{"id":5317,"date":"2024-05-15T17:57:42","date_gmt":"2024-05-15T16:57:42","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=5317"},"modified":"2025-02-14T18:08:16","modified_gmt":"2025-02-14T17:08:16","slug":"tendencias-de-marketing-2024-os-principais-insights","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/tendencias-de-marketing-2024-os-principais-insights\/","title":{"rendered":"Tend\u00eancias de Marketing 2024: Principais Insights"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <a href=\"http:\/\/www.hubspot.com\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> lan\u00e7ou recentemente o seu &#8220;<a href=\"https:\/\/www.hubspot.com\/state-of-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">The State of Marketing Report<\/a>&#8221; relativo a 2024. Este relat\u00f3rio inquiriu mais de 1400 Marketeers em todo o mundo, tanto de neg\u00f3cios B2B como B2C, para descobrir as principais tend\u00eancias de Marketing para 2024, bem como os desafios e as oportunidades que os Diretores de Marketing est\u00e3o a sentir. Conhe\u00e7a abaixo as principais conclus\u00f5es do estudo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">As Principais Tend\u00eancias de Marketing para 2024<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. A Intelig\u00eancia Artificial est\u00e1 a tornar-se o principal assistente para cria\u00e7\u00e3o de conte\u00fado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como n\u00e3o poderia deixar de ser, a <a href=\"https:\/\/liminal.pt\/martech-magazine\/o-poder-da-inteligencia-artificial-generativa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intelig\u00eancia Artificial (IA)<\/a> surge como uma das principais tend\u00eancias para este ano. A principal conclus\u00e3o \u00e9 que a IA est\u00e1 a tornar-se o principal assistente para cria\u00e7\u00e3o de conte\u00fado, com 64% dos marketeers a relatar que j\u00e1 a utilizam no seu dia-a-dia, e 38% dos que ainda n\u00e3o a usam planeiam faz\u00ea-lo ainda este ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sobre a forma como utiliza\u00e7\u00e3o a IA, 60% dos marketeers dizem que veem a IA enquanto um assistente para as suas tarefas di\u00e1rias e apenas 20% acham que pode assumir as tarefas principais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente do modo de utiliza\u00e7\u00e3o, a grande maioria acha que a IA ir\u00e1 ter um grande impacto no Marketing j\u00e1 este ano. 84% dos marketeers dizem que a IA generativa alterou a forma como criam conte\u00fado e 63% dizem que a maioria do conte\u00fado publicado em 2024 ter\u00e1 interven\u00e7\u00e3o da IA na sua cria\u00e7\u00e3o.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"796\" height=\"488\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img1.png?resize=796%2C488&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5319\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img1.png?w=796&amp;ssl=1 796w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img1.png?resize=300%2C184&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img1.png?resize=768%2C471&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img1.png?resize=98%2C60&amp;ssl=1 98w\" sizes=\"auto, (max-width: 796px) 100vw, 796px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em rela\u00e7\u00e3o aos benef\u00edcios da utiliza\u00e7\u00e3o da IA, 81% admitem que a IA \u00e9 eficaz a ajud\u00e1-los no dia-a-dia, sobretudo nestes pontos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Melhorar a qualidade do conte\u00fado criado (85%);<\/li>\n\n\n\n<li>Criar conte\u00fado de forma mais eficiente (84%);<\/li>\n\n\n\n<li>Criar mais conte\u00fado (82%);<\/li>\n\n\n\n<li>Criar conte\u00fado mais personalizado (77%).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, 56% dos marketeers que usam a <a href=\"https:\/\/liminal.pt\/martech-magazine\/o-poder-da-inteligencia-artificial-generativa\/\" target=\"_blank\" rel=\"noreferrer noopener\">IA generativa<\/a> para a cria\u00e7\u00e3o de conte\u00fado dizem que este conte\u00fado tem melhor performance do que o conte\u00fado criado de forma manual. O estudo da HubSpot mostra ainda que os marketeers que usam IA\/Automa\u00e7\u00e3o t\u00eam 95% de maior probabilidade de dizer que a sua estrat\u00e9gia de marketing foi muito eficaz este ano, comparando com os que n\u00e3o usam estas ferramentas. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"442\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img2.png?resize=840%2C442&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5320\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img2.png?w=876&amp;ssl=1 876w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img2.png?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img2.png?resize=768%2C404&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img2.png?resize=114%2C60&amp;ssl=1 114w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Sobre a forma como utilizam a IA para gerar conte\u00fado, a maioria f\u00e1-lo para obter inspira\u00e7\u00e3o (18%), adaptar conte\u00fado j\u00e1 criado previamente para um p\u00fablico-alvo diferente, formato ou canal (16%), escrever conte\u00fado (14%), mudar o tom do conte\u00fado de marketing (14%) e criar imagens (13%).