{"id":3755,"date":"2021-10-14T16:10:31","date_gmt":"2021-10-14T15:10:31","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3755"},"modified":"2023-04-05T17:56:36","modified_gmt":"2023-04-05T16:56:36","slug":"plano-recuperacao-resiliencia-prr-tudo-o-que-precisa-saber","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/plano-recuperacao-resiliencia-prr-tudo-o-que-precisa-saber\/","title":{"rendered":"Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR): Apoios para a Transi\u00e7\u00e3o Digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Foram divulgados, no <a href=\"https:\/\/recuperarportugal.gov.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plano de Recupera\u00e7\u00e3o e Resili\u00eancia<\/a>, novos apoios com vista a ajudar as empresas portuguesas a dar o salto no que diz respeito \u00e0 moderniza\u00e7\u00e3o digital. Este plano de apoios \u00e0 transi\u00e7\u00e3o digital tem reservados 650 milh\u00f5es de euros para ajudar as empresas na sua digitaliza\u00e7\u00e3o. Segundo o Ranking Mundial de Competitividade Digital de 2021 publicado pelo Centro de Competitividade Mundial do Institute for Management Development (IMD), <a href=\"https:\/\/www.jornaldenegocios.pt\/empresas\/detalhe\/portugal-sobe-tres-lugares-em-ranking-de-competitividade-digital-do-imd\" target=\"_blank\" rel=\"noreferrer noopener\">Portugal encontra-se atualmente na 34\u00aa posi\u00e7\u00e3o<\/a>. Este estudo avalia a capacidade de 64 economias para a transforma\u00e7\u00e3o econ\u00f3mica das empresas, do governo e da sociedade, atrav\u00e9s de tecnologias digitais. Esta \u00e9 uma oportunidade \u00fanica para o tecido empresarial portugu\u00eas aumentar a sua competitividade ao digitalizar processos e adquirir compet\u00eancias cruciais num mundo que cada vez mais se baseia na tecnologia. Descubra abaixo todos os detalhes sobre o Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR) e como iniciar a Transforma\u00e7\u00e3o Digital da sua empresa.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;80% das PME portuguesas n\u00e3o utiliza canais digitais para alavancar o seu neg\u00f3cio.&#8221;<\/p>\n<cite> &#8211; Rog\u00e9rio Canhoto, Chief Business Officer da PHC &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=kc1bjZhqYP0\" target=\"_blank\" rel=\"noreferrer noopener\">WebTalk<\/a> &#8220;Digitaliza\u00e7\u00e3o das Empresas Portuguesas com recurso a fundos europeus&#8221; <\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Plano de Recupera\u00e7\u00e3o Econ\u00f3mica &#8211; PRR: O que \u00e9?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/recuperarportugal.gov.pt\/plano-de-recuperacao-e-resiliencia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Plano de Recupera\u00e7\u00e3o Econ\u00f3mica<\/a> \u00e9 um instrumento estrat\u00e9gico de mitiga\u00e7\u00e3o do impacto econ\u00f3mico e social da crise provocada pela pandemia COVID-19. Este plano, de aplica\u00e7\u00e3o nacional, ter\u00e1 um per\u00edodo de execu\u00e7\u00e3o at\u00e9 2026 e tem como objetivo implementar um conjunto de reformas e de investimentos que incentivem o pa\u00eds a retomar o crescimento econ\u00f3mico sustentado. O PRR assenta em tr\u00eas principais dimens\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Resili\u00eancia;<\/li>\n\n\n\n<li>Transi\u00e7\u00e3o Clim\u00e1tica;<\/li>\n\n\n\n<li>Transi\u00e7\u00e3o Digital.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>PRR: Apoios Diretos \u00e0s Empresas para a Transi\u00e7\u00e3o Digital<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na componente C16 da Transi\u00e7\u00e3o Digital do Plano de Recupera\u00e7\u00e3o e Resili\u00eancia, que diz respeito aos apoios diretos \u00e0s empresas, o PRR prev\u00ea reformas e investimentos significativos que assentam em 3 componentes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Capacita\u00e7\u00e3o Digital das Empresas<\/li>\n\n\n\n<li>Transi\u00e7\u00e3o Digital das Empresas<\/li>\n\n\n\n<li>Catalisa\u00e7\u00e3o da Transi\u00e7\u00e3o Digital das Empresas<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Refor\u00e7ar a digitaliza\u00e7\u00e3o das empresas e recuperar o atraso face ao processo de transi\u00e7\u00e3o digital<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A componente C16, dirigida especificamente ao refor\u00e7o de digitaliza\u00e7\u00e3o das empresas, tem como objetivo recuperar o atraso relativamente ao processo de transi\u00e7\u00e3o digital, permitindo o acesso ao conhecimento e aos meios tecnol\u00f3gicos digitais que promovem, entre outras:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A moderniza\u00e7\u00e3o do trabalho e dos processos de produ\u00e7\u00e3o<\/li>\n\n\n\n<li>A mitiga\u00e7\u00e3o dos d\u00e9fices de compet\u00eancias na utiliza\u00e7\u00e3o das tecnologias digitais<\/li>\n\n\n\n<li>A cria\u00e7\u00e3o de novos canais digitais de comercializa\u00e7\u00e3o de produtos e servi\u00e7os<\/li>\n\n\n\n<li>A incorpora\u00e7\u00e3o de tecnologias disruptivas nas suas propostas de valor das empresas.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Principais Benef\u00edcios para as empresas<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de um per\u00edodo de pandemia \u00e9 inquestion\u00e1vel que a adapta\u00e7\u00e3o das empresas portuguesas ao mundo digital \u00e9 necess\u00e1ria, e este conjunto de apoios que promove a Transi\u00e7\u00e3o Digital vem abrir portas \u00e0s micro e PMEs que permitem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conquistar novos mercados<\/li>\n\n\n\n<li>Conquistar novos clientes<\/li>\n\n\n\n<li>Aumentar a sua competividade num mercado cada vez mais globalizado.