{"id":3790,"date":"2020-11-20T18:14:00","date_gmt":"2020-11-20T17:14:00","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3790"},"modified":"2021-11-11T18:22:24","modified_gmt":"2021-11-11T17:22:24","slug":"crm-implementation-how-to-encourage-change-in-your-company","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/en\/crm-implementation-how-to-encourage-change-in-your-company\/","title":{"rendered":"CRM Implementation: How to encourage change in your company"},"content":{"rendered":"\n

Resistance to change is inherent to the human species. However, it is the businesses with greater adaptability and flexibility that manage to survive and innovate continuously, even when facing economic crises. The adoption of new technologies, processes and ways of doing things are also part of the changes needed to be able to face the constant challenges that arise in the business environment.<\/p>\n\n\n\n

The implementation of a new system, such as CRM – Customer Relationship Management<\/a>, implies that processes are analyzed and is an excellent moment to rethink the way the company operates. Buying a CRM to support the old processes ends up being very costly for the company, since the opportunity to optimize old processes and innovate by applying new and more effective processes is lost..<\/p>\n\n\n\n

CRM Implementation: The Big Three<\/strong><\/h2>\n\n\n\n

There are three main factors related to the implementation of a CRM that must be addressed.<\/p>\n\n\n\n

Involvement<\/strong><\/h3>\n\n\n\n

It is very important that the whole team is involved in the technology implementation process from the very first moment. In many cases, it is the end users who have the in-depth knowledge of the operations and needs that arise on a daily basis. They are the ones who know what will work, and what won’t, so they should be involved as early as possible and feedback should be gathered constantly. Create a group of people that advocate for the implementation and encourage them to share the value of change.<\/p>\n\n\n\n

Value<\/strong><\/h3>\n\n\n\n

\u201cWhat will I get out of using this tool?”<\/em><\/p>\n\n\n\n

The whole team should be able to answer this question and clearly understand what benefit they will get from using the new CRM. This system should represent a positive change that helps the team to do their work more efficiently. Some examples:<\/p>\n\n\n\n