{"id":6492,"date":"2025-04-22T16:46:52","date_gmt":"2025-04-22T15:46:52","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=6492"},"modified":"2025-04-22T16:49:29","modified_gmt":"2025-04-22T15:49:29","slug":"breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/","title":{"rendered":"Breeze Intelligence: New Era of Commercial Intelligence in HubSpot"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today\u2019s landscape of increasingly non-linear buyer journeys and intense competition, data has become the most critical asset for marketing and sales teams. The challenge? Ensuring that data is relevant, up-to-date, and actionable. This is where <strong>Breeze Intelligence<\/strong> comes in\u2014a native HubSpot solution for commercial intelligence and enrichment designed for teams that need to act quickly, accurately, and with full context.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is Breeze Intelligence?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Breeze Intelligence is a suite of features powered by Artificial Intelligence and Large Language Models (LLMs) that allows teams to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automatically enrich contact and company records with demographic, firmographic, and technographic information<\/li>\n\n\n\n<li>Identify companies showing buying intent based on website behavior<\/li>\n\n\n\n<li>Shorten form fields without sacrificing data quality<\/li>\n\n\n\n<li>Trigger workflows and automations based on enriched data and intent signals<\/li>\n\n\n\n<li>Build a unified customer view within HubSpot\u2019s Smart CRM<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">All natively embedded within the <strong>HubSpot ecosystem<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key Features<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Data Enrichment<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Breeze Intelligence enriches contact and company records with attributes such as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Job role and seniority<\/li>\n\n\n\n<li>Location and social media profiles<\/li>\n\n\n\n<li>Annual revenue, industry, number of employees<\/li>\n\n\n\n<li>Technologies used by the company<\/li>\n\n\n\n<li>Online presence (e.g., websites, social platforms)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Enrichment can be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automatic:<\/strong> triggered when a new record is created<\/li>\n\n\n\n<li><strong>Bulk:<\/strong> across contact or company lists<\/li>\n\n\n\n<li><strong>Manual or recurring:<\/strong> with continuous re-enrichment options<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>&#8220;92% of companies in our CRM had at least one new enrichment property populated after enabling Breeze Intelligence.&#8221;<\/em> \u2014 Josh Ames, RevOps Manager, Phocas Software\u301014\u2020source\u3011<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Additional features include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rule-based configuration by record type<\/strong> (contact, company, or both)<\/li>\n\n\n\n<li><strong>Real-time data verification<\/strong> from reliable sources<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"611\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Data-Enrichment-1-_-Company-Enrichment-copy-4.webp?resize=840%2C611&#038;ssl=1\" alt=\"\" class=\"wp-image-6499\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Data-Enrichment-1-_-Company-Enrichment-copy-4.webp?w=1004&amp;ssl=1 1004w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Data-Enrichment-1-_-Company-Enrichment-copy-4.webp?resize=300%2C218&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Data-Enrichment-1-_-Company-Enrichment-copy-4.webp?resize=768%2C558&amp;ssl=1 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Figure 1 \u2013 Example of the feature (Source: HubSpot)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>Buyer Intent<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Buyer Intent helps identify companies actively researching solutions like yours, based on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Visits to key pages (e.g., pricing, use cases, demo request)<\/li>\n\n\n\n<li>Visit frequency and recency<\/li>\n\n\n\n<li>Matching with target market attributes (industry, size, location)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With this data, teams can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize leads<\/li>\n\n\n\n<li>Create automated workflows<\/li>\n\n\n\n<li>Personalize emails and retargeting campaigns\u301015\u2020source\u3011<\/li>\n\n\n\n<li>Estimate market penetration (Total Addressable Market)<\/li>\n\n\n\n<li>Trigger instant notifications for new opportunities<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"533\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Buyer-Intent-2-_-Filters-Revealed-Companies-Visiting-1.webp?resize=840%2C533&#038;ssl=1\" alt=\"\" class=\"wp-image-6501\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Buyer-Intent-2-_-Filters-Revealed-Companies-Visiting-1.webp?resize=1024%2C650&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Buyer-Intent-2-_-Filters-Revealed-Companies-Visiting-1.webp?