{"id":6518,"date":"2025-05-16T12:45:41","date_gmt":"2025-05-16T11:45:41","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=6518"},"modified":"2025-05-23T15:34:30","modified_gmt":"2025-05-23T14:34:30","slug":"how-to-build-a-sales-funnel-with-martech-tools","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/en\/how-to-build-a-sales-funnel-with-martech-tools\/","title":{"rendered":"How to Build a Sales Funnel with MarTech Tools"},"content":{"rendered":"\n

In an increasingly competitive and digital market, companies face the ongoing challenge of optimizing their sales processes to achieve better results. Building an effective sales funnel has become essential for guiding potential customers from first contact to final conversion. To do this, using Marketing Technology (MarTech) tools like Zoho<\/strong> and HubSpot<\/strong>\u2014which offer integrated solutions that facilitate the management and automation of every funnel stage from visitor attraction to customer retention\u2014is crucial.<\/p>\n\n\n\n

A well-structured sales funnel not only maps consumer behavior, but also helps identify bottlenecks in the commercial process, measure results, and improve communication between marketing and sales teams. Zoho and HubSpot stand out by offering complete functionalities for each funnel stage, integrating automation, artificial intelligence, and custom reports. This article explores how to build an efficient sales funnel using these two platforms\u2014and how technology, when paired with strategy, can transform commercial performance.<\/p>\n\n\n\n

What is a Sales Funnel?<\/h2>\n\n\n
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A sales funnel is a visual and strategic representation of the journey a potential customer takes from the first contact with a company to the moment of purchase. This funnel-shaped metaphor helps illustrate how many people come into contact with a brand, but only a portion of them proceed to the final purchase decision.<\/p>\n\n\n\n

In practice, the funnel organizes this journey into different stages with the goal of making marketing and sales actions more effective. It helps companies identify which stage their potential customers are in, what they\u2019re looking for, what their needs are, and the best channels or messages to move them forward. It also allows businesses to forecast results, measure conversions, and pinpoint where improvements in commercial performance can be made.<\/p>\n\n\n\n

Classic Sales Funnel Model:<\/h3>\n\n\n\n