{"id":3616,"date":"2021-08-05T13:00:02","date_gmt":"2021-08-05T12:00:02","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3616"},"modified":"2023-08-09T17:36:26","modified_gmt":"2023-08-09T16:36:26","slug":"como-melhorar-seo-com-automacao-marketing","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/como-melhorar-seo-com-automacao-marketing\/","title":{"rendered":"Como melhorar o SEO com Automa\u00e7\u00e3o de Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Quando falamos em Automa\u00e7\u00e3o de Marketing, muitas vezes a primeira coisa que nos vem \u00e0 cabe\u00e7a \u00e9 o envio de sequ\u00eancias de e-mails personalizadas ou gest\u00e3o de E-mail Marketing. Mas as <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">plataformas de Automa\u00e7\u00e3o de Marketing<\/a> ajudam em todas as vertentes da gera\u00e7\u00e3o e nutri\u00e7\u00e3o de leads, sendo que o SEO &#8211; Search Engine Optimization \u00e9 uma das estrat\u00e9gias de gera\u00e7\u00e3o de leads que pode ser potenciado atrav\u00e9s de um destes sistemas. Descubra abaixo como.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">SEO: O que \u00e9?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">SEO significa Search Engine Optimization ou, em portugu\u00eas, Otimiza\u00e7\u00e3o para Motores de Pesquisa. Esta sigla representa um conjunto de estrat\u00e9gias e t\u00e9cnicas que podem ser feitas num website (On-Page SEO) e tamb\u00e9m fora dele (Off-Page SEO) para otimizar a sua visibilidade nos resultados org\u00e2nicos dos motores de pesquisa. Uma p\u00e1gina bem otimizada em termos de SEO ir\u00e1 conseguir captar tr\u00e1fego qualificado e, assim, aumentar a gera\u00e7\u00e3o de leads. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O SEO \u00e9 cada vez mais importante porque:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Os <strong>primeiros cinco resultados<\/strong> org\u00e2nicos da primeira p\u00e1gina de pesquisa representam <strong>68% de todos os cliques<\/strong>. (<a href=\"https:\/\/www.zerolimitweb.com\/organic-vs-ppc-2019-ctr-results-best-practices\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zero Limit Web<\/a>);<\/li>\n\n\n\n<li><strong>93% de todas as experi\u00eancias<\/strong> online come\u00e7am num <strong>motor de pesquisa<\/strong> (<a href=\"https:\/\/www.searchenginejournal.com\/seo-101\/seo-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Search Engine Journal<\/a>);<\/li>\n\n\n\n<li><strong>57%<\/strong> dos profissionais de marketing focados em neg\u00f3cios B2B afirmam que o <strong>SEO gera mais leads do que qualquer outra a\u00e7\u00e3o de marketing<\/strong> (<a href=\"https:\/\/blog.hubspot.com\/marketing\/the-future-of-content-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>);<\/li>\n\n\n\n<li><strong>81%<\/strong> dos utilizadores fazem algum tipo de <strong>pesquisa online antes de fazer uma grande compra<\/strong>, seja online ou offline (Breezy Hill Marketing);<\/li>\n\n\n\n<li><strong>75%<\/strong> das pesquisas <strong>n\u00e3o avan\u00e7am para a segunda p\u00e1gina<\/strong> do Google (<a href=\"https:\/\/blog.hubspot.com\/insiders\/inbound-marketing-stats\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal.png?resize=681%2C481&#038;ssl=1\" alt=\"\" class=\"wp-image-3617\" width=\"681\" height=\"481\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal.png?w=1024&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal.png?resize=300%2C212&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal.png?resize=768%2C542&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal.png?resize=425%2C300&amp;ssl=1 425w\" sizes=\"auto, (max-width: 681px) 100vw, 681px\" \/><figcaption class=\"wp-element-caption\">Fonte: <a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noreferrer noopener\">Backlinko<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">N\u00e3o estar presente nos primeiros resultados do Google significa que est\u00e1 a desperdi\u00e7ar uma oportunidade para entrar em contacto com os seus potenciais clientes que, em vez de entrarem no seu website, poder\u00e3o estar a entrar no site da concorr\u00eancia!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como otimizar o SEO do meu website?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 alguns fatores que poder\u00e1 otimizar tanto dentro como fora do website para melhorar a posi\u00e7\u00e3o nos resultados de pesquisa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Keyword Research<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de cada otimiza\u00e7\u00e3o deve ser feita uma Keyword Research para perceber qual a keyword mais pesquisada relacionada sobre aquele t\u00f3pico. A partir da\u00ed, todos os fatores abaixo devem ser otimizados tendo em vista essa keyword.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; On-Page SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O On-Page SEO engloba um conjunto de fatores que devem ser otimizados em cada p\u00e1gina e blogpost do website. Neste tipo de otimiza\u00e7\u00e3o s\u00e3o tidos em conta fatores como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conte\u00fado;<\/li>\n\n\n\n<li>Meta Description;<\/li>\n\n\n\n<li>Title Tag;<\/li>\n\n\n\n<li>Heading Tags;<\/li>\n\n\n\n<li>Alt Tags das Imagens;<\/li>\n\n\n\n<li>URLs. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Google avalia todos estes elementos para entender qual o tema de cada p\u00e1gina e, assim, qual a correta indexa\u00e7\u00e3o nos resultados de pesquisa. Al\u00e9m disso, ajudam o motor de pesquisa a perceber se a p\u00e1gina oferece uma boa experi\u00eancia ao utilizador, com informa\u00e7\u00e3o relevante e f\u00e1cil de ler.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Off-Page SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aqui incluem-se todos os fatores externos \u00e0 p\u00e1gina mas que, ainda assim, podem ser otimizados. Uma das partes mais importantes do Off-Page SEO s\u00e3o os backlinks, que indicam ao Google se o website \u00e9 uma refer\u00eancia em determinado assunto ou n\u00e3o. Os backlinks obt\u00eam-se quando um website externo inclui um link (Do Follow) para o website do seu neg\u00f3cio, criando o que o Google chama de &#8220;<a href=\"https:\/\/www.searchmetrics.com\/glossary\/link-juice\/\" target=\"_blank\" rel=\"noreferrer noopener\">link juice<\/a>&#8220;. Para a notoriedade Off-Page s\u00e3o tidos em conta fatores como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quantidade de backlinks;<\/li>\n\n\n\n<li>Diversidade de backlinks;<\/li>\n\n\n\n<li>Contexto dos backlinks;<\/li>\n\n\n\n<li>Men\u00e7\u00f5es \u00e0 marca;<\/li>\n\n\n\n<li>Sinais de redes sociais;<\/li>\n\n\n\n<li>Pesquisas diretas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Para o Google, s\u00e3o estes fatores que representam qual o n\u00edvel de autoridade de um site na web. Se o website recebe muitas visitas diretas pelo nome da marca e tem v\u00e1rios backlinks e men\u00e7\u00f5es de websites relevantes, mais autoridade deve ter nos resultados de pesquisa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como \u00e9 que as plataformas de Automa\u00e7\u00e3o podem ajudar a melhorar o SEO?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo uma parte t\u00e3o importante da gera\u00e7\u00e3o de leads e estando diretamente relacionado com o website, h\u00e1 v\u00e1rias plataformas de Automa\u00e7\u00e3o de Marketing que j\u00e1 incluem o SEO como parte fundamental da ferramenta, como o caso do HubSpot. Conhe\u00e7a abaixo as principais funcionalidades do HubSpot que ir\u00e1 ajudar a melhorar o SEO do seu website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Recomenda\u00e7\u00f5es de Otimiza\u00e7\u00e3o SEO<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"433\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-1.png?resize=840%2C433&#038;ssl=1\" alt=\"SEO, HubSpot, Liminal, Automa\u00e7\u00e3o de Marketing\" class=\"wp-image-3618\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-1.png?resize=1024%2C528&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-1.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-1.png?resize=768%2C396&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-1.png?resize=1536%2C792&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-1.png?resize=2048%2C1056&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-1.png?resize=582%2C300&amp;ssl=1 582w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-1.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ao associar um dom\u00ednio ao HubSpot, ele ir\u00e1 fazer um scan de todas as p\u00e1ginas e, a partir da\u00ed, sugerir v\u00e1rias recomenda\u00e7\u00f5es de otimiza\u00e7\u00f5es de SEO que podem ser feitas para melhorar a posi\u00e7\u00e3o nos resultados de pesquisa. Veja exatamente quais as p\u00e1ginas que precisam de ser atualizadas, quais as a\u00e7\u00f5es que devem ser realizadas e melhore o SEO do seu website. Esta funcionalidade apenas est\u00e1 dispon\u00edvel nas vers\u00f5es Marketing Hub Professional e Enterprise e tamb\u00e9m no CMS Hub Professional e Enterprise do HubSpot.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Planeie a estrat\u00e9gia de conte\u00fado e defina quais as pr\u00f3ximas keywords a atacar<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"433\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-2.png?resize=840%2C433&#038;ssl=1\" alt=\"SEO, HubSpot, Liminal, Automa\u00e7\u00e3o de Marketing\" class=\"wp-image-3619\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-2.png?resize=1024%2C528&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-2.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-2.png?resize=768%2C396&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-2.png?resize=1536%2C792&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-2.png?resize=2048%2C1056&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-2.png?resize=582%2C300&amp;ssl=1 582w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-2.