{"id":5393,"date":"2024-06-24T16:33:51","date_gmt":"2024-06-24T15:33:51","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=5393"},"modified":"2024-09-26T16:10:36","modified_gmt":"2024-09-26T15:10:36","slug":"salesforce-vs-hubspot-a-guerra-de-titas","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/salesforce-vs-hubspot-a-guerra-de-titas\/","title":{"rendered":"Salesforce vs. HubSpot: A guerra de Tit\u00e3s!"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Escolher uma plataforma de CRM certa \u00e9 fundamental para o sucesso de qualquer neg\u00f3cio. Existem diversas marcas experientes no mercado, duas das quais se destacam pela alta classifica\u00e7\u00e3o dada pela seus utilizadores, sendo elas Hubspot e Salesforce. De certeza que j\u00e1 ouviu falar delas! Neste artigo iremos comparar estas duas for\u00e7as tecnol\u00f3gicas e ajudar a clarificar algumas ideias que tenha sobre estas duas plataformas, para conseguir expandir o seu neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que \u00e9 um CRM?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Um <a href=\"https:\/\/liminal.pt\/ebook-como-usar-um-crm-para-vender-mais\/\">CRM<\/a> (Customer Relationship Management) \u00e9 uma ferramenta que ajuda as empresas a gerir e analisar intera\u00e7\u00f5es com os clientes e potenciais clientes. Um bom CRM centraliza todas as informa\u00e7\u00f5es de contacto, facilita o acompanhamento das vendas e melhora o pr\u00f3prio relacionamento com os clientes. Com o aumento da concorr\u00eancia e a necessidade de oferecer um atendimento ao cliente excecional, a utiliza\u00e7\u00e3o de um CRM eficiente revelou ser um fator crucial nas estrat\u00e9gias de marketing.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/webinars\/como-usar-crm-vender-mais.html\"><strong>Como usar um CRM para Vender Mais<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vis\u00e3o geral sobre as plataformas \u2013 HubSpot vs. Salesforce<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que \u00e9 que faz a HubSpot?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> \u00e9 uma plataforma que permite a gest\u00e3o de clientes \u2013 CRM, que auxilia as empresas de forma sustent\u00e1vel. Oferece solu\u00e7\u00f5es para vendas, atendimento ao cliente, marketing e gest\u00e3o de conte\u00fado. A Hubspot foi desenvolvida com uma \u00fanica l\u00f3gica de desenvolvimento e programa\u00e7\u00e3o, o que permite ter uma experi\u00eancia unificada, que a torna f\u00e1cil de utilizar e perceber.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As principais especificidades de Hubspot s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CRM Inteligente: Este oferece uma vis\u00e3o interligada do cliente<\/li>\n\n\n\n<li>Automa\u00e7\u00e3o de Marketing: Inclui ferramentas avan\u00e7adas para criar automa\u00e7\u00f5es personalizadas<\/li>\n\n\n\n<li>Gest\u00e3o de Conte\u00fado: \u00c9 poss\u00edvel ter uma gest\u00e3o f\u00e1cil e eficiente do conte\u00fado<\/li>\n\n\n\n<li>Rastreamento do ROI: Com HubSpot pode ter an\u00e1lises detalhadas sobre o ROI das campanhas realizadas<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o: As integra\u00e7\u00f5es feitas com outras ferramentas de Hubspot s\u00e3o realizadas sem nenhuma obje\u00e7\u00e3o<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"407\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Leadboard_de_crm_enterprise.webp?resize=840%2C407&#038;ssl=1\" alt=\"Dashboard Hubspot, hubspot vs salesforce\" class=\"wp-image-5398\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Leadboard_de_crm_enterprise.webp?w=1652&amp;ssl=1 1652w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Leadboard_de_crm_enterprise.webp?resize=300%2C145&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Leadboard_de_crm_enterprise.webp?resize=1024%2C496&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Leadboard_de_crm_enterprise.webp?resize=768%2C372&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Leadboard_de_crm_enterprise.webp?resize=1536%2C744&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Leadboard_de_crm_enterprise.webp?resize=124%2C60&amp;ssl=1 124w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>O que \u00e9 que faz a Salesforce?