{"id":4456,"date":"2023-03-27T18:06:12","date_gmt":"2023-03-27T17:06:12","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=4456"},"modified":"2023-11-17T17:08:01","modified_gmt":"2023-11-17T16:08:01","slug":"os-custos-de-hubspot-vs-salesforce","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/","title":{"rendered":"HubSpot vs Salesforce: Principais Custos"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> vs <a href=\"https:\/\/liminal.pt\/salesforce.html\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>, \u00e9 o estudo da <a href=\"https:\/\/aptitude8.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aptitude 8<\/a> 2022 a 332 profissionais que trabalham em PME e que utilizam HubSpot ou Salesforce. Partilhamos consigo os principais resultados para que possa analisar a pertin\u00eancia de utilizar cada sistema. <\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Webinar: Demo HubSpot<\/strong><\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste artigo poder\u00e1 avaliar os elementos que contribuem para o custo total de investimento em projetos de CRM de HubSpot versus Salesforce, tais como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custos de implementa\u00e7\u00e3o (forma\u00e7\u00e3o, outsourcing de servi\u00e7os)<\/li>\n\n\n\n<li>Custos do software <\/li>\n\n\n\n<li>Custo de administra\u00e7\u00e3o e suporte <\/li>\n\n\n\n<li>Custos qualitativos da utiliza\u00e7\u00e3o do CRM<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"745\" height=\"678\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Costs-of-CRM.jpg?resize=745%2C678&#038;ssl=1\" alt=\"hubspot vs salesforce, hubspot, salesforce\" class=\"wp-image-4457\" style=\"width:459px;height:418px\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Costs-of-CRM.jpg?w=745&amp;ssl=1 745w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Costs-of-CRM.jpg?resize=300%2C273&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Costs-of-CRM.jpg?resize=330%2C300&amp;ssl=1 330w\" sizes=\"auto, (max-width: 745px) 100vw, 745px\" \/><figcaption class=\"wp-element-caption\">Fonte: Aptitude 8<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Os Custos de Implementa\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Processo de Implementa\u00e7\u00e3o &#8211;<\/strong> Os utilizadores de <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> est\u00e3o mais satisfeitos com o processo geral de implementa\u00e7\u00e3o de CRM, 51%, em compara\u00e7\u00e3o com 37% da Salesforce. Enquanto principais desafios na implementa\u00e7\u00e3o de um sistema de CRM destacam a migra\u00e7\u00e3o de dados enquanto principal dificuldade (45%). O custo de implementa\u00e7\u00e3o, forma\u00e7\u00e3o e ado\u00e7\u00e3o, e o tempo necess\u00e1rio para implementar os sistemas tamb\u00e9m est\u00e3o no topo da lista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Tempo de implementa\u00e7\u00e3o <\/strong>&#8211; 43% dos profissionais tiveram um processo de implementa\u00e7\u00e3o de quatro meses ou mais. Contudo, ao comparar os cronogramas daqueles que implementaram HubSpot com os que implementaram <a href=\"https:\/\/liminal.pt\/salesforce.html\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>, HubSpot \u00e9 claramente mais r\u00e1pido.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"811\" height=\"580\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Tempo-de-implementacao.jpg?resize=811%2C580&#038;ssl=1\" alt=\"hubspot vs salesforce, hubspot, salesforce\" class=\"wp-image-4463\" style=\"width:475px;height:340px\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Tempo-de-implementacao.jpg?w=811&amp;ssl=1 811w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Tempo-de-implementacao.jpg?resize=300%2C215&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Tempo-de-implementacao.jpg?resize=768%2C549&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Tempo-de-implementacao.jpg?resize=419%2C300&amp;ssl=1 419w\" sizes=\"auto, (max-width: 811px) 100vw, 811px\" \/><figcaption class=\"wp-element-caption\">HubSpot vs Salesforce: Tempo de Implementa\u00e7\u00e3o (Aptitude 8)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Custos do Software<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No geral, cerca de dois ter\u00e7os (65%) dos entrevistados est\u00e3o a gastar entre US$ 2.000 e US$ 10.000 por m\u00eas em CRM. Estes custos s\u00e3o semelhantes tanto para os utilizadores de HubSpot como para os utilizadores de Salesforce. Contudo, os utilizadores de <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> t\u00eam uma maior tend\u00eancia para afirmar que os custos associados ao sistema valem a pena.