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A era digital n\u00e3o \u00e9 por si s\u00f3 um impulsionador de neg\u00f3cios, mas permite que neg\u00f3cios assentes em boas funda\u00e7\u00f5es cheguem a clientes al\u00e9m-fronteiras e de forma customizada, aumentando desta forma a efici\u00eancia das suas a\u00e7\u00f5es.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;Uma oportunidade \u00fanica para todo o ecossistema empresarial portugu\u00eas.&#8221;<\/p>\n<cite>&#8211; Rog\u00e9rio Canhoto, Chief Business Officer da PHC &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=kc1bjZhqYP0\" target=\"_blank\" rel=\"noreferrer noopener\">WebTalk<\/a> &#8220;Digitaliza\u00e7\u00e3o das Empresas Portuguesas com recurso a fundos europeus&#8221;<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Inicie a Transi\u00e7\u00e3o Digital com o apoio de Especialistas<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;70% das PME portuguesas n\u00e3o t\u00eam uma estrat\u00e9gia definida para a transi\u00e7\u00e3o digital.&#8221;<\/p>\n<cite> &#8211; Rog\u00e9rio Canhoto, Chief Business Officer da PHC &#8211; <a href=\"https:\/\/www.youtube.com\/watch?v=kc1bjZhqYP0\" target=\"_blank\" rel=\"noreferrer noopener\">WebTalk<\/a> &#8220;Digitaliza\u00e7\u00e3o das Empresas Portuguesas com recurso a fundos europeus&#8221; <\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto elemento fundamental para qualquer empresa customer-centric, o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> e as <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Plataformas de Automa\u00e7\u00e3o de Marketing<\/a> s\u00e3o essenciais para garantir o acesso on-demand \u00e0 informa\u00e7\u00e3o de marketing e vendas, como contas, contactos e oportunidades, passando a ser poss\u00edvel controlar toda a jornada do cliente e tamb\u00e9m o funil de vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em tecnologias de marketing e vendas (<a href=\"https:\/\/liminal.pt\/martech-magazine\/o-que-sao-martech-quais-os-beneficios\/\" target=\"_blank\" rel=\"noreferrer noopener\">MarTech<\/a>), a <a href=\"https:\/\/liminal.pt\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a> tem o know-how necess\u00e1rio para implementar projetos de Transforma\u00e7\u00e3o Digital de Marketing e Vendas que garantem que tecnologias como CRM, Automa\u00e7\u00e3o de Marketing e eCommerce contribuem para o sucesso do seu neg\u00f3cio. Mas, n\u00e3o basta ter as tecnologias, \u00e9 tamb\u00e9m necess\u00e1rio tra\u00e7ar a estrat\u00e9gias e as a\u00e7\u00f5es de Marketing e Vendas que v\u00e3o ajudar o seu neg\u00f3cio a crescer. Poderemos ajudar a sua empresa a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tra\u00e7ar um Plano de Transforma\u00e7\u00e3o Digital;<\/li>\n\n\n\n<li>Perceber quais as tecnologias que melhor se adequam \u00e0 sua realidade e proceder \u00e0 sua implementa\u00e7\u00e3o e personaliza\u00e7\u00e3o;<\/li>\n\n\n\n<li>Acompanhar as equipas de Marketing e Vendas atrav\u00e9s de forma\u00e7\u00e3o e suporte cont\u00ednuo, garantindo a ado\u00e7\u00e3o do sistema e a otimiza\u00e7\u00e3o dos processos;<\/li>\n\n\n\n<li>Entender quais as estrat\u00e9gias e a\u00e7\u00f5es de Marketing e Vendas que devem ser implementadas para que a tecnologia apoie as equipas na gera\u00e7\u00e3o de leads qualificadas para o seu neg\u00f3cio.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Solicite um <a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noreferrer noopener\">diagn\u00f3stico gratuito<\/a> e descubra como poderemos ajudar a sua empresa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=646%2C226&#038;ssl=1\" alt=\"liminal, martech, diagn\u00f3stico gratuito, PRR, Plano de Resili\u00eancia e Recupera\u00e7\u00e3o\" class=\"wp-image-1512\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"3755\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 4 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"3755\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"3755\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/3755\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Foram divulgados, no Plano de Recupera\u00e7\u00e3o e Resili\u00eancia, novos apoios com vista a ajudar as empresas portuguesas a dar o salto no que diz respeito \u00e0 moderniza\u00e7\u00e3o digital. Este plano &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3763,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[34],"tags":[38,68,15,1131,1132,14,1133],"class_list":["post-3755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformacao-digital","tag-automacao-de-marketing","tag-crm","tag-marketing-5-0","tag-plano-de-recuperacao-e-resiliencia","tag-prr","tag-transformacao-digital","tag-transicao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR): O que \u00e9? | Liminal<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a todos os detalhes sobre o Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR) e como usar os fundos europeus para fazer a transi\u00e7\u00e3o digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/plano-recuperacao-resiliencia-prr-tudo-o-que-precisa-saber\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR): O que \u00e9? | Liminal\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a todos os detalhes sobre o Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR) e como usar os fundos europeus para fazer a transi\u00e7\u00e3o digital.\" 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\/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/plano-recuperacao-resiliencia-prr-tudo-o-que-precisa-saber\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/plano-recuperacao-resiliencia-prr-tudo-o-que-precisa-saber\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR): Apoios para a Transi\u00e7\u00e3o 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