{"id":5013,"date":"2024-03-15T10:58:54","date_gmt":"2024-03-15T09:58:54","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=5013"},"modified":"2025-05-26T16:13:54","modified_gmt":"2025-05-26T15:13:54","slug":"ai-na-previsao-de-vendas-e-aumento-de-receitas","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/ai-na-previsao-de-vendas-e-aumento-de-receitas\/","title":{"rendered":"AI na Previs\u00e3o de Vendas e Aumento de Receitas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A Intelig\u00eancia Artificial e as vendas tornaram-se o par que promete revolucionar as previs\u00f5es de receitas e a otimiza\u00e7\u00e3o dos processos comerciais. \u00c0 data de hoje \u00e9 j\u00e1 not\u00e1vel o impacto desta dupla, aliada \u00e0s <a href=\"https:\/\/liminal.pt\/produtos\/estrategia-martech.html\">MarTech<\/a> e ao poder da <em>data science<\/em>, em sistemas como o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">CRM<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Num estudo realizado pela Gartner, o impacto da intelig\u00eancia artificial no dia-a-dia de um comercial \u00e9 ineg\u00e1vel, maioritariamente na gest\u00e3o de tempo relacionada com tarefas em <a href=\"https:\/\/liminal.pt\/martech-magazine\/comunicacao-de-marketing-b2b\/\">neg\u00f3cios B2B<\/a>. A compara\u00e7\u00e3o entre o presente e o futuro mostra como o tempo gasto em muitas destas tarefas \u2013 incluindo tarefas administrativas e de suporte \u2013 podem ser reduzidas com recurso \u00e0 <a href=\"https:\/\/liminal.pt\/martech-magazine\/o-poder-da-inteligencia-artificial-generativa\/\">automa\u00e7\u00e3o generativa por IA<\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"339\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/How-B2B-Sellers-can-use-Gen-AI-to-Growth-Revenue.png?resize=602%2C339&#038;ssl=1\" alt=\"intelig\u00eancia artificial, liminal\" class=\"wp-image-5016\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/How-B2B-Sellers-can-use-Gen-AI-to-Growth-Revenue.png?w=602&amp;ssl=1 602w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/How-B2B-Sellers-can-use-Gen-AI-to-Growth-Revenue.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/How-B2B-Sellers-can-use-Gen-AI-to-Growth-Revenue.png?resize=107%2C60&amp;ssl=1 107w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><figcaption class=\"wp-element-caption\">Figura 1 &#8211; An\u00e1lise da Garter que compara o presente e o futuro das vendas com AI<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Tal como acontece com todas as novas tecnologias, \u00e9 tentador questionar at\u00e9 que ponto este interesse se resume ao fator novidade. Mas a <a href=\"https:\/\/liminal.pt\/martech-magazine\/4-tendencias-inteligencia-artificial-2024\/\">ades\u00e3o \u00e0 intelig\u00eancia artificial<\/a> est\u00e1 a causar mudan\u00e7as tang\u00edveis e duradouras na forma como as organiza\u00e7\u00f5es operam. Quanto maiores os ganhos em produtividade, intelig\u00eancia empresarial, preven\u00e7\u00e3o de riscos e capacidade de crescimento, menor ser\u00e1 a probabilidade de a IA cair em desuso.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A ado\u00e7\u00e3o da AI no setor empresarial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Outra prova de conceito, s\u00e3o as estat\u00edsticas sobre a ado\u00e7\u00e3o da IA com uma tend\u00eancia crescente em todos os setores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Alguns exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O <a href=\"https:\/\/www.ibm.com\/watson\/resources\/ai-adoption\">IBM Global AI Adoption Index<\/a> revelou que 35% das empresas j\u00e1 utilizam IA, enquanto outros 42% est\u00e3o a explorar o seu potencial.<\/li>\n\n\n\n<li>Num <a href=\"https:\/\/www.mckinsey.com\/business-functions\/quantumblack\/our-insights\/global-survey-the-state-of-ai-in-2021\">inqu\u00e9rito da McKinsey<\/a> em 2021, foi reportado que 56% dos inquiridos j\u00e1 adotaram a intelig\u00eancia artificial em pelo menos uma fun\u00e7\u00e3o na sua empresa.