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tal como a Hubspot, a <a href=\"https:\/\/liminal.pt\/salesforce.html\">Salesforce<\/a> \u00e9 uma plataforma que tamb\u00e9m permite a gest\u00e3o de clientes \u2013 CRM \u2013 que conta com v\u00e1rias aplica\u00e7\u00f5es para vendas, atendimento ao cliente, marketing, entre outros t\u00f3picos. Foi criada atrav\u00e9s da integra\u00e7\u00e3o de v\u00e1rias aquisi\u00e7\u00f5es e a experi\u00eancia do utilizador pode variar dependendo do produto a ser utilizado, o que, eventualmente, pode apresentar tamb\u00e9m curvas de aprendizagem diversificadas, \u00edngremes e exigir mais recursos administrativos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As principais especificidades de Salesforce s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personaliza\u00e7\u00e3o: Permite a realiza\u00e7\u00e3o de personaliza\u00e7\u00f5es a um elevado n\u00edvel, de acordo com as necessidades espec\u00edficas de cada empresa<\/li>\n\n\n\n<li>Automa\u00e7\u00e3o de Marketing: Inclui ferramentas avan\u00e7adas de automa\u00e7\u00e3o de marketing<\/li>\n\n\n\n<li>Gest\u00e3o de Vendas: compreende solu\u00e7\u00f5es completas para gerir o ciclo de vendas<\/li>\n\n\n\n<li>Analytics: \u00c9 poss\u00edvel ter an\u00e1lises detalhadas e relat\u00f3rios personalizados<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o: Tem compatibilidade com uma vasta gama de aplicativos de terceiros<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"629\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/1_9cr5JnUc8ykhX9uND0zeYQ.jpg?resize=840%2C629&#038;ssl=1\" alt=\"Salesforce dashboard, hubspot vs salesforce\" class=\"wp-image-5401\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/1_9cr5JnUc8ykhX9uND0zeYQ.jpg?resize=1024%2C767&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/1_9cr5JnUc8ykhX9uND0zeYQ.jpg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/1_9cr5JnUc8ykhX9uND0zeYQ.jpg?resize=768%2C575&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/1_9cr5JnUc8ykhX9uND0zeYQ.jpg?resize=80%2C60&amp;ssl=1 80w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/1_9cr5JnUc8ykhX9uND0zeYQ.jpg?w=1400&amp;ssl=1 1400w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Compara\u00e7\u00e3o de plataformas de Marketing<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hubspot Marketing Hub<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O HubSpot Marketing Hub \u00e9 uma plataforma \u201ctudo em um\u201d, que re\u00fane todas as ferramentas e dados de marketing num \u00fanico local. Permite criar exper\u00eancias personalizadas para os clientes, converter leads, automatizar e nutrir leads e tamb\u00e9m acompanhar o ROI das campanhas. Todos os dados s\u00e3o integrados diretamente no CRM da Hubspot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como tal, as principais ferramentas de Hubspot Marketing Hub s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automa\u00e7\u00e3o de Marketing<\/li>\n\n\n\n<li>Gest\u00e3o de Conte\u00fado<\/li>\n\n\n\n<li>Seguimento do desenvolvimento do ROI<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com CRM<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Salesforce Marketing Cloud<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Salesforce Marketing Cloud \u00e9 uma plataforma abrangente para automa\u00e7\u00e3o de marketing e engagement de clientes. Esta inclui ferramentas avan\u00e7adas que permitem ter uma vis\u00e3o 360 graus do ciclo de vida do cliente ou campanhas altamente personalizadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como tal, as principais ferramentas de Salesforce Marketing Cloud s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Journey Builder<\/li>\n\n\n\n<li>Email Studio<\/li>\n\n\n\n<li>Social Studio<\/li>\n\n\n\n<li>Data Studio<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A seguinte imagem apresenta algumas diferen\u00e7as, em termos de pre\u00e7os de licen\u00e7as destes dois softwares:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"510\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Hubspot-new-pricing-blogopost-2.png?resize=840%2C510&#038;ssl=1\" alt=\"hubspot vs salesforce\" class=\"wp-image-5402\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Hubspot-new-pricing-blogopost-2.png?resize=1024%2C622&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Hubspot-new-pricing-blogopost-2.png?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Hubspot-new-pricing-blogopost-2.png?resize=768%2C466&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Hubspot-new-pricing-blogopost-2.png?resize=1536%2C932&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Hubspot-new-pricing-blogopost-2.png?resize=99%2C60&amp;ssl=1 99w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Hubspot-new-pricing-blogopost-2.png?w=2000&amp;ssl=1 2000w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/Hubspot-new-pricing-blogopost-2.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/webinars\/crm-tecnologia-ao-servico-das-vendas.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Webinar: CRM &#8211; Tecnologia ao Servi\u00e7o das Venda<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vantagens e Desvantagens de Hubspot<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, como referido, escolher uma plataforma de CRM certa e eficiente \u00e9 primordial para o sucesso do seu neg\u00f3cio, especialmente quando se trata de maximizar a efici\u00eancia das opera\u00e7\u00f5es de vendas e marketing. A HubSpot, \u00e9 conhecida devido \u00e0 sua faciliade de uso e integra\u00e7\u00e3o perfeita com as v\u00e1rias ferramentas de marketing, vendas e atendiemento ao cliente. No entanto, como qualquer ferramenta, a HubSpot possui as suas vantagens e desvantagens. De seguida vamos explorar os pontos fortes que fazem da HubSpot uma escolha popular entre pequenas e m\u00e9dias empresas, assim como os desafios que poder\u00e1 vir a enfrentar ao utilizar este software.