{"id":4516,"date":"2023-05-04T17:31:54","date_gmt":"2023-05-04T16:31:54","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=4516"},"modified":"2023-11-17T16:57:25","modified_gmt":"2023-11-17T15:57:25","slug":"martech-landscape-2023","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/martech-landscape-2023\/","title":{"rendered":"MarTech Landscape 2023: +11% de novas tecnologias"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Como habitual, o #MarTechDay, que se comemora a 3 de Maio, trouxe-nos a publica\u00e7\u00e3o da <a href=\"https:\/\/chiefmartec.com\/2023\/05\/2023-marketing-technology-landscape-supergraphic-11038-solutions-searchable-on-martechmap-com\/?utm_source=linkedin&amp;utm_medium=Zoho+Social\" target=\"_blank\" rel=\"noreferrer noopener\">MarTech Landscape de 2023<\/a>. Esta nova edi\u00e7\u00e3o da MarTech Landscape conta com 11 038 tecnologias, um aumento de 11% face ao ano anterior. Foi o 12\u00ba ano consecutivo que o mapa apresenta um crescimento face ao ano anterior.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"472\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martech-landscape-2011-2023-1456px-1024x575-1.jpg?resize=840%2C472&#038;ssl=1\" alt=\"martech landscape\" class=\"wp-image-4517\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martech-landscape-2011-2023-1456px-1024x575-1.jpg?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martech-landscape-2011-2023-1456px-1024x575-1.jpg?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martech-landscape-2011-2023-1456px-1024x575-1.jpg?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martech-landscape-2011-2023-1456px-1024x575-1.jpg?resize=534%2C300&amp;ssl=1 534w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Embora tenha havido um crescimento da MarTech Landscape, houve 689 empresas que foram retiradas do mapa, representando um churn rate de 7%. Isto significa que a taxa de lan\u00e7amento de novas startups na \u00e1rea das tecnologias de Marketing superou o n\u00famero de empresas que, por algum motivo, deixaram de existir.<\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/webinars\/martech-building-a-stack.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Webinar: MarTech &#8211; Building a Tech Stack<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">As novas funcionalidades do MarTech Map<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m das novas tecnologias adicionadas ao mapa e que podem ser consultadas em martechmap.com, h\u00e1 tamb\u00e9m novidades relativamente \u00e0 filtragem aplicada para analisar os resultados da MarTech Landscape, sendo agora poss\u00edvel filtrar as tecnologias por Reviews, Rating, Volume de Neg\u00f3cios, N\u00ba de Colaboradores e Ano.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"161\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martechmap-sort-1456px-1024x196-1.webp?resize=840%2C161&#038;ssl=1\" alt=\"martech landscape\" class=\"wp-image-4519\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martechmap-sort-1456px-1024x196-1.webp?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martechmap-sort-1456px-1024x196-1.webp?resize=300%2C57&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martechmap-sort-1456px-1024x196-1.webp?resize=768%2C147&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martechmap-sort-1456px-1024x196-1.webp?resize=600%2C115&amp;ssl=1 600w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora \u00e9 tamb\u00e9m poss\u00edvel observar a atualiza\u00e7\u00e3o autom\u00e1tica dos gr\u00e1ficos e das m\u00e9dias \u00e0 medida que os resultados s\u00e3o filtrados. Isto facilita a leitura dos resultados e a segmenta\u00e7\u00e3o do mapa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"273\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martechmap-market-share-1456px.webp?resize=840%2C273&#038;ssl=1\" alt=\"martech landscape\" class=\"wp-image-4520\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martechmap-market-share-1456px.webp?resize=1024%2C333&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martechmap-market-share-1456px.webp?resize=300%2C98&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martechmap-market-share-1456px.webp?resize=768%2C250&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martechmap-market-share-1456px.webp?resize=600%2C195&amp;ssl=1 600w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/martechmap-market-share-1456px.webp?w=1456&amp;ssl=1 1456w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por \u00faltimo, agora \u00e9 poss\u00edvel criar a sua pr\u00f3pria stack tecnol\u00f3gica personalizada com uma ferramenta drag-and-drop! Passa tamb\u00e9m a ser poss\u00edvel comparar a maturidade da stack tecnol\u00f3gica da sua empresa com a de outras empresas da mesma \u00e1rea, pa\u00eds ou dimens\u00e3o. Depois disso, \u00e9 poss\u00edvel exportar um PDF para que fique com a sua stack guardada, pronta para ser consultada sempre que precisar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poder\u00e1 consultar e explorar a MarTech Landscape de 2023 em <a href=\"https:\/\/martechmap.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">martechmap.com<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">MarTech Talks by Liminal &#8211; Entrevista a Scott Brinker, criador da MarTech Landscape<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Poucas pessoas acompanham o mundo das MarTech t\u00e3o de perto como Scott Brinker, que assiste de perto \u00e0 evolu\u00e7\u00e3o da \u00e1rea desde 2008 e, todos os anos, lan\u00e7a a MarTech Landscape. Nesta conversa explor\u00e1mos como \u00e9 que os gestores e CEO das empresas portuguesas podem aproveitar as \u00faltimas tend\u00eancias tecnol\u00f3gicas, como a Blockchain, a Intelig\u00eancia Artificial e a Web 3.0 para impulsionar as \u00e1reas de Marketing e Vendas das suas empresas. <a href=\"https:\/\/liminal.pt\/martech-talks\/martech-and-new-tech\/\" target=\"_blank\" rel=\"noreferrer noopener\">Assista ao 3\u00ba epis\u00f3dio da MarTech Talks by Liminal.<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/martech-talks\/martech-and-new-tech\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"441\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/share.jpg?resize=840%2C441&#038;ssl=1\" alt=\"martech landscape, scott brinker\" class=\"wp-image-4521\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/share.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/share.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/share.jpg?resize=768%2C404&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/share.jpg?resize=571%2C300&amp;ssl=1 571w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/05\/share.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"4516\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"4516\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"4516\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/4516\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Como habitual, o #MarTechDay, que se comemora a 3 de Maio, trouxe-nos a publica\u00e7\u00e3o da MarTech Landscape de 2023. Esta nova edi\u00e7\u00e3o da MarTech Landscape conta com 11 038 tecnologias, &hellip; <\/p>\n","protected":false},"author":2,"featured_media":4522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13],"tags":[4,299,25,14],"class_list":["post-4516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","tag-martech","tag-martech-landscape","tag-tecnologias-de-marketing","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MarTech Landscape 2023: +11% de novas 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