{"id":4741,"date":"2023-12-12T17:28:00","date_gmt":"2023-12-12T16:28:00","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=4741"},"modified":"2024-09-26T16:36:07","modified_gmt":"2024-09-26T15:36:07","slug":"martech-landscape-portugal-2023","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/martech-landscape-portugal-2023\/","title":{"rendered":"MarTech Landscape Portugal 2023: 20% de crescimento"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/liminal.pt\/martech-landscape-portugal-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarTech Landscape Portugal de 2023<\/a> foi lan\u00e7ada recentemente e conta com um crescimento de 20% de novas tecnologias, face ao ano anterior. Desde 2020, a Landscape portuguesa teve um crescimento de 819%.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"550\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/12\/MarTech-Landscape-Portugal-2023.png?resize=840%2C550&#038;ssl=1\" alt=\"MarTech Landscape Portugal 2023, liminal, martech, martech landscape\" class=\"wp-image-4742\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/12\/MarTech-Landscape-Portugal-2023.png?resize=1024%2C670&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/12\/MarTech-Landscape-Portugal-2023.png?resize=300%2C196&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/12\/MarTech-Landscape-Portugal-2023.png?resize=768%2C503&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/12\/MarTech-Landscape-Portugal-2023.png?resize=92%2C60&amp;ssl=1 92w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/12\/MarTech-Landscape-Portugal-2023.png?w=1464&amp;ssl=1 1464w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">O maior crescimento deu-se nas \u00e1reas de &#8220;Content Marketing&#8221;, que passou de 2 tecnologias em 2022 para 8 tecnologias em 2023, &#8220;Influencers&#8221; que passou de 3 tecnologias em 2022 para 4 tecnologias em 2023, &#8220;Sales Automation Enablement &amp;Intelligence&#8221; que passou de 4 tecnologias em 2022 para 6 tecnologias em 2023, &#8220;Audience\/Marketing Data &amp; DataEnhancement&#8221; que passou de 3 tecnologias em 2022 para 6 tecnologias em 2023, &#8220;Talent Management&#8221; que passou de 5 tecnologias em 2022 para 8 tecnologias em 2023.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Veja a MarTech Landscape Portugal 2023 completa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Explore todas as tecnologias que comp\u00f5em a <a href=\"https:\/\/liminal.pt\/martech-landscape-portugal-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarTech Landscape Portugal 2023<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diagn\u00f3stico MarTech: Que tecnologias escolher?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com tantas tecnologias novas a surgir todos os anos, pode ser dif\u00edcil perceber quais as tecnologias certas para o seu neg\u00f3cio. No Diagn\u00f3stico MarTech conseguir\u00e1 perceber qual a maturidade da stack tecnol\u00f3gica da sua empresa ou como se compara com a restante ind\u00fastria. Conseguir\u00e1 comparar as seguintes \u00e1reas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Maturidade Tecnol\u00f3gica;<\/li>\n\n\n\n<li>A Stack Ideal;<\/li>\n\n\n\n<li>Qual o quadrante em que se situa face \u00e0 concorr\u00eancia?<\/li>\n\n\n\n<li>Que tecnologias adquirir, manter ou excluir?<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">O Diagn\u00f3stico MarTech \u00e9 um relat\u00f3rio personalizado que ajuda a responder a estas quest\u00f5es, ao identificar as lacunas, sobreposi\u00e7\u00f5es e oportunidades n\u00e3o aproveitadas na MarTech da sua organiza\u00e7\u00e3o, atrav\u00e9s da compara\u00e7\u00e3o com o padr\u00e3o da ind\u00fastria. Solicite o seu <a href=\"https:\/\/liminal.pt\/diagnostico-martech\/\" target=\"_blank\" rel=\"noreferrer noopener\">Diagn\u00f3stico MarTech<\/a> e descubra como \u00e9 que a MarTech Stack da sua empresa se compara com a da concorr\u00eancia, bem como qual a melhor estrat\u00e9gia MarTech a seguir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/diagnostico-martech\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"441\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/10\/share.jpg?resize=840%2C441&#038;ssl=1\" alt=\"martech, liminal, estrat\u00e9gia martech, martech design, martech audit\" class=\"wp-image-4697\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/10\/share.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/10\/share.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/10\/share.jpg?resize=768%2C404&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/10\/share.jpg?resize=114%2C60&amp;ssl=1 114w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/10\/share.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"4741\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"0\"><div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">No rating yet<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"4741\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"4741\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/4741\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>A MarTech Landscape Portugal de 2023 foi lan\u00e7ada recentemente e conta com um crescimento de 20% de novas tecnologias, face ao ano anterior. Desde 2020, a Landscape portuguesa teve um &hellip; <\/p>\n","protected":false},"author":2,"featured_media":4748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13],"tags":[4,299],"class_list":["post-4741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","tag-martech","tag-martech-landscape"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MarTech Landscape Portugal 2023: 20% de crescimento | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a MarTech 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