{"id":4284,"date":"2022-11-30T18:22:56","date_gmt":"2022-11-30T17:22:56","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=4284"},"modified":"2022-12-27T17:28:09","modified_gmt":"2022-12-27T16:28:09","slug":"voucher-para-startups-novos-produtos-verdes-e-digitais","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/voucher-para-startups-novos-produtos-verdes-e-digitais\/","title":{"rendered":"Voucher para Startups &#8211; Novos Produtos Verdes e Digitais"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Foram abertas as <a href=\"https:\/\/www.iapmei.pt\/PRODUTOS-E-SERVICOS\/Incentivos-Financiamento\/Documentos-Incentivos\/Aviso-N-%C2%BA-10-C16-i02-2022-Vouchers-Startups-Re-(1).aspx\" target=\"_blank\" rel=\"noreferrer noopener\">candidaturas<\/a> ao Voucher para Startups &#8211; Novos Produtos Verdes e Digitais no passado dia 25 de novembro. Trata-se de uma medida do Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR) para o desenvolvimento de modelos de neg\u00f3cio, produtos ou servi\u00e7os digitais com um contributo positivo para a transi\u00e7\u00e3o clim\u00e1tica. <\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color has-medium-font-size wp-block-paragraph\" style=\"color:#2596be\"><a href=\"https:\/\/www.iapmei.pt\/PRODUTOS-E-SERVICOS\/Incentivos-Financiamento\/Documentos-Incentivos\/Aviso-N-%C2%BA-10-C16-i02-2022-Vouchers-Startups-Re-(1).aspx\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Aviso de N.\u00ba 10\/C16-i02\/2022<\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 e a quem se destina o Voucher para Startups?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O objetivo \u00e9 desenvolver modelos de neg\u00f3cio, produtos ou servi\u00e7os digitais com um contributo positivo para a transi\u00e7\u00e3o clim\u00e1tica atrav\u00e9s da elevada efici\u00eancia na utiliza\u00e7\u00e3o de recursos, que permitam:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A redu\u00e7\u00e3o dos impactos da polui\u00e7\u00e3o.<\/li>\n\n\n\n<li>Fomentar a economia circular.<\/li>\n\n\n\n<li>Constituir novas solu\u00e7\u00f5es de produ\u00e7\u00e3o energ\u00e9tica. <\/li>\n\n\n\n<li>A utiliza\u00e7\u00e3o de Dados Abertos ou de Intelig\u00eancia Artificial.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Com um financiamento de at\u00e9 30 000\u20ac, o Voucher para Startups &#8211; Novos Produtos Digitais ir\u00e1 beneficiar essencialmente PME (com certificado PME) e Startups criadas h\u00e1 menos de 10 anos, de todo o territ\u00f3rio nacional, incluindo A\u00e7ores e Madeira. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O processo de sele\u00e7\u00e3o \u00e9 efetuado trimestralmente, considerando a data de entrada de candidaturas, e o primeiro processo de sele\u00e7\u00e3o ir\u00e1 acontecer em janeiro de 2023, com a seguinte hierarquiza\u00e7\u00e3o:<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\">\n<li>Relev\u00e2ncia do projeto face aos objetivos da medida.<\/li>\n\n\n\n<li>Capacidade de implementa\u00e7\u00e3o dos benefici\u00e1rios.<\/li>\n\n\n\n<li>Impacto do projeto na competitividade dos benefici\u00e1rios.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quais as despesas eleg\u00edveis<\/strong> <strong>do Voucher para Startups?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Os tipos de projetos eleg\u00edveis constituem uma das seguintes op\u00e7\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apoio ao crescimento &#8211; Financiamento de Startups em fase de arranque.<\/li>\n\n\n\n<li>O apoio a participa\u00e7\u00e3o em programas de igni\u00e7\u00e3o e acelera\u00e7\u00e3o &#8211; Financiamento de Startups que se candidatem a programas de igni\u00e7\u00e3o e acelera\u00e7\u00e3o. <\/li>\n\n\n\n<li>O apoio ao desenvolvimento de projetos piloto &#8211; financiamento destinado \u00e0 demonstra\u00e7\u00e3o de tecnologia ou modelo\/neg\u00f3cio.