{"id":3630,"date":"2021-03-10T18:07:00","date_gmt":"2021-03-10T17:07:00","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3630"},"modified":"2021-08-06T12:27:57","modified_gmt":"2021-08-06T11:27:57","slug":"4-digital-marketing-strategies-to-increase-leads","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/en\/4-digital-marketing-strategies-to-increase-leads\/","title":{"rendered":"4 Digital Marketing Strategies to Increase Leads"},"content":{"rendered":"\n

The generation of qualified leads is one of the main concerns of any Marketeer. Customers are increasingly well informed, they go through most of the decision journey alone and only get in touch with brands when they already know everything about them. This is exactly why it is important to provide unique and relevant content, for which the customer is willing to give their data in return. Only in this way is it possible to know who is on the other side of the website visits and help this contact convert throughout the various stages of the funnel. Learn below digital marketing strategies that you can put into practice to increase leads in 2021.<\/p>\n\n\n\n

4 Digital Marketing Strategies to Increase Leads in 2021<\/h2>\n\n\n\n

1 \u2013 Inbound Marketing combined with Automation<\/strong><\/h3>\n\n\n\n

Inbound Marketing<\/a> is a strategy whose goal is to attract, convert and delight customers in order to create a lasting and relevant relationship with the company. Thus, through this tactic, potential customers can find your company through digital channels such as search engines, blogs, social networks and social media.<\/p>\n\n\n\n

By creating content designed to address problems and needs of your ideal customers, Inbound Marketing can attract qualified leads and build trust and credibility in your brand. More and more brands are adopting this strategy and publishing content in a variety of formats – from blogposts, to webinars and infographics – so it’s important that the quality of the content is the main guideIn the case of Inbound Marketing, quality is always preferable to quantity. When combined with a Marketing Automation Platform<\/a>, such as HubSpot<\/a>, Inbound Marketing becomes the most cost-effective medium to long-term strategy for generating qualified leads.<\/p>\n\n\n\n

2 \u2013 Personalization<\/strong><\/h3>\n\n\n\n

Another of the most efficient ways to generate leads in 2021 is to personalize the customer experience as much as possible. The technology available today makes it possible to do this almost seamlessly and generate different nurturing paths and personalize the experiences of each user, depending on the stage of the decision journey they are in or what product or service they are most interested in.<\/p>\n\n\n\n

 By providing relevant content to the user, it becomes easier to convert them and follow their journey through the different stages. Personalization can be included in almost everything: from pop-ups and emails, to website page sections.<\/p>\n\n\n\n

3 \u2013 Tracking website performance<\/strong><\/h3>\n\n\n\n

It’s important to track analytics and key KPIs on your website to spot potential opportunities for improvement and thus conversion. Even if your website only uses Google Analytics, you can analyze metrics such as:<\/p>\n\n\n\n