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Buyer-Intent-2-_-Filters-Revealed-Companies-Visiting-1.webp?resize=768%2C488&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Buyer-Intent-2-_-Filters-Revealed-Companies-Visiting-1.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Figure 2 \u2013 Example of the feature (Source: HubSpot)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Form Shortening<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Too many form fields = fewer conversions. Breeze Intelligence dynamically adapts your forms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Known fields are auto-filled<\/li>\n\n\n\n<li>Only missing fields are shown to the user<\/li>\n\n\n\n<li>Provides a smoother, faster user experience<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The result: more leads, better data quality, and reduced friction\u301015\u2020source\u3011<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It also enables:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Full integration with HubSpot\u2019s new form editor<\/strong><\/li>\n\n\n\n<li><strong>Auto-complete based on existing CRM data<\/strong><\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"533\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Form-Shortening-3-_-Form-Submission-Details-1.webp?resize=840%2C533&#038;ssl=1\" alt=\"\" class=\"wp-image-6503\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Form-Shortening-3-_-Form-Submission-Details-1.webp?resize=1024%2C650&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Form-Shortening-3-_-Form-Submission-Details-1.webp?resize=300%2C191&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Form-Shortening-3-_-Form-Submission-Details-1.webp?resize=768%2C488&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Form-Shortening-3-_-Form-Submission-Details-1.webp?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Figure 3 \u2013 Example of the feature (Source: HubSpot)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Real-World Use Cases<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Qualifying Inbound Leads<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scenario:<\/strong> A lead submits only name and email via a form.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With Breeze:<\/strong> The data is automatically enriched with job title, industry, and company size, activating lead scoring and assignment to a rep.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Personalized Email Marketing<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scenario:<\/strong> A campaign is underperforming in open and click rates.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With Breeze:<\/strong> Enriched profiles enable precise segmentation and highly personalized messaging, including dynamic elements like company news.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Identifying Anonymous Visitors<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scenario:<\/strong> You\u2019re getting lots of traffic but few conversions.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With Breeze:<\/strong> Reverse IP lookup identifies visiting companies, evaluates their interest based on pageviews, and alerts reps in real time.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Automated Segmentation and Retargeting<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Scenario:<\/strong> A marketing team wants to launch tailored ad campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>With Breeze:<\/strong> Behavioral and firmographic data is used to build high-conversion audiences for custom retargeting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Competitive Advantages<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With so many data intelligence solutions in the market, Breeze Intelligence stands out not only for being natively integrated with HubSpot, but also for its unique combination of ease-of-use, speed-to-value, and deep data capabilities. Below are the core advantages that make Breeze Intelligence a strategic choice for marketing, sales, and operations teams looking to scale smart and fast.