{"id":3658,"date":"2021-03-17T12:57:00","date_gmt":"2021-03-17T11:57:00","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3658"},"modified":"2021-08-06T13:04:43","modified_gmt":"2021-08-06T12:04:43","slug":"what-are-martech-and-what-are-the-benefits","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/en\/what-are-martech-and-what-are-the-benefits\/","title":{"rendered":"What are MarTech and what are the benefits?"},"content":{"rendered":"\n

MarTech is everywhere and powers much of the current work of Marketing and Sales teams. More and more companies are investing in these types of technologies to automate routine tasks, get detailed analytics on Marketing and Sales actions, and understand the exact return on each one. But, what exactly are MarTechs? Read the article and find out what are Marketing technologies and what are the benefits of using them in your company.<\/p>\n\n\n\n

What are MarTech?<\/strong><\/h2>\n\n\n\n

In the simplest form, MarTech represents the combination of Marketing and Technology (Mar<\/strong>keting + Tech<\/strong>nology). The term is applied to any digital tool that helps optimize marketing processes, facilitates tasks and increases the effectiveness and organization of marketing and sales actions.<\/p>\n\n\n\n

The world of MarTech is vast and constantly growing. Scott Brinker’s “Marketing Technology Landscape<\/a>” points to there being about 8,000 marketing technologies by 2020, representing 13.6% growth over the previous year. This map that tracks the expansion of the market is divided into the following categories:<\/p>\n\n\n\n