{"id":6536,"date":"2025-05-22T16:46:47","date_gmt":"2025-05-22T15:46:47","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=6536"},"modified":"2025-05-22T17:41:00","modified_gmt":"2025-05-22T16:41:00","slug":"gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/","title":{"rendered":"Gest\u00e3o de Tarefas e Atividades no CRM: Como Garantir um Acompanhamento Eficiente de Leads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">No universo comercial, muitas oportunidades perdem-se n\u00e3o por falta de interesse dos clientes, mas por falta de acompanhamento. Leads n\u00e3o respondem a um email? Potenciais clientes esquecem-se de marcar uma reuni\u00e3o? A verdade \u00e9 que, sem um sistema eficaz de gest\u00e3o de tarefas e atividades, \u00e9 f\u00e1cil perder o controlo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Felizmente, tanto o <strong>HubSpot<\/strong> como o <strong>Zoho CRM<\/strong> oferecem ferramentas robustas para garantir que nenhuma lead fica por contactar. Neste artigo, exploramos como ambas as plataformas ajudam a organizar o dia-a-dia das equipas comerciais e asseguram um seguimento eficaz de todas as oportunidades.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Porque \u00e9 que a gest\u00e3o de tarefas \u00e9 cr\u00edtica para o sucesso comercial?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A gest\u00e3o de tarefas no CRM n\u00e3o \u00e9 apenas uma quest\u00e3o de organiza\u00e7\u00e3o. \u00c9 uma estrat\u00e9gia para:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Garantir acompanhamento atempado<\/strong> das leads em todas as fases do funil.<\/li>\n\n\n\n<li><strong>Reduzir o esquecimento humano<\/strong>, com alertas autom\u00e1ticos.<\/li>\n\n\n\n<li><strong>Aumentar a produtividade da equipa<\/strong>, evitando tarefas duplicadas ou perdidas.<\/li>\n\n\n\n<li><strong>Priorizar as atividades com maior probabilidade de gerar receita.<\/strong><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Um CRM com boas ferramentas de gest\u00e3o de tarefas permite transformar inten\u00e7\u00f5es em ac\u00e7\u00f5es concretas e sistem\u00e1ticas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como funciona no HubSpot?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O HubSpot oferece uma gest\u00e3o de tarefas intuitiva e diretamente integrada com contactos, empresas, oportunidades e tickets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principais funcionalidades:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cria\u00e7\u00e3o r\u00e1pida de tarefas<\/strong> associadas a um registo.<\/li>\n\n\n\n<li><strong>Tipos de tarefa predefinidos<\/strong> (chamada, email, reuni\u00e3o, tarefa geral).<\/li>\n\n\n\n<li><strong>Listas de tarefas personaliz\u00e1veis<\/strong> com filtros por prioridade, data ou utilizador.<\/li>\n\n\n\n<li><strong>Alertas e lembretes autom\u00e1ticos.<\/strong><\/li>\n\n\n\n<li><strong>Tarefas recorrentes<\/strong> para seguimentos sistem\u00e1ticos.<\/li>\n\n\n\n<li><strong>Integra\u00e7\u00e3o com o Calendar e Gmail\/Outlook.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Exemplo pr\u00e1tico:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um comercial marca uma chamada de seguimento para 3 dias ap\u00f3s o envio de uma proposta. A tarefa fica automaticamente associada ao registo da oportunidade e \u00e9 vis\u00edvel no painel da equipa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exemplos das funcionalidades no HubSpot:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"446\" height=\"744\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/1.webp?resize=446%2C744&#038;ssl=1\" alt=\"\" class=\"wp-image-6541\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/1.webp?w=446&amp;ssl=1 446w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/1.webp?resize=180%2C300&amp;ssl=1 180w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Figura 1 &#8211; Exemplo da funcionalidade (Fonte: HubSpot)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"154\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/2.webp?resize=840%2C154&#038;ssl=1\" alt=\"\" class=\"wp-image-6542\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/2.webp?resize=1024%2C188&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/2.webp?resize=300%2C55&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/2.webp?resize=768%2C141&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/2.webp?w=1414&amp;ssl=1 1414w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Figura 2 &#8211; Exemplo da funcionalidade (Fonte: HubSpot)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"549\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/3.webp?resize=579%2C549&#038;ssl=1\" alt=\"\" class=\"wp-image-6543\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/3.webp?w=579&amp;ssl=1 579w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/3.webp?resize=300%2C284&amp;ssl=1 