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"487\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img3.png?resize=803%2C487&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5321\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img3.png?w=803&amp;ssl=1 803w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img3.png?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img3.png?resize=768%2C466&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img3.png?resize=99%2C60&amp;ssl=1 99w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">A maioria dos marketeers utiliza a IA para produzir posts de redes sociais (58%), e-mails (49%), blogposts (44%), imagens (44%), descri\u00e7\u00f5es de produtos (40%) e landing pages (30%).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"484\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img4.png?resize=802%2C484&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5322\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img4.png?w=802&amp;ssl=1 802w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img4.png?resize=300%2C181&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img4.png?resize=768%2C463&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img4.png?resize=99%2C60&amp;ssl=1 99w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img4.png?resize=800%2C484&amp;ssl=1 800w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Os desafios da IA<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Embora esteja a ser cada vez mais utilizada no dia-a-dia das empresas, a IA ainda apresenta alguns desafios. Por exemplo, uma das principais preocupa\u00e7\u00f5es reveladas no estudo \u00e9 que 60% dos marketeers t\u00eam medo que a IA possa prejudicar a reputa\u00e7\u00e3o da sua marca devido a preconceitos, pl\u00e1gio ou desalinhamento com os valores da marca. Esta \u00e9 uma preocupa\u00e7\u00e3o v\u00e1lida, mas que desaparece quando a IA \u00e9 encarada apenas como assistente &#8211; continua a ser muito importante a interven\u00e7\u00e3o humana para supervis\u00e3o, revis\u00e3o e adapta\u00e7\u00e3o do conte\u00fado criado pela IA. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quase metade dos marketeers revelam tamb\u00e9m a preocupa\u00e7\u00e3o que a IA substitua os seus trabalhos e 23% acha mesmo que os marketeers devem evitar o uso de IA no seu trabalho. Mas tendo em conta como a IA est\u00e1 a ser utilizada atualmente pelos marketeers, n\u00e3o ir\u00e1 substituir os seus trabalhos, mas sim simplific\u00e1-lo e melhor\u00e1-lo, servindo apenas como um assistente que necessita sempre de supervis\u00e3o humana.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. As redes sociais s\u00e3o o canal de Marketing que apresenta maior ROI, \u00e0 medida que acompanha a evolu\u00e7\u00e3o do Ecommerce<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">As redes sociais n\u00e3o s\u00f3 s\u00e3o o canal de Marketing que apresenta maior ROI, mas s\u00e3o tamb\u00e9m o canal mais utilizado pelos marketters, com 43% a admitirem o seu uso. A raz\u00e3o pela qual as redes sociais s\u00e3o t\u00e3o eficazes \u00e9 porque se tornou um canal de descoberta e compra de produtos, \u00e0 medida que as compras se tornam uma a\u00e7\u00e3o multichannel, que envolvem v\u00e1rios canais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os marketeers podem configurar lojas virtuais dentro das pr\u00f3prias redes sociais para oferecer aos seus clientes uma experi\u00eancia completa de compra sem qualquer atrito, desde a descoberta por meio de recomenda\u00e7\u00e3o de influenciadores, at\u00e9 a compras na rede social e atendimento ao cliente atrav\u00e9s das mensagens diretas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro estudo feito pela HubSpot, o <a href=\"https:\/\/offers.hubspot.com\/consumer-trends\">Consumer Trend Survey<\/a>, descobriu que 64% da Gera\u00e7\u00e3o Z, 59% dos Millenials e 47% da Gera\u00e7\u00e3o X descobriram um produto nas redes sociais nos \u00faltimos 3 meses. Al\u00e9m disso, as redes sociais s\u00e3o o canal preferido de descoberta de novos produtos da Gera\u00e7\u00e3o Z e dos Millenials, uma tend\u00eancia que tamb\u00e9m se est\u00e1 a alastrar \u00e0 Gera\u00e7\u00e3o X e aos Boomers.