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vantagens Hubspot<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Faciliade de utiliza\u00e7\u00e3o: Interface intuitiva e f\u00e1cil de navegar<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o completa: Todas as ferramentas numa \u00fanica plataforma<\/li>\n\n\n\n<li>Suporte ao cliente: O suporte ao cliente \u00e9 eficiente e est\u00e1 diposn\u00edvel para todas as licen\u00e7as<\/li>\n\n\n\n<li>Custo-Benef\u00edcio: Planos acess\u00edveis e com funcionalidades inclu\u00eddas<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Desvantagens Hubspot<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Limita\u00e7\u00e3o na Personaliza\u00e7\u00e3o: Cont\u00e9m menos op\u00e7\u00f5es de personaliza\u00e7\u00e3o em compara\u00e7\u00e3o com a Salesforce<\/li>\n\n\n\n<li>Custo de Crescimento: Os custos podem aumentar significativamente \u00e0 medida que a empresa cresce e consequentemente necessita de mais licen\u00e7as, funcionalidades e contactos na base de dados de marketing<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Vantagens e Desvantagens Salesforce<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 poss\u00edvel dizer que a Salesforce \u00e9 a plataforma de CRM mais conhecida no mercado, oferecendo uma ampla gama de funcionalidades que podem ser personalizadas de acordo com as necessidades particulares de cada empresa. Com uma forte \u00eanfase em automa\u00e7\u00e3o e capacidade de integra\u00e7\u00e3o, a Salesforce permite que as empresas fa\u00e7am a gest\u00e3o das opera\u00e7\u00f5es de vendas, marketing e atendimento ao cliente, de forma eficiente. Contudo, a complexidade e os custos associados a Salesforce, j\u00e1 referenciados, podem ser um desafio para algumas organiza\u00e7\u00f5es, sobretudo para a maioria das empresas do tecido empresarial portugu\u00eas. Nesta an\u00e1lise, apresentamos as vantagens que tornam a Salesforce num software poderoso para grandes empresas, assim como as adversidades que podem impactar a sua implementa\u00e7\u00e3o e uso.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Vantagens Salesforce<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personaliza\u00e7\u00e3o Extensiva: Altamente personaliz\u00e1vel para ir ao encontro das necessidades de cada empresa<\/li>\n\n\n\n<li>Ferramentas avan\u00e7adas: Oferece ferramentas avan\u00e7adas para a gest\u00e3o de leads<\/li>\n\n\n\n<li>Ecossistema Amplo: Alargada gama de aplica\u00e7\u00f5es e integra\u00e7\u00f5es dispon\u00edveis<\/li>\n\n\n\n<li>Escalabilidade: \u00c9 capaz de suportar empresas de todos os tamanhos<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Desvantagens Salesforce<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Curva de Aprendizagem: Requer muito tempo, pr\u00e1tica e recursos para a sua compreens\u00e3o<\/li>\n\n\n\n<li>Custo Elevado: \u00c9 a plataforma que tem os custos mais altos de licen\u00e7as e de manuten\u00e7\u00e3o e particularmente quando h\u00e1 necessidade de fazer integra\u00e7\u00f5es com outros sistemas<\/li>\n\n\n\n<li>Complexidade: Pode ser excessivamente complexa para pequenas empresas<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"558\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/customer-relationship-management-concept-1.jpg?resize=840%2C558&#038;ssl=1\" alt=\"hubspot vs salesforce\" class=\"wp-image-5403\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/customer-relationship-management-concept-1-scaled.jpg?resize=1024%2C680&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/customer-relationship-management-concept-1-scaled.jpg?resize=300%2C199&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/customer-relationship-management-concept-1-scaled.jpg?resize=768%2C510&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/customer-relationship-management-concept-1-scaled.jpg?resize=1536%2C1020&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/customer-relationship-management-concept-1-scaled.jpg?resize=2048%2C1360&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/customer-relationship-management-concept-1-scaled.jpg?resize=90%2C60&amp;ssl=1 90w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/customer-relationship-management-concept-1-scaled.jpg?resize=800%2C530&amp;ssl=1 800w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/customer-relationship-management-concept-1-scaled.jpg?resize=420%2C280&amp;ssl=1 420w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/customer-relationship-management-concept-1-scaled.jpg?w=1680&amp;ssl=1 1680w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/customer-relationship-management-concept-1-scaled.jpg?w=2520&amp;ssl=1 2520w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>Casos de uso &#8211; Salesforce vs. Hubspot<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quando devo escolher Hubspot?