<\/li>\n\n\n\n<li>J\u00e1 a Domino Data Lab\u2019s REVelate destaca que cerca de metade dos inquiridos tem como expectativa um crescimento de dois d\u00edgitos nos seus rendimentos fruto do impacto da AI a na gera\u00e7\u00e3o de receitas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Estes n\u00fameros refletem o reconhecimento da IA como ferramenta impulsionadora da evolu\u00e7\u00e3o e competitividade das empresas. Apesar de n\u00e3o existir uma correla\u00e7\u00e3o direta entre a intelig\u00eancia artificial e a receita, o seu valor est\u00e1 na capacidade de aumentar a efic\u00e1cia dos neg\u00f3cios, o que leva a uma maior rentabilidade.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A rela\u00e7\u00e3o entre a AI e o ROI<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">As solu\u00e7\u00f5es de IA nas vendas incluem, de entre v\u00e1rios benef\u00edcios, uma an\u00e1lise preditiva, a partir do <em>data enrichment<\/em> da inten\u00e7\u00e3o de compra (<em>buying intent<\/em>), que alimenta o <em>forecast<\/em> do <em>pipeline<\/em> comercial e permite a otimiza\u00e7\u00e3o\/automa\u00e7\u00e3o da prospe\u00e7\u00e3o comercial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contudo, medir o seu retorno n\u00e3o \u00e9 tarefa f\u00e1cil devido \u00e0 sua vers\u00e1til adapta\u00e7\u00e3o a qualquer setor de uma empresa. O CTO da EY, Nicola Morini Bianzino partilha desta mesma opini\u00e3o: \u201cPara mim a IA \u00e9 um conjunto de t\u00e9cnicas que ser\u00e3o implementadas em praticamente todas as \u00e1reas da empresa \u2013 n\u00e3o haver\u00e1 um caso de uso isolado para analisar o seu retorno\u201d. (<a href=\"https:\/\/venturebeat.com\/ai\/the-truth-about-ai-and-roi-can-artificial-intelligence-really-deliver\/\">Fonte<\/a>)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posto isto, o ROI n\u00e3o pode depender apenas do esfor\u00e7o de implementa\u00e7\u00e3o de uma ferramenta de IA. Deve ser considerada a sua contribui\u00e7\u00e3o global e de longo prazo nos resultados financeiros da empresa, atrav\u00e9s:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do tempo economizado em tarefas manuais;<\/li>\n\n\n\n<li>Da redu\u00e7\u00e3o de erros em workflows e automa\u00e7\u00e3o de processos;<\/li>\n\n\n\n<li>Da gera\u00e7\u00e3o de conte\u00fado personalizado;<\/li>\n\n\n\n<li>Do seguimento autom\u00e1tico a oportunidades de neg\u00f3cio;<\/li>\n\n\n\n<li>Das melhores taxas de convers\u00e3o fruto da qualidade dos dados;<\/li>\n\n\n\n<li>Da consist\u00eancia e otimiza\u00e7\u00e3o do ciclo de vendas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A par destes benef\u00edcios t\u00e9cnicos, a IA permite desbloquear novas oportunidades,&nbsp; obter uma vantagem competitiva e navegar com confian\u00e7a no cen\u00e1rio empresarial moderno.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Cold Sales Vs Buying Intent<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Cold Sales<\/em>, ou vendas a frio, requerem paci\u00eancia e preserveran\u00e7a. Mas e se pudermos atalhar e alcan\u00e7ar diretamente as pessoas que est\u00e3o \u00e0 procura de uma solu\u00e7\u00e3o no mercado? As vendas B2B n\u00e3o t\u00eam que se cingir apenas a emails e chamadas a frio. Com ferramentas de IA, \u00e9 poss\u00edvel focar a abordagem comercial em leads \u201cquentes\u201d e acelerar os processos comerciais atrav\u00e9s de dados de <em>buying intent<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Uma estrat\u00e9gia de vendas assente em dados de <em>buying intent<\/em> permite identificar de entre o <em>Total Adressable Market<\/em> (TAM), o <em>Zero Moment of Truth<\/em> (ZMOT), o momento em que o potencial cliente est\u00e1 pronto e disposto a efetuar uma compra.