{"id":3680,"date":"2021-08-12T15:20:04","date_gmt":"2021-08-12T14:20:04","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3680"},"modified":"2021-08-12T15:20:08","modified_gmt":"2021-08-12T14:20:08","slug":"hubspot-cms-hub-criacao-de-websites-integrados-com-crm","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/hubspot-cms-hub-criacao-de-websites-integrados-com-crm\/","title":{"rendered":"HubSpot CMS Hub: Cria\u00e7\u00e3o de Websites integrados com CRM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A HubSpot anunciou recentemente o lan\u00e7amento da vers\u00e3o Starter do CMS Hub, que anteriormente estava apenas dispon\u00edvel nas vers\u00f5es Professional e Enterprise. Esta novidade \u00e9 uma verdadeira revolu\u00e7\u00e3o no mundo do desenvolvimento de websites e representa uma excelente oportunidade para os neg\u00f3cios criarem sites que, em termos de SEO, t\u00eam uma vantagem competitiva face aos que s\u00e3o criados noutras plataformas, como o WordPress, uma vez que o HubSpot CMS est\u00e1 totalmente preparado para garantir todos os requisitos t\u00e9cnicos em termos de velocidade de carregamento da p\u00e1gina e outros Web Vitals considerados pela Google e por outros motores de pesquisa. Descubra abaixo todos os benef\u00edcios que o <a href=\"https:\/\/www.hubspot.com\/products\/cms\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot CMS Hub Starter<\/a> poder\u00e1 proporcionar ao seu neg\u00f3cio.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 o HubSpot CMS?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O CMS Hub \u00e9 um Content Management System criado pela <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> que permite que as empresas criem, publiquem e fa\u00e7am a gest\u00e3o do conte\u00fado do website diretamente a partir do HubSpot. A plataforma de gest\u00e3o de conte\u00fado \u00e9 user-friendly e funciona numa l\u00f3gica de drag-and-drop sendo poss\u00edvel criar um website sem qualquer conhecimento de programa\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, o HubSpot CMS tem o HubSpot CRM integrado, pelo que se torna f\u00e1cil gerir todas as leads geradas atrav\u00e9s dos m\u00e9todos de lead capture do website (como formul\u00e1rios ou live chat) e garantir o acompanhamento personalizado de todos os contactos ao longo de todas as fases do funil de marketing e vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente o HubSpot CMS Hub est\u00e1 dispon\u00edvel em tr\u00eas vers\u00f5es:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Starter:<\/strong> a partir de 21\u20ac\/m\u00eas;<\/li><li><strong>Professional:<\/strong> A partir de 331\u20ac\/m\u00eas;<\/li><li><strong>Enterprise:<\/strong> A partir de 1 104\u20ac\/m\u00eas.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"433\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-03-30-at-7.31.00-PM-1.jpg?resize=840%2C433&#038;ssl=1\" alt=\"HubSpot CMS Hub, Cria\u00e7\u00e3o de Websites, Marketing Digital, HubSpot, parceiro HubSpot\" class=\"wp-image-3689\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-03-30-at-7.31.00-PM-1.jpg?resize=1024%2C528&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-03-30-at-7.31.00-PM-1.jpg?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-03-30-at-7.31.00-PM-1.jpg?resize=768%2C396&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-03-30-at-7.31.00-PM-1.jpg?resize=1536%2C792&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-03-30-at-7.31.00-PM-1.jpg?resize=2048%2C1056&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-03-30-at-7.31.00-PM-1.jpg?resize=582%2C300&amp;ssl=1 582w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/Screen-Shot-2020-03-30-at-7.31.00-PM-1.jpg?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">HubSpot CMS Hub: O que o diferencia?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Rapidez na velocidade de carregamento das p\u00e1ginas e Seguran\u00e7a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este \u00e9 um dos grandes pontos fortes do HubSpot CMS Hub. Toda a plataforma est\u00e1 constru\u00edda para que a velocidade de carregamento das p\u00e1ginas seja otimizada, o que ajudar\u00e1 a melhorar os resultados de SEO, uma vez que este \u00e9 um dos fatores a que os motores de pesquisa d\u00e3o maior import\u00e2ncia atualmente. Algumas das ferramentas que asseguram a performance de rapidez de carregamento e seguran\u00e7a do CMS Hub:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>CDN (Content Delivery Network) Global com 99,9% de uptime;<\/li><li>Monitoriza\u00e7\u00e3o de seguran\u00e7a 24\/7 e dete\u00e7\u00e3o de amea\u00e7as;<\/li><li>Certificado SSL;<\/li><li>Suporte AMP para blogposts;<\/li><li>Otimiza\u00e7\u00e3o Mobile (Responsive Website);<\/li><li>Web Application Firewall.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m da velocidade do website, a tarefa de otimizar os elementos que fazem parte do On-Page SEO &#8211; como a title tag, a meta description ou as heading tags &#8211; \u00e9 simples de fazer no HubSpot. Todos estes elementos est\u00e3o dispon\u00edveis \u00e0 dist\u00e2ncia de um simples clique, o que torna a otimiza\u00e7\u00e3o r\u00e1pida de fazer. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Se o seu website for r\u00e1pido e seguro, oferecer\u00e1 uma melhor experi\u00eancia aos seus clientes. Assim, conseguir\u00e1 obter cada vez mais visitantes e, por conseguinte, gerar mais leads e vendas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Acompanhamento personalizado a cada lead atrav\u00e9s da integra\u00e7\u00e3o com CRM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O HubSpot \u00e9, na sua g\u00e9nese, uma Plataforma de Automa\u00e7\u00e3o de Marketing e CRM. Ao criar o seu website a partir do HubSpot garantir\u00e1 que todas as leads geradas online estar\u00e3o concentradas num \u00fanico local. O CMS Hub Starter inclui v\u00e1rios m\u00e9todos de lead capturing que v\u00e3o ajudar o seu neg\u00f3cio a gerar mais leads:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Formul\u00e1rios;<\/li><li>Integra\u00e7\u00e3o com Facebook Messenger;<\/li><li>Bots;<\/li><li>Ads;<\/li><li>Live Chat;<\/li><li>Landing Pages<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ao conseguir aceder a todas as leads geradas ao longo do tempo no HubSpot CRM ser\u00e1 mais f\u00e1cil garantir que nenhuma lead \u00e9 esquecida e oferecer um acompanhamento personalizado ao longo do funil de marketing e vendas. Esta integra\u00e7\u00e3o com o CRM torna tamb\u00e9m mais f\u00e1cil perceber o hist\u00f3rico de intera\u00e7\u00f5es com cada contacto, sendo poss\u00edvel perceber qual a hist\u00f3ria de cada utilizador com a empresa, quais os emails trocados anteriormente, as p\u00e1ginas visitadas, os formul\u00e1rios preenchidos, etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Anal\u00edtica e Segmenta\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O CMS Hub Starter inclui um m\u00f3dulo de Anal\u00edtica que conta com um dashboard standard para que consiga perceber o ROI e a performance dos principais KPI do website. Nesta vers\u00e3o do CMS Hub \u00e9 poss\u00edvel criar 5 listas din\u00e2micas de segmenta\u00e7\u00e3o e at\u00e9 1 000 listas est\u00e1ticas, para que possa nutrir e oferecer experi\u00eancias personalizadas a cada segmento-alvo do seu website. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"505\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/suggested-picture-2-1.png?resize=840%2C505&#038;ssl=1\" alt=\"HubSpot CMS Hub, Cria\u00e7\u00e3o de Websites, Marketing Digital, HubSpot, parceiro HubSpot\" class=\"wp-image-3687\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/suggested-picture-2-1.png?resize=1024%2C616&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/suggested-picture-2-1.png?resize=300%2C181&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/suggested-picture-2-1.png?resize=768%2C462&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/suggested-picture-2-1.png?resize=498%2C300&amp;ssl=1 498w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/suggested-picture-2-1.png?w=1196&amp;ssl=1 1196w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Conte com especialistas em HubSpot para criar o seu website<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em MarTech (tecnologias de Marketing) e <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">parceiros HubSpot em Portugal<\/a>, a <a href=\"https:\/\/liminal.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a> possui todas as compet\u00eancias, tanto de IT quanto de Marketing, para acompanhar a <a href=\"https:\/\/liminal.pt\/produtos\/solucoes-marketing-vendas.html\" target=\"_blank\" rel=\"noreferrer noopener\">cria\u00e7\u00e3o e desenvolvimento do seu site<\/a>, desde a fase de estrat\u00e9gia e inclus\u00e3o da proposta de valor no site, at\u00e9 \u00e0 fase de programa\u00e7\u00e3o, personaliza\u00e7\u00e3o e lan\u00e7amento.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/produtos\/solucoes-marketing-vendas.html\" target=\"_blank\" rel=\"noreferrer noopener\">Fale connosco<\/a> e garanta que o seu website oferece a melhor experi\u00eancia aos seus utilizadores.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista.png?resize=646%2C226&#038;ssl=1\" alt=\"Falar com especialista, Liminal\" class=\"wp-image-2745\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div class=\"rtng-rating-total\" data-id=\"3680\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"3680\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"3680\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/3680\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>A HubSpot anunciou recentemente o lan\u00e7amento da vers\u00e3o Starter do CMS Hub, que anteriormente estava apenas dispon\u00edvel nas vers\u00f5es Professional e Enterprise. Esta novidade \u00e9 uma verdadeira revolu\u00e7\u00e3o no mundo &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[295,71,287,15,146,288],"class_list":["post-3680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-5-0","tag-aumentar-leads","tag-hubspot","tag-hubspot-cms-hub","tag-marketing-5-0","tag-marketing-digital","tag-websites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HubSpot CMS Hub: 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