300w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Figura 3 &#8211; Exemplo da funcionalidade (Fonte: HubSpot)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"319\" height=\"313\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/4.webp?resize=319%2C313&#038;ssl=1\" alt=\"\" class=\"wp-image-6544\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/4.webp?w=319&amp;ssl=1 319w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/4.webp?resize=300%2C294&amp;ssl=1 300w\" sizes=\"auto, (max-width: 319px) 100vw, 319px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Figura 4 &#8211; Exemplo da funcionalidade (Fonte: HubSpot)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E no Zoho CRM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho CRM tamb\u00e9m disponibiliza um conjunto completo de funcionalidades para controlo de actividades e tarefas comerciais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principais funcionalidades:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tarefas, chamadas e eventos<\/strong> com diferentes tipos de visualiza\u00e7\u00e3o (lista, calend\u00e1rio, Kanban).<\/li>\n\n\n\n<li><strong>Automatiza\u00e7\u00e3o de tarefas<\/strong> com base em ac\u00e7\u00f5es ou campos.<\/li>\n\n\n\n<li><strong>Templos de tarefas<\/strong> para processos repetitivos.<\/li>\n\n\n\n<li><strong>Rastreamento de tarefas por utilizador ou equipa.<\/strong><\/li>\n\n\n\n<li><strong>Alertas e e-mails de lembrete.<\/strong><\/li>\n\n\n\n<li><strong>Ligado ao Zoho Calendar e aplica\u00e7\u00f5es externas.<\/strong><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Exemplo pr\u00e1tico:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sempre que um novo lead entra na base de dados, uma tarefa de contacto inicial \u00e9 automaticamente atribu\u00edda ao comercial respons\u00e1vel, com prazo de 24 horas e lembrete 1 hora antes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Exemplo das funcionalidades em Zoho:<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"1012\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/8.jpg?resize=840%2C1012&#038;ssl=1\" alt=\"\" class=\"wp-image-6546\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/8.jpg?resize=850%2C1024&amp;ssl=1 850w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/8.jpg?resize=249%2C300&amp;ssl=1 249w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/8.jpg?resize=768%2C925&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/8.jpg?w=1068&amp;ssl=1 1068w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Figura 5 &#8211; Exemplo da funcionalidade (Fonte: Zoho)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"782\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/6.jpg?resize=840%2C782&#038;ssl=1\" alt=\"\" class=\"wp-image-6547\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/6.jpg?resize=1024%2C953&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/6.jpg?resize=300%2C279&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/6.jpg?resize=768%2C715&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/6.jpg?resize=1536%2C1430&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/6.jpg?w=1646&amp;ssl=1 1646w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Figura 6 &#8211; Exemplo da funcionalidade (Fonte: Zoho)<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"539\" height=\"266\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/7.png?resize=539%2C266&#038;ssl=1\" alt=\"\" class=\"wp-image-6548\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/7.png?w=539&amp;ssl=1 539w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/7.png?resize=300%2C148&amp;ssl=1 300w\" sizes=\"auto, (max-width: 539px) 100vw, 539px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Figura 7 &#8211; Exemplo da funcionalidade (Fonte: Zoho)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Melhores pr\u00e1ticas para uma boa gest\u00e3o de tarefas no CRM<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cria tarefas para tudo o que n\u00e3o fazes imediatamente.<\/strong><\/li>\n\n\n\n<li><strong>Usa tipos e prioridades de tarefa<\/strong> para melhor gest\u00e3o do tempo.<\/li>\n\n\n\n<li><strong>Liga cada tarefa ao respetivo registo<\/strong> (contacto, empresa ou oportunidade).<\/li>\n\n\n\n<li><strong>Verifica diariamente o teu painel de tarefas.<\/strong><\/li>\n\n\n\n<li><strong>Automatiza a\u00e7\u00f5es recorrentes sempre que poss\u00edvel.<\/strong><\/li>\n\n\n\n<li><strong>Inclui tarefas nos playbooks de vendas.<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Estat\u00edsticas Relevantes<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Segundo a <strong>HubSpot Research<\/strong>, <strong>46% dos vendedores<\/strong> afirmam que perderam oportunidades por falta de acompanhamento.<\/li>\n\n\n\n<li>Um estudo da <strong>InsideSales<\/strong> revelou que <strong>35% das empresas<\/strong> contactam leads apenas uma vez.