{"id":4008,"date":"2022-09-01T19:37:18","date_gmt":"2022-09-01T18:37:18","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=4008"},"modified":"2024-09-24T15:50:11","modified_gmt":"2024-09-24T14:50:11","slug":"incentivo-ecommerce-ate-85000-financiamento","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/incentivo-ecommerce-ate-85000-financiamento\/","title":{"rendered":"Incentivo ao E-commerce: Apoios at\u00e9 85\u00a0000\u20ac de financiamento com HubSpot e Zoho CRM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Foi publicado recentemente o Aviso do Incentivo Internacionaliza\u00e7\u00e3o via E-commerce e a candidatura ser\u00e1 disponibilizada em breve. Trata-se de uma medida do Plano de Recupara\u00e7\u00e3o e Resili\u00eancia (PRR) para a transi\u00e7\u00e3o digital e o apoio ao com\u00e9rcio internacional, que visa dinamizar as exporta\u00e7\u00f5es <em>online<\/em> de produtos e servi\u00e7os portugueses. Entre 2022 e 2025, e, com uma dota\u00e7\u00e3o total de 23 milh\u00f5es de euros, esta medida ir\u00e1 apoiar cerca de 1&nbsp;500 empresas portuguesas em projetos de presen\u00e7a direta nos canais <em>online, <\/em>estando dispon\u00edveis duas tipologias distintas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Novas Exportadoras:&nbsp; despesas eleg\u00edveis entre 10.000 \u20ac e 25.000 \u20ac<\/li>\n\n\n\n<li>Mais Mercados: despesas eleg\u00edveis entre 25.000 \u20ac e 85.000 \u20ac<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Consulte o <a href=\"https:\/\/www.portugalexporta.pt\/sites\/default\/files\/2022-08\/PRR_aviso-n8-c16-i02-2022_-internacionalizacao-via-ecommerce.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">AVISO N.\u00ba 08\/C16-i02\/2022<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 e a quem se destina o Incentivo ao E-commerce?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na sequ\u00eancia do impacto da pandemia da Covid-19, a\u00a0<a href=\"https:\/\/portugalglobal.pt\/PT\/sobre-nos\/projetos-apoio-comunitario\/Paginas\/prr-plano-recuperacao-resiliencia.aspx#ecommerce\" target=\"_blank\" rel=\"noreferrer noopener\">medida\u00a0<em>Internacionaliza\u00e7\u00e3o via E-Commerce<\/em><\/a> faz parte do Investimento 02 &#8211; Transi\u00e7\u00e3o Digital das Empresas da\u00a0Componente 16 &#8211; Empresas 4.0\u00a0do\u00a0<a href=\"https:\/\/recuperarportugal.gov.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR)<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta medida visa apoiar a diversifica\u00e7\u00e3o de mercados de exporta\u00e7\u00e3o para empresas com experi\u00eancia internacional consolidada e desenvolver o com\u00e9rcio eletr\u00f3nico para Pequenas e M\u00e9dias Empresas (PME) novas exportadoras. O objetivo \u00e9 a concretiza\u00e7\u00e3o de estrat\u00e9gias de internacionaliza\u00e7\u00e3o digital com base no desenho, implementa\u00e7\u00e3o e otimiza\u00e7\u00e3o de tecnologias como <a href=\"https:\/\/liminal.pt\/criacao-websites-dinamicos-hubspot-cms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web Content Management<\/a> (WCM), <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Campaign Management<\/a>, <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Relationship Management<\/a> (CRM) e <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-ecommerce.html\" target=\"_blank\" rel=\"noreferrer noopener\">Automa\u00e7\u00e3o de eCommerce<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quais as despesas eleg\u00edveis do Incentivo ao E-commerce?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O apoio a conceder \u00e9 calculado a uma taxa de 50% sobre as despesas eleg\u00edveis apuradas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>As aquisi\u00e7\u00f5es de equipamentos e software diretamente relacionados com a implementa\u00e7\u00e3o do projeto;<\/li>\n\n\n\n<li>Custos com pessoal t\u00e9cnico diretamente afeto \u00e0 implementa\u00e7\u00e3o do projeto, devendo ser evidenciadas as compet\u00eancias\/val\u00eancias em e-commerce e marketing digital e corresponder a um n\u00edvel m\u00ednimo de qualifica\u00e7\u00e3o VI (QNQ);<\/li>\n\n\n\n<li>As despesas relacionadas com a aquisi\u00e7\u00e3o de servi\u00e7os a terceiros relativas a:\n<ul class=\"wp-block-list\">\n<li>Desenho e implementa\u00e7\u00e3o de estrat\u00e9gias aplicadas a canais digitais para gest\u00e3o de mercados, canais, produtos ou segmentos de cliente;<\/li>\n\n\n\n<li><em>User-Centered Design (UX)<\/em>: desenho, implementa\u00e7\u00e3o e otimiza\u00e7\u00e3o de estrat\u00e9gias digitais centradas na experi\u00eancia do cliente que maximizem a respetiva atra\u00e7\u00e3o, intera\u00e7\u00e3o e convers\u00e3o;<\/li>\n\n\n\n<li>Desenho, implementa\u00e7\u00e3o, otimiza\u00e7\u00e3o de plataformas de&nbsp;<em>Web Content Management (WCM)<\/em>,&nbsp;<em>Campaign Management<\/em>,&nbsp;<em>Customer Relationship Management<\/em> <em>(CRM)<\/em>&nbsp;e&nbsp;<em>E-commerce<\/em>;<\/li>\n\n\n\n<li>Cria\u00e7\u00e3o de lojas pr\u00f3prias&nbsp;<em>online<\/em>, inscri\u00e7\u00e3o