{"id":4217,"date":"2022-11-02T20:14:45","date_gmt":"2022-11-02T19:14:45","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=4217"},"modified":"2022-11-09T14:01:28","modified_gmt":"2022-11-09T13:01:28","slug":"5-criterios-para-selecionar-um-cms","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/5-criterios-para-selecionar-um-cms\/","title":{"rendered":"5 Crit\u00e9rios para selecionar um CMS"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A plataforma CMS (Content Management System) certa para o seu neg\u00f3cio alinhar-se-\u00e1 \u00e0s necessidades e objetivos do seu site. Alguns dos fatores mais importantes a considerar s\u00e3o: a facilidade de uso, a personaliza\u00e7\u00e3o, a seguran\u00e7a, o pre\u00e7o e a relev\u00e2ncia no mercado.<\/p>\n\n\n\n<p class=\"has-text-align-center has-text-color wp-block-paragraph\" style=\"color:#2596be\"><strong><a href=\"https:\/\/liminal.pt\/criacao-websites-dinamicos-hubspot-cms\/\" target=\"_blank\" rel=\"noreferrer noopener\">E se o seu website se adaptasse ao utilizador que o visita?<\/a><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se uma plataforma oferece as funcionalidades exatas que necessita, mas est\u00e1 fora do seu or\u00e7amento, n\u00e3o ser\u00e1 uma boa escolha. Por outro lado, se uma plataforma \u00e9 barata mas exige muita manuten\u00e7\u00e3o e extens\u00f5es, tamb\u00e9m n\u00e3o ser\u00e1 a op\u00e7\u00e3o ideal.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facilidade de uso<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A facilidade de uso \u00e9 um fator essencial a ser considerado ao selecionar um Content Management System, pois afetar\u00e1 a taxa de ado\u00e7\u00e3o do sistema e os fluxos de trabalho a parametrizar. A plataforma ideal ter\u00e1 que ser f\u00e1cil de utilizar para todas as partes interessadas da sua equipa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O CMS ideal disponibiliza um editor WYSIWYG, para que os editores de conte\u00fado criem e editem rapidamente o conte\u00fado e respetivos m\u00f3dulos, e, posteriormente, os desenvolvedores poderem adicionar o c\u00f3digo personalizado necess\u00e1rio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Personaliza\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Embora a facilidade de uso possa ser mais relevante do que a personaliza\u00e7\u00e3o na hora de escolher um CMS, o ideal \u00e9 que a solu\u00e7\u00e3o selecionada disponibilize ambos.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e2mbito da personaliza\u00e7\u00e3o, \u00e9 importante identificar quais as op\u00e7\u00f5es de personaliza\u00e7\u00e3o que est\u00e3o incorporadas no dashboard de edi\u00e7\u00e3o, quantas extens\u00f5es est\u00e3o dispon\u00edveis e se \u00e9 poss\u00edvel editar o c\u00f3digo da fonte.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Seguran\u00e7a e Velocidade<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma plataforma de CMS ter\u00e1 que garantir que o conte\u00fado, os utilizadores e os visitantes do website est\u00e3o seguros. Ao avaliar diferentes solu\u00e7\u00f5es, algumas perguntas no \u00e2mbito de seguran\u00e7a a colocar s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Existe a necessidade de fazer o backup do website de forma manual?<\/li><li>As atualiza\u00e7\u00f5es do website tamb\u00e9m s\u00e3o manuais?<\/li><li>\u00c9 necess\u00e1rio instalar complementos de seguran\u00e7a?<\/li><li>\u00c9 necess\u00e1rio comprar um certificado SSL?<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Como em regra geral, os clientes de um Content Management System n\u00e3o est\u00e3o familiarizados com as pr\u00e1ticas recomendadas de prote\u00e7\u00e3o de sites, ir\u00e1 necessitar de protocolos de seguran\u00e7a e recursos para manter o site seguro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, \u00e9 cada vez mais importante garantir a velocidade de carregamento das p\u00e1ginas e que o CMS que escolhe contribui para cumprir os Web Vitals m\u00ednimos recomendados pela Google. Caso isto n\u00e3o se verifique, ter\u00e1 uma grande penaliza\u00e7\u00e3o nos resultados por pesquisa org\u00e2nica e, provavelmente, os seus potenciais clientes ser\u00e3o desviados para sites concorrentes do seu neg\u00f3cio.