<\/li>\n\n\n\n<li>Empresas que usam CRM com gest\u00e3o activa de tarefas t\u00eam um aumento m\u00e9dio de <strong>29% na produtividade da equipa comercial<\/strong> (Salesforce, 2023).<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Conclus\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A gest\u00e3o de tarefas e atividades \u00e9 um dos pilares invis\u00edveis do sucesso comercial. Tanto o HubSpot como o Zoho oferecem funcionalidades poderosas para garantir que nenhuma oportunidade \u00e9 esquecida. O segredo est\u00e1 em adotar boas pr\u00e1ticas, tirar partido das automa\u00e7\u00f5es e garantir que toda a equipa atua de forma alinhada e proativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se queres transformar o teu CRM numa verdadeira m\u00e1quina de acompanhamento e convers\u00e3o, come\u00e7a por organizar melhor as tuas tarefas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conte com os especialistas em CRM da Liminal<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O mundo do Marketing e da Tecnologia est\u00e1 em constante evolu\u00e7\u00e3o. \u00c9 cada vez mais importante contar com especialistas que garantam a integra\u00e7\u00e3o das inova\u00e7\u00f5es nas empresas. Al\u00e9m disso, para que a tecnologia contribua para o sucesso do neg\u00f3cio, \u00e9 essencial ter uma estrat\u00e9gia que oriente a implementa\u00e7\u00e3o, ado\u00e7\u00e3o e evolu\u00e7\u00e3o dos sistemas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como especialistas em MarTech, a&nbsp;<a href=\"https:\/\/liminal.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a>&nbsp;oferece uma vis\u00e3o integrada que combina Tecnologia, Marketing e Estrat\u00e9gia. Garantimos a ado\u00e7\u00e3o e a implementa\u00e7\u00e3o bem-sucedida das tecnologias de marketing, seja atrav\u00e9s da escolha imparcial dos sistemas certos para enfrentar os desafios da sua empresa, da adapta\u00e7\u00e3o dos processos e fluxos em sistemas existentes ou do desenvolvimento de uma estrat\u00e9gia de&nbsp;<a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a>&nbsp;&amp;&nbsp;<a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Automa\u00e7\u00e3o<\/a>&nbsp;que contribua para o crescimento do neg\u00f3cio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/diagnostico-gratuito-1.webp?resize=646%2C226&#038;ssl=1\" alt=\"\" class=\"wp-image-6550\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/diagnostico-gratuito-1.webp?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/diagnostico-gratuito-1.webp?resize=300%2C105&amp;ssl=1 300w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"6536\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"6536\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"6536\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/6536\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>No universo comercial, muitas oportunidades perdem-se n\u00e3o por falta de interesse dos clientes, mas por falta de acompanhamento. Leads n\u00e3o respondem a um email? Potenciais clientes esquecem-se de marcar uma &hellip; <\/p>\n","protected":false},"author":2,"featured_media":6540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65,1],"tags":[71,70],"class_list":["post-6536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-uncategorized","tag-hubspot","tag-zoho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gest\u00e3o de Tarefas e Atividades no CRM: Como Garantir um Acompanhamento Eficiente de Leads | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Saiba mais aqui sobre aGest\u00e3o de Tarefas e Atividades no CRM e Como Garantir um Acompanhamento Eficiente de Leads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gest\u00e3o de Tarefas e Atividades no CRM: Como Garantir um Acompanhamento Eficiente de Leads | Martech Magazine\" \/>\n<meta property=\"og:description\" content=\"Saiba mais aqui sobre aGest\u00e3o de Tarefas e Atividades no CRM e Como Garantir um Acompanhamento Eficiente de Leads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-05-22T15:46:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-22T16:41:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/pexels-breakingpic-3299.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"Gest\u00e3o de Tarefas e Atividades no CRM: Como Garantir um Acompanhamento Eficiente de Leads\",\"datePublished\":\"2025-05-22T15:46:47+00:00\",\"dateModified\":\"2025-05-22T16:41:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/\"},\"wordCount\":830,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/pexels-breakingpic-3299.jpg?fit=1600%2C1067&ssl=1\",\"keywords\":[\"HubSpot\",\"Zoho\"],\"articleSection\":[\"CRM\",\"Uncategorized\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/\",\"name\":\"Gest\u00e3o de Tarefas e Atividades no CRM: Como Garantir um Acompanhamento Eficiente de Leads | Martech Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/pexels-breakingpic-3299.jpg?fit=1600%2C1067&ssl=1\",\"datePublished\":\"2025-05-22T15:46:47+00:00\",\"dateModified\":\"2025-05-22T16:41:00+00:00\",\"description\":\"Saiba mais aqui sobre aGest\u00e3o de Tarefas e Atividades no CRM e Como Garantir um Acompanhamento Eficiente de Leads.