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"808\" height=\"475\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img5.png?resize=808%2C475&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5323\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img5.png?w=808&amp;ssl=1 808w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img5.png?resize=300%2C176&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img5.png?resize=768%2C451&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img5.png?resize=102%2C60&amp;ssl=1 102w\" sizes=\"auto, (max-width: 808px) 100vw, 808px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, 17% dos utilizadores de redes sociais compraram um produto na pr\u00f3pria rede social nos \u00faltimos 3 meses. Nesse per\u00edodo de tempo, 1 em 4 comprou algo baseado na recomenda\u00e7\u00e3o de um influencer e 19% enviaram uma mensagem direta a um neg\u00f3cio atrav\u00e9s das redes sociais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Apps centradas em v\u00eddeo &#8211; como o TikTok, o Instagram e o YouTube &#8211; est\u00e3o a crescer mais rapidamente, mas n\u00e3o se deve ignorar o Facebook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Se \u00e9 utilizador de redes sociais, sabe que o v\u00eddeo \u00e9 um formato cada vez mais utilizado e est\u00e1 em todo o lado. Os marketeers confirmam esta tend\u00eancia e relatam que as redes sociais centradas em v\u00eddeo s\u00e3o as plataformas mais eficazes e que apresentam um maior ROI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Instagram e o Facebook est\u00e3o empatadas quando \u00e0s plataformas que oferecem maior ROI, seguidas do YouTube, TikTok, LinkedIn e X (antigo Twitter).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"481\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img6.png?resize=803%2C481&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5324\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img6.png?w=803&amp;ssl=1 803w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img6.png?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img6.png?resize=768%2C460&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img6.png?resize=100%2C60&amp;ssl=1 100w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O Facebook ainda \u00e9 a rede social mais utilizada pelos marketeers (57%), seguida do Instagram (55%), YouTube (52%), TikTok (44%), X (39%) e LinkedIn (37%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora o Facebook continue a ser a rede social dominante, as plataformas centradas em v\u00eddeo, como o TikTok, o YouTube e o Instagram s\u00e3o as redes que ver\u00e3o maior investimento em 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">56% dos marketeers que utilizam TikTok planeiam aumentar o investimento nesta rede social durante este ano, o maior valor de todas as plataformas. O YouTube e o Instagram tamb\u00e9m ter\u00e3o um crescimento significativo durante 2024.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"790\" height=\"471\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img7.png?resize=790%2C471&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5325\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img7.png?w=790&amp;ssl=1 790w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img7.png?resize=300%2C179&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img7.png?resize=768%2C458&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img7.png?resize=101%2C60&amp;ssl=1 101w\" sizes=\"auto, (max-width: 790px) 100vw, 790px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Apesar dos resultados deste estudo mostrarem quais as redes sociais em que os marketeers est\u00e3o a investir mais, \u00e9 importante perceber em que redes sociais \u00e9 que o p\u00fablico-alvo a atingir est\u00e1. Segundo o &#8220;The State of Social Media in 2024&#8221;, tamb\u00e9m desenvolvido pela HubSpot, o Facebook e o YouTube s\u00e3o as plataformas mais utilizadas por todas as gera\u00e7\u00f5es, enquanto que o TikTok e o Instagram \u00e9 a rede social preferida da Gera\u00e7\u00e3o Z:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"813\" height=\"469\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img8.png?resize=813%2C469&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5326\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img8.png?w=813&amp;ssl=1 813w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img8.png?resize=300%2C173&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img8.png?resize=768%2C443&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img8.png?resize=104%2C60&amp;ssl=1 104w\" sizes=\"auto, (max-width: 813px) 100vw, 813px\" \/><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">4. O formato de v\u00eddeo curto apresenta o maior ROI e ser\u00e1 o formato com maior crescimento em 2024.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O estudo mostra que o formato de v\u00eddeo-curto \u00e9 agora o conte\u00fado n\u00ba 1, utilizado por 44% dos marketeers, com a maioria a assumir que \u00e9 o que apresenta o maior ROI.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"478\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img9.png?resize=794%2C478&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5327\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img9.png?w=794&amp;ssl=1 794w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img9.png?resize=300%2C181&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img9.png?resize=768%2C462&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img9.png?resize=100%2C60&amp;ssl=1 100w\" sizes=\"auto, (max-width: 794px) 100vw, 794px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Ser\u00e1 tamb\u00e9m este o tipo de conte\u00fado que ter\u00e1 maior investimento por parte dos marketeers: 26% planeiam investir mais em videos curtos, e apenas 9% em podcasts e imagens. Al\u00e9m disso, 30% dos marketeers que ainda n\u00e3o usam o formato de v\u00eddeo curto, planeiam faz\u00ea-lo durante 2024.