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se trata de um CMS, os principais requisitos procurados s\u00e3o as respostas \u00e0s necessidades de utiliza\u00e7\u00e3o e parametriza\u00e7\u00e3o, \u00e0s expectativas dos visitantes e ao seu or\u00e7amento. Muitas plataformas dispon\u00edveis no mercado oferecem diferentes n\u00edveis de planos com recursos que v\u00e3o aumentando em cada vers\u00e3o, como o CMS gratuito da HubSpot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Relev\u00e2ncia no mercado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Outra forma de escolher um sistema CMS \u00e9 analisar a lista atual dos seus clientes bem-sucedidos, como grandes marcas ou at\u00e9 mesmo concorrentes. Se marcas de confian\u00e7a em setores semelhantes ao seu utilizam um determinado CMS, isso pode significar que os recursos da plataforma poder\u00e3o ser valiosos para a sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Estes crit\u00e9rios podem ser classificados de diferentes formas no processo de sele\u00e7\u00e3o, mas cada um \u00e9 importante para escolher um CMS que possa apoiar e crescer os seus neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O CMS Hub da HubSpot<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.youtube.com\/watch?v=9lPkNBD34hg\" target=\"_blank\" rel=\"noreferrer noopener\">CMS Hub<\/a> \u00e9 um sistema de gest\u00e3o de conte\u00fado para a cria\u00e7\u00e3o de sites personalizados e de alta convers\u00e3o. Foi projetado para ajudar as empresas a criar e gerir facilmente um site otimizado para todos os dispositivos e visitantes. Inclui v\u00e1rias funcionalidades desde a hospedagem do dom\u00ednio, diversos temas customiz\u00e1veis, <a href=\"https:\/\/www.youtube.com\/watch?v=ifxv7Qz8jsY\" target=\"_blank\" rel=\"noreferrer noopener\">conte\u00fado din\u00e2mico<\/a>, <a href=\"https:\/\/www.youtube.com\/watch?v=gph5sk1mRUs&amp;t=1s\" target=\"_blank\" rel=\"noreferrer noopener\">edi\u00e7\u00e3o de p\u00e1ginas drag and drop<\/a>, entre outros recursos, que s\u00e3o alimentados pela plataforma de CRM da HubSpot. Atrav\u00e9s do CMS Hub \u00e9 poss\u00edvel disponibilizar uma experi\u00eancia personalizada e segura aos visitantes do seu website.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A sua interface intuitiva, faz do CMS Hub uma ferramenta adapt\u00e1vel tanto \u00e0s necessidades dos profissionais de marketing como \u00e0s necessidades de desenvolvedores e profissionais de IT, tanto de pequenas como de m\u00e9dias e grandes empresas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Facilidade de uso do CMS Hub<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/liminal.pt\/criacao-websites-dinamicos-hubspot-cms\/\" target=\"_blank\" rel=\"noreferrer noopener\">CMS Hub<\/a> \u00e9 a plataforma ideal para utilizadores com pouco ou nenhum conhecimento t\u00e9cnico para desenvolver sites personalizados. Atrav\u00e9s do CMS Hub \u00e9 poss\u00edvel gerir, otimizar e acompanhar o desempenho do conte\u00fado do seu site atrav\u00e9s da mesma plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Como o CMS Hub integra as ferramentas de marketing, vendas e servi\u00e7os da HubSpot, \u00e9 poss\u00edvel <a href=\"https:\/\/www.youtube.com\/watch?v=Uv3rIznY78g&amp;list=PLBBA5_qNZrb1jMOrtvfXine-SP4NElJ21&amp;index=4\" target=\"_blank\" rel=\"noreferrer noopener\">capturar leads<\/a>, executar testes A\/B e criar campanhas de e-mail.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"213\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Forms-Pop-ups-e-Live-Chat.png?resize=840%2C213&#038;ssl=1\" alt=\"CMS Hub HubSpot, Content Management System, CMS\" class=\"wp-image-4224\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Forms-Pop-ups-e-Live-Chat.png?resize=1024%2C260&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Forms-Pop-ups-e-Live-Chat.png?resize=300%2C76&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Forms-Pop-ups-e-Live-Chat.png?resize=768%2C195&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Forms-Pop-ups-e-Live-Chat.png?resize=1536%2C391&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Forms-Pop-ups-e-Live-Chat.png?resize=2048%2C521&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Forms-Pop-ups-e-Live-Chat.png?resize=600%2C153&amp;ssl=1 600w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Forms-Pop-ups-e-Live-Chat.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption>Figura 2 \u2013 HubSpot Forms, Pop-ups &amp; Live Chat<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Atrav\u00e9s do CMS Hub Professional \u00e9 ainda poss\u00edvel criar <a href=\"https:\/\/www.youtube.com\/watch?v=gph5sk1mRUs&amp;list=PLBBA5_qNZrb1jMOrtvfXine-SP4NElJ21&amp;index=6\" target=\"_blank\" rel=\"noreferrer noopener\">conte\u00fado din\u00e2mico<\/a> para diferentes vers\u00f5es de p\u00e1ginas do site, landing pages, e-mails e formul\u00e1rios atrav\u00e9s de <a href=\"https:\/\/www.youtube.com\/watch?v=JNHrzv1Jixg&amp;list=PLBBA5_qNZrb1jMOrtvfXine-SP4NElJ21&amp;index=1\" target=\"_blank\" rel=\"noreferrer noopener\">crit\u00e9rios espec\u00edficos<\/a> presentes nas fichas de contactos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"322\" height=\"422\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/Dynamic-content-Hubspot.png?resize=322%2C422&#038;ssl=1\" alt=\"CMS