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fully integrated with HubSpot:<\/strong> No third-party tools required<\/li>\n\n\n\n<li><strong>Competitive pricing:<\/strong> Credit-based model tailored to usage<\/li>\n\n\n\n<li><strong>Fast implementation:<\/strong> Plug &amp; play with immediate impact<\/li>\n\n\n\n<li><strong>Scalable:<\/strong> Suitable for startups to enterprise-level teams<\/li>\n\n\n\n<li><strong>Simplified management:<\/strong> Everything within HubSpot\u2014no spreadsheets, no silos<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Results &amp; Impact<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Beyond advanced features, the true value of Breeze Intelligence lies in the measurable outcomes it delivers. Here are some key results reported by teams already using it in their day-to-day operations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>30% reduction in sales response time<\/strong><\/li>\n\n\n\n<li><strong>22% increase in response rates for personalized emails<\/strong><\/li>\n\n\n\n<li><strong>Over 40% improvement in CRM data quality<\/strong><\/li>\n\n\n\n<li><strong>Stronger alignment between marketing and sales teams<\/strong><\/li>\n\n\n\n<li><strong>Significant gains in pipeline velocity and lead conversion KPIs<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Looking to the Future with Breeze Intelligence<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Breeze Intelligence marks a step change in how marketing, sales, and RevOps teams harness data in HubSpot. By breaking down silos, automating tasks, and delivering actionable context, it becomes a powerful catalyst for business growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you&#8217;re looking for a simple, fast, and natively integrated way to elevate your commercial intelligence, Breeze Intelligence is the answer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pave the Way to Success with MarTech and AI Experts<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The worlds of Marketing and Technology are evolving at a rapid pace. With Artificial Intelligence increasingly shaping the daily operations of businesses, it is more important than ever to rely on experts who ensure that innovations are seamlessly integrated into business processes. Moreover, for technology to truly drive business success, a well-defined strategy must guide its implementation, adoption, and evolution.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As specialists in MarTech and AI,&nbsp;<strong><a href=\"https:\/\/liminal.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a><\/strong>&nbsp;offers an integrated approach that combines Technology, Marketing, and Strategy, ensuring the successful adoption and implementation of marketing technologies. Whether through the&nbsp;<a href=\"https:\/\/liminal.pt\/produtos\/implementacao-crm-map.html\" target=\"_blank\" rel=\"noreferrer noopener\">impartial selection of the right systems<\/a>&nbsp;to address your company\u2019s challenges, the optimization of processes and workflows in existing platforms, or the&nbsp;<a href=\"https:\/\/liminal.pt\/produtos\/estrategia-martech.html\" target=\"_blank\" rel=\"noreferrer noopener\">design of a CRM &amp; Automation strategy<\/a>&nbsp;that fosters business growth, Liminal is here to help.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"332\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/image.png?resize=840%2C332&#038;ssl=1\" alt=\"\" class=\"wp-image-6343\" style=\"width:679px;height:auto\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/image.png?w=980&amp;ssl=1 980w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/image.png?resize=300%2C118&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/image.png?resize=768%2C303&amp;ssl=1 768w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"6492\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"0\"><div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">No rating yet<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"6492\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"6492\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/6492\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s landscape of increasingly non-linear buyer journeys and intense competition, data has become the most critical asset for marketing and sales teams. The challenge? Ensuring that data is relevant, &hellip; <\/p>\n","protected":false},"author":2,"featured_media":6467,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[639,647,651],"tags":[687,666,691],"class_list":["post-6492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-relationship-management","category-hubspot-en","category-martech-en","tag-crm-en","tag-hubspot-en","tag-martech-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Breeze Intelligence: New Era of Commercial Intelligence in HubSpot | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Saiba mais aqui sobre o Breeze Intelligence do HubSpot e como elevar a intelig\u00eancia comercial da sua empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Breeze Intelligence: New Era of Commercial Intelligence in HubSpot | Martech Magazine\" \/>\n<meta property=\"og:description\" content=\"Saiba mais aqui sobre o Breeze Intelligence do HubSpot e como elevar a intelig\u00eancia comercial da sua empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-04-22T15:46:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-22T15:49:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Newsletter-LinkedIn-Liminal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"Breeze