{"id":3914,"date":"2022-05-31T16:48:24","date_gmt":"2022-05-31T15:48:24","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3914"},"modified":"2023-06-29T17:05:42","modified_gmt":"2023-06-29T16:05:42","slug":"martech-landscape-oportunidades-empresas-portuguesas","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/martech-landscape-oportunidades-empresas-portuguesas\/","title":{"rendered":"A Nova MarTech Landscape e as Oportunidades para as Empresas Portuguesas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Depois do sucesso da primeira edi\u00e7\u00e3o da MarTech Talks online, com o tema <a href=\"https:\/\/www.youtube.com\/watch?v=sf5jbmbq83c\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;O Futuro do Marketing Cultural&#8221;<\/a> e Madalena Reis, Diretora de Desenvolvimento e Comunica\u00e7\u00e3o do Centro Cultural de Bel\u00e9m (CCB) como convidada, chega a segunda edi\u00e7\u00e3o, com o foco na <a href=\"https:\/\/liminal.pt\/martech-talks\/martech-landscape\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;Evolu\u00e7\u00e3o da MarTech Landscape&#8221;<\/a>. O setor das tecnologias de marketing (MarTech) tem crescido a grande velocidade e, esta evolu\u00e7\u00e3o, representa um mundo de oportunidades para as empresas portuguesas. Esta <a href=\"https:\/\/liminal.pt\/martech-talks\/martech-landscape\/\" target=\"_blank\" rel=\"noreferrer noopener\">segunda edi\u00e7\u00e3o da MarTech Talks<\/a> conta com Frans Riemersma como convidado e estrear\u00e1 no YouTube no dia 9 de Junho, \u00e0s 15h. Receba o alerta da estreia no seu e-mail!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A Evolu\u00e7\u00e3o da MarTech Landscape<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O mundo das MarTech (Tecnologias de Marketing) tem evolu\u00eddo a um ritmo alucinante. A MarTech Landscape, um mapa que tra\u00e7a as tecnologias de Marketing e Vendas existentes em diferentes pa\u00edses do mundo, prova isso mesmo. Em 2011, quando foi lan\u00e7ado o primeiro mapa, havia apenas 150 tecnologias, e em 2022 a MarTech Landscape global \u00e9 composta por 9 932 tecnologias &#8211; um crescimento de 6 521%!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/martech-talks\/martech-landscape\/\" target=\"_blank\" rel=\"noreferrer noopener\">Assista \u00e0 MarTech Talks #2<\/a> e descubra:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Qual o futuro deste setor e de que forma impacta o dia a dia das empresas?<\/li>\n\n\n\n<li>Os principais desafios que os gestores enfrentam atualmente.<\/li>\n\n\n\n<li>Como iniciar a Transforma\u00e7\u00e3o Digital com as MarTech.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Sobre o convidado<\/h3>\n\n\n<div class=\"wp-block-image is-style-rounded\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/05\/frans.jpg?resize=150%2C150&#038;ssl=1\" alt=\"Frans Riermersma, martech tribe\" class=\"wp-image-3916\"\/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Frans Riemersma<\/h4>\n\n\n\n<h6 class=\"wp-block-heading has-text-align-center\">Fundador da MartechTribe<\/h6>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-talks\/martech-landscape\/images\/martech-tribe.png?resize=173%2C36&#038;ssl=1\" alt=\"martech talks, liminal, podcast, podcast de marketing, marketing, martech tribe, Frans Riemersma, martech, transforma\u00e7\u00e3o digital, tecnologias de marketing\" width=\"173\" height=\"36\"\/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Depois de 20 anos a ajudar a tra\u00e7ar a MarTech Stack de empresas como a HP, Adidas, Audi, Unilever, Philips, IKEA, Volvo ou Carlsberg, Frans Riemersma fundou a MartechTribe. Nos \u00faltimos anos tornou-se uma refer\u00eancia no setor das MarTech e \u00e9 considerado uma das 10 pessoas mais influentes no setor europeu das MarTech. A partir de 2011 ajudou a lan\u00e7ar a MarTech Landscape juntamente com Scott Brinker, outro nome de refer\u00eancia no mundo das MarTech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Acompanhe a estreia da <a href=\"https:\/\/liminal.pt\/martech-talks\/martech-landscape\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarTech Talks #2 &#8211; &#8220;A Evolu\u00e7\u00e3o da MarTech Landscape&#8221;<\/a> e quais as oportunidades para as empresas portuguesas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n<div class=\"rtng-rating-total\" data-id=\"3914\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"3914\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"3914\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/3914\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Depois do sucesso da primeira edi\u00e7\u00e3o da MarTech Talks online, com o tema &#8220;O Futuro do Marketing Cultural&#8221; e Madalena Reis, Diretora de Desenvolvimento e Comunica\u00e7\u00e3o do Centro Cultural de &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13],"tags":[4,299,159],"class_list":["post-3914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech","tag-martech","tag-martech-landscape","tag-martech-talks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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