{"id":4596,"date":"2023-06-22T12:54:30","date_gmt":"2023-06-22T11:54:30","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=4596"},"modified":"2023-06-22T14:02:03","modified_gmt":"2023-06-22T13:02:03","slug":"incentivo-internacionalizacao-via-e-commerce","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/incentivo-internacionalizacao-via-e-commerce\/","title":{"rendered":"Internacionaliza\u00e7\u00e3o via E-Commerce: 50% a Fundo Perdido"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Aproxima-se a abertura do Aviso Internacionaliza\u00e7\u00e3o via E-commerce, um Sistema de Incentivos do PRR (Plano de Recupera\u00e7\u00e3o e Resili\u00eancia). Esta medida tem como objetivo promover a digitaliza\u00e7\u00e3o da economia, seja por via da adapta\u00e7\u00e3o tecnol\u00f3gica dos operadores econ\u00f3micos e da digitaliza\u00e7\u00e3o dos seus modelos de neg\u00f3cio, seja por via da sensibiliza\u00e7\u00e3o e capacita\u00e7\u00e3o de trabalhadores e empres\u00e1rios. Descubra abaixo todos os detalhes deste incentivo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Incentivo Internacionaliza\u00e7\u00e3o via E-Commerce &#8211; Conhe\u00e7a todos os detalhes<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">O que \u00e9 e a quem se destina?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A medida Internacionaliza\u00e7\u00e3o via E-commerce tem o objetivo de apoiar projetos individuais de PME que, suportados em planos de a\u00e7\u00e3o pormenorizados, levem \u00e0 concretiza\u00e7\u00e3o de estrat\u00e9gias de internacionaliza\u00e7\u00e3o digital baseadas na implementa\u00e7\u00e3o de tecnologias e processos associados \u00e0 Ind\u00fastria 4.0.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Este incentivo \u00e9 dirigido a dois tipos de empresas:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Novas Exportadoras \u2013&nbsp;<\/strong>PME que querem iniciar o seu projeto de digitaliza\u00e7\u00e3o internacional. <\/li>\n\n\n\n<li><strong>Mais Mercados<\/strong> \u2013 PME j\u00e1 com experi\u00eancia internacional e que querem explorar novos mercados internacionais digitais.<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Qualquer PME \u00e9 eleg\u00edvel, de qualquer natureza ou sob qualquer forma jur\u00eddica.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qual o valor do incentivo?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Trata-se de um Incentivo n\u00e3o reembols\u00e1vel (fundo perdido), com uma taxa de at\u00e9 50% do investimento eleg\u00edvel.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quais os limites ao investimento?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 limites ao investimento dependendo do tipo de projeto:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10.000 \u20ac a 25.000 \u20ac, para projetos enquadrados na tipologia \u201cNovas Exportadoras\u201d;<\/li>\n\n\n\n<li>25.000 \u20ac a 85.000 \u20ac, para projetos enquadrados na tipologia \u201cMais Mercados\u201d.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Qual a dura\u00e7\u00e3o do projeto?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A dura\u00e7\u00e3o do projeto \u00e9 de 12 meses, desde o in\u00edcio do projeto at\u00e9 6 meses ap\u00f3s decis\u00e3o de financiamento (aprova\u00e7\u00e3o do projeto).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quais os crit\u00e9rios de elegibilidade dos benefici\u00e1rios?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os benefici\u00e1rios dever\u00e3o cumprir 3 crit\u00e9rios de elegibilidade:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Possuir a situa\u00e7\u00e3o regularizada face \u00e0 administra\u00e7\u00e3o fiscal, seguran\u00e7a social e sal\u00e1rios;<\/li>\n\n\n\n<li>Empresas com 3 ou mais anos: n\u00e3o ser uma empresa em dificuldade (Capital Pr\u00f3prio\/Capital Social<br>superior a 50%);<\/li>\n\n\n\n<li>Empresas com mais de 1 ano de atividade: assegurar um r\u00e1cio de autonomia financeira \u2265 15%;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Quais os crit\u00e9rios de elegibilidade da opera\u00e7\u00e3o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Os crit\u00e9rios de elegibilidade da opera\u00e7\u00e3o s\u00e3o os seguintes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Data de candidatura anterior \u00e0 data de in\u00edcio dos trabalhos;<\/li>\n\n\n\n<li>Investimento sustentado por uma an\u00e1lise estrat\u00e9gica e Diagn\u00f3stico de Exporta\u00e7\u00e3o.