{"id":6711,"date":"2025-07-14T16:21:02","date_gmt":"2025-07-14T15:21:02","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=6711"},"modified":"2025-07-14T16:22:00","modified_gmt":"2025-07-14T15:22:00","slug":"hubspot-crm-como-usar-tirar-maximo-partido-ferramenta","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/hubspot-crm-como-usar-tirar-maximo-partido-ferramenta\/","title":{"rendered":"HubSpot CRM: Como Usar e Tirar o M\u00e1ximo Partido da Ferramenta"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/liminal.pt\/produtos\/implementacao-crm-map.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM (Customer Relationship Management)<\/a> \u00e9 hoje uma pe\u00e7a central em qualquer estrat\u00e9gia de crescimento comercial e de marketing. E quando falamos de solu\u00e7\u00f5es que aliam simplicidade, escalabilidade e automa\u00e7\u00e3o inteligente, o <strong>HubSpot CRM<\/strong> destaca-se como uma das plataformas mais completas e populares do mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo, vamos explicar <strong>como usar o HubSpot CRM<\/strong> desde os primeiros passos at\u00e9 \u00e0 sua utiliza\u00e7\u00e3o estrat\u00e9gica para vendas, marketing e servi\u00e7o ao cliente. Quer esteja a iniciar a sua jornada com o HubSpot ou queira aproveitar melhor o potencial da ferramenta, este guia vai ajud\u00e1-lo a consolidar o seu dom\u00ednio da plataforma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 o HubSpot CRM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <strong>HubSpot CRM<\/strong> \u00e9 uma plataforma gratuita (com funcionalidades pagas nas vers\u00f5es Pro e Enterprise) que permite gerir contactos, empresas, neg\u00f3cios, tickets de suporte, tarefas e comunica\u00e7\u00f5es de forma centralizada. Foi concebido para equipas comerciais, de marketing e de servi\u00e7o ao cliente, permitindo que todas as intera\u00e7\u00f5es com os clientes estejam organizadas, automatizadas e acess\u00edveis numa \u00fanica fonte de verdade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A maior vantagem? A facilidade de uso e a integra\u00e7\u00e3o nativa com outras ferramentas HubSpot, como Marketing Hub, Sales Hub, Service Hub e CMS Hub.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"533\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/CRM_CRM-overview-2.webp?resize=840%2C533&#038;ssl=1\" alt=\"hubspot crm como usar, hubspot, crm, liminal, martech\" class=\"wp-image-6712\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/CRM_CRM-overview-2.webp?resize=1024%2C650&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/CRM_CRM-overview-2.webp?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/CRM_CRM-overview-2.webp?resize=768%2C488&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/CRM_CRM-overview-2.webp?w=1030&amp;ssl=1 1030w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Porque \u00e9 que o HubSpot CRM se tornou t\u00e3o popular?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de explicarmos <strong>como usar o HubSpot CRM<\/strong>, vale a pena perceber porque \u00e9 que tantas empresas \u2014 das startups \u00e0s grandes organiza\u00e7\u00f5es \u2014 optam por esta solu\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interface intuitiva<\/strong> e experi\u00eancia de utilizador fluida;<\/li>\n\n\n\n<li><strong>CRM 100% gratuito<\/strong> com funcionalidades robustas;<\/li>\n\n\n\n<li><strong>Automa\u00e7\u00e3o de tarefas<\/strong> comerciais e de marketing;<\/li>\n\n\n\n<li><strong>Integra\u00e7\u00e3o com email, calend\u00e1rio, redes sociais e ferramentas externas<\/strong> (Google Workspace, Outlook, LinkedIn, etc.);<\/li>\n\n\n\n<li><strong>Relat\u00f3rios personalizados e dashboards interativos<\/strong>;<\/li>\n\n\n\n<li>Escalabilidade e <strong>integra\u00e7\u00e3o total com a restante suite da HubSpot<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">HubSpot CRM: Como Usar \u2014 Guia Passo a Passo<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Criar uma conta e configurar o portal<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro passo para usar o HubSpot CRM \u00e9 criar uma conta em <a class=\"\" href=\"https:\/\/www.hubspot.com\">hubspot.com<\/a>. Ap\u00f3s o registo, ser\u00e1 criado o seu portal \u2014 o espa\u00e7o onde a sua equipa ir\u00e1 operar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na primeira configura\u00e7\u00e3o, recomendamos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Definir os <strong>dom\u00ednios da empresa<\/strong>;<\/li>\n\n\n\n<li>Convidar os membros da equipa;<\/li>\n\n\n\n<li>Integrar a sua <strong>conta de email e calend\u00e1rio<\/strong> (Gmail, Outlook, etc.);<\/li>\n\n\n\n<li>Ligar o site da empresa (opcional, mas \u00fatil para tracking).