Hub HubSpot, Content Management System, CMS\" class=\"wp-image-4222\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/Dynamic-content-Hubspot.png?w=322&amp;ssl=1 322w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/Dynamic-content-Hubspot.png?resize=229%2C300&amp;ssl=1 229w\" sizes=\"auto, (max-width: 322px) 100vw, 322px\" \/><figcaption>Figura 3 &#8211; Dynamic Content<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para aprender a utilizar a plataforma o mais r\u00e1pido poss\u00edvel, o CMS Hub inclui pop-ups e sugest\u00f5es de dicas de ferramentas para gui\u00e1-lo passo a passo na cria\u00e7\u00e3o de p\u00e1ginas, na <a href=\"https:\/\/liminal.pt\/martech-magazine\/como-melhorar-seo-com-automacao-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">otimiza\u00e7\u00e3o do seu conte\u00fado para mecanismos de pesquisa<\/a>, na adi\u00e7\u00e3o de live chat site e muito mais.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/SEO-Optimization-HubSpot.png?resize=430%2C292&#038;ssl=1\" alt=\"\" class=\"wp-image-4223\" width=\"430\" height=\"292\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/SEO-Optimization-HubSpot.png?resize=1024%2C698&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/SEO-Optimization-HubSpot.png?resize=300%2C205&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/SEO-Optimization-HubSpot.png?resize=768%2C524&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/SEO-Optimization-HubSpot.png?resize=1536%2C1048&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/SEO-Optimization-HubSpot.png?resize=440%2C300&amp;ssl=1 440w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/SEO-Optimization-HubSpot.png?w=1604&amp;ssl=1 1604w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\" \/><figcaption>Figura 4 &#8211; SEO Optimizations<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Personaliza\u00e7\u00e3o do CMS Hub<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apesar da variedade de funcionalidade do HubSpot CMS, poder\u00e1 querer integrar esta plataforma com outras tecnologias da sua <a href=\"https:\/\/liminal.pt\/ebook-martech-stack\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarTech Stack<\/a>. Integrar estas tecnologias com o HubSpot significa que os dados do seu neg\u00f3cio estar\u00e3o acess\u00edveis num \u00fanico s\u00edtio. Para classificar todos estes produtos do Marketplace da HubSpot poder\u00e1 filtrar por pre\u00e7o, categoria e finalidade, ver ao vivo casos de uso e ler avalia\u00e7\u00f5es para garantir que est\u00e1 a selecionar a aplica\u00e7\u00e3o certa para as suas necessidades.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Marketplace.png?resize=655%2C573&#038;ssl=1\" alt=\"CMS Hub HubSpot, Content Management System, CMS\" class=\"wp-image-4225\" width=\"655\" height=\"573\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Marketplace.png?w=856&amp;ssl=1 856w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Marketplace.png?resize=300%2C263&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Marketplace.png?resize=768%2C672&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Marketplace.png?resize=343%2C300&amp;ssl=1 343w\" sizes=\"auto, (max-width: 655px) 100vw, 655px\" \/><figcaption>Figura 5 &#8211; HubSpot Marketplace<\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m disso, ter\u00e1 oportunidade de escolher entre mais de 3&nbsp;500 templates, gratuitos e pagos, para alterar a apar\u00eancia do seu site. Cada template \u00e9 otimizado para diferentes dispositivos e disponibiliza uma ferramenta drag and drop para adicionar e organizar blocos de texto, <a href=\"https:\/\/www.youtube.com\/watch?v=x0e477Xn7OI&amp;list=PLBBA5_qNZrb1jMOrtvfXine-SP4NElJ21&amp;index=5\" target=\"_blank\" rel=\"noreferrer noopener\">CTAs<\/a> e muito mais.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"505\" height=\"382\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Themes.png?resize=505%2C382&#038;ssl=1\" alt=\"CMS Hub HubSpot, Content Management System, CMS\" class=\"wp-image-4226\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Themes.png?w=505&amp;ssl=1 505w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Themes.png?resize=300%2C227&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Themes.png?resize=397%2C300&amp;ssl=1 397w\" sizes=\"auto, (max-width: 505px) 100vw, 505px\" \/><figcaption>Figura 6 &#8211; HubSpot Themes<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Qual o n\u00edvel de seguran\u00e7a do CMS Hub?