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/pexels-breakingpic-3299.jpg?fit=1600%2C1067&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/pexels-breakingpic-3299.jpg?fit=1600%2C1067&ssl=1\",\"width\":1600,\"height\":1067},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gest\u00e3o de Tarefas e Atividades no CRM: Como Garantir um Acompanhamento Eficiente de Leads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"name\":\"Martech Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\",\"name\":\"Liminal\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"width\":3012,\"height\":3319,\"caption\":\"Liminal\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Liminal-270123610141550\\\/\",\"https:\\\/\\\/www.instagram.com\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmr6iaNEpIKmX2wfSfcgGWg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\",\"name\":\"Mafalda Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"caption\":\"Mafalda Martins\"},\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/author\\\/madalena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gest\u00e3o de Tarefas e Atividades no CRM: Como Garantir um Acompanhamento Eficiente de Leads | Martech Magazine","description":"Saiba mais aqui sobre aGest\u00e3o de Tarefas e Atividades no CRM e Como Garantir um Acompanhamento Eficiente de Leads.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/","og_locale":"pt_PT","og_type":"article","og_title":"Gest\u00e3o de Tarefas e Atividades no CRM: Como Garantir um Acompanhamento Eficiente de Leads | Martech Magazine","og_description":"Saiba mais aqui sobre aGest\u00e3o de Tarefas e Atividades no CRM e Como Garantir um Acompanhamento Eficiente de Leads.","og_url":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/","og_site_name":"Martech Magazine","article_publisher":"https:\/\/www.facebook.com\/Liminal-270123610141550\/","article_published_time":"2025-05-22T15:46:47+00:00","article_modified_time":"2025-05-22T16:41:00+00:00","og_image":[{"width":1600,"height":1067,"url":"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/pexels-breakingpic-3299.jpg","type":"image\/jpeg"}],"author":"Mafalda Martins","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mafalda Martins","Tempo estimado de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/#article","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/"},"author":{"name":"Mafalda Martins","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de"},"headline":"Gest\u00e3o de Tarefas e Atividades no CRM: Como Garantir um Acompanhamento Eficiente de Leads","datePublished":"2025-05-22T15:46:47+00:00","dateModified":"2025-05-22T16:41:00+00:00","mainEntityOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/"},"wordCount":830,"commentCount":0,"publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/pexels-breakingpic-3299.jpg?fit=1600%2C1067&ssl=1","keywords":["HubSpot","Zoho"],"articleSection":["CRM","Uncategorized"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/","url":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/","name":"Gest\u00e3o de Tarefas e Atividades no CRM: Como Garantir um Acompanhamento Eficiente de Leads | Martech Magazine","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/#primaryimage"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/pexels-breakingpic-3299.jpg?fit=1600%2C1067&ssl=1","datePublished":"2025-05-22T15:46:47+00:00","dateModified":"2025-05-22T16:41:00+00:00","description":"Saiba mais aqui sobre aGest\u00e3o de Tarefas e Atividades no CRM e Como Garantir um Acompanhamento Eficiente de Leads.","breadcrumb":{"@id":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/#primaryimage","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/pexels-breakingpic-3299.jpg?fit=1600%2C1067&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/pexels-breakingpic-3299.jpg?fit=1600%2C1067&ssl=1","width":1600,"height":1067},{"@type":"BreadcrumbList","@id":"https:\/\/liminal.pt\/martech-magazine\/gestao-de-tarefas-e-atividades-no-crm-como-garantir-um-acompanhamento-eficiente-de-leads\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/liminal.pt\/martech-magazine\/"},{"@type":"ListItem","position":2,"name":"Gest\u00e3o de Tarefas e Atividades no CRM: Como Garantir um Acompanhamento Eficiente de Leads"}]},{"@type":"WebSite","@id":"https:\/\/liminal.pt\/martech-magazine\/#website","url":"https:\/\/liminal.pt\/martech-magazine\/","name":"Martech