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A partir daqui, come\u00e7a a sua jornada real com o CRM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Importar contactos, empresas e neg\u00f3cios<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se j\u00e1 tem uma base de dados de contactos ou leads, pode facilmente import\u00e1-la para o HubSpot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V\u00e1 a \u201cContactos\u201d > \u201cImportar\u201d;<\/li>\n\n\n\n<li>Escolha o tipo de registo (Contactos, Empresas, Neg\u00f3cios, Tickets\u2026);<\/li>\n\n\n\n<li>Fa\u00e7a upload de um ficheiro CSV ou conecte diretamente com outras ferramentas (ex: Salesforce, Pipedrive, Mailchimp\u2026);<\/li>\n\n\n\n<li>Fa\u00e7a o mapeamento de campos personalizados, se necess\u00e1rio.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ao importar dados, o HubSpot cria automaticamente as associa\u00e7\u00f5es entre contactos, empresas e neg\u00f3cios, simplificando a gest\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Entender os principais objetos do CRM<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para usar o HubSpot CRM de forma eficaz, \u00e9 essencial compreender a estrutura dos seus principais objetos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Contactos<\/strong>: pessoas individuais (leads, clientes, parceiros, etc.);<\/li>\n\n\n\n<li><strong>Empresas<\/strong>: organiza\u00e7\u00f5es associadas aos contactos;<\/li>\n\n\n\n<li><strong>Neg\u00f3cios (Deals)<\/strong>: oportunidades comerciais em pipeline;<\/li>\n\n\n\n<li><strong>Tarefas e Atividades<\/strong>: a\u00e7\u00f5es como chamadas, emails, reuni\u00f5es, notas;<\/li>\n\n\n\n<li><strong>Tickets<\/strong>: pedidos de suporte ou servi\u00e7o;<\/li>\n\n\n\n<li><strong>Pipelines<\/strong>: etapas de vendas ou processos personalizados.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Todos os objetos podem ser personalizados com campos adicionais, regras de automa\u00e7\u00e3o e segmenta\u00e7\u00e3o avan\u00e7ada.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Gerir contactos e leads de forma inteligente<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O HubSpot CRM permite um acompanhamento detalhado de cada contacto, com um hist\u00f3rico completo de intera\u00e7\u00f5es, desde o primeiro clique num email at\u00e9 \u00e0 \u00faltima reuni\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir do perfil de um contacto pode:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ver a empresa associada e os neg\u00f3cios em curso;<\/li>\n\n\n\n<li>Adicionar notas, tarefas ou agendar reuni\u00f5es;<\/li>\n\n\n\n<li>Enviar emails diretamente ou ligar (com integra\u00e7\u00e3o VoIP);<\/li>\n\n\n\n<li>Atribuir o contacto a um vendedor espec\u00edfico;<\/li>\n\n\n\n<li>Automatizar a\u00e7\u00f5es com <strong>workflows<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, \u00e9 poss\u00edvel criar <strong>listas din\u00e2micas ou est\u00e1ticas<\/strong> com base em crit\u00e9rios como origem do lead, fase do funil, intera\u00e7\u00f5es anteriores, entre outros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Organizar e acelerar o processo de vendas<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A sec\u00e7\u00e3o de \u201cNeg\u00f3cios\u201d (Deals) permite-lhe criar e gerir pipelines de vendas, que representam as v\u00e1rias etapas at\u00e9 ao fecho de um contrato.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode configurar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Nomes e n\u00famero de etapas do pipeline;<\/li>\n\n\n\n<li>A\u00e7\u00f5es autom\u00e1ticas em cada fase (ex: enviar email, atribuir tarefas);<\/li>\n\n\n\n<li>Probabilidades de fecho por etapa;<\/li>\n\n\n\n<li>Campos obrigat\u00f3rios para avan\u00e7o no pipeline.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A vista de pipeline \u00e9 visual, em estilo Kanban, o que facilita a gest\u00e3o de oportunidades em curso e a previs\u00e3o de receita.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"390\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/hubspot-crm-deal-flow.png?resize=840%2C390&#038;ssl=1\" alt=\"hubspot crm como usar, hubspot, crm, liminal, martech\" class=\"wp-image-6714\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/hubspot-crm-deal-flow.png?resize=1024%2C475&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/hubspot-crm-deal-flow.png?resize=300%2C139&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/hubspot-crm-deal-flow.png?resize=768%2C356&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/hubspot-crm-deal-flow.png?w=1208&amp;ssl=1 1208w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Usar automa\u00e7\u00f5es para escalar com menos esfor\u00e7o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das maiores vantagens do HubSpot CRM \u00e9 a sua capacidade de automatizar tarefas repetitivas e manuais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns exemplos de automa\u00e7\u00e3o que pode configurar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Atribui\u00e7\u00e3o autom\u00e1tica de leads<\/strong> a vendedores por regi\u00e3o, origem ou volume;<\/li>\n\n\n\n<li>Envio de <strong>emails de seguimento autom\u00e1ticos<\/strong> ap\u00f3s reuni\u00f5es ou submiss\u00e3o de formul\u00e1rios;<\/li>\n\n\n\n<li><strong>Atualiza\u00e7\u00e3o de propriedades<\/strong> com base em a\u00e7\u00f5es do utilizador;<\/li>\n\n\n\n<li><strong>Notifica\u00e7\u00f5es internas<\/strong> quando um lead atinge um score elevado ou muda de fase.