{"id":4956,"date":"2024-03-08T18:08:02","date_gmt":"2024-03-08T17:08:02","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=4956"},"modified":"2024-09-26T16:57:36","modified_gmt":"2024-09-26T15:57:36","slug":"incentivo-coaching-4-0-apoio-a-modelos-de-negocio-para-a-transicao-digital","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/incentivo-coaching-4-0-apoio-a-modelos-de-negocio-para-a-transicao-digital\/","title":{"rendered":"Incentivo Coaching 4.0 \u2013 Apoio a Modelos de Neg\u00f3cio para a Transi\u00e7\u00e3o Digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Incentivo Coaching 4.0 \u2013 Apoio a Modelos de Neg\u00f3cio para a Transi\u00e7\u00e3o Digital oferece servi\u00e7os de coaching e consultoria especializada para ajudar as empresas a identificar oportunidades de neg\u00f3cio na era digital e a desenvolver modelos de neg\u00f3cio inovadores que sejam adaptados \u00e0s novas tecnologias. O objetivo \u00e9 ajudar as empresas a melhorar a sua competitividade, aumentar a sua efici\u00eancia e reduzir custos, bem como a aproveitar as oportunidades oferecidas pela transforma\u00e7\u00e3o digital. Conhe\u00e7a abaixo todos os detalhes do Incentivo Coaching 4.0.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Incentivo Coaching 4.0: Conhe\u00e7a todos os detalhes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Quais as \u00e1reas de interven\u00e7\u00e3o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este \u00e9 um incentivo na forma de vouchers para impulsionar a componente tecnol\u00f3gica das empresas. Fomentar a integra\u00e7\u00e3o de tecnologia nas empresas ao apoiar o desenvolvimento de processos e de compet\u00eancias organizacionais que impulsionem a transforma\u00e7\u00e3o digital do modelo de neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quais as \u00e1reas geogr\u00e1ficas?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Portugal Continental, incluindo regi\u00f5es aut\u00f4nomas Madeira e A\u00e7ores.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qual a taxa de financiamento?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em projetos at\u00e9 10.000\u20ac o apoio \u00e9 de 75% a Fundo Perdido \u2013 Participa\u00e7\u00e3o da Empresa 25%.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qual o m\u00ednimo e m\u00e1ximo de investimento?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">10 mil euros.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quais s\u00e3o as entidades eleg\u00edveis?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pequenas e m\u00e9dias empresas (PME).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quais as despesas eleg\u00edveis?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gest\u00e3o de redes sociais e gest\u00e3o de an\u00fancios;<\/li>\n\n\n\n<li>Plano de marketing digital;<\/li>\n\n\n\n<li>Constru\u00e7\u00e3o de Website\/loja online;<\/li>\n\n\n\n<li>Cria\u00e7\u00e3o de conte\u00fado e otimiza\u00e7\u00e3o de SEO;<\/li>\n\n\n\n<li>E-mail Marketing e Automation;<\/li>\n\n\n\n<li>Consultoria e desenvolvimento de Maturidade Digital;<\/li>\n\n\n\n<li>Aquisi\u00e7\u00e3o de novos softwares para implementa\u00e7\u00e3o interna.<\/li>\n\n\n\n<li>Desenvolvimento de marca e maturidade digital;<\/li>\n\n\n\n<li>Desenvolvimento de novas funcionalidades.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Qual o p\u00fablico-alvo?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Coaching 4.0 destina-se especificamente \u00e0s pequenas e m\u00e9dias empresas (PME) portuguesas, sendo o seu objetivo aumentar a competitividade e resili\u00eancia das mesmas face a desafios futuros atrav\u00e9s da digitaliza\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A import\u00e2ncia do CRM para enfrentar os desafios da era digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo dos \u00faltimos anos tem-se verificado um grande avan\u00e7o tecnol\u00f3gico, e com a enorme quantidade de empresas que t\u00eam surgido no mercado, nota-se cada vez mais a import\u00e2ncia de ter o cliente como principal foco. Assim, \u00e9 fundamental o uso de plataformas, como o <a href=\"https:\/\/liminal.pt\/martech-magazine\/como-desenvolver-um-crm-personalizado\/\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Relationship Management (CRM)<\/a>, que disponham o m\u00e1ximo de informa\u00e7\u00e3o sobre os clientes, de modo a melhorar a experi\u00eancia em todas as fases da jornada de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caso ainda n\u00e3o esteja a utilizar um CRM, \u00e9 um excelente momento para come\u00e7ar a pensar sobre isso. Porqu\u00ea? Estudos recentes revelam que empresas que usam este sistema conseguem:\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7,96\u20ac de retorno por cada euro investido na tecnologia (Nucleus Research)&nbsp;<\/li>\n\n\n\n<li>34% de aumento da produtividade da equipa comercial (Salesforce)&nbsp;<\/li>\n\n\n\n<li>14% de redu\u00e7\u00e3o dos ciclos de venda (Nucleus Research)&nbsp;<\/li>\n\n\n\n<li>300% de aumento das taxas de convers\u00e3o (Cloudswave)&nbsp;<\/li>\n\n\n\n<li>29% de aumento das vendas (Salesforce)\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Como podemos apoiar a sua empresa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O mundo do Marketing e da Tecnologia est\u00e1 em constante evolu\u00e7\u00e3o. \u00c9 cada vez mais importante contar com especialistas que garantam a integra\u00e7\u00e3o das inova\u00e7\u00f5es nas empresas. Al\u00e9m disso, para que a tecnologia contribua para o sucesso do neg\u00f3cio, \u00e9 essencial ter uma estrat\u00e9gia que oriente a implementa\u00e7\u00e3o, ado\u00e7\u00e3o e evolu\u00e7\u00e3o dos sistemas.&nbsp;&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como especialistas em MarTech, a <a href=\"https:\/\/liminal.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a> oferece uma vis\u00e3o integrada que combina Tecnologia, Marketing e Estrat\u00e9gia. Garantimos a ado\u00e7\u00e3o e a implementa\u00e7\u00e3o bem-sucedida das tecnologias de marketing, seja atrav\u00e9s da escolha imparcial dos sistemas certos para enfrentar os desafios da sua empresa, da adapta\u00e7\u00e3o dos processos e fluxos em sistemas existentes ou do desenvolvimento de uma estrat\u00e9gia de <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> &amp; <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Automa\u00e7\u00e3o<\/a> que contribua para o crescimento do neg\u00f3cio.\u00a0\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/liminal.pt\/diagnostico-martech\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" 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<\/p>\n","protected":false},"author":2,"featured_media":4959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[34],"tags":[281,14],"class_list":["post-4956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformacao-digital","tag-incentivos","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Incentivo Coaching 4.0 \u2013 Apoio para a Transi\u00e7\u00e3o Digital | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a o Incentivo Coaching 4.0 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