminal, martech\" class=\"wp-image-701\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone2.png?w=585&amp;ssl=1 585w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone2.png?resize=300%2C232&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone2.png?resize=388%2C300&amp;ssl=1 388w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"458\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone3.png?resize=585%2C458&#038;ssl=1\" alt=\"Caso de Sucesso, Vodafone, Automa\u00e7\u00e3o de Marketing, Marketing Automation, Inbound Marketing, Liminal, martech\" class=\"wp-image-702\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone3.png?w=585&amp;ssl=1 585w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone3.png?resize=300%2C235&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone3.png?resize=383%2C300&amp;ssl=1 383w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"583\" height=\"451\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone4.png?resize=583%2C451&#038;ssl=1\" alt=\"Caso de Sucesso, Vodafone, Automa\u00e7\u00e3o de Marketing, Marketing Automation, Inbound Marketing, Liminal, martech\" class=\"wp-image-703\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone4.png?w=583&amp;ssl=1 583w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone4.png?resize=300%2C232&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone4.png?resize=388%2C300&amp;ssl=1 388w\" sizes=\"auto, (max-width: 583px) 100vw, 583px\" \/><\/figure>\n<\/div>\n\n\n<h5 class=\"wp-block-heading\">4 &#8211; E-mail Marketing Automation &amp; CONTE\u00daDO PERSONALIZADO<\/h5>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">Fases: Envolver e Conquistar<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que o utilizador preenche o formul\u00e1rio e cede os seus dados para aceder ao relat\u00f3rio completo, \u00e9 despoletado um e-mail personalizado, com o link de acesso ao relat\u00f3rio completo. Tamb\u00e9m aqui \u00e9 poss\u00edvel evoluir para a fase seguinte, &#8220;Conquistar&#8221;, pois no fim do e-mail \u00e9 poss\u00edvel solicitar um contacto da Vodafone.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"593\" height=\"460\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone5.png?resize=593%2C460&#038;ssl=1\" alt=\"Caso de Sucesso, Vodafone, Automa\u00e7\u00e3o de Marketing, Marketing Automation, Inbound Marketing, Liminal, martech\" class=\"wp-image-704\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone5.png?w=593&amp;ssl=1 593w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone5.png?resize=300%2C233&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone5.png?resize=387%2C300&amp;ssl=1 387w\" sizes=\"auto, (max-width: 593px) 100vw, 593px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"588\" height=\"454\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone6.png?resize=588%2C454&#038;ssl=1\" alt=\"Caso de Sucesso, Vodafone, Automa\u00e7\u00e3o de Marketing, Marketing Automation, Inbound Marketing, Liminal, martech, transforma\u00e7\u00e3o digital\" class=\"wp-image-705\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone6.png?w=588&amp;ssl=1 588w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone6.png?resize=300%2C232&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/caso-sucesso-automacao-marketing-vodafone6.png?resize=389%2C300&amp;ssl=1 389w\" sizes=\"auto, (max-width: 588px) 100vw, 588px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><div class=\"jetpack-video-wrapper\"><iframe src='https:\/\/www.slideshare.net\/slideshow\/embed_code\/123623838' width='840' height='688' sandbox=\"allow-popups allow-scripts allow-same-origin allow-presentation\" allowfullscreen webkitallowfullscreen mozallowfullscreen><\/iframe><\/div><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como aumentar as vendas da sua empresa com automa\u00e7\u00e3o de marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialista em&nbsp;martech&nbsp;(marketing&nbsp;technologies), a&nbsp;<a href=\"https:\/\/liminal.pt\">Liminal<\/a>&nbsp;tem vindo a conseguir melhorar os resultados de marketing e de vendas de v\u00e1rias empresas, assegurando as condi\u00e7\u00f5es para o sucesso de&nbsp;programas de automa\u00e7\u00e3o de marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a&nbsp;Liminal&nbsp;ter\u00e1 acesso a peritos que far\u00e3o a an\u00e1lise, desenho e implementa\u00e7\u00e3o de estrat\u00e9gias e opera\u00e7\u00f5es de marketing e vendas, suportadas por sistemas tecnol\u00f3gicos, como a <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\">Automa\u00e7\u00e3o de Marketing<\/a> e o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">CRM &#8211; Customer Relationship Management<\/a>, que garantem o crescimento do seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agende j\u00e1 um <a href=\"https:\/\/liminal.pt\/diagnostico-gratuito\/\">diagn\u00f3stico gratuito<\/a> com um especialista&nbsp;Liminal.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/liminal.pt\/diagnostico-gratuito\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=646%2C226&#038;ssl=1\" alt=\"liminal, martech, diagn\u00f3stico gratuito\" class=\"wp-image-1512\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"697\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"697\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"697\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/697\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>A transforma\u00e7\u00e3o digital \u00e9 um passo extremamente importante para as empresas portuguesas se manterem competitivas face a um mercado globalizado. No entanto, segundo a IDC,&nbsp;apenas 37% das organiza\u00e7\u00f5es nacionais t\u00eam &hellip; <\/p>\n","protected":false},"author":2,"featured_media":753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47],"tags":[38,94,14,93],"class_list":["post-697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","tag-automacao-de-marketing","tag-caso-de-sucesso","tag-transformacao-digital","tag-vodafone"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Automa\u00e7\u00e3o de 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