e otimiza\u00e7\u00e3o da presen\u00e7a em&nbsp;<em>marketplaces<\/em>&nbsp;eletr\u00f3nicos, incluindo despesas de subscri\u00e7\u00e3o e&nbsp;<em>fees<\/em>&nbsp;de ades\u00e3o durante o per\u00edodo de execu\u00e7\u00e3o do projeto;<\/li>\n\n\n\n<li><em>Search Engine Optimization (SEO)<\/em>&nbsp;e&nbsp;<em>Search Engine Advertising (SEA)<\/em>: melhoria da presen\u00e7a e ranking dos s\u00edtios de com\u00e9rcio eletr\u00f3nico nos resultados da pesquisa, em motores de busca, por palavras-chave relevantes para a notoriedade e tr\u00e1fego de cada s\u00edtio;<\/li>\n\n\n\n<li><em>Social Media Marketing<\/em>: Desenho, implementa\u00e7\u00e3o e otimiza\u00e7\u00e3o da presen\u00e7a e intera\u00e7\u00e3o com clientes via redes sociais;<\/li>\n\n\n\n<li><em>Content Marketing<\/em>: cria\u00e7\u00e3o e distribui\u00e7\u00e3o de conte\u00fados digitais (texto curto, texto longo, imagens, anima\u00e7\u00f5es ou v\u00eddeos) dirigidos a captar a aten\u00e7\u00e3o e atrair os clientes-alvo para as ofertas comercializadas pela empresa;<\/li>\n\n\n\n<li><em>Display Advertising<\/em>: coloca\u00e7\u00e3o de an\u00fancios \u00e0 oferta da empresa em s\u00edtios de terceiros, incluindo p\u00e1ginas de resultados de motor de busca;<\/li>\n\n\n\n<li><em>Mobile Marketing<\/em>: tradu\u00e7\u00e3o das estrat\u00e9gias inscritas nos pontos anteriores para visualiza\u00e7\u00e3o e intera\u00e7\u00e3o de clientes em dispositivos m\u00f3veis, nomeadamente&nbsp;<em>smartphones<\/em>&nbsp;e&nbsp;<em>tablets<\/em>;<\/li>\n\n\n\n<li><em>Business Inteligence<\/em>&nbsp;<em>e Web Analytics<\/em>: recolha, tratamento, an\u00e1lise e visualiza\u00e7\u00e3o de grandes volumes de dados gerados a partir da navega\u00e7\u00e3o e intera\u00e7\u00e3o de clientes em ambiente digital por forma a identificar padr\u00f5es, correla\u00e7\u00f5es e conhecimento relevante que robuste\u00e7am os processos de gest\u00e3o e tomada de decis\u00e3o.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Quais as tecnologias que d\u00e3o resposta \u00e0s despesas eleg\u00edveis?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o diversas as tecnologias que correspondem \u00e0s despesas eleg\u00edveis do Incentivo ao E-commerce, de entre as quais se destacam o Zoho e o HubSpot, pela sua interface <em>user-friendly<\/em>, a integra\u00e7\u00e3o de dados sobre o neg\u00f3cio e as suas funcionalidades que unem marketing, vendas e servi\u00e7o num s\u00f3 local.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zoho <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m de ser um dos CRM mais poderosos do mercado a n\u00edvel de personaliza\u00e7\u00e3o e adapta\u00e7\u00e3o \u00e0 realidade de cada empresa, o <a href=\"https:\/\/liminal.pt\/zoho.html\">Zoho CRM<\/a> \u00e9 tamb\u00e9m um dos que \u00e9 mais focado na experi\u00eancia do cliente. Todo o software est\u00e1 desenhado para que a empresa que o utiliza tenha uma vis\u00e3o completa e fi\u00e1vel de cada utilizador que interage com a marca, possibilitando a constru\u00e7\u00e3o de rela\u00e7\u00f5es duradouras. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Exemplos de funcionalidades do Zoho <\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o diversos os canais digitais para gest\u00e3o de mercados, produtos e segmentos de clientes. No Zoho \u00e9 poss\u00edvel gerir todos esses canais num \u00fanico sistema integrado.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"319\" data-id=\"4014\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-call-chat-email-social-integration.jpg?resize=840%2C319&#038;ssl=1\" alt=\"\" class=\"wp-image-4014\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-call-chat-email-social-integration.jpg?resize=1024%2C389&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-call-chat-email-social-integration.jpg?resize=300%2C114&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-call-chat-email-social-integration.jpg?resize=768%2C291&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-call-chat-email-social-integration.jpg?resize=1536%2C583&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-call-chat-email-social-integration.jpg?resize=600%2C228&amp;ssl=1 600w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-call-chat-email-social-integration.jpg?w=1594&amp;ssl=1 1594w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para otimizar e personalizar a comunica\u00e7\u00e3o da marca, para al\u00e9m de maximizar a respetiva atra\u00e7\u00e3o, intera\u00e7\u00e3o e convers\u00e3o dos visitantes em clientes, o Zoho \u00e9 um verdadeiro reposit\u00f3rio de dados destas cruciais informa\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"445\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-360-contacts-view-2.jpg?resize=840%2C445&#038;ssl=1\" alt=\"\" class=\"wp-image-4015\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-360-contacts-view-2.jpg?resize=1024%2C543&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-360-contacts-view-2.jpg?