{"id":3578,"date":"2021-07-07T14:11:34","date_gmt":"2021-07-07T13:11:34","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3578"},"modified":"2024-09-24T15:49:28","modified_gmt":"2024-09-24T14:49:28","slug":"e-goi-mailchimp-zoho-campaigns-pros-contras","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/e-goi-mailchimp-zoho-campaigns-pros-contras\/","title":{"rendered":"E-goi, Mailchimp e Zoho Campaigns: Pr\u00f3s e Contras"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Atualmente existem v\u00e1rias plataformas para gest\u00e3o de E-mail Marketing no mercado, quer seja para envio de e-mails em massa, como as t\u00edpicas newsletters, ou a automa\u00e7\u00e3o de e-mail marketing atrav\u00e9s do envio de sequ\u00eancias e workflows. Se j\u00e1 fez esta pesquisa, certamente j\u00e1 se ter\u00e1 deparado com o Mailchimp, a marca de E-mail Marketing mais conhecida do mercado, com o E-goi, uma ferramenta bastante popular entre as empresas portuguesas e o Zoho Campaigns, uma poderosa tecnologia que est\u00e1 agora a ser descoberta pelas empresas em Portugal. Para ajudar na escolha da melhor ferramenta, fizemos uma compara\u00e7\u00e3o entre as tr\u00eas evidenciando os pontos fortes e fracos de cada uma. Descubra-os abaixo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">E-mail Marketing: \u00c9 mesmo necess\u00e1rio?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quando se fala em E-mail Marketing, h\u00e1 v\u00e1rias empresas que descartam \u00e0 partida este canal, por ser antigo ou estar associado a SPAM e envio massivo de e-mails de publicidade. No entanto, o E-mail Marketing \u00e9 uma das formas mais eficazes de estabelecer contacto com o p\u00fablico-alvo e nutrir rela\u00e7\u00f5es com o passar do tempo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Hoje em dia, o E-mail Marketing n\u00e3o deve ser enviado da forma massiva e despersonalizada como era feito h\u00e1 alguns anos. As plataformas atuais de gest\u00e3o de E-mail Marketing permitem segmentar a base de dados, criar testes A\/B para perceber o que funciona melhor para o seu p\u00fablico ou criar e-mails altamente personalizados, tornando poss\u00edvel enviar a mensagem mais adequada, \u00e0 pessoa certa, no momento ideal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas estat\u00edsticas que provam a import\u00e2ncia e a popularidade do E-mail Marketing nos dias de hoje:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>O E-mail Marketing \u00e9 40x mais eficaz do que as redes sociais<\/strong> no que diz respeito \u00e0 aquisi\u00e7\u00e3o de clientes. (<a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/why-marketers-should-keep-sending-you-emails\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a>)<\/li>\n\n\n\n<li><strong>Cerca de 80% das PME dizem que o E-mail Marketing \u00e9 o seu canal mais importante para aquisi\u00e7\u00e3o e reten\u00e7\u00e3o de clientes<\/strong>, ficando \u00e0 frente de canais como pesquisa org\u00e2nica, Paid Media ou redes sociais. (eMarketer)<\/li>\n\n\n\n<li><strong>O tr\u00e1fego proveniente de e-mails tem maiores taxas de convers\u00e3o do que o tr\u00e1fego proveniente de pesquisa org\u00e2nica e redes sociais.<\/strong> Enquanto que a taxa de convers\u00e3o do E-mail Marketing \u00e9 de 4,24%, o de pesquisa org\u00e2nica e redes sociais \u00e9 de 2,49% e 0,59%, respetivamente. (<a href=\"https:\/\/theamericangenius.com\/business-marketing\/why-you-shouldnt-underestimate-the-value-of-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">The American Genius<\/a>)   <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">E-goi, Mailchimp e Zoho Campaigns: Qual a melhor alternativa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Agora que j\u00e1 percebeu a import\u00e2ncia de dinamizar o E-mail Marketing na sua empresa, chega o momento de escolher qual a melhor plataforma para gerir e enviar os seus e-mails. Neste artigo, iremos focar-nos nas plataformas mais populares entre as empresas portuguesas: o E-goi, o Mailchimp e o Zoho Campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">E-goi: A plataforma de Automa\u00e7\u00e3o de Marketing com origem portuguesa<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O E-goi \u00e9 uma das alternativas mais populares para gest\u00e3o de E-mail Marketing entre as empresas portuguesas. Isto deve-se ao facto da sua origem tamb\u00e9m ser portuguesa: foi criada na cidade do Porto. O E-goi come\u00e7ou por ser uma plataforma de E-mail Marketing, mas entretanto evoluiu para uma plataforma integrada de Automa\u00e7\u00e3o de Marketing. Neste momento, oferece funcionalidades que permitem tamb\u00e9m a cria\u00e7\u00e3o de formul\u00e1rios, landing pages, push notifications, pop-ups e muito mais.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"284\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/egoi-dashboard.jpg?resize=576%2C284&#038;ssl=1\" alt=\"egoi, e-goi, plataforma de email marketing\" class=\"wp-image-3583\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/egoi-dashboard.jpg?w=576&amp;ssl=1 576w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/egoi-dashboard.jpg?resize=300%2C148&amp;ssl=1 300w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Pr\u00f3s<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tecnologia de origem portuguesa;<\/li>\n\n\n\n<li>Gest\u00e3o integrada de Automa\u00e7\u00e3o de Marketing;<\/li>\n\n\n\n<li>Interface simples e f\u00e1cil de utilizar.