{"id":3698,"date":"2019-02-01T17:19:00","date_gmt":"2019-02-01T16:19:00","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3698"},"modified":"2021-08-13T17:30:16","modified_gmt":"2021-08-13T16:30:16","slug":"hubspot-platform-pros-and-cons","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/en\/hubspot-platform-pros-and-cons\/","title":{"rendered":"HubSpot: Platform Pros and Cons"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As omnichannel and the need to integrate all data from different platforms become the norm for managers, the need arises to have software that can organize and manage all activities and that is able to keep up with business growth, such as <a href=\"https:\/\/liminal.pt\/en\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Since the creation of <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> in 2014, the platform has come a long way, with several new features and tools that allow any manager to access <a href=\"https:\/\/liminal.pt\/en\/marketing-automation.html\" target=\"_blank\" rel=\"noreferrer noopener\">Marketing Automation<\/a> and <a href=\"https:\/\/liminal.pt\/en\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a>, regardless of the size and industry of the business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HubSpot: What is it?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot is one of the leading platforms for marketing automation. Using the methodology of Inbound Marketing, the software provides various resources for interaction, conversion and data analysis that allow complete traceability of each marketing action.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, the platform has expanded not only into the areas of marketing and sales, but also customer support &#8211; all with free and paid plans. One of the advantages is that these three areas are integrated, allowing any organization to be truly customer-centric. Thus, HubSpot is divided into:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>1 \u2013 HubSpot Marketing Hub<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This module allows you to control all the steps of any inbound marketing action, from the moment the user visits a landing page until the commercial opportunity is created and converts into a customer. Marketing Hub has several features, focused on the different objectives of each phase of the marketing and sales funnel, namely:<\/p>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Attract Stage:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>CMS &#8211; Content Management System<\/li><li>Blog<\/li><li>SEO<\/li><li>Social Media <\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Engaging Stage:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Landing Pages<\/li><li>Form Builder<\/li><li>Calls-to-Action<\/li><li>Lead Management<\/li><li>Analytics<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Conquering Stage:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Marketing Automation<\/li><li>Live Chat<\/li><li>HubSpot CRM<\/li><li>Salesforce Sync<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Delight Stage:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Email Marketing<\/li><li>Marketing Automation<\/li><li>Social Media<\/li><li>HubSpot CRM<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>2 \u2013 HubSpot Sales Hub<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">This module is dedicated to optimizing and organizing all commercial work and thus increasing the organization&#8217;s sales. This way, the Sales team can focus on their main goal, without worrying about the time wasted recording each action. This module is divided into:<\/p>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Increase Contact Network:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Email Sequences<\/li><li>Email Tracking<\/li><li>Inbox Profiles<\/li><li>Prospects<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Improve the quality of relationships:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Email Templates<\/li><li>Calling<\/li><li>Email Tracking<\/li><li>Email Scheduling<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Close Deals Faster:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Meetings<\/li><li>Quotes<\/li><li>Playbooks<\/li><li>Conversations<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Manage Pipeline:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Pipeline Management<\/li><li>Contact &amp; Lead Management<\/li><li>Contact &amp; Company Insights<\/li><li>Contact Activity<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3 \u2013 HubSpot Service Hub<\/strong><\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> The Service Hub module is a Customer Service Software that allows you to improve the post-purchase experience and facilitates customer relationship management. This will increase the customer satisfaction and loyalty rate and, consequently, the company&#8217;s revenue will also increase. This module is divided into: <\/p>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Faster (and better quality) responses:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Tickets &amp; Help Desk<\/li><li>HubSpot CRM<\/li><li>Conversations<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Increase productivity:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Chatbot Builder<\/li><li>Team Email<\/li><li>Video Creation<\/li><li>Tickets &amp; Help Desk<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns has-2-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Helping customers to help other customers:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Knowledge Base<\/li><\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">Convert customers into fans:<\/h6>\n\n\n\n<ul class=\"wp-block-list\"><li>Customer Feedback<\/li><\/ul>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We analyzed the platform from an unbiased point of view (as much as we could!) and tried to understand the pros and cons, relative to the options that exist in the market. Check out the final verdict given by Jo\u00e3o Antunes, Marketing Technologist at <a href=\"https:\/\/liminal.pt\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a>:<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pros of HubSpot<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2714 <strong>Simple and Intuitive Interface<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">With a clean and simple design, HubSpot&#8217;s platform is extremely easy and intuitive to use. Considering the complexity of functionalities typical of a marketing and sales automation software, the interface is very well done and allows that no programming knowledge is required to be able to use it.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.hubspot.com\/hs-fs\/hubfs\/Drag%20and%20Drop%20Contact%20Cards.gif?w=840&#038;ssl=1\" alt=\"CRM, Hubspot, hubspot portugal, Liminal, martech, tecnologia de marketing, automa\u00e7\u00e3o de marketing\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> \u2714 Access to training for the platform, but not only!