{"id":3696,"date":"2021-02-02T16:53:00","date_gmt":"2021-02-02T15:53:00","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3696"},"modified":"2021-08-13T17:34:09","modified_gmt":"2021-08-13T16:34:09","slug":"the-anatomy-of-the-perfect-website","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/en\/the-anatomy-of-the-perfect-website\/","title":{"rendered":"The Anatomy of the Perfect Website"},"content":{"rendered":"\n

Whether you belong to a B2B, B2C business, or even if you have a freelancing business, it is essential to be present online with a website that captivates your potential customers. Despite this, almost half of Portuguese companies do not have their own website – according to INE, in 2020, only 61% of companies admitted to having their own website, and this figure drops to 57% when it comes to companies with 10 to 49 employees. The situation gets even worse when many of the “own sites” only provide some corporate information about the company and a contact page, without any online customer acquisition strategy. More than a “showcase” of the products and services you offer, the site should be seen as the focal point of the entire digital strategy, where blogposts, social network posts, newsletters, etc. will be redirected. Regardless of the size of your company or area of activity there is something you should always keep in mind when creating an online site: the customer experience. Here are some points to keep in mind when creating the perfect website.<\/p>\n\n\n\n

The Anatomy of the Perfect Website: 6 Elements to Keep in Mind<\/strong><\/h2>\n\n\n\n

1 – Create your site on the platform that best suits your needs<\/strong><\/h3>\n\n\n\n

When choosing the platform that will support your website, you should consider two issues: price and ease of use. If you decide to create your website in Bootstrap, for example, you will need knowledge of HTML and CSS. If you choose a platform like HubSpot CMS Hub<\/a> or WordPress, you will be able to edit the website without programming knowledge, since these platforms are very intuitive and work in a drag-and-drop logic.<\/p>\n\n\n\n

When it comes to price, there are several options of platforms for website creation, some totally free, such as WordPress<\/a> or Wix<\/a>, and others that, although only available for a monthly fee, may be the best option for those who want truly dynamic and personalized sites for each user, such as HubSpot CMS Hub<\/a>.<\/p>\n\n\n\n

<\/td>HubSpot CMS Hub<\/strong><\/td>WordPress<\/strong><\/td><\/tr>
Mobile Optimization<\/td> \u2714\ufe0f <\/td>It depends on the chosen theme<\/td><\/tr>
SEO Optimization<\/td> \u2714\ufe0f <\/td>Need additional plugins<\/td><\/tr>
CTA Creation<\/td> \u2714\ufe0f <\/td>Need additional plugins<\/td><\/tr>
AMP<\/td> \u2714\ufe0f <\/td>Need additional plugins<\/td><\/tr>
Blog Import<\/td> \u2714\ufe0f <\/td>It depends on the platform of origin<\/td><\/tr>
Drag-and-Drop content creation<\/td> \u2714\ufe0f <\/td> Need additional plugins <\/td><\/tr>
A\/B Testing<\/td> \u2714\ufe0f <\/td> Need additional plugins <\/td><\/tr>
Analytics integrated with CRM<\/td> \u2714\ufe0f <\/td>Need additional plugins depending on CRM<\/td><\/tr>
Dynamic Content on pages<\/td> \u2714\ufe0f <\/td> Need additional plugins <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

2 \u2013 Communicate your value proposition<\/strong><\/h3>\n\n\n\n

Try to build a site that clearly conveys the value proposition of your business. This should be the focus of the main pages of the site – the pillar pages – where the user should quickly understand the value of the solution being presented and, above all, why he should continue to pay attention to what he is reading.<\/p>\n\n\n\n

The value proposition should answer the following questions:<\/p>\n\n\n\n