<\/li>\n\n\n\n<li>Mais de 40 integra\u00e7\u00f5es dispon\u00edveis com plataformas como WordPress, WooCommerce, Shopify, etc.<\/li>\n\n\n\n<li>Suporte em portugu\u00eas atrav\u00e9s de chat, e-mail e telefone. <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Contras<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Funciona numa l\u00f3gica de listas, e n\u00e3o de contactos. Ou seja, o mesmo contacto poder\u00e1 pertencer a listas diferentes e \u00e9 encarado como dois contactos \u00fanicos e diferentes. Isto prejudica a an\u00e1lise da jornada do cliente, uma vez que n\u00e3o permite a vis\u00e3o unificada de intera\u00e7\u00f5es e hist\u00f3rico do contacto.<\/li>\n\n\n\n<li>As diversas funcionalidades oferecidas (gest\u00e3o de e-mail, SMS, landing pages, gest\u00e3o de an\u00fancios, redes sociais, etc.) podem tornar a plataforma confusa.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O E-goi est\u00e1 dispon\u00edvel em v\u00e1rias vers\u00f5es que se adequam \u00e0 dimens\u00e3o e necessidades de cada neg\u00f3cio. Est\u00e1 dispon\u00edvel uma vers\u00e3o gratuita, que inclui email, webpush, landing pages, cria\u00e7\u00e3o e agendamento de posts para redes sociais e as vers\u00f5es pagas est\u00e3o dispon\u00edveis a partir de 7,99\u20ac\/m\u00eas. Consulte a p\u00e1gina oficial de <a href=\"https:\/\/www.e-goi.com\/pt\/precos\/\" target=\"_blank\" rel=\"noreferrer noopener\">pre\u00e7os do E-goi<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mailchimp: A plataforma de E-mail Marketing mais conhecida do mercado<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Mailchimp \u00e9 uma das marcas de E-mail Marketing mais conhecidas. Com sede nos Estados Unidos da Am\u00e9rica, esta plataforma tamb\u00e9m come\u00e7ou por ser uma ferramenta de gest\u00e3o de e-mail, mas tamb\u00e9m j\u00e1 oferece outras funcionalidades como a cria\u00e7\u00e3o de landing pages, gest\u00e3o de redes sociais, formul\u00e1rios, entre outras.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"401\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/Mailchimp-dashboard.png?resize=800%2C401&#038;ssl=1\" alt=\"mailchimp, email marketing\" class=\"wp-image-3582\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/Mailchimp-dashboard.png?w=800&amp;ssl=1 800w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/Mailchimp-dashboard.png?resize=300%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/Mailchimp-dashboard.png?resize=768%2C385&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/Mailchimp-dashboard.png?resize=600%2C300&amp;ssl=1 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Pr\u00f3s<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interface intuitiva e simples de utilizar.<\/li>\n\n\n\n<li>Inclui um CRM b\u00e1sico para gest\u00e3o de contactos.<\/li>\n\n\n\n<li>Tem mais de 290 integra\u00e7\u00f5es dispon\u00edveis com diferentes plataformas.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Contras<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O suporte apenas est\u00e1 dispon\u00edvel atrav\u00e9s de e-mail e chat (sendo que o suporte por chat n\u00e3o est\u00e1 dispon\u00edvel na vers\u00e3o gratuita).<\/li>\n\n\n\n<li>A vers\u00e3o gratuita est\u00e1 limitada a uma base de dados de 2 000 contactos e 10 000 envios de e-mail por m\u00eas.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O Mailchimp tem uma vers\u00e3o gratuita dispon\u00edvel, ideal para empresas com uma pequena base de dados e necessidades b\u00e1sicas de envio de e-mails. As vers\u00f5es pagas est\u00e3o dispon\u00edveis a partir dos 9,99$\/m\u00eas. Conhe\u00e7a a p\u00e1gina de <a href=\"https:\/\/mailchimp.com\/pt-br\/pricing\/marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">pricing do Mailchimp<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Zoho Campaigns: A plataforma que oferece melhor rela\u00e7\u00e3o qualidade\/pre\u00e7o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho Campaigns oferece o melhor da gest\u00e3o de E-mail Marketing, SMS Marketing e Automa\u00e7\u00e3o (Workflows e Sequ\u00eancias) num s\u00f3 local. A Zoho \u00e9 uma tecnologia que \u00e9 cada vez mais utilizada pelas empresas portuguesas, sobretudo devido \u00e0 sua rela\u00e7\u00e3o qualidade\/pre\u00e7o. Dificilmente encontrar\u00e1 uma tecnologia t\u00e3o poderosa, pelo pricing oferecido pela Zoho.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"487\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/zoho-campaigns.png?resize=840%2C487&#038;ssl=1\" alt=\"zoho campaigns, email marketing, plataforma de email marketing\" class=\"wp-image-3580\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/zoho-campaigns.png?resize=1024%2C594&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/zoho-campaigns.png?resize=300%2C174&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/zoho-campaigns.png?resize=768%2C446&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/zoho-campaigns.png?resize=1536%2C892&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/zoho-campaigns.png?resize=517%2C300&amp;ssl=1 517w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/zoho-campaigns.png?w=1940&amp;ssl=1 1940w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/07\/zoho-campaigns.png?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Pr\u00f3s<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interface intuitiva e f\u00e1cil de utilizar, com sistema de drag-and-drop.<\/li>\n\n\n\n<li>L\u00f3gica de gest\u00e3o por contacto, em que o mesmo contacto poder\u00e1 pertencer a v\u00e1rias