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-360-contacts-view-2.jpg?resize=768%2C407&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-360-contacts-view-2.jpg?resize=1536%2C815&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-360-contacts-view-2.jpg?resize=566%2C300&amp;ssl=1 566w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-360-contacts-view-2.jpg?w=1584&amp;ssl=1 1584w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Para converter os visitantes do website\/loja online em clientes, \u00e9 necess\u00e1rio conhec\u00ea-los, perceber que p\u00e1ginas visitam, quanto tempo estiveram a navegar nessas p\u00e1ginas e essencialmente, perceber em que fase do funil de vendas se encontram.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"388\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-visitas-ao-website.jpg?resize=840%2C388&#038;ssl=1\" alt=\"\" class=\"wp-image-4016\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-visitas-ao-website.jpg?resize=1024%2C473&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-visitas-ao-website.jpg?resize=300%2C139&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-visitas-ao-website.jpg?resize=768%2C355&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-visitas-ao-website.jpg?resize=1536%2C710&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-visitas-ao-website.jpg?resize=600%2C277&amp;ssl=1 600w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/zoho-visitas-ao-website.jpg?w=1607&amp;ssl=1 1607w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">HubSpot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O HubSpot \u00e9 uma das plataformas l\u00edder em automa\u00e7\u00e3o de marketing. Utilizando a metodologia de Inbound Marketing, o software disponibiliza v\u00e1rios recursos de intera\u00e7\u00e3o, convers\u00e3o e an\u00e1lise de dados que permitem obter rastreabilidade completa de cada a\u00e7\u00e3o de marketing.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Exemplos de funcionalidades do HubSpot<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de qualquer cria\u00e7\u00e3o de conte\u00fado, \u00e9 fundamental saber segmentar os potenciais clientes. Ferramentas como a segmenta\u00e7\u00e3o din\u00e2mica s\u00e3o a chave para uma comunica\u00e7\u00e3o personalizada.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"464\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-dynamic-segmentation.png?resize=840%2C464&#038;ssl=1\" alt=\"\" class=\"wp-image-4019\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-dynamic-segmentation.png?resize=1024%2C566&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-dynamic-segmentation.png?resize=300%2C166&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-dynamic-segmentation.png?resize=768%2C425&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-dynamic-segmentation.png?resize=1536%2C849&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-dynamic-segmentation.png?resize=2048%2C1133&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-dynamic-segmentation.png?resize=542%2C300&amp;ssl=1 542w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-dynamic-segmentation.png?w=1680&amp;ssl=1 1680w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-dynamic-segmentation.png?w=2520&amp;ssl=1 2520w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Saber o que o mercado procura nem sempre \u00e9 f\u00e1cil, \u00e9 atrav\u00e9s de uma estrat\u00e9gia de SEO fundamentada que se atingem os targets ideais.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"433\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-seo-analytics.jpg?resize=840%2C433&#038;ssl=1\" alt=\"\" class=\"wp-image-4024\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-seo-analytics-scaled.jpg?resize=1024%2C528&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-seo-analytics-scaled.jpg?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-seo-analytics-scaled.jpg?resize=768%2C396&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-seo-analytics-scaled.jpg?resize=1536%2C792&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-seo-analytics-scaled.jpg?resize=2048%2C1056&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-seo-analytics-scaled.jpg?resize=582%2C300&amp;ssl=1 582w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-seo-analytics-scaled.jpg?w=1680&amp;ssl=1 1680w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-seo-analytics-scaled.jpg?w=2520&amp;ssl=1 2520w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Reconhecida no mercado pelas funcionalidades que acompanham a <em>Customer Journey: Awareness, Consideration &amp; Decision<\/em>, a HubSpot disp\u00f5e de imensas funcionalidades de <em>Web Content Management<\/em> e <em>Campaign Management<\/em>, sempre acompanhadas de recomenda\u00e7\u00f5es.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"504\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-cms-tool.png?resize=840%2C504&#038;ssl=1\" alt=\"\" class=\"wp-image-4018\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-cms-tool.png?resize=1024%2C615&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-cms-tool.png?