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Quais as despesas eleg\u00edveis?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aquisi\u00e7\u00f5es de equipamentos e software<\/strong> diretamente relacionados com a implementa\u00e7\u00e3o do projeto, como <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> e <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Automa\u00e7\u00e3o de Marketing<\/a> e <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-vendas.html\" target=\"_blank\" rel=\"noreferrer noopener\">Vendas<\/a>.<\/li>\n\n\n\n<li>Despesas relacionadas com a aquisi\u00e7\u00e3o de servi\u00e7os a terceiros relativas a:<br>&#8211; <strong>Desenho e <a href=\"https:\/\/liminal.pt\/produtos\/estrategia-martech.html\" target=\"_blank\" rel=\"noreferrer noopener\">i<\/a><a href=\"https:\/\/liminal.pt\/produtos\/programa-transformacao-digital.html\" target=\"_blank\" rel=\"noreferrer noopener\">mplementa\u00e7\u00e3o de estrat\u00e9gias<\/a><\/strong> aplicadas a canais digitais para gest\u00e3o de mercados, canais, produtos ou segmentos de cliente;<br>&#8211; <strong>User-Centered Design (UX)<\/strong>: desenho, implementa\u00e7\u00e3o e otimiza\u00e7\u00e3o de estrat\u00e9gias digitais centradas na experi\u00eancia do cliente que maximizem a respetiva atra\u00e7\u00e3o, intera\u00e7\u00e3o e convers\u00e3o;<br>&#8211; <strong>Desenho, implementa\u00e7\u00e3o e otimiza\u00e7\u00e3o<\/strong> de plataformas de <strong>Web Content Management<\/strong> (WCM), <strong>Campaign Management, <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Relationship Management (CRM)<\/a> e E-commerce<\/strong>;<br>&#8211; <strong>Cria\u00e7\u00e3o de lojas pr\u00f3prias online<\/strong>, inscri\u00e7\u00e3o e otimiza\u00e7\u00e3o da presen\u00e7a em marketplaces eletr\u00f3nicos, incluindo despesas de subscri\u00e7\u00e3o e fees de ades\u00e3o durante o per\u00edodo de execu\u00e7\u00e3o<br>do projeto;<br>&#8211; <strong>Search Engine Optimization (SEO)<\/strong> e <strong>Search Engine Advertising (SEA)<\/strong>: melhoria da presen\u00e7a e ranking dos s\u00edtios de com\u00e9rcio eletr\u00f3nico nos resultados da pesquisa, em motores de busca, por palavras-chave relevantes para a notoriedade e tr\u00e1fego de cada s\u00edtio;<br>&#8211; <strong>Social Media Marketing<\/strong>: Desenho, implementa\u00e7\u00e3o e otimiza\u00e7\u00e3o da presen\u00e7a e intera\u00e7\u00e3o com clientes via redes sociais;<br>&#8211; <strong>Content Marketing<\/strong>: cria\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fados digitais (texto curto, texto longo, imagens, anima\u00e7\u00f5es ou v\u00eddeos) dirigidos a captar a aten\u00e7\u00e3o e atrair os clientes-alvo para as ofertas comercializadas pela empresa;<br>&#8211; <strong>Display Advertising<\/strong>: coloca\u00e7\u00e3o de an\u00fancios \u00e0 oferta da empresa em s\u00edtios de terceiros, incluindo p\u00e1ginas de resultados de motor de busca;<br>&#8211; <strong>Mobile Marketing<\/strong>: tradu\u00e7\u00e3o das estrat\u00e9gias inscritas nos pontos anteriores para visualiza\u00e7\u00e3o e intera\u00e7\u00e3o de clientes em dispositivos m\u00f3veis, nomeadamente smartphones e tablets;<br>&#8211; <strong>Business Inteligence e Web Analytics<\/strong>: recolha, tratamento, an\u00e1lise e visualiza\u00e7\u00e3o de<br>grandes volumes de dados gerados a partir da navega\u00e7\u00e3o e intera\u00e7\u00e3o de clientes em ambiente digital por forma a identificar padr\u00f5es, correla\u00e7\u00f5es e conhecimento relevante que robuste\u00e7am os processos de gest\u00e3o e tomada de decis\u00e3o.<\/li>\n\n\n\n<li><strong>Custos com pessoal t\u00e9cnico<\/strong> diretamente afeto \u00e0 implementa\u00e7\u00e3o do projeto, devendo ser evidenciadas as compet\u00eancias\/val\u00eancias em e-commerce e marketing digital e corresponder a um n\u00edvel m\u00ednimo de qualifica\u00e7\u00e3o VI (QNQ).<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Quais os indicadores a alcan\u00e7ar?