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Hubspot \u00e9 ideal para pequenas e m\u00e9dias empresas que procuram uma solu\u00e7\u00e3o f\u00e1cil para utilizar, com uma integra\u00e7\u00e3o completa de ferramentas e um excelente suporte ao cliente. \u00c9 um escolha excelente para empresas que valorizam a simplicidade e a efici\u00eancia nas suas opera\u00e7\u00f5es sobretudo de CRM.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quando devo escolher Salesforce?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A Salesforce \u00e9 mais adequeada para grandes empresas, que precisem de uma plataforma altamente personaliz\u00e1vel e que est\u00e3o dispostas a investir em forma\u00e7\u00f5es e suporte adicional. \u00c9 ideal para organiza\u00e7\u00f5es com necessidades complexas de CRM e que necessitem de uma solu\u00e7\u00e3o escal\u00e1vel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ent\u00e3o que CRM devo escolher?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como j\u00e1 referimos, a escolha entre Hubspot e Salesforce depende das necessidades espec\u00edficas de cada empresa. Ambas s\u00e3o plataformas com um vasta gama de ferramentas robustas e poderosas, e cada uma tem os seus pontos fortes e fracos.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/ebook-como-escolher-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>eBook: Como escolher um software CRM?<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de investir, recomendamos que veja demostra\u00e7\u00f5es e webinares tanto de <a href=\"https:\/\/liminal.pt\/webinars\/demo-hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a> como Salesforce para perceber melhor o que as plataformas fazem e como podem ajudar o seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como consultores de MarTech, temos o conhecimento necess\u00e1rio para ajudar na escolha do CRM certo para a sua empresa. Na <a href=\"https:\/\/liminal.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">L<\/a><a href=\"https:\/\/liminal.pt\/\">iminal<\/a> estamos comprometidos em atingir os objetivos de neg\u00f3cio dos nossos clientes da forma mais eficaz e eficiente poss\u00edvel.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solicite um\u202f<a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noreferrer noopener\">diagn\u00f3stico gratuito<\/a>\u202fcom um consultor Liminal e descubra o caminho para o sucesso do CRM na sua empresa.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"325\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/Liminal-Banner-blogs-posts-1-2.jpg?resize=840%2C325&#038;ssl=1\" alt=\"Solicite um diagnostico\" class=\"wp-image-5299\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/Liminal-Banner-blogs-posts-1-2-scaled.jpg?resize=1024%2C396&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/Liminal-Banner-blogs-posts-1-2-scaled.jpg?resize=300%2C116&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/Liminal-Banner-blogs-posts-1-2-scaled.jpg?resize=768%2C297&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/Liminal-Banner-blogs-posts-1-2-scaled.jpg?resize=1536%2C594&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/Liminal-Banner-blogs-posts-1-2-scaled.jpg?resize=2048%2C791&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/Liminal-Banner-blogs-posts-1-2-scaled.jpg?resize=155%2C60&amp;ssl=1 155w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/Liminal-Banner-blogs-posts-1-2-scaled.jpg?w=1680&amp;ssl=1 1680w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/Liminal-Banner-blogs-posts-1-2-scaled.jpg?w=2520&amp;ssl=1 2520w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"5393\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"5393\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"5393\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/5393\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Escolher uma plataforma de CRM certa \u00e9 fundamental para o sucesso de qualquer neg\u00f3cio. Existem diversas marcas experientes no mercado, duas das quais se destacam pela alta classifica\u00e7\u00e3o dada pela &hellip; <\/p>\n","protected":false},"author":14,"featured_media":5428,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65],"tags":[68,17],"class_list":["post-5393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-crm","tag-crm-customer-relationship-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce vs. HubSpot: A guerra de Tit\u00e3s! | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a as principais vantagens e desvantagens de HubSpot e Salesforce e perceba qual a melhor ferramenta para a sua empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/salesforce-vs-hubspot-a-guerra-de-titas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Salesforce vs. HubSpot: A guerra de Tit\u00e3s! 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