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Das quais s\u00e3o eleg\u00edveis as despesas detalhadas abaixo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custos com recursos humanos existentes ou a contratar, destinados \u00e0s atividades a desenvolver no \u00e2mbito do projeto at\u00e9 ao valor de 75% do total dos custos eleg\u00edveis.<\/li>\n\n\n\n<li>Despesas com <a href=\"https:\/\/liminal.pt\/formacao.html\" target=\"_blank\" rel=\"noreferrer noopener\">acredita\u00e7\u00e3o ou certifica\u00e7\u00e3o tecnol\u00f3gica de recursos humanos<\/a>.<\/li>\n\n\n\n<li>Aquisi\u00e7\u00e3o de Servi\u00e7os Externos Especializados, tais como <a href=\"https:\/\/liminal.pt\/produtos\/programa-transformacao-digital.html\" target=\"_blank\" rel=\"noreferrer noopener\">servi\u00e7os de apoio \u00e0 digitaliza\u00e7\u00e3o de processos de neg\u00f3cios<\/a>, servi\u00e7os de marketing, de desenvolvimento de produtos e servi\u00e7os, de consultoria e de outros servi\u00e7os especializados para a prossecu\u00e7\u00e3o dos objetivos do projeto.<\/li>\n\n\n\n<li>Aquisi\u00e7\u00e3o ou aluguer operacional de equipamentos, bem como <a href=\"https:\/\/liminal.pt\/comparador-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">custos de licenciamento ou de subscri\u00e7\u00e3o de software<\/a>, destinado \u00e0s atividades a desenvolver no \u00e2mbito do projeto.<\/li>\n\n\n\n<li>Custos com a prote\u00e7\u00e3o\/valoriza\u00e7\u00e3o de direitos de propriedade intelectual.<\/li>\n\n\n\n<li>Custos indiretos \u2013 Os custos indiretos previstos, s\u00e3o calculados com base em custos simplificados, assentes na aplica\u00e7\u00e3o da taxa fixa de 15% dos custos com recursos humanos.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Execu\u00e7\u00e3o financeira<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O financiamento abrange todo o territ\u00f3rio nacional, incluindo Madeira e A\u00e7ores e <strong>a taxa de financiamento \u00e9 de 100% n\u00e3o reembols\u00e1vel a fundo perdido.<\/strong> A dura\u00e7\u00e3o dos projetos t\u00eam um per\u00edodo m\u00e1ximo de 18 meses, desde a data do Termo de Aceita\u00e7\u00e3o, n\u00e3o podendo o projeto estar iniciado \u00e0 data de apresenta\u00e7\u00e3o do mesmo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Decorrer\u00e1 um adiantamento inicial com a assinatura do Termo de Aceita\u00e7\u00e3o, no montante de 5.000 euros a par de 4 adiantamentos trimestrais, no valor de 5.000 euros. O pagamento final \u00e9 de 5.000 euros, com a apresenta\u00e7\u00e3o de pedido de pagamento final (com as despesas eleg\u00edveis realizadas), a submeter at\u00e9 90 dias ap\u00f3s a conclus\u00e3o f\u00edsica e financeira do projeto.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inicie a Transi\u00e7\u00e3o Digital com o apoio de Especialistas<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;70% das PME portuguesas n\u00e3o t\u00eam uma estrat\u00e9gia definida para a transi\u00e7\u00e3o digital.&#8221;<\/p>\n<cite> &#8211; Rog\u00e9rio Canhoto, Chief Business Officer da PHC &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=kc1bjZhqYP0\" target=\"_blank\" rel=\"noreferrer noopener\">WebTalk<\/a> &#8220;Digitaliza\u00e7\u00e3o das Empresas Portuguesas com recurso a fundos europeus&#8221; <\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto elemento fundamental para qualquer empresa customer-centric, o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> e as <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Plataformas de Automa\u00e7\u00e3o de Marketing<\/a> s\u00e3o essenciais para garantir o acesso on-demand \u00e0 informa\u00e7\u00e3o de marketing e vendas, como contas, contactos e oportunidades, passando a ser poss\u00edvel controlar toda a jornada do cliente e tamb\u00e9m o funil de vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em tecnologias de marketing e vendas (<a href=\"https:\/\/liminal.pt\/martech-magazine\/o-que-sao-martech-quais-os-beneficios\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarTech<\/a>), a <a href=\"https:\/\/liminal.pt\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a> tem o know-how necess\u00e1rio para implementar projetos de Transforma\u00e7\u00e3o Digital de Marketing e Vendas que garantem que tecnologias como CRM, Automa\u00e7\u00e3o de Marketing e eCommerce contribuem para o sucesso do seu neg\u00f3cio. Mas, n\u00e3o basta ter as tecnologias, \u00e9 tamb\u00e9m necess\u00e1rio tra\u00e7ar a estrat\u00e9gias e as a\u00e7\u00f5es de Marketing e Vendas que v\u00e3o ajudar o seu neg\u00f3cio a crescer. Poderemos ajudar a sua empresa a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tra\u00e7ar um Plano de Transforma\u00e7\u00e3o Digital;<\/li>\n\n\n\n<li>Perceber quais as tecnologias que melhor se adequam \u00e0 sua realidade e proceder \u00e0 sua implementa\u00e7\u00e3o e personaliza\u00e7\u00e3o;<\/li>\n\n\n\n<li>Acompanhar as equipas de Marketing e Vendas atrav\u00e9s de forma\u00e7\u00e3o e suporte cont\u00ednuo, garantindo a ado\u00e7\u00e3o do sistema e a otimiza\u00e7\u00e3o dos processos;<\/li>\n\n\n\n<li>Entender quais as estrat\u00e9gias e a\u00e7\u00f5es de Marketing e Vendas que devem ser implementadas para que a tecnologia apoie as equipas na gera\u00e7\u00e3o de leads qualificadas para o seu neg\u00f3cio.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Solicite um <a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noreferrer noopener\">diagn\u00f3stico gratuito<\/a> e descubra como poderemos ajudar a sua empresa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=646%2C226&#038;ssl=1\" alt=\"liminal, martech, diagn\u00f3stico gratuito, PRR, Plano de Resili\u00eancia e Recupera\u00e7\u00e3o\" class=\"wp-image-1512\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"4284\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"4284\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"4284\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"cf9f4a0a4e\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/4284\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Foram abertas as candidaturas ao Voucher para Startups &#8211; Novos Produtos Verdes e Digitais no passado dia 25 de novembro. Trata-se de uma medida do Plano de Recupera\u00e7\u00e3o e Resili\u00eancia &hellip; <\/p>\n","protected":false},"author":2,"featured_media":4287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[34],"tags":[281,1132,1199],"class_list":["post-4284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformacao-digital","tag-incentivos","tag-prr","tag-voucher-para-startups"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voucher para Startups - Novos Produtos Verdes e Digitais | Liminal<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a todos os pormenores sobre o Voucher para Startups - Novos Produtos Verdes e Digitais neste artigo e saiba como a Liminal pode ajudar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/voucher-para-startups-novos-produtos-verdes-e-digitais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voucher para Startups - Novos Produtos Verdes e Digitais | Liminal\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a todos os pormenores sobre o Voucher para Startups - Novos Produtos Verdes e Digitais neste artigo e saiba como a Liminal pode ajudar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/voucher-para-startups-novos-produtos-verdes-e-digitais\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-30T17:22:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-27T16:28:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/Voucher-par-Startups-Novos-Produtos-Verdes-e-Digitais-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/voucher-para-startups-novos-produtos-verdes-e-digitais\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/voucher-para-startups-novos-produtos-verdes-e-digitais\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"Voucher para Startups &#8211; 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