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Os marketeers continuam a investir nos micro-influencers, que conseguem estabelecer liga\u00e7\u00f5es com comunidades unidas e leais.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O marketing de influ\u00eancia continua a manter a sua efic\u00e1cia, com 86% dos marketeers a indicar que foi eficaz para a sua empresa durante o ano passado, e ir\u00e1 continuar a crescer em 2024. Os influencers continuam a ter cada vez mais impacto nas decis\u00f5es de compra: comparando com dados de 2022, houve um acr\u00e9scimo de 33% nos utilizadores de redes sociais que compraram produtos recomendados por influencers. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Espera-se que em 2024 o marketing de influ\u00eancia tenha um crescimento significativo, com 50% dos marketeers que j\u00e1 o usam a planear um acr\u00e9scimo no seu investimento, e 20% dos que ainda n\u00e3o o usam a planear experimentar pela primeira vez este ano.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os micro-influenciadores, que t\u00eam entre 10.000 e 100.000 seguidores apresentam maior sucesso do que celebridades (tamb\u00e9m conhecidos como macro ou megainfluenciadores). Cerca de 50% dos marketeers trabalharam com influenciadores em 2023 e 64% deles trabalharam com micro-idluenciadores, tornando-os o tipo de influenciador mais popular.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"487\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img10.png?resize=803%2C487&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5328\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img10.png?w=803&amp;ssl=1 803w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img10.png?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img10.png?resize=768%2C466&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img10.png?resize=99%2C60&amp;ssl=1 99w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">As principais raz\u00f5es para os micro-influenciadores serem o tipo de influenciador mais popular junto dos marketeers s\u00e3o que trabalhar com pequenos influenciadores \u00e9 mais barato, facilita o estabelecimento de parcerias de longo prazo e oferece acesso a comunidades unidas e leais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Os marketeers est\u00e3o a utilizar mais a segmenta\u00e7\u00e3o das redes sociais e os dados pr\u00f3prios como resposta ao fim das 3rd party cookies do Chrome.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O aumento das regulamenta\u00e7\u00f5es de privacidade de dados tem sido um obst\u00e1culo para os marketeers nos \u00faltimos anos, desde as mudan\u00e7as no iOS at\u00e9 ao RGPD e aos <a href=\"https:\/\/liminal.pt\/martech-magazine\/fim-cookies-chrome-impacto-no-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">planos do Google para eliminar gradualmente as 3rd party cookies no Chrome<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com 84% dos consumidores no estudo &#8220;<a href=\"https:\/\/offers.hubspot.com\/consumer-trends\" target=\"_blank\" rel=\"noreferrer noopener\">Consumer Trend Survey<\/a>&#8221; da HubSpot a afirmarem que a privacidade dos dados \u00e9 um direito humano, a opini\u00e3o p\u00fablica est\u00e1 definitivamente a mudar para aumentar a seguran\u00e7a em rela\u00e7\u00e3o aos dados pessoais.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do lado dos marketeers, 84% afirmam que as mudan\u00e7as na privacidade dos dados afetaram a sua estrat\u00e9gia em 2023. Este ano, as mudan\u00e7as que os profissionais de marketing esperam que mais os afetem s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/liminal.pt\/martech-magazine\/fim-cookies-chrome-impacto-no-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">O fim dos 3rd party cookies no Google Chrome<\/a> (47%);<\/li>\n\n\n\n<li>As funcionalidades de prote\u00e7\u00e3o de privacidade do IOS da Apple (41%);<\/li>\n\n\n\n<li>O Regulamento Geral da Prote\u00e7\u00e3o dos Dados (RGPD) (40%);<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos marketeers ainda n\u00e3o se sente pronta para esta mudan\u00e7a: 81% afirmam que as suas atividades de marketing dependem, at\u00e9 certo ponto, de <a href=\"https:\/\/liminal.pt\/martech-magazine\/fim-cookies-chrome-impacto-no-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><a href=\"https:\/\/liminal.pt\/martech-magazine\/fim-cookies-chrome-impacto-no-marketing\/\">rd party cookies<\/a> e cerca de 1 em 5 profissionais de marketing afirma n\u00e3o estar preparado para perder acesso aos mesmos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como alternativa a estas preocupa\u00e7\u00f5es, 47% dos marketeers afirma que a sua empresa est\u00e1 a explorar alternativas aos 3rd party cookies, com a segmenta\u00e7\u00e3o das redes sociais e os dados pr\u00f3prios a serem as solu\u00e7\u00f5es mais populares.