{"id":3788,"date":"2019-09-23T17:45:00","date_gmt":"2019-09-23T16:45:00","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3788"},"modified":"2021-11-11T18:21:44","modified_gmt":"2021-11-11T17:21:44","slug":"benefits-of-crm-software-by-industry","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/en\/benefits-of-crm-software-by-industry\/","title":{"rendered":"Benefits of CRM software by Industry"},"content":{"rendered":"\n

Contrary to what some people may believe, CRM (Customer Relationship Management)<\/a> is an extremely useful software for all companies, regardless of their size, industry sector or business model. Within the wide range of platforms currently available, there are some that are more suited to B2B and others that are more geared to B2C. But they all have one benefit in common: putting the end customer at the center of the entire organization, improving the experience throughout the entire buying journey. Discover below what CRM software is and some of the benefits it can bring in each industry.<\/p>\n\n\n\n

What is CRM software?<\/strong><\/h2>\n\n\n\n

Customer Relationship Management (CRM)<\/a> is a system that manages the entire customer relationship, aiming at customer satisfaction and loyalty by automating and organizing processes. In this way it becomes possible to reduce costs and increase business profits. But more than software, CRM is a mindset where marketing, sales and customer service go hand in hand.<\/p>\n\n\n\n

The benefits of CRM software in each industry<\/strong><\/h2>\n\n\n\n

1. Manufacturing Industry<\/strong><\/h3>\n\n\n\n

Right now, we are living in the 4th industrial revolution. The digital age and trends such as the Internet of Things have transformed the day-to-day life of the manufacturing industry.<\/p>\n\n\n\n

 REACTIVE VS. PROACTIVE APPROACH TO MEETING CUSTOMER NEEDS<\/strong><\/h5>\n\n\n\n

Along with this, there has also been a profound change in the industry: the industry is no longer reactive to customer needs, which increased the time spent between conceptualization and go-to-market. Today, there is countless data about what customers want, so it is imperative that companies take a proactive approach in forecasting needs and produce their offering in a timely manner.<\/p>\n\n\n\n

MARKETING AND SALES DATA REMAIN SILOED<\/strong><\/h5>\n\n\n\n

On the other hand, ERP, which used to be used as an aggregator of customer information, is no longer sufficient. While this system is very effective in providing a real-time view of all the company’s processes, bringing together data from different departments on the same platform, there are still silos of customer-related information. For example, a sales person may keep data regarding prospecting and opportunities in one Excel and the history of emails, calls and notes in another software.<\/p>\n\n\n\n

LACK OF DATA ON THE AFTER-SALES PHASE<\/strong><\/p>\n\n\n\n

In manufacturing, the customer journey extends far beyond the moment of purchase. It is also necessary to maintain a good relationship with the customer in order to lead to customer loyalty, repeat purchases, and new business opportunities. The lack of a system that supports not only the early stages of the decision journey, but also pre-sales and customer service, and enables feedback on product quality to be passed on to the planning and production teams, is essential for the manufacturing industry and CRM plays a key role in this objective.<\/p>\n\n\n\n

Benefits of CRM in the Manufacturing Industry<\/strong><\/h4>\n\n\n\n