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"622\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/ZMOT.png?resize=840%2C622&#038;ssl=1\" alt=\"intelig\u00eancia artificial, liminal\" class=\"wp-image-5017\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/ZMOT.png?resize=1024%2C758&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/ZMOT.png?resize=300%2C222&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/ZMOT.png?resize=768%2C568&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/ZMOT.png?resize=81%2C60&amp;ssl=1 81w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/ZMOT.png?w=1134&amp;ssl=1 1134w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\">Figura 2 &#8211; ZMOT Fonte Amplemarket<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Alguns tipos de dados dispon\u00edveis a partir do <em>buying intent analysis<\/em> s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Predictive intent<\/em><\/strong>: O hist\u00f3rico de dados permite fazer previs\u00f5es sobre tend\u00eancias futuras de compras.<\/li>\n\n\n\n<li><strong><em>Intent data<\/em><\/strong>: Trata-se da pegada digital dos potenciais clientes e concorrentes. Consiste em sinais comportamentais sobre o tipo de conte\u00fado consumido pelo p\u00fablico-alvo e onde lhes \u00e9 suscitado um maior interesse no produto\/servi\u00e7o atrav\u00e9s dos:<ul><li><em>First-party data<\/em>, coletados a partir de visitas ao site ou preenchimento de formul\u00e1rios;<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li><em>Third-party data<\/em>, dados de terceiros compilados a partir de <em>cookies<\/em> e redes sociais, por exemplo.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Os dados de <em>buying intent<\/em> permitem alimentar o pipeline comercial com leads qualificadas e melhorar a penetra\u00e7\u00e3o no ICP (Ideal Customer Profile). Tornam-se assim uma alternativa \u00e0 gera\u00e7\u00e3o de leads de topo de funil (TOFU). Para al\u00e9m disso, encurtam o ciclo de vendas ao abordar potenciais clientes que est\u00e3o mais avan\u00e7ados neste processo. Esta \u00e9 a chave para um maior retorno e produtividade, acompanhado por um crescimento sustent\u00e1vel, eficiente e eficaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Funcionalidades de Intelig\u00eancia Artificial nas Vendas<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Amplemarket<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/grow.amplemarket.com\/liminal\" target=\"_blank\" rel=\"noreferrer noopener\">Amplemarket<\/a> \u00e9 uma ferramenta de Automa\u00e7\u00e3o de Vendas que foi criada com base em Intelig\u00eancia Artificial. Como tal, muitas das suas funcionalidades t\u00eam IA embutida, para facilitar o dia-a-dia da equipa comercial. <a href=\"https:\/\/grow.amplemarket.com\/liminal\" target=\"_blank\" rel=\"noreferrer noopener\">Solicite aqui<\/a> uma demonstra\u00e7\u00e3o personalizada da plataforma.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Identifica\u00e7\u00e3o de Intent Buying Signals<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O Amplemarket permite identificar os Intent Buying Signals de cada empresa ou contacto, facilitando a prospe\u00e7\u00e3o comercial e garantindo que apenas entra em contacto com leads que est\u00e3o prontas para comprar o seu produto ou servi\u00e7o. Esta identifica\u00e7\u00e3o \u00e9 feita com base em IA e permite tamb\u00e9m melhorar o contexto da conversa quando entrar em contacto com a pessoa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"483\" height=\"331\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Buying-Intent-Amplemarket.png?resize=483%2C331&#038;ssl=1\" alt=\"intelig\u00eancia artificial, liminal\" class=\"wp-image-5018\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Buying-Intent-Amplemarket.png?w=483&amp;ssl=1 483w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Buying-Intent-Amplemarket.png?resize=300%2C206&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Buying-Intent-Amplemarket.png?resize=88%2C60&amp;ssl=1 88w\" sizes=\"auto, (max-width: 483px) 100vw, 483px\" \/><figcaption class=\"wp-element-caption\">Figura 3 &#8211; Funcionalidade Buying Intent da Amplemarket<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">HubSpot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m a HubSpot tem desenvolvido