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estas automa\u00e7\u00f5es est\u00e3o dispon\u00edveis no <strong>Workflow Tool<\/strong>, acess\u00edvel nas vers\u00f5es Pro ou Enterprise.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"525\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/app.hubspot.com_workflows_2662745_platform_flow_340373627_edit1440-x-900.webp?resize=840%2C525&#038;ssl=1\" alt=\"hubspot crm como usar, hubspot, crm, liminal, martech\" class=\"wp-image-6715\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/app.hubspot.com_workflows_2662745_platform_flow_340373627_edit1440-x-900.webp?resize=1024%2C640&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/app.hubspot.com_workflows_2662745_platform_flow_340373627_edit1440-x-900.webp?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/app.hubspot.com_workflows_2662745_platform_flow_340373627_edit1440-x-900.webp?resize=768%2C480&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/app.hubspot.com_workflows_2662745_platform_flow_340373627_edit1440-x-900.webp?w=1440&amp;ssl=1 1440w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Personalizar a ferramenta \u00e0 sua realidade<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nem todas as empresas vendem da mesma forma. O HubSpot CRM permite uma personaliza\u00e7\u00e3o profunda:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Campos personalizados<\/strong>: adicione propriedades espec\u00edficas a contactos, empresas ou neg\u00f3cios;<\/li>\n\n\n\n<li><strong>Filtros e visualiza\u00e7\u00f5es<\/strong>: crie dashboards personalizados para cada utilizador;<\/li>\n\n\n\n<li><strong>Permiss\u00f5es e equipas<\/strong>: defina quem v\u00ea o qu\u00ea e quem pode editar dados;<\/li>\n\n\n\n<li><strong>M\u00f3dulos customiz\u00e1veis<\/strong>: adicione extens\u00f5es ou use apps do Marketplace HubSpot.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">8. <strong>Medir e analisar com relat\u00f3rios avan\u00e7ados<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O HubSpot CRM oferece dashboards de an\u00e1lise prontos a usar, mas tamb\u00e9m permite criar relat\u00f3rios personalizados com base nos KPIs mais relevantes para o seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pode acompanhar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Taxa de convers\u00e3o por etapa do funil;<\/li>\n\n\n\n<li>Performance por vendedor ou canal;<\/li>\n\n\n\n<li>Origem dos leads e receita gerada;<\/li>\n\n\n\n<li>Tempo m\u00e9dio de fecho de neg\u00f3cio;<\/li>\n\n\n\n<li>Atividades por tipo (chamadas, emails, reuni\u00f5es, tarefas&#8230;).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Os relat\u00f3rios podem ser partilhados por email, apresentados em reuni\u00f5es ou integrados com outras ferramentas de BI.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"533\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/dashboards-hero-en-1024x650.webp?resize=840%2C533&#038;ssl=1\" alt=\"hubspot crm como usar, hubspot, crm, liminal, martech\" class=\"wp-image-6716\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/dashboards-hero-en.webp?resize=1024%2C650&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/dashboards-hero-en.webp?resize=300%2C190&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/dashboards-hero-en.webp?resize=768%2C488&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/dashboards-hero-en.webp?w=1030&amp;ssl=1 1030w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">9. <strong>Alinhar equipas de marketing, vendas e servi\u00e7o<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O HubSpot foi desenhado para integrar <strong>marketing, vendas e servi\u00e7o ao cliente numa s\u00f3 plataforma<\/strong>. Isso permite:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing capturar leads e qualific\u00e1-los antes de os passar a vendas;<\/li>\n\n\n\n<li>Vendas receber leads prontos, com contexto completo e hist\u00f3rico;<\/li>\n\n\n\n<li>Servi\u00e7o ao cliente ter acesso a toda a jornada do cliente, desde o primeiro contacto.