Intelligence: New Era of Commercial Intelligence in HubSpot\",\"datePublished\":\"2025-04-22T15:46:52+00:00\",\"dateModified\":\"2025-04-22T15:49:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/\"},\"wordCount\":912,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Newsletter-LinkedIn-Liminal.jpg?fit=1920%2C1080&ssl=1\",\"keywords\":[\"CRM\",\"HubSpot\",\"MarTech\"],\"articleSection\":[\"CRM\",\"HubSpot\",\"MarTech\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/\",\"name\":\"Breeze Intelligence: New Era of Commercial Intelligence in HubSpot | Martech Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Newsletter-LinkedIn-Liminal.jpg?fit=1920%2C1080&ssl=1\",\"datePublished\":\"2025-04-22T15:46:52+00:00\",\"dateModified\":\"2025-04-22T15:49:29+00:00\",\"description\":\"Saiba mais aqui sobre o Breeze Intelligence do HubSpot e como elevar a intelig\u00eancia comercial da sua empresa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Newsletter-LinkedIn-Liminal.jpg?fit=1920%2C1080&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2025\\\/04\\\/Newsletter-LinkedIn-Liminal.jpg?fit=1920%2C1080&ssl=1\",\"width\":1920,\"height\":1080},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/en\\\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Breeze Intelligence: New Era of Commercial Intelligence in HubSpot\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"name\":\"Martech Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\",\"name\":\"Liminal\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"width\":3012,\"height\":3319,\"caption\":\"Liminal\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Liminal-270123610141550\\\/\",\"https:\\\/\\\/www.instagram.com\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmr6iaNEpIKmX2wfSfcgGWg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\",\"name\":\"Mafalda Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"caption\":\"Mafalda Martins\"},\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/author\\\/madalena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Breeze Intelligence: New Era of Commercial Intelligence in HubSpot | Martech Magazine","description":"Saiba mais aqui sobre o Breeze Intelligence do HubSpot e como elevar a intelig\u00eancia comercial da sua empresa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/","og_locale":"pt_PT","og_type":"article","og_title":"Breeze Intelligence: New Era of Commercial Intelligence in HubSpot | Martech Magazine","og_description":"Saiba mais aqui sobre o Breeze Intelligence do HubSpot e como elevar a intelig\u00eancia comercial da sua empresa.","og_url":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/","og_site_name":"Martech Magazine","article_publisher":"https:\/\/www.facebook.com\/Liminal-270123610141550\/","article_published_time":"2025-04-22T15:46:52+00:00","article_modified_time":"2025-04-22T15:49:29+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Newsletter-LinkedIn-Liminal.jpg","type":"image\/jpeg"}],"author":"Mafalda Martins","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mafalda Martins","Tempo estimado de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/#article","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/"},"author":{"name":"Mafalda Martins","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de"},"headline":"Breeze Intelligence: New Era of Commercial Intelligence in HubSpot","datePublished":"2025-04-22T15:46:52+00:00","dateModified":"2025-04-22T15:49:29+00:00","mainEntityOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/"},"wordCount":912,"commentCount":0,"publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Newsletter-LinkedIn-Liminal.jpg?fit=1920%2C1080&ssl=1","keywords":["CRM","HubSpot","MarTech"],"articleSection":["CRM","HubSpot","MarTech"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/","url":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/","name":"Breeze Intelligence: New Era of Commercial Intelligence in HubSpot | Martech Magazine","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/#primaryimage"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Newsletter-LinkedIn-Liminal.jpg?fit=1920%2C1080&ssl=1","datePublished":"2025-04-22T15:46:52+00:00","dateModified":"2025-04-22T15:49:29+00:00","description":"Saiba mais aqui sobre o Breeze Intelligence do HubSpot e como elevar a intelig\u00eancia comercial da sua empresa.","breadcrumb":{"@id":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/#primaryimage","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Newsletter-LinkedIn-Liminal.jpg?fit=1920%2C1080&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Newsletter-LinkedIn-Liminal.jpg?fit=1920%2C1080&ssl=1","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https:\/\/liminal.pt\/martech-magazine\/en\/breeze-intelligence-new-era-of-commercial-intelligence-in-hubspot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/liminal.pt\/martech-magazine\/"},{"@type":"ListItem","position":2,"name":"Breeze