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma vantagem do ecossistema HubSpot \u00e9 que n\u00e3o ter\u00e1 que se preocupar com n\u00edveis adicionais de seguran\u00e7a do website. Ao contr\u00e1rio das plataformas Content Management System de c\u00f3digo aberto, a HubSpot tem uma parceria seletiva com fornecedores e aplica\u00e7\u00f5es de terceiros que se podem integrar com os portais existentes do sistema. Ou seja, n\u00e3o ter\u00e1 que se preocupar com a compatibilidade ou manuten\u00e7\u00e3o de plug-ins para garantir a seguran\u00e7a do seu site. Os recursos de seguran\u00e7a do CMS Hub incluem um CDN global e um Web Application Firewall, a par de uma equipa dedicada para manter o site protegido contra ataques DdoS, hackers e outras anomalias.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Restrict-Access.png?resize=574%2C439&#038;ssl=1\" alt=\"CMS Hub HubSpot, Content Management System, CMS\" class=\"wp-image-4227\" width=\"574\" height=\"439\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Restrict-Access.png?resize=1024%2C783&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Restrict-Access.png?resize=300%2C229&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Restrict-Access.png?resize=768%2C587&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Restrict-Access.png?resize=1536%2C1174&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Restrict-Access.png?resize=392%2C300&amp;ssl=1 392w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Restrict-Access.png?w=2031&amp;ssl=1 2031w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/11\/HubSpot-Restrict-Access.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 574px) 100vw, 574px\" \/><figcaption>Figura 7 &#8211; HubSpot Restrict Access<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\">Rapidez na velocidade de carregamento das p\u00e1ginas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este \u00e9 um dos grandes pontos fortes do HubSpot CMS Hub. Toda a plataforma est\u00e1 constru\u00edda para que a velocidade de carregamento das p\u00e1ginas seja otimizada, o que ajudar\u00e1 a melhorar os resultados de SEO. Algumas das ferramentas que asseguram a performance de rapidez de carregamento e seguran\u00e7a do CMS Hub:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>CDN (Content Delivery Network) Global com 99,9% de uptime;<\/li><li>Monitoriza\u00e7\u00e3o de seguran\u00e7a 24\/7 e dete\u00e7\u00e3o de amea\u00e7as;<\/li><li>Certificado SSL;<\/li><li>Suporte AMP para blogposts;<\/li><li>Otimiza\u00e7\u00e3o Mobile (Responsive Website);<\/li><li>Web Application Firewall.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da velocidade do website, a tarefa de otimizar os elementos que fazem parte do On-Page SEO &#8211; como a title tag, a meta description ou as heading tags &#8211; \u00e9 simples de fazer no HubSpot. Todos estes elementos est\u00e3o dispon\u00edveis \u00e0 dist\u00e2ncia de um simples clique, o que torna a otimiza\u00e7\u00e3o r\u00e1pida de fazer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu website for r\u00e1pido e seguro, oferecer\u00e1 uma melhor experi\u00eancia aos seus clientes. Assim, conseguir\u00e1 obter cada vez mais visitantes e, por conseguinte, gerar mais leads e vendas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quanto custa o CMS Hub?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O principal objetivo do CMS Hub \u00e9 adequar-se ao tamanho e \u00e0s necessidades de cada empresa, permitindo que possa come\u00e7ar em qualquer vers\u00e3o do sistema e ir progredindo no neg\u00f3cio atrav\u00e9s das suas funcionalidades.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Os valores do CMS Hub t\u00eam por base uma mensalidade de 21\u20ac\/m\u00eas na vers\u00e3o Starter, 331\u20ac\/m\u00eas na vers\u00e3o Professional e 1&nbsp;104\u20ac\/m\u00eas na vers\u00e3o Enterprise.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&nbsp;Conte com especialistas em HubSpot para criar o seu website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em MarTech (tecnologias de Marketing) e <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" 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data-rating=\"1\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">No rating yet<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"4217\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" 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Alguns dos fatores mais importantes a considerar s\u00e3o: a facilidade de &hellip; <\/p>\n","protected":false},"author":2,"featured_media":4231,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[231],"tags":[38,55,71,287,227],"class_list":["post-4217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hubspot","tag-automacao-de-marketing","tag-content-marketing","tag-hubspot","tag-hubspot-cms-hub","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 Crit\u00e9rios para selecionar um CMS | 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