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"797\" height=\"561\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Custos-de-HubSpot-e-Salesforce-1.jpg?resize=797%2C561&#038;ssl=1\" alt=\"hubspot vs salesforce, hubspot, salesforce\" class=\"wp-image-4476\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Custos-de-HubSpot-e-Salesforce-1.jpg?w=797&amp;ssl=1 797w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Custos-de-HubSpot-e-Salesforce-1.jpg?resize=300%2C211&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Custos-de-HubSpot-e-Salesforce-1.jpg?resize=768%2C541&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Custos-de-HubSpot-e-Salesforce-1.jpg?resize=426%2C300&amp;ssl=1 426w\" sizes=\"auto, (max-width: 797px) 100vw, 797px\" \/><figcaption class=\"wp-element-caption\">HubSpot vs Salesforce: Custos mensais em licenciamento (Aptitude 8)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Custos de Administra\u00e7\u00e3o de Sistemas e Suporte T\u00e9cnico<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">98% dos entrevistados tem pelo menos um colaborador remunerado com fun\u00e7\u00f5es maioritariamente dedicadas ao CRM. Tarefas de suporte comuns incluem sess\u00f5es de forma\u00e7\u00e3o \u00e0 empresa, limpeza de dados, cria\u00e7\u00e3o de documenta\u00e7\u00e3o, integra\u00e7\u00e3o com outro software, corre\u00e7\u00e3o de bugs, personaliza\u00e7\u00e3o. A somar os fatores como o n\u00famero de utilizadores, a complexidade da MarTech Stack e dos processos de marketing e vendas, influenciam os custos de administra\u00e7\u00e3o\/suporte associados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Utiliza\u00e7\u00e3o de recursos humanos internos para administrar o sistema <\/strong>&#8211; 63% dos utilizadores de HubSpot t\u00eam 3 ou menos pessoas respons\u00e1veis pelo CRM, em compara\u00e7\u00e3o com 55% dos utilizadores de <a href=\"https:\/\/liminal.pt\/salesforce.html\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Outsourcing de servi\u00e7os de implementa\u00e7\u00e3o &#8211;<\/strong> O custo associado aos fornecedores\/recursos externos necess\u00e1rios para implementar tanto HubSpot como Salesforce s\u00e3o semelhantes. No entanto, 47% dos utilizadores de HubSpot est\u00e3o extremamente satisfeitos com as empresas de outsourcing que contrataram, comparativamente a 32% dos utilizadores de Salesforce.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"740\" height=\"511\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Custos-de-outsourcing-de-administracao-e-suporte-de-CRM.jpg?resize=740%2C511&#038;ssl=1\" alt=\"hubspot vs salesforce, hubspot, salesforce\" class=\"wp-image-4468\" style=\"width:494px;height:341px\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Custos-de-outsourcing-de-administracao-e-suporte-de-CRM.jpg?w=740&amp;ssl=1 740w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Custos-de-outsourcing-de-administracao-e-suporte-de-CRM.jpg?resize=300%2C207&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/Custos-de-outsourcing-de-administracao-e-suporte-de-CRM.jpg?resize=434%2C300&amp;ssl=1 434w\" sizes=\"auto, (max-width: 740px) 100vw, 740px\" \/><figcaption class=\"wp-element-caption\">HubSpot vs Salesforce: Custos de outsourcing de servi\u00e7os para administra\u00e7\u00e3o e suporte no CRM (Aptitude 8)<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Custos qualitativos da utiliza\u00e7\u00e3o do CRM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Funcionalidades e customiza\u00e7\u00e3o &#8211; <\/strong>Ao avaliar novas solu\u00e7\u00f5es, as principais prioridades s\u00e3o: os recursos e funcionalidades dos sistemas; a facilidade de uso; e a personaliza\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Utiliza\u00e7\u00e3o do CRM &#8211;<\/strong> Segundo 54% dos entrevistados, a facilidade de uso \u00e9 o fator mais importante a considerar na avalia\u00e7\u00e3o da efic\u00e1cia do CRM atual. Uma tecnologia <em>user-friendly<\/em> aprimora os processos de integra\u00e7\u00e3o, ado\u00e7\u00e3o e forma\u00e7\u00e3o dos sistemas.<br>Por\u00e9m, cerca de 40% dos entrevistados que tiveram uma vis\u00e3o sobre a implementa\u00e7\u00e3o da sua ferramenta de CRM, destacam que a ado\u00e7\u00e3o\/forma\u00e7\u00e3o foram um dos principais desafios encontrados durante o processo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os utilizadores de <a href=\"https:\/\/liminal.pt\/salesforce.html\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a> (24%) s\u00e3o mais propensos a relatar que a baixa ado\u00e7\u00e3o dos users \u00e9 um fator determinante na sua decis\u00e3o de adicionar, remover ou substituir componentes da MarTech Stack no pr\u00f3ximo ano, comparativamente aos utilizadores de HubSpot (17%).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vis\u00e3o 360\u00ba dos dados do CRM &#8211; <\/strong>95% dos entrevistados dizem que \u00e9 importante ter acesso a uma vis\u00e3o abrangente dos dados de prospects e clientes em todas as equipas. Em contrapartida, apenas 39% confessam que \u00e9 extremamente f\u00e1cil obter uma vis\u00e3o abrangente dos dados de prospects e clientes ao utilizar o seu CRM atual.