in\u00fameras features de Intelig\u00eancia Artificial que est\u00e3o embutidas na sua plataforma de CRM e Automa\u00e7\u00e3o de Marketing. Conhe\u00e7a as principais abaixo:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">AI Forecasting<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A Intelig\u00eancia Artificial da HubSpot l\u00ea o hist\u00f3rico de vendas do seu neg\u00f3cio e consegue fazer previs\u00f5es sobre o que se ir\u00e1 passar no futuro. Isto ajuda a prever como se ir\u00e1 comportar o seu neg\u00f3cio durante os pr\u00f3ximos meses e funciona como auxiliar \u00e0 tomada de decis\u00e3o.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"209\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/AI-Forecasting-HubSpot.jpg?resize=602%2C209&#038;ssl=1\" alt=\"intelig\u00eancia artificial, liminal\" class=\"wp-image-5019\" style=\"width:566px;height:auto\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/AI-Forecasting-HubSpot.jpg?w=602&amp;ssl=1 602w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/AI-Forecasting-HubSpot.jpg?resize=300%2C104&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/AI-Forecasting-HubSpot.jpg?resize=173%2C60&amp;ssl=1 173w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"192\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Forecast-Accurancy-overtime.png?resize=840%2C192&#038;ssl=1\" alt=\"intelig\u00eancia artificial, liminal\" class=\"wp-image-5020\" style=\"width:746px;height:auto\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Forecast-Accurancy-overtime.png?resize=1024%2C234&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Forecast-Accurancy-overtime.png?resize=300%2C69&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Forecast-Accurancy-overtime.png?resize=768%2C175&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Forecast-Accurancy-overtime.png?resize=263%2C60&amp;ssl=1 263w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Forecast-Accurancy-overtime.png?w=1379&amp;ssl=1 1379w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption class=\"wp-element-caption\">Figura 4 &#8211; AI Forecasting HubSpot<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Zoho CRM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O CRM da Zoho vem equipado com a Zia, a assistente de intelig\u00eancia artificial desenvolvida pela marca, que facilita o trabalho manual em v\u00e1rias vertentes do software, nomeadamente:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Recomenda\u00e7\u00e3o de Produtos<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Esta funcionalidade usa Intelig\u00eancia Artificial para identificar e analisar dados do cliente, como detalhes de compra, interesses, requisitos e padr\u00f5es de comportamento e, assim, sugerir o produto mais relevante para cada pessoa. Isto ajuda a melhorar a experi\u00eancia do cliente e tamb\u00e9m permite que os comerciais tenham recomendem os produtos certos de forma mais r\u00e1pida, acelerando o processo de vendas.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"804\" height=\"580\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Recomendacao-de-Produtos-Zoho.jpg?resize=804%2C580&#038;ssl=1\" alt=\"intelig\u00eancia artificial, liminal\" class=\"wp-image-5021\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Recomendacao-de-Produtos-Zoho.jpg?w=804&amp;ssl=1 804w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Recomendacao-de-Produtos-Zoho.jpg?resize=300%2C216&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Recomendacao-de-Produtos-Zoho.jpg?resize=768%2C554&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Recomendacao-de-Produtos-Zoho.jpg?resize=83%2C60&amp;ssl=1 83w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><figcaption class=\"wp-element-caption\">Figura 5 &#8211; Recomenda\u00e7\u00e3o de Produtos Zoho CRM<\/figcaption><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Previs\u00e3o de Churn<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A previs\u00e3o de churn da Zia ajuda as empresas a prever quais os clientes que correm o maior risco de rotatividade ou de interrup\u00e7\u00e3o de relacionamento com a empresa, com base no hist\u00f3rico de comportamento e nas intera\u00e7\u00f5es com a empresa. S\u00e3o analisados dados como o hist\u00f3rico de compras, os tickets de suporte, o engagement com a\u00e7\u00f5es de marketing e outras informa\u00e7\u00f5es relevantes para atribuir uma pontua\u00e7\u00e3o de probabilidade de churn a cada cliente num futuro pr\u00f3ximo.