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"802\" height=\"483\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img11.png?resize=802%2C483&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5329\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img11.png?w=802&amp;ssl=1 802w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img11.png?resize=300%2C181&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img11.png?resize=768%2C463&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img11.png?resize=100%2C60&amp;ssl=1 100w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img11.png?resize=800%2C483&amp;ssl=1 800w\" sizes=\"auto, (max-width: 802px) 100vw, 802px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">25% dos marketeers est\u00e3o a explorar os an\u00fancios segmentados nas redes sociais e tamb\u00e9m a investir na recolha de dados pr\u00f3prios, 21% tem explorado a API do Google Topics, 15% t\u00eam explorado os an\u00fancios contextuais e 14% os identificadores universais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Os profissionais de marketing continuam a enfrentar desafios relacionados com a falta de integra\u00e7\u00e3o entre dados, ferramentas e departamentos isolados dentro da empresa.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os dados s\u00e3o mais importantes do que nunca em 2024. Ainda assim, os dados, as equipas e as ferramentas de marketing continuam desconectadas entre si. Isto torna a partilha de informa\u00e7\u00f5es relevantes e a obten\u00e7\u00e3o de dados necess\u00e1rios um verdadeiro desafio, impede que as organiza\u00e7\u00f5es tenham uma vis\u00e3o hol\u00edstica dos seus dados e reduz a qualidade dos dados detidos pela empresa. Cerca de 1 em cada 4 marketeers afirma que \u00e9 dif\u00edcil partilhar dados com outras equipas e obter os dados necess\u00e1rios de outras equipas da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, 23% dos marketeers admitem que a forma como os dados de marketing s\u00e3o armazenados na sua empresa \u00e9 inacess\u00edvel e apenas 26% afirmam que os dados de marketing est\u00e3o totalmente integrados com as ferramentas que utilizam.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste ponto, a utiliza\u00e7\u00e3o de uma s\u00f3 plataforma para armazenar toda a informa\u00e7\u00e3o de marketing \u00e9 crucial. Ferramentas como o <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> ou o <a href=\"https:\/\/liminal.pt\/zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho<\/a> revelam ser uma mais valia para os marketeers, uma vez que mant\u00eam no mesmo local todos os dados relevantes de marketing e vendas, evitando problemas de integra\u00e7\u00e3o. 93% dos marketeers dizem que utilizar apenas uma plataforma para manter e gerir os seus dados \u00e9 ben\u00e9fico para a sua empresa, mas s\u00f3 65% dos marketeers dizem que \u00e9 esta a sua realidade.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma \u00fanica &#8220;fonte de verdade&#8221; aborda diretamente os principais desafios que os profissionais de marketing enfrentam no alinhamento de vendas e marketing &#8211; a falta de comunica\u00e7\u00e3o eficaz entre as equipas, a utiliza\u00e7\u00e3o de ferramentas diferentes pelas equipas de vendas e marketing e a dificuldade de partilhar dados entre as equipas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"803\" height=\"487\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img12.png?resize=803%2C487&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5330\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img12.png?w=803&amp;ssl=1 803w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img12.png?resize=300%2C182&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img12.png?resize=768%2C466&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img12.png?resize=99%2C60&amp;ssl=1 99w\" sizes=\"auto, (max-width: 803px) 100vw, 803px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O que realmente acontece quando as equipas de vendas e marketing n\u00e3o est\u00e3o alinhadas? Os profissionais de marketing dizem que seus or\u00e7amentos s\u00e3o desperdi\u00e7ados, vendas e leads s\u00e3o perdidos e os clientes acabam por ter uma experi\u00eancia m\u00e1 com a empresa. E os profissionais de marketing que est\u00e3o alinhados com a sua equipa de vendas t\u00eam 26% mais probabilidade de dizer que a estrat\u00e9gia de marketing deste ano foi muito eficaz, em compara\u00e7\u00e3o com aqueles que n\u00e3o est\u00e3o alinhados.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"806\" height=\"491\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img13.png?resize=806%2C491&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5331\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img13.png?w=806&amp;ssl=1 806w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img13.png?