{"id":3861,"date":"2022-03-28T16:25:16","date_gmt":"2022-03-28T15:25:16","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3861"},"modified":"2022-03-28T16:25:19","modified_gmt":"2022-03-28T15:25:19","slug":"martech-talks-o-futuro-do-marketing-cultural","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/martech-talks-o-futuro-do-marketing-cultural\/","title":{"rendered":"MarTech Talks &#8211; O Futuro do Marketing Cultural"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O setor da cultura tem experienciado momentos de mudan\u00e7a, promovidos pela altera\u00e7\u00e3o do comportamento dos consumidores e pelo contexto de pandemia de COVID-19. Tecnologias como CRM e plataformas de Automa\u00e7\u00e3o de Marketing revelam-se um excelente aliado para conhecer o p\u00fablico de uma forma \u00fanica e tornar a comunica\u00e7\u00e3o relevante com os diferentes segmentos. Assista \u00e0 primeira <a href=\"https:\/\/liminal.pt\/martech-talks\/o-futuro-do-marketing-cultural\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarTech Talks<\/a> em formato online, com o tema &#8220;O Futuro do Marketing Cultural&#8221;, no <strong>dia 8 de Abril, \u00e0s 15h<\/strong> e descubra como \u00e9 que as tecnologias podem ajudar as entidades culturais a conhecerem melhor o seu p\u00fablico e a ultrapassarem os desafios relacionados com a Transforma\u00e7\u00e3o Digital do setor.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ser\u00e3o debatidas respostas a quest\u00f5es como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Que import\u00e2ncia a cultura e a arte podem ter no desenvolvimento das empresas em Portugal;<\/li><li>Como usar a tecnologia para melhorar a experi\u00eancia dos p\u00fablicos das entidades culturais;<\/li><li>Como iniciar a Transforma\u00e7\u00e3o Digital do setor cultural em Portugal.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">A convidada: Madalena Reis<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Madalena Reis \u00e9 Diretora de Desenvolvimento e Comunica\u00e7\u00e3o do <a href=\"https:\/\/ccb.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">CCB (Centro Cultural de Bel\u00e9m)<\/a>. O Centro Cultural de Bel\u00e9m \u00e9 uma das entidades culturais de refer\u00eancia de Portugal. Atualmente, \u00e9 gerido por uma Funda\u00e7\u00e3o que tem como objetivo a promo\u00e7\u00e3o da cultura, desenvolvendo a cria\u00e7\u00e3o e a difus\u00e3o em todas as suas especificidades, da m\u00fasica cl\u00e1ssica ao jazz, do teatro \u00e0 dan\u00e7a, da \u00f3pera \u00e0 literatura, arquitetura e cinema.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Acompanhe a estreia da MarTech Talks<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quer receber diretamente no seu e-mail o alerta de que a MarTech Talks &#8211; &#8220;O Futuro do Marketing Cultural&#8221; est\u00e1 quase a estrear? <a href=\"https:\/\/liminal.pt\/martech-talks\/o-futuro-do-marketing-cultural\/\" target=\"_blank\" rel=\"noreferrer noopener\">Preencha o formul\u00e1rio<\/a> e acompanhe todas as novidades do evento.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/liminal.pt\/martech-talks\/o-futuro-do-marketing-cultural\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"441\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/03\/webinar-martech-talks-1-1.jpg?resize=840%2C441&#038;ssl=1\" alt=\"martech talks, marketing cultural, cultura, ccb\" class=\"wp-image-3869\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/03\/webinar-martech-talks-1-1.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/03\/webinar-martech-talks-1-1.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/03\/webinar-martech-talks-1-1.jpg?resize=768%2C404&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/03\/webinar-martech-talks-1-1.jpg?resize=571%2C300&amp;ssl=1 571w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/03\/webinar-martech-talks-1-1.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure><\/div>\n<div class=\"rtng-rating-total\" data-id=\"3861\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" 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value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/3861\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>O setor da cultura tem experienciado momentos de mudan\u00e7a, promovidos pela altera\u00e7\u00e3o do comportamento dos consumidores e pelo contexto de pandemia de COVID-19. Tecnologias como CRM e plataformas de Automa\u00e7\u00e3o &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3870,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1151],"tags":[1152,1153,159,14],"class_list":["post-3861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-martech-talks","tag-ccb","tag-centro-cultural-de-belem","tag-martech-talks","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MarTech Talks - O Futuro do Marketing Cultural | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Assista ao MarTech Talks - &quot;O Futuro do Marketing Cultural&quot; 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Uma solu\u00e7\u00e3o eficaz para empresas que desejam otimizar a sua abordagem de marketing e vendas passa pela implementa\u00e7\u00e3o de uma Martech Stack \u2013 uma infraestrutura composta por v\u00e1rias ferramentas tecnol\u00f3gicas que suportam, automatizam\u2026","rel":"","context":"In &quot;Martech&quot;","block_context":{"text":"Martech","link":"https:\/\/liminal.pt\/martech-magazine\/category\/martech\/"},"img":{"alt_text":"pessoa com \u00f3culos de realidade virtual","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/11\/91113.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/11\/91113.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/11\/91113.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/11\/91113.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/11\/91113.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/03\/martech-talks-ccb-futuro-marketing-cultural2.jpg?fit=1280%2C960&ssl=1","_links":{"self":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/3861","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/comments?post=3861"}],"version-history":[{"count":2,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/3861\/revisions"}],"predecessor-version":[{"id":3871,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/3861\/revisions\/3871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media\/3870"}],"wp:attachment":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media?parent=3861"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/categories?post=3861"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/tags?post=3861"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}