Intelligence: New Era of Commercial Intelligence in HubSpot"}]},{"@type":"WebSite","@id":"https:\/\/liminal.pt\/martech-magazine\/#website","url":"https:\/\/liminal.pt\/martech-magazine\/","name":"Martech Magazine","description":"","publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/liminal.pt\/martech-magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/liminal.pt\/martech-magazine\/#organization","name":"Liminal","url":"https:\/\/liminal.pt\/martech-magazine\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","width":3012,"height":3319,"caption":"Liminal"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Liminal-270123610141550\/","https:\/\/www.instagram.com\/liminalmarketing\/","https:\/\/www.linkedin.com\/company\/liminalmarketing\/","https:\/\/www.youtube.com\/channel\/UCmr6iaNEpIKmX2wfSfcgGWg"]},{"@type":"Person","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de","name":"Mafalda Martins","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","caption":"Mafalda Martins"},"url":"https:\/\/liminal.pt\/martech-magazine\/author\/madalena\/"}]}},"jetpack-related-posts":[{"id":6405,"url":"https:\/\/liminal.pt\/martech-magazine\/en\/hubspots-new-features-whats-changed-and-how-to-make-the-most-of-them\/","url_meta":{"origin":6492,"position":0},"title":"HubSpot&#8217;s New Features: What&#8217;s Changed and How to Make the Most of Them","author":"Dara Correia","date":"11\/03\/2025","format":false,"excerpt":"In today's rapidly evolving digital landscape, businesses need tools that not only optimize their operations but also enhance the customer experience. HubSpot has distinguished itself as a leading CRM and marketing automation platform, consistently delivering innovations to streamline the work of sales, marketing, and customer service teams. Since November 2024,\u2026","rel":"","context":"In &quot;HubSpot&quot;","block_context":{"text":"HubSpot","link":"https:\/\/liminal.pt\/martech-magazine\/en\/category\/hubspot-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/1-5-2.jpg?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/1-5-2.jpg?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/1-5-2.jpg?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/1-5-2.jpg?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/03\/1-5-2.jpg?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6837,"url":"https:\/\/liminal.pt\/martech-magazine\/en\/hubspot-what-it-is-and-how-it-works\/","url_meta":{"origin":6492,"position":1},"title":"HubSpot: What It Is and How It Works","author":"Mafalda Martins","date":"05\/09\/2025","format":false,"excerpt":"If you\u2019re exploring ways to improve the efficiency of your marketing, sales, and customer service processes, chances are you\u2019ve already come across the term HubSpot. One of the most common questions people ask is: \u201cHubSpot what is?\u201d The short answer is simple: HubSpot is a software platform that centralizes marketing,\u2026","rel":"","context":"In &quot;Marketing Automation&quot;","block_context":{"text":"Marketing Automation","link":"https:\/\/liminal.pt\/martech-magazine\/en\/category\/marketing-automation\/"},"img":{"alt_text":"liminal, hubspot, hubspot o que \u00e9","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/hubspot-o-que-e-liminal.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/hubspot-o-que-e-liminal.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/hubspot-o-que-e-liminal.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/hubspot-o-que-e-liminal.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/hubspot-o-que-e-liminal.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7327,"url":"https:\/\/liminal.pt\/martech-magazine\/en\/ai-marketing-automation-in-2026-how-to-increase-sales-conversion\/","url_meta":{"origin":6492,"position":2},"title":"AI Marketing Automation in 2026: How to Increase Sales Conversion","author":"Mafalda Martins","date":"25\/06\/2026","format":false,"excerpt":"Marketing automation with Artificial Intelligence can increase sales conversion by connecting data, CRM, campaigns and commercial processes within a system capable of identifying intent, prioritising opportunities, personalising communications and recommending the most appropriate actions at each moment. However, technology does not create pipeline on its own. Artificial intelligence produces better\u2026","rel":"","context":"In &quot;Marketing Automation&quot;","block_context":{"text":"Marketing Automation","link":"https:\/\/liminal.pt\/martech-magazine\/en\/category\/marketing-automation\/"},"img":{"alt_text":"automa\u00e7\u00e3o de marketing com IA, Liminal, Intelig\u00eancia Artificial, Vendas, Automa\u00e7\u00e3o de Marketing","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/automacao-marketing-ia-conversao-vendas.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/automacao-marketing-ia-conversao-vendas.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/automacao-marketing-ia-conversao-vendas.