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img13.png?resize=768%2C468&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img13.png?resize=98%2C60&amp;ssl=1 98w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Uma das formas mais eficazes de resolver este desafio \u00e9 atrav\u00e9s da <a href=\"https:\/\/liminal.pt\/produtos\/implementacao-crm-map.html\" target=\"_blank\" rel=\"noreferrer noopener\">implementa\u00e7\u00e3o de um CRM<\/a>. 86% dos profissionais de marketing que usam um CRM dizem que a ferramenta \u00e9 eficaz para melhorar o alinhamento entre as equipas e os profissionais de marketing que utilizam uma \u00fanica plataforma t\u00eam 56% mais probabilidade de estar fortemente alinhados com a sua equipa de vendas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"799\" height=\"487\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img14.png?resize=799%2C487&#038;ssl=1\" alt=\"Tend\u00eancias de Marketing 2024, liminal\" class=\"wp-image-5332\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img14.png?w=799&amp;ssl=1 799w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img14.png?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img14.png?resize=768%2C468&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/05\/img14.png?resize=98%2C60&amp;ssl=1 98w\" sizes=\"auto, (max-width: 799px) 100vw, 799px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Os profissionais de marketing que usam um CRM t\u00eam 128% de maior probabilidade de dizer que a sua estrat\u00e9gia de marketing este ano foi muito eficaz em compara\u00e7\u00e3o com os profissionais de marketing que n\u00e3o usam CRM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trace o caminho para o sucesso com especialistas em MarTech&nbsp;<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O mundo do Marketing e da Tecnologia est\u00e1 em constante evolu\u00e7\u00e3o. \u00c9 cada vez mais importante contar com especialistas que garantam a integra\u00e7\u00e3o das inova\u00e7\u00f5es nas empresas, acompanhem as mais recentes tend\u00eancias de Marketing e implementem tecnologia que ajude a ultrapassar os desafios dos marketeers. Al\u00e9m disso, para que a tecnologia contribua para o sucesso do neg\u00f3cio, \u00e9 essencial ter uma estrat\u00e9gia que oriente a implementa\u00e7\u00e3o, ado\u00e7\u00e3o e evolu\u00e7\u00e3o dos sistemas.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como especialistas em MarTech, a <a href=\"https:\/\/liminal.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a> oferece uma vis\u00e3o integrada que combina Tecnologia, Marketing e Estrat\u00e9gia. Garantimos a ado\u00e7\u00e3o e a implementa\u00e7\u00e3o bem-sucedida das tecnologias de marketing, seja atrav\u00e9s da escolha imparcial dos sistemas certos para enfrentar os desafios da sua empresa, da adapta\u00e7\u00e3o dos processos e fluxos em sistemas existentes ou do desenvolvimento de uma estrat\u00e9gia de <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> &amp; <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Automa\u00e7\u00e3o<\/a> que contribua para o crescimento do neg\u00f3cio.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/liminal.pt\/diagnostico-martech\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito.png?resize=646%2C226&#038;ssl=1\" alt=\"marketing e vendas, diagn\u00f3stico gratuito, liminal\" class=\"wp-image-1507\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"5317\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"5317\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"5317\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/5317\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>A HubSpot lan\u00e7ou recentemente o seu &#8220;The State of Marketing Report&#8221; relativo a 2024. Este relat\u00f3rio inquiriu mais de 1400 Marketeers em todo o mundo, tanto de neg\u00f3cios B2B como &hellip; <\/p>\n","protected":false},"author":2,"featured_media":5335,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[89,153],"class_list":["post-5317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-5-0","tag-estrategia","tag-inteligencia-artificial"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tend\u00eancias de Marketing 2024: Principais Insights | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Descubra quais as principais tend\u00eancias de Marketing para 2024, bem como quais os desafios e as oportunidades que os marketeers enfrentam.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/tendencias-de-marketing-2024-os-principais-insights\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tend\u00eancias de Marketing 2024: Principais Insights | Martech Magazine\" \/>\n<meta property=\"og:description\" content=\"Descubra quais as principais tend\u00eancias de Marketing para 2024, bem como quais os desafios e as oportunidades que os marketeers enfrentam.\" \/>\n<meta property=\"og:url\" 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