Magazine","description":"","publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/liminal.pt\/martech-magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/liminal.pt\/martech-magazine\/#organization","name":"Liminal","url":"https:\/\/liminal.pt\/martech-magazine\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","width":3012,"height":3319,"caption":"Liminal"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Liminal-270123610141550\/","https:\/\/www.instagram.com\/liminalmarketing\/","https:\/\/www.linkedin.com\/company\/liminalmarketing\/","https:\/\/www.youtube.com\/channel\/UCmr6iaNEpIKmX2wfSfcgGWg"]},{"@type":"Person","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de","name":"Mafalda Martins","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","caption":"Mafalda Martins"},"url":"https:\/\/liminal.pt\/martech-magazine\/author\/madalena\/"}]}},"jetpack-related-posts":[{"id":6506,"url":"https:\/\/liminal.pt\/martech-magazine\/como-construir-um-funil-de-vendas-com-ferramentas-martech\/","url_meta":{"origin":6536,"position":0},"title":"Como Construir um Funil de Vendas com Ferramentas MarTech","author":"Dara Correia","date":"16\/05\/2025","format":false,"excerpt":"Num mercado cada vez mais competitivo e digital, as empresas enfrentam o desafio constante de otimizar os seus processos de vendas para alcan\u00e7ar melhores resultados. A constru\u00e7\u00e3o de um funil de vendas eficaz tornou-se essencial para guiar os potenciais clientes desde o primeiro contacto at\u00e9 \u00e0 convers\u00e3o final. Para isso,\u2026","rel":"","context":"In &quot;Estrat\u00e9gia&quot;","block_context":{"text":"Estrat\u00e9gia","link":"https:\/\/liminal.pt\/martech-magazine\/category\/estrategia\/"},"img":{"alt_text":"estrat\u00e9gia de marketing","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/9354.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/9354.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/9354.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/9354.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/9354.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6660,"url":"https:\/\/liminal.pt\/martech-magazine\/zoho-crm-funcionalidades-estrategia-vendas\/","url_meta":{"origin":6536,"position":1},"title":"Zoho CRM: Funcionalidades que Podem Transformar a Estrat\u00e9gia de Vendas","author":"Dara Correia","date":"02\/07\/2025","format":false,"excerpt":"No atual contexto de transforma\u00e7\u00e3o digital acelerada, as empresas enfrentam um desafio comum: alinhar processos de vendas com as novas exig\u00eancias dos clientes, que esperam experi\u00eancias personalizadas, respostas imediatas e intera\u00e7\u00f5es consistentes em todos os pontos de contacto. Neste cen\u00e1rio, os sistemas de CRM (Customer Relationship Management) tornam-se aliados indispens\u00e1veis.\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"xadrez","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/carlos-esteves-G8wvNzm_fK0-unsplash.jpg?fit=1200%2C795&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/carlos-esteves-G8wvNzm_fK0-unsplash.jpg?fit=1200%2C795&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/carlos-esteves-G8wvNzm_fK0-unsplash.jpg?fit=1200%2C795&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/carlos-esteves-G8wvNzm_fK0-unsplash.jpg?fit=1200%2C795&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/07\/carlos-esteves-G8wvNzm_fK0-unsplash.jpg?fit=1200%2C795&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7030,"url":"https:\/\/liminal.pt\/martech-magazine\/top-7-erros-no-zoho-crm-e-como-corrigir\/","url_meta":{"origin":6536,"position":2},"title":"Top 7 Erros no Zoho CRM e Como Corrigir","author":"Dara Correia","date":"02\/03\/2026","format":false,"excerpt":"O Zoho CRM \u00e9 uma das ferramentas mais completas e flex\u00edveis do mercado para gest\u00e3o de rela\u00e7\u00f5es com clientes, pipeline de vendas, automa\u00e7\u00e3o e intelig\u00eancia comercial. No entanto, nas dezenas de implementa\u00e7\u00f5es que acompanhamos na Liminal, verificamos que muitas empresas ficam aqu\u00e9m dos resultados esperados n\u00e3o por falta de tecnologia,\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"automa\u00e7\u00f5es","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/03\/2150041859-1.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/03\/2150041859-1.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/03\/2150041859-1.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/03\/2150041859-1.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/03\/2150041859-1.