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O projeto deve contribuir para um ou mais dos seguintes indicadores conforme indicado em sede de candidatura:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cria\u00e7\u00e3o de loja pr\u00f3pria online;<\/li>\n\n\n\n<li>N.\u00ba de novos servi\u00e7os e\/ou funcionalidades introduzidas em loja pr\u00f3pria online;<\/li>\n\n\n\n<li>N.\u00ba de novas ades\u00f5es a marketplaces;<\/li>\n\n\n\n<li>N.\u00ba de mercados abrangidos no \u00e2mbito das a\u00e7\u00f5es de marketing digital.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Inicie a Transi\u00e7\u00e3o Digital com a ajuda de Especialistas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Como elemento fundamental para qualquer empresa customer-centric, o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> e as <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Plataformas de Automa\u00e7\u00e3o de Marketing<\/a> s\u00e3o essenciais para garantir o acesso on-demand \u00e0 informa\u00e7\u00e3o de marketing e vendas, como contas, contactos e oportunidades, passando a ser poss\u00edvel controlar toda a jornada do cliente e tamb\u00e9m o funil de vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em tecnologias de marketing e vendas (<a href=\"https:\/\/liminal.pt\/martech-magazine\/o-que-sao-martech-quais-os-beneficios\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarTech<\/a>), a <a href=\"https:\/\/liminal.pt\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a> tem o know-how necess\u00e1rio para implementar projetos de Transforma\u00e7\u00e3o Digital de Marketing e Vendas que garantem que tecnologias como <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a>, <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Automa\u00e7\u00e3o de Marketing<\/a> e eCommerce contribuem para o sucesso do seu neg\u00f3cio. Mas, n\u00e3o basta ter as tecnologias, \u00e9 tamb\u00e9m necess\u00e1rio tra\u00e7ar a estrat\u00e9gias e as a\u00e7\u00f5es de Marketing e Vendas que v\u00e3o ajudar o seu neg\u00f3cio a crescer. Poderemos ajudar a sua empresa a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tra\u00e7ar um Plano de Transforma\u00e7\u00e3o Digital;<\/li>\n\n\n\n<li>Perceber quais as tecnologias que melhor se adequam \u00e0 sua realidade e proceder \u00e0 sua implementa\u00e7\u00e3o e personaliza\u00e7\u00e3o;<\/li>\n\n\n\n<li>Acompanhar as equipas de Marketing e Vendas atrav\u00e9s de forma\u00e7\u00e3o e suporte cont\u00ednuo, garantindo a ado\u00e7\u00e3o do sistema e a otimiza\u00e7\u00e3o dos processos;<\/li>\n\n\n\n<li>Entender quais as estrat\u00e9gias e a\u00e7\u00f5es de Marketing e Vendas que devem ser implementadas para que a tecnologia apoie as equipas na gera\u00e7\u00e3o de leads qualificadas para o seu neg\u00f3cio.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Solicite um <a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noreferrer noopener\">diagn\u00f3stico gratuito<\/a> e descubra como poderemos ajudar a sua empresa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=646%2C226&#038;ssl=1\" alt=\"liminal, martech, diagn\u00f3stico gratuito, PRR, Plano de Resili\u00eancia e Recupera\u00e7\u00e3o\" class=\"wp-image-1512\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" 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votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"4596\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"4596\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/4596\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Aproxima-se a abertura do Aviso Internacionaliza\u00e7\u00e3o via E-commerce, um Sistema de Incentivos do PRR (Plano de Recupera\u00e7\u00e3o e Resili\u00eancia). Esta medida tem como objetivo promover a digitaliza\u00e7\u00e3o da economia, seja &hellip; <\/p>\n","protected":false},"author":2,"featured_media":4598,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[34],"tags":[234,68,17,1203,113,1132,235],"class_list":["post-4596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformacao-digital","tag-analitica","tag-crm","tag-crm-customer-relationship-management","tag-incentivo-ao-e-commerce","tag-plataforma-de-automacao-de-marketing","tag-prr","tag-sistema-de-incentivos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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