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"602\" height=\"189\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Previsao-de-Churn-Zoho-CRM.png?resize=602%2C189&#038;ssl=1\" alt=\"intelig\u00eancia artificial, liminal\" class=\"wp-image-5022\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Previsao-de-Churn-Zoho-CRM.png?w=602&amp;ssl=1 602w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Previsao-de-Churn-Zoho-CRM.png?resize=300%2C94&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/03\/Previsao-de-Churn-Zoho-CRM.png?resize=191%2C60&amp;ssl=1 191w\" sizes=\"auto, (max-width: 602px) 100vw, 602px\" \/><figcaption class=\"wp-element-caption\">Figura 6 &#8211; Previs\u00e3o de Churn Zoho CRM<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Trace o caminho para o sucesso com especialistas em MarTech<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O mundo do Marketing e da Tecnologia est\u00e3o a evoluir a um ritmo fren\u00e9tico. Cada vez mais \u00e9 importante contar com especialistas que garantem que as inova\u00e7\u00f5es s\u00e3o integradas no seio das empresas. Al\u00e9m disso, para que a tecnologia contribua para o sucesso do neg\u00f3cio, \u00e9 importante que haja uma estrat\u00e9gia que guie a implementa\u00e7\u00e3o, ado\u00e7\u00e3o e evolu\u00e7\u00e3o dos sistemas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em MarTech, a&nbsp;<a href=\"https:\/\/liminal.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a>&nbsp;oferece uma vis\u00e3o integrada, que une Tecnologia, Marketing e Estrat\u00e9gia, garantindo a ado\u00e7\u00e3o e a implementa\u00e7\u00e3o bem sucedida das tecnologias de marketing, quer seja atrav\u00e9s da&nbsp;<a href=\"https:\/\/liminal.pt\/produtos\/implementacao-crm-map.html\" target=\"_blank\" rel=\"noreferrer noopener\">escolha imparcial dos sistemas certos<\/a>&nbsp;para responder aos desafios da sua empresa, da adequa\u00e7\u00e3o dos processos e fluxos em sistemas j\u00e1 existentes ou do&nbsp;<a href=\"https:\/\/liminal.pt\/produtos\/estrategia-martech.html\" target=\"_blank\" rel=\"noreferrer noopener\">desenho de uma estrat\u00e9gia de CRM &amp; Automa\u00e7\u00e3o<\/a>&nbsp;que contribua para o crescimento do neg\u00f3cio.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=646%2C226&#038;ssl=1\" alt=\"liminal, martech, diagn\u00f3stico gratuito\" class=\"wp-image-1512\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n<div class=\"rtng-rating-total\" data-id=\"5013\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"5013\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"5013\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/5013\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>A Intelig\u00eancia Artificial e as vendas tornaram-se o par que promete revolucionar as previs\u00f5es de receitas e a otimiza\u00e7\u00e3o dos processos comerciais. \u00c0 data de hoje \u00e9 j\u00e1 not\u00e1vel o &hellip; <\/p>\n","protected":false},"author":2,"featured_media":5023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1247],"tags":[1262,1266,153,1260],"class_list":["post-5013","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","tag-buying-intent","tag-forecasting","tag-inteligencia-artificial","tag-predictable-revenue"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AI na Previs\u00e3o de Vendas e Aumento de Receitas | Martech Magazine<\/title>\n<meta name=\"description\" content=\"A AI (Artificcial Intelligence) \u00e9 um ponto assente nas estrat\u00e9gias de neg\u00f3cio. 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