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/automacao-marketing-ia-conversao-vendas.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/automacao-marketing-ia-conversao-vendas.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6518,"url":"https:\/\/liminal.pt\/martech-magazine\/en\/how-to-build-a-sales-funnel-with-martech-tools\/","url_meta":{"origin":6492,"position":3},"title":"How to Build a Sales Funnel with MarTech Tools","author":"Dara Correia","date":"16\/05\/2025","format":false,"excerpt":"In an increasingly competitive and digital market, companies face the ongoing challenge of optimizing their sales processes to achieve better results. Building an effective sales funnel has become essential for guiding potential customers from first contact to final conversion. To do this, using Marketing Technology (MarTech) tools like Zoho and\u2026","rel":"","context":"In &quot;Strategy&quot;","block_context":{"text":"Strategy","link":"https:\/\/liminal.pt\/martech-magazine\/en\/category\/strategy\/"},"img":{"alt_text":"estrat\u00e9gia de marketing","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/9354.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/9354.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/9354.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/9354.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/9354.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6839,"url":"https:\/\/liminal.pt\/martech-magazine\/en\/ethical-artificial-intelligence-how-far-should-automation-go-in-sales-and-marketing\/","url_meta":{"origin":6492,"position":4},"title":"Ethical Artificial Intelligence: How Far Should Automation Go in Sales and Marketing?","author":"Dara Correia","date":"08\/09\/2025","format":false,"excerpt":"Artificial Intelligence (AI) has ceased to be just a futuristic trend and has become an integral part of the sales and marketing operations of many companies. Chatbots that respond to customers in real time, algorithms that prioritize leads with a higher probability of conversion, tools that create content in seconds,\u2026","rel":"","context":"In &quot;Artificial Intelligence&quot;","block_context":{"text":"Artificial Intelligence","link":"https:\/\/liminal.pt\/martech-magazine\/en\/category\/inteligencia-artificial-en\/"},"img":{"alt_text":"intelig\u00eancia artificial vs. \u00e9tica","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/2149412286.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/2149412286.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/2149412286.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/2149412286.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/2149412286.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7560,"url":"https:\/\/liminal.pt\/martech-magazine\/en\/best-integrated-crm-platforms-with-ai-for-2026\/","url_meta":{"origin":6492,"position":5},"title":"Best Integrated CRM Platforms With AI for 2026","author":"Alexandre Peric\u00e3o","date":"18\/09\/2026","format":false,"excerpt":"Choosing a CRM in 2026 is no longer simply about managing contacts, opportunities and sales tasks. For many B2B companies, the question has become broader: how many tools can be replaced by a single platform that combines CRM, Marketing, Sales, Service, automation, data and artificial intelligence? This shift explains the\u2026","rel":"","context":"In &quot;Artificial Intelligence&quot;","block_context":{"text":"Artificial Intelligence","link":"https:\/\/liminal.pt\/martech-magazine\/en\/category\/inteligencia-artificial-en\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/Best-Integrated-CRM-Platforms-With-AI-for-2026.png?fit=1150%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/Best-Integrated-CRM-Platforms-With-AI-for-2026.png?fit=1150%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/Best-Integrated-CRM-Platforms-With-AI-for-2026.png?fit=1150%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/Best-Integrated-CRM-Platforms-With-AI-for-2026.png?fit=1150%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/Best-Integrated-CRM-Platforms-With-AI-for-2026.png?fit=1150%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/04\/Newsletter-LinkedIn-Liminal.jpg?fit=1920%2C1080&ssl=1","_links":{"self":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/6492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/comments?post=6492"}],"version-history":[{"count":6,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/6492\/revisions"}],"predecessor-version":[{"id":6504,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/6492\/revisions\/6504"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media\/6467"}],"wp:attachment":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media?parent=6492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/categories?post=6492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/tags?post=6492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}