<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to providing online training programs on each module of the platform, HubSpot users also have access to training on sales and after-sales. In addition, the blog is always up to date with relevant content about marketing and sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2714 <strong>Wide range of features in Professional and Enterprise versions<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot is one of the most complete marketing and sales automation platforms on the market. As we explained above, the three modules that make up the software provide all the tools necessary to obtain better quality opportunities, optimize sales cycle management and improve the post-purchase customer experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2714 <strong>Possibility to create the entire website within the platform<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">This is one of the most interesting features of HubSpot. The powerful CMS &#8211; Content Management System that comes with the platform allows you to create landing pages and the entire website that, when integrated with HubSpot CRM, allows you to present dynamic content to users.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is, the website will shape itself and present only relevant content for each user, taking into account the interaction history of each contact. All this, with a drag-and-drop interface that requires no programming.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/knowledge.hubspot.com\/hs-fs\/hubfs\/Knowledge_Base_Images\/Content\/Design_Manager\/add-drag-drop-module.gif?w=840&#038;ssl=1\" alt=\"crm\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2714 <strong>Dynamic and Customized Analytics Dashboards<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot&#8217;s analytics are very complete and allow you to create dynamic and customized dashboards. This allows you to obtain a 360\u00ba view of the entire customer cycle, as well as the company&#8217;s sales objectives. It becomes possible to clearly understand the path of each contact until it is converted into an opportunity and, later, into sales.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.hubspot.com\/hubfs\/add%20report.gif?w=840&#038;ssl=1\" alt=\"CRM, Hubspot, hubspot portugal, Liminal, martech, tecnologia de marketing, automa\u00e7\u00e3o de marketing\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2714 <strong>Fast and effective support (in the paid version)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot&#8217;s support is always available and through various channels: telephone, chat and e-mail.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2714 <strong>Unlimited customizable fields<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The fields and dashboards of HubSpot CRM are fully customizable and adaptable to the reality and needs of each company. The options are unlimited!<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/mjmao93648.i.lithium.com\/t5\/image\/serverpage\/image-id\/3781i1BF68BBC239E8753?v=1.0\" alt=\"CRM, tecnologia de marketing, automa\u00e7\u00e3o de marketing\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2714 <strong>Integrations for everything and anything<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One of HubSpot&#8217;s strengths is the ease and variety of integrations with other platforms. The tool provides a marketplace of integrations with solutions such as Salesforce, Mailchimp, Facebook Ads, WordPress, Slack, Zendesk, etc. In addition, HubSpot&#8217;s API documents are very complete, allowing applications to be developed outside the tool.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Cons of HubSpot&nbsp;<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2718 <strong>Cannot create new modules if needed<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Some platforms allow new modules to be created in addition to the contacts and accounts modules, which already come by default. In HubSpot this is not possible. That is, if you need to create a module that is dedicated, for example, to products and that is integrated with the others, you will not be able to do it in HubSpot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong> \u2718 Little flexibility for different sales or business processes<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">HubSpot does not allow you to customize the name of the sales cycle stages each contact is in. That is, if you use an Account-Based Marketing approach, for example, your contacts will always be in the Prospect, MQL (Marketing Qualified Lead), SQL (Sales Qualified Lead) or Deals stage and you won&#8217;t be able to change this.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"> \u2718 <strong>Calculated fields only available in the most expensive version<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Calculated fields are fields that present another value, taking into account the previously selected fields. For example, if you have a company that needs to calculate additional fees (shipping, for example) to know the final value of the product, the platform will not make this calculation automatically.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Define the path to success with MarTech experts<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For technology to contribute to business success, it is important to have a strategy that guides the implementation, adoption, and evolution of the systems. As specialists in MarTech and <a href=\"https:\/\/liminal.pt\/en\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot Partners<\/a>, <a href=\"https:\/\/liminal.pt\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a> offers an integrated vision that unites Technology, Marketing and Strategy, ensuring the adoption and successful implementation of marketing technologies, whether through the <a href=\"https:\/\/liminal.pt\/en\/crm-map-setup.html\" target=\"_blank\" rel=\"noreferrer noopener\">impartial choice of the right systems<\/a> to meet your company&#8217;s challenges, the adequacy of processes and flows in existing systems or the design of a <a href=\"https:\/\/liminal.pt\/en\/martech-strategy.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM &amp; Automation strategy<\/a> that contributes to business growth.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/liminal.pt\/en\/index.html#contactar\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/lets-talk1.jpg?resize=646%2C226&#038;ssl=1\" alt=\"\" class=\"wp-image-3660\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/lets-talk1.jpg?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/lets-talk1.jpg?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/lets-talk1.jpg?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure><\/div>\n<div class=\"rtng-rating-total\" data-id=\"3698\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"0\"><div 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<\/p>\n","protected":false},"author":2,"featured_media":1051,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[647,637],"tags":[666,678,979,995],"class_list":["post-3698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hubspot-en","category-marketing-automation","tag-hubspot-en","tag-marketing-automation","tag-marketing-automation-platform","tag-review-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HubSpot: Platform Pros and Cons | Martech Magazine<\/title>\n<meta name=\"description\" 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