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3290,"url":"https:\/\/liminal.pt\/martech-magazine\/qual-melhor-crm-gratuito\/","url_meta":{"origin":6536,"position":3},"title":"Qual o melhor CRM Gratuito?","author":"Mafalda Martins","date":"29\/12\/2020","format":false,"excerpt":"Ter um CRM gratuito \u00e9 a melhor op\u00e7\u00e3o para micro empresas ou para quem quer entender melhor como \u00e9 que este sistema pode ajudar o seu neg\u00f3cio, sem necessitar de um grande investimento. H\u00e1 v\u00e1rias op\u00e7\u00f5es de CRM gratuitos no mercado que, mesmo sem ter todas as features de um\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"CRM gratuito, CRM gr\u00e1tis, CRM, Liminal, HubSpot, Zoho, Zoho CRM, Agile CRM, Zoho Bigin, Bitrix24, Bitrix24 CRM","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/melhores-crm-gratuitos-gratis-zoho-hubspot-liminal2.png?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/melhores-crm-gratuitos-gratis-zoho-hubspot-liminal2.png?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/melhores-crm-gratuitos-gratis-zoho-hubspot-liminal2.png?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/melhores-crm-gratuitos-gratis-zoho-hubspot-liminal2.png?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/melhores-crm-gratuitos-gratis-zoho-hubspot-liminal2.png?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7329,"url":"https:\/\/liminal.pt\/martech-magazine\/as-8-principais-barreiras-a-adocao-de-crm-em-equipas-empresariais\/","url_meta":{"origin":6536,"position":4},"title":"As 8 principais barreiras \u00e0 ado\u00e7\u00e3o de CRM em equipas empresariais","author":"Alexandre Peric\u00e3o","date":"26\/06\/2026","format":false,"excerpt":"A implementa\u00e7\u00e3o de um CRM \u00e9 frequentemente apresentada como um projeto tecnol\u00f3gico, mas essa leitura \u00e9 demasiado limitada. Um sistema de customer relationship management s\u00f3 cria valor quando passa a suportar decis\u00f5es comerciais, processos consistentes, colabora\u00e7\u00e3o entre equipas e uma vis\u00e3o fi\u00e1vel sobre clientes, oportunidades e receitas. Nas organiza\u00e7\u00f5es de\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/Top-8-CRM-Adoption-Barriers-in-Enterprise-Teams.jpg?fit=1200%2C590&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/Top-8-CRM-Adoption-Barriers-in-Enterprise-Teams.jpg?fit=1200%2C590&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/Top-8-CRM-Adoption-Barriers-in-Enterprise-Teams.jpg?fit=1200%2C590&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/Top-8-CRM-Adoption-Barriers-in-Enterprise-Teams.jpg?fit=1200%2C590&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/Top-8-CRM-Adoption-Barriers-in-Enterprise-Teams.jpg?fit=1200%2C590&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7300,"url":"https:\/\/liminal.pt\/martech-magazine\/automacao-marketing-vendas-com-ia-crm-como-aumentar-pipeline-em-2026\/","url_meta":{"origin":6536,"position":5},"title":"Automa\u00e7\u00e3o de Marketing e Vendas com IA e CRM: Como Aumentar o Pipeline em 2026","author":"Mafalda Martins","date":"15\/06\/2026","format":false,"excerpt":"Gerar pipeline j\u00e1 n\u00e3o depende apenas de captar mais leads. Em 2026, o crescimento comercial depende cada vez mais da capacidade de ligar marketing, vendas, CRM, automa\u00e7\u00e3o e dados num sistema \u00fanico, capaz de identificar inten\u00e7\u00e3o, priorizar oportunidades e acelerar o acompanhamento comercial. Muitas empresas j\u00e1 investiram em CRM, campanhas\u2026","rel":"","context":"In &quot;Vendas&quot;","block_context":{"text":"Vendas","link":"https:\/\/liminal.pt\/martech-magazine\/category\/vendas\/"},"img":{"alt_text":"CRM, Automa\u00e7\u00e3o de Marketing, IA, intelig\u00eancia artificial, como aumentar pipeline, pipeline de marketing, pipeline de vendas, leads de marketing, liminal","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/crm-ia-automacao-de-marketing-como-aumentar-pipeline-2026-liminal.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/crm-ia-automacao-de-marketing-como-aumentar-pipeline-2026-liminal.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/crm-ia-automacao-de-marketing-como-aumentar-pipeline-2026-liminal.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/crm-ia-automacao-de-marketing-como-aumentar-pipeline-2026-liminal.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/crm-ia-automacao-de-marketing-como-aumentar-pipeline-2026-liminal.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/pexels-breakingpic-3299.jpg?fit=1600%2C1067&ssl=1","_links":{"self":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/6536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/comments?post=6536"}],"version-history":[{"count":6,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/6536\/revisions"}],"predecessor-version":[{"id":6551,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/6536\/revisions\/6551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media\/6540"}],"wp:attachment":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media?parent=6536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/categories?post=6536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/tags?post=6536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}