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Este alinhamento entre equipas melhora a efici\u00eancia, a comunica\u00e7\u00e3o interna e, sobretudo, a <strong>experi\u00eancia do cliente<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. <strong>Aproveitar o ecossistema e o apoio da comunidade<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m do CRM em si, a HubSpot oferece:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Um marketplace com centenas de integra\u00e7\u00f5es (Zoom, Slack, WhatsApp, Stripe, etc.);<\/li>\n\n\n\n<li>Um centro de forma\u00e7\u00e3o gratuito, a <strong>HubSpot Academy<\/strong>, com cursos, certifica\u00e7\u00f5es e tutoriais;<\/li>\n\n\n\n<li>Uma comunidade ativa com f\u00f3runs, eventos e grupos locais;<\/li>\n\n\n\n<li>Suporte t\u00e9cnico via chat ou email (com n\u00edveis superiores para planos pagos).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">E claro \u2014 pode sempre contar com parceiros certificados como a <strong>Liminal<\/strong>, para ajudar na implementa\u00e7\u00e3o, personaliza\u00e7\u00e3o e estrat\u00e9gia da sua utiliza\u00e7\u00e3o da plataforma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dicas B\u00f3nus para Usar Melhor o HubSpot CRM<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>N\u00e3o complique o CRM logo \u00e0 partida.<\/strong> Comece simples, com poucos campos obrigat\u00f3rios e um pipeline claro.<\/li>\n\n\n\n<li><strong>Forme a sua equipa.<\/strong> Todos os utilizadores devem dominar as bases do HubSpot \u2014 quanto mais aut\u00f3nomos, mais retorno vai obter.<\/li>\n\n\n\n<li><strong>Reveja os dados regularmente.<\/strong> Um CRM s\u00f3 funciona bem com dados atualizados e completos.<\/li>\n\n\n\n<li><strong>Implemente uma rotina de reporting.<\/strong> Analise semanal ou mensalmente os dados de vendas e produtividade da equipa.<\/li>\n\n\n\n<li><strong>Explore as integra\u00e7\u00f5es.<\/strong> HubSpot n\u00e3o vive sozinho \u2014 pode lig\u00e1-lo ao seu ERP, e-commerce, ferramentas de apoio ao cliente e mais.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o: Como usar o HubSpot CRM de forma estrat\u00e9gica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Saber <strong>como usar o HubSpot CRM<\/strong> \u00e9 o primeiro passo para transformar a sua equipa comercial numa m\u00e1quina de crescimento previs\u00edvel. Mas mais do que usar a ferramenta, importa us\u00e1-la <strong>de forma estrat\u00e9gica e alinhada com os objetivos do neg\u00f3cio<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Na <a href=\"https:\/\/liminal.pt\/\">Liminal<\/a>, enquanto parceiros HubSpot, ajudamos empresas a configurar o HubSpot da forma certa desde o in\u00edcio \u2014 com processos desenhados \u00e0 medida, automa\u00e7\u00f5es inteligentes e uma vis\u00e3o integrada entre equipas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se est\u00e1 a considerar o HubSpot CRM ou se j\u00e1 o usa mas sente que est\u00e1 a tirar pouco proveito, fale connosco. Teremos todo o gosto em ajudar a transformar o seu CRM numa vantagem competitiva.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Demo HubSpot: Veja a ferramenta em a\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">Assista \u00e0 demonstra\u00e7\u00e3o<\/a> do HubSpot e descubra:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 A organiza\u00e7\u00e3o da plataforma em contas e contactos;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como funciona a ferramenta de constru\u00e7\u00e3o de landing pages e formul\u00e1rios;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como construir workflows e sequ\u00eancias;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como conseguir anal\u00edtica 360\u00ba com os dashboards do HubSpot.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-hubspot.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"439\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=840%2C439&#038;ssl=1\" alt=\"Demo HubSpot\" class=\"wp-image-1891\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/demo-hubspot.png?resize=574%2C300&amp;ssl=1 574w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"6711\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"6711\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"6711\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/6711\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>O CRM (Customer Relationship Management) \u00e9 hoje uma pe\u00e7a central em qualquer estrat\u00e9gia de crescimento comercial e de marketing. E quando falamos de solu\u00e7\u00f5es que aliam simplicidade, escalabilidade e automa\u00e7\u00e3o &hellip; <\/p>\n","protected":false},"author":2,"featured_media":6718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1],"tags":[71,276],"class_list":["post-6711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-hubspot","tag-hubspot-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HubSpot CRM: Como Usar | Martech Magazine<\/title>\n<meta name=\"description\" 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