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-cms-tool.png?resize=768%2C461&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-cms-tool.png?resize=1536%2C923&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-cms-tool.png?resize=2048%2C1231&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-cms-tool.png?resize=499%2C300&amp;ssl=1 499w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-cms-tool.png?w=1680&amp;ssl=1 1680w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-cms-tool.png?w=2520&amp;ssl=1 2520w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O universo de cada neg\u00f3cio est\u00e1 repleto de dados, o mais dif\u00edcil \u00e9 retirar insights dos resultados a partir de an\u00e1lises detalhadas. Neste ponto, o HubSpot facilita o trabalho atrav\u00e9s de reports e dashboards que fornecem os principais KPI do neg\u00f3cio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"412\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-close-lop.jpg?resize=840%2C412&#038;ssl=1\" alt=\"\" class=\"wp-image-4023\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-close-lop.jpg?resize=1024%2C502&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-close-lop.jpg?resize=300%2C147&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-close-lop.jpg?resize=768%2C377&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-close-lop.jpg?resize=600%2C294&amp;ssl=1 600w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/hubspot-close-lop.jpg?w=1289&amp;ssl=1 1289w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Como a Liminal pode ajudar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto elemento fundamental para qualquer empresa <em>customer-centric<\/em>, sistemas de CRM, Automa\u00e7\u00e3o de Marketing ou Anal\u00edtica s\u00e3o essenciais para garantir o acesso <em>on-demand<\/em> \u00e0 informa\u00e7\u00e3o de marketing e vendas, como SEO, segmenta\u00e7\u00e3o, conte\u00fado din\u00e2mico, pipeline comercial e resultados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo especialistas em tecnologias de marketing, como CRM, Automa\u00e7\u00e3o de Marketing ou Anal\u00edtica, temos o <em>know-how<\/em> para implementar projetos de transforma\u00e7\u00e3o digital de marketing e vendas que garantem que estas tecnologias contribuem para o sucesso do neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/incentivo-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fale connosco<\/a> e inicie j\u00e1 o processo de Transforma\u00e7\u00e3o Digital com o Incentivo Internacionaliza\u00e7\u00e3o via eCommerce.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/liminal.pt\/incentivo-ecommerce\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"441\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/share-incentivo-ecommerce-1024x538.jpg?resize=840%2C441&#038;ssl=1\" alt=\"incentivo ao ecommerce, incentivos financeiros, PRR, transforma\u00e7\u00e3o digital\" class=\"wp-image-4039\" style=\"width:616px;height:323px\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/share-incentivo-ecommerce.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/share-incentivo-ecommerce.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/share-incentivo-ecommerce.jpg?resize=768%2C404&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/share-incentivo-ecommerce.jpg?resize=571%2C300&amp;ssl=1 571w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/share-incentivo-ecommerce.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"4008\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"4008\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"4008\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/4008\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Foi publicado recentemente o Aviso do Incentivo Internacionaliza\u00e7\u00e3o via E-commerce e a candidatura ser\u00e1 disponibilizada em breve. Trata-se de uma medida do Plano de Recupara\u00e7\u00e3o e Resili\u00eancia (PRR) para a &hellip; <\/p>\n","protected":false},"author":2,"featured_media":4035,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[34],"tags":[234,208,38,68,282,1203,281,14],"class_list":["post-4008","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformacao-digital","tag-analitica","tag-automacao-de-ecommerce","tag-automacao-de-marketing","tag-crm","tag-financiamento","tag-incentivo-ao-e-commerce","tag-incentivos","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO 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name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/incentivo-ecommerce-ate-85000-financiamento\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/incentivo-ecommerce-ate-85000-financiamento\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"Incentivo ao E-commerce: Apoios at\u00e9 85\u00a0000\u20ac de financiamento com HubSpot e Zoho 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