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Concluiu-se ainda que os utilizadores de HubSpot t\u00eam maior probabilidade de confiar na precis\u00e3o dos dados provenientes do CRM (HubSpot 55% vs Salesforce 44%). Igualmente, 42% dos utilizadores HubSpot vs 35% dos utilizadores de Salesforce, dizem que \u00e9 extremamente f\u00e1cil obter uma an\u00e1lise de dados de prospects e clientes atrav\u00e9s do CRM atual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HubSpot vs Salesforce &#8211; Principais conclus\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O custo de um CRM vai muito al\u00e9m dos custos mensais ou anuais do software. \u00c9 importante considerar o que ocorre na implementa\u00e7\u00e3o, administra\u00e7\u00e3o e utiliza\u00e7\u00e3o da ferramenta e da tecnologia adjacente. Conclui-se que as empresas que usam <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> gastam consideravelmente menos na implementa\u00e7\u00e3o da ferramenta, obt\u00eam mais dados confi\u00e1veis a partir do sistema e dedicam menos recursos \u00e0 gest\u00e3o da mesma. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qual o CRM mais adequado para a minha empresa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O caminho para o sucesso come\u00e7a antes do momento da escolha do CRM, com o levantamento de requisitos, processos e necessidades a que a tecnologia dever\u00e1 dar resposta. Para facilitar esta tarefa, prepar\u00e1mos um <a href=\"https:\/\/liminal.pt\/template-requisitos-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">template de requisitos<\/a> que deve ter em conta quando escolhe um CRM. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Posto isto, um bom trabalho nesta fase ir\u00e1 garantir que o CRM da sua empresa seja uma pe\u00e7a fundamental para apoiar e amplificar a estrat\u00e9gia, miss\u00e3o, vis\u00e3o e objetivos definidos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por isso mesmo, no eBook \u201c<a href=\"https:\/\/liminal.pt\/ebook-como-escolher-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como Escolher um CRM<\/a>\u201d ajudamos a perceber qual a op\u00e7\u00e3o ideal para a sua empresa, explicando de que modo deve listar as suas necessidades e preparar a sua estrat\u00e9gia para integrar um CRM, como avaliar o que existe no mercado, a import\u00e2ncia de envolver os seus colaboradores desde o princ\u00edpio e quais os cuidados a ter na implementa\u00e7\u00e3o da plataforma.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/liminal.pt\/ebook-como-escolher-crm\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/10\/como-escolher-crm.png?resize=646%2C226&#038;ssl=1\" alt=\"Como escolher um CRM, Customer Relationship Management, Como escolher CRM, alinhar marketing e vendas, software crm\" class=\"wp-image-796\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/10\/como-escolher-crm.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/10\/como-escolher-crm.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/10\/como-escolher-crm.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"4456\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"4456\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"4456\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/4456\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>HubSpot vs Salesforce, \u00e9 o estudo da Aptitude 8 2022 a 332 profissionais que trabalham em PME e que utilizam HubSpot ou Salesforce. Partilhamos consigo os principais resultados para que &hellip; <\/p>\n","protected":false},"author":2,"featured_media":4491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65],"tags":[38,68,71,1215,4,251],"class_list":["post-4456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-automacao-de-marketing","tag-crm","tag-hubspot","tag-hubspot-vs-salesforce","tag-martech","tag-salesforce-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HubSpot vs Salesforce: Principais Custos | Martech Magazine<\/title>\n<meta name=\"description\" content=\"HubSpot vs Salesforce, neste artigo abordamos custos de implementa\u00e7\u00e3o, de administra\u00e7\u00e3o e suporte, assim como da utiliza\u00e7\u00e3o do software.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot vs Salesforce: Principais Custos | Martech Magazine\" \/>\n<meta property=\"og:description\" content=\"HubSpot vs Salesforce, neste artigo abordamos custos de implementa\u00e7\u00e3o, de administra\u00e7\u00e3o e suporte, assim como da utiliza\u00e7\u00e3o do software.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-27T17:06:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-17T16:08:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/HubSpot-vs-Salesforce-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"HubSpot vs Salesforce: Principais Custos\",\"datePublished\":\"2023-03-27T17:06:12+00:00\",\"dateModified\":\"2023-11-17T16:08:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/\"},\"wordCount\":978,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/HubSpot-vs-Salesforce-3.jpg?fit=1000%2C1500&ssl=1\",\"keywords\":[\"Automa\u00e7\u00e3o de Marketing\",\"CRM\",\"HubSpot\",\"HubSpot vs Salesforce\",\"Martech\",\"Salesforce CRM\"],\"articleSection\":[\"CRM\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/\",\"name\":\"HubSpot vs Salesforce: Principais Custos | Martech Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/HubSpot-vs-Salesforce-3.jpg?fit=1000%2C1500&ssl=1\",\"datePublished\":\"2023-03-27T17:06:12+00:00\",\"dateModified\":\"2023-11-17T16:08:01+00:00\",\"description\":\"HubSpot vs Salesforce, neste artigo abordamos custos de implementa\u00e7\u00e3o, de administra\u00e7\u00e3o e suporte, assim como da utiliza\u00e7\u00e3o do software.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/HubSpot-vs-Salesforce-3.jpg?fit=1000%2C1500&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/HubSpot-vs-Salesforce-3.jpg?fit=1000%2C1500&ssl=1\",\"width\":1000,\"height\":1500,\"caption\":\"HubSpot vs Salesforce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/os-custos-de-hubspot-vs-salesforce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HubSpot vs Salesforce: Principais Custos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"name\":\"Martech Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\",\"name\":\"Liminal\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"width\":3012,\"height\":3319,\"caption\":\"Liminal\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Liminal-270123610141550\\\/\",\"https:\\\/\\\/www.instagram.com\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmr6iaNEpIKmX2wfSfcgGWg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\",\"name\":\"Mafalda Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"caption\":\"Mafalda Martins\"},\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/author\\\/madalena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HubSpot vs Salesforce: Principais Custos | Martech Magazine","description":"HubSpot vs Salesforce, neste artigo abordamos custos de implementa\u00e7\u00e3o, de administra\u00e7\u00e3o e suporte, assim como da utiliza\u00e7\u00e3o do software.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/","og_locale":"pt_PT","og_type":"article","og_title":"HubSpot vs Salesforce: Principais Custos | Martech Magazine","og_description":"HubSpot vs Salesforce, neste artigo abordamos custos de implementa\u00e7\u00e3o, de administra\u00e7\u00e3o e suporte, assim como da utiliza\u00e7\u00e3o do software.","og_url":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/","og_site_name":"Martech Magazine","article_publisher":"https:\/\/www.facebook.com\/Liminal-270123610141550\/","article_published_time":"2023-03-27T17:06:12+00:00","article_modified_time":"2023-11-17T16:08:01+00:00","og_image":[{"width":1000,"height":1500,"url":"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/HubSpot-vs-Salesforce-3.jpg","type":"image\/jpeg"}],"author":"Mafalda Martins","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mafalda Martins","Tempo estimado de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/#article","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/"},"author":{"name":"Mafalda Martins","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de"},"headline":"HubSpot vs Salesforce: Principais Custos","datePublished":"2023-03-27T17:06:12+00:00","dateModified":"2023-11-17T16:08:01+00:00","mainEntityOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/"},"wordCount":978,"commentCount":1,"publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/HubSpot-vs-Salesforce-3.jpg?fit=1000%2C1500&ssl=1","keywords":["Automa\u00e7\u00e3o de Marketing","CRM","HubSpot","HubSpot vs Salesforce","Martech","Salesforce CRM"],"articleSection":["CRM"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/","url":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/","name":"HubSpot vs Salesforce: Principais Custos | Martech Magazine","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/#primaryimage"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/HubSpot-vs-Salesforce-3.jpg?fit=1000%2C1500&ssl=1","datePublished":"2023-03-27T17:06:12+00:00","dateModified":"2023-11-17T16:08:01+00:00","description":"HubSpot vs Salesforce, neste artigo abordamos custos de implementa\u00e7\u00e3o, de administra\u00e7\u00e3o e suporte, assim como da utiliza\u00e7\u00e3o do software.","breadcrumb":{"@id":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/#primaryimage","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/HubSpot-vs-Salesforce-3.jpg?fit=1000%2C1500&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/HubSpot-vs-Salesforce-3.jpg?fit=1000%2C1500&ssl=1","width":1000,"height":1500,"caption":"HubSpot vs Salesforce"},{"@type":"BreadcrumbList","@id":"https:\/\/liminal.pt\/martech-magazine\/os-custos-de-hubspot-vs-salesforce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/liminal.pt\/martech-magazine\/"},{"@type":"ListItem","position":2,"name":"HubSpot vs Salesforce: Principais Custos"}]},{"@type":"WebSite","@id":"https:\/\/liminal.pt\/martech-magazine\/#website","url":"https:\/\/liminal.pt\/martech-magazine\/","name":"Martech Magazine","description":"","publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/liminal.pt\/martech-magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/liminal.pt\/martech-magazine\/#organization","name":"Liminal","url":"https:\/\/liminal.pt\/martech-magazine\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","width":3012,"height":3319,"caption":"Liminal"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Liminal-270123610141550\/","https:\/\/www.instagram.com\/liminalmarketing\/","https:\/\/www.linkedin.com\/company\/liminalmarketing\/","https:\/\/www.youtube.com\/channel\/UCmr6iaNEpIKmX2wfSfcgGWg"]},{"@type":"Person","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de","name":"Mafalda Martins","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","caption":"Mafalda Martins"},"url":"https:\/\/liminal.pt\/martech-magazine\/author\/madalena\/"}]}},"jetpack-related-posts":[{"id":5393,"url":"https:\/\/liminal.pt\/martech-magazine\/salesforce-vs-hubspot-a-guerra-de-titas\/","url_meta":{"origin":4456,"position":0},"title":"Salesforce vs. HubSpot: A guerra de Tit\u00e3s!","author":"Dara Correia","date":"24\/06\/2024","format":false,"excerpt":"Escolher uma plataforma de CRM certa \u00e9 fundamental para o sucesso de qualquer neg\u00f3cio. Existem diversas marcas experientes no mercado, duas das quais se destacam pela alta classifica\u00e7\u00e3o dada pela seus utilizadores, sendo elas Hubspot e Salesforce. De certeza que j\u00e1 ouviu falar delas! Neste artigo iremos comparar estas duas\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"hubspot vs salesforce","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/ultimo-2-1-scaled.jpg?fit=1200%2C591&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/ultimo-2-1-scaled.jpg?fit=1200%2C591&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/ultimo-2-1-scaled.jpg?fit=1200%2C591&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/ultimo-2-1-scaled.jpg?fit=1200%2C591&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/06\/ultimo-2-1-scaled.jpg?fit=1200%2C591&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7549,"url":"https:\/\/liminal.pt\/martech-magazine\/salesforce-hubspot-zohocrm-portugal\/","url_meta":{"origin":4456,"position":1},"title":"Salesforce vs HubSpot vs Zoho CRM em Portugal","author":"Mafalda Martins","date":"17\/09\/2026","format":false,"excerpt":"Escolher entre Salesforce, HubSpot e Zoho CRM n\u00e3o \u00e9 apenas uma decis\u00e3o sobre software. Para uma PME ou empresa B2B mid market em Portugal, a quest\u00e3o mais importante \u00e9 perceber qual destas plataformas consegue suportar os processos comerciais atuais, acompanhar o crescimento futuro e justificar o custo total de implementa\u00e7\u00e3o\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"hubspot, zoho, salesforce, liminal","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/hubspot-zoho-salesforce-portugal-liminal.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/hubspot-zoho-salesforce-portugal-liminal.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/hubspot-zoho-salesforce-portugal-liminal.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/hubspot-zoho-salesforce-portugal-liminal.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/hubspot-zoho-salesforce-portugal-liminal.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1496,"url":"https:\/\/liminal.pt\/martech-magazine\/duelo-titas-hubspot-vs-salesforce-pardot\/","url_meta":{"origin":4456,"position":2},"title":"HubSpot vs. Salesforce Pardot: Duelo de tit\u00e3s","author":"Mafalda Martins","date":"26\/04\/2019","format":false,"excerpt":"Dois dos grandes nomes das MarTech frente a frente: HubSpot e Salesforce Pardot. Neste artigo, conhe\u00e7a as principais diferen\u00e7as entre duas das plataformas de automa\u00e7\u00e3o de marketing mais populares do mercado. Sobre o HubSpot A plataforma de automa\u00e7\u00e3o de marketing (MAP) HubSpot \u00e9 considerada uma das melhores do mercado, e\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"HubSpot vs Salesforce","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/HubSpot-vs.-Salesforce.png?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/HubSpot-vs.-Salesforce.png?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/HubSpot-vs.-Salesforce.png?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/HubSpot-vs.-Salesforce.png?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/HubSpot-vs.-Salesforce.png?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7434,"url":"https:\/\/liminal.pt\/martech-magazine\/hubspot-salesforce-zoho-portugal-melhor-crm-2026\/","url_meta":{"origin":4456,"position":3},"title":"HubSpot vs Salesforce vs Zoho em Portugal: qual o melhor CRM para 2026?","author":"Mafalda Martins","date":"29\/07\/2026","format":false,"excerpt":"Escolher entre HubSpot, Salesforce e Zoho n\u00e3o \u00e9 apenas uma decis\u00e3o tecnol\u00f3gica. \u00c9 uma decis\u00e3o sobre a forma como a empresa pretende organizar marketing, vendas, servi\u00e7o ao cliente, dados e opera\u00e7\u00f5es de receita nos pr\u00f3ximos anos. Em Portugal, muitas PME e empresas mid-market iniciam um processo de sele\u00e7\u00e3o de CRM\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"implementa\u00e7\u00e3o e integra\u00e7\u00e3o de CRM, HubSpot, Zoho, Salesforce","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/07\/hubspot-zoho-salesforce-portugal-2026.png?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/07\/hubspot-zoho-salesforce-portugal-2026.png?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/07\/hubspot-zoho-salesforce-portugal-2026.png?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/07\/hubspot-zoho-salesforce-portugal-2026.png?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/07\/hubspot-zoho-salesforce-portugal-2026.png?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2645,"url":"https:\/\/liminal.pt\/martech-magazine\/zoho-vs-salesforce-melhor-opcao-crm\/","url_meta":{"origin":4456,"position":4},"title":"Zoho vs. Salesforce: Qual a melhor op\u00e7\u00e3o CRM?","author":"Mafalda Martins","date":"15\/05\/2020","format":false,"excerpt":"Quando o assunto \u00e9 CRM, provavelmente uma das primeiras marcas em que pensa \u00e9 a Salesforce. No entanto, existem outras tecnologias igualmente poderosas, como o Zoho, que devem ser ponderadas antes de tomar a decis\u00e3o de qual o CRM ideal para a sua empresa. Descubra abaixo os pr\u00f3s e contras\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"zoho vs salesforce","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-salesforce.png?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-salesforce.png?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-salesforce.png?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-salesforce.png?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-salesforce.png?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6521,"url":"https:\/\/liminal.pt\/martech-magazine\/lead-scoring-crm-como-funciona-hubspot-zoho-salesforce\/","url_meta":{"origin":4456,"position":5},"title":"Lead Scoring no CRM: Como funciona no HubSpot, Zoho e Salesforce","author":"Mafalda Martins","date":"20\/05\/2025","format":false,"excerpt":"No mundo do marketing e vendas, nem todas as leads s\u00e3o iguais. Algumas est\u00e3o mais pr\u00f3ximas do momento de decis\u00e3o de compra, enquanto que outras est\u00e3o apenas a explorar solu\u00e7\u00f5es. \u00c9 neste contexto que surge o Lead Scoring, uma funcionalidade presente nos principais CRM modernos como HubSpot, Zoho CRM e\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"lead scoring, liminal, crm","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/lead-scoring-zoho-hubspot-salesforce-crm-liminal.jpg?fit=1200%2C821&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/lead-scoring-zoho-hubspot-salesforce-crm-liminal.jpg?fit=1200%2C821&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/lead-scoring-zoho-hubspot-salesforce-crm-liminal.jpg?fit=1200%2C821&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/lead-scoring-zoho-hubspot-salesforce-crm-liminal.jpg?fit=1200%2C821&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/05\/lead-scoring-zoho-hubspot-salesforce-crm-liminal.jpg?fit=1200%2C821&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2023\/03\/HubSpot-vs-Salesforce-3.jpg?fit=1000%2C1500&ssl=1","_links":{"self":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/4456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/comments?post=4456"}],"version-history":[{"count":16,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/4456\/revisions"}],"predecessor-version":[{"id":4737,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/4456\/revisions\/4737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media\/4491"}],"wp:attachment":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media?parent=4456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/categories?post=4456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/tags?post=4456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}