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A ferramenta de estrat\u00e9gia de conte\u00fado SEO da HubSpot ajuda a organizar, descobrir e classificar os t\u00f3picos e keywords que fazem parte do l\u00e9xico da sua ind\u00fastria. Esta ferramenta ajuda na fase de Keyword Research, uma vez que fornece quais os termos mais pesquisados relacionados com um determinado t\u00f3pico e tamb\u00e9m a estimativa de pesquisas mensais feitas nessa keyword. Al\u00e9m disso, ajuda a organizar a estrat\u00e9gia SEO em volta de termos e authority pages, sendo mais f\u00e1cil perceber se as p\u00e1ginas secund\u00e1rias do tema cont\u00eam algum link para a p\u00e1gina principal. Assim, ser\u00e1 mais f\u00e1cil perceber quais as keywords que s\u00e3o relevantes para a sua empresa e que ainda n\u00e3o foram atacadas e incluir esses t\u00f3picos na estrat\u00e9gia de conte\u00fados da marca.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Acompanhe a performance do SEO com relat\u00f3rios e dashboards personalizados<\/h3>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"433\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-3.png?resize=840%2C433&#038;ssl=1\" alt=\"SEO, HubSpot, Liminal, Automa\u00e7\u00e3o de Marketing\" class=\"wp-image-3620\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-3.png?resize=1024%2C528&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-3.png?resize=300%2C155&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-3.png?resize=768%2C396&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-3.png?resize=1536%2C792&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-3.png?resize=2048%2C1056&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-3.png?resize=582%2C300&amp;ssl=1 582w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/08\/SEO-HubSpot-Liminal-3.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Depois da otimiza\u00e7\u00e3o ser feita \u00e9 essencial acompanhar a evolu\u00e7\u00e3o e a performance de cada p\u00e1gina para as keywords otimizadas, uma vez que o SEO \u00e9 um trabalho de longo-prazo e que apenas ter\u00e1 efeitos not\u00f3rios meses depois da otimiza\u00e7\u00e3o ser feita. O HubSpot fornece relat\u00f3rios detalhados e personalizados que permitem acompanhar a evolu\u00e7\u00e3o dos principais KPI relacionados com o SEO, como a posi\u00e7\u00e3o m\u00e9dia nos resultados de pesquisa de determinada keyword, o n\u00famero de sess\u00f5es, o tempo de perman\u00eancia na p\u00e1gina, o n\u00famero total de impress\u00f5es e o CTR m\u00e9dio. Com o passar do tempo, come\u00e7ar\u00e1 a entender algumas otimiza\u00e7\u00f5es adicionais que podem ser feitas: se a sua p\u00e1gina receber muitas sess\u00f5es org\u00e2nicas, mas n\u00e3o conseguir aumentar o n\u00famero de leads, provavelmente ter\u00e1 de otimizar o conte\u00fado da p\u00e1gina para favorecer a convers\u00e3o. Ou, se a sua p\u00e1gina tiver muitas impress\u00f5es, mas um CTR baixo, dever\u00e1 otimizar fatores como a meta description ou a title tag para incentivar os utilizadores a clicar nos resultados da pesquisa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aumente a gera\u00e7\u00e3o de leads com o HubSpot<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O SEO \u00e9 uma parte fundamental de uma estrat\u00e9gia de Inbound Marketing e de gera\u00e7\u00e3o de leads. Mas h\u00e1 muitos outros fatores que devem ser trabalhados a par do SEO para garantir que o esfor\u00e7o feito nas a\u00e7\u00f5es de Marketing se reflete no aumento das vendas da empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em MarTech (tecnologias de Marketing) e <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">parceiros HubSpot em Portugal<\/a>, a <a href=\"https:\/\/liminal.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a> possui as compet\u00eancias certas, tanto de IT quanto de Marketing, para tra\u00e7ar uma estrat\u00e9gia e implementar plataformas de Automa\u00e7\u00e3o de Marketing de modo a que contribuam para o crescimento das vendas da sua empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assista \u00e0 <a href=\"https:\/\/liminal.pt\/webinars\/demo-hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">demo de HubSpot<\/a> ou fale connosco para percebermos em conjunto como impulsionar o seu neg\u00f3cio atrav\u00e9s das plataformas de Automa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista.png?resize=646%2C226&#038;ssl=1\" alt=\"Falar com especialista, Liminal\" class=\"wp-image-2745\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n<div class=\"rtng-rating-total\" data-id=\"3616\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"3616\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"3616\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/3616\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Quando falamos em Automa\u00e7\u00e3o de Marketing, muitas vezes a primeira coisa que nos vem \u00e0 cabe\u00e7a \u00e9 o envio de sequ\u00eancias de e-mails personalizadas ou gest\u00e3o de E-mail Marketing. Mas &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3],"tags":[38,71,146,113,227],"class_list":["post-3616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-5-0","tag-automacao-de-marketing","tag-hubspot","tag-marketing-digital","tag-plataforma-de-automacao-de-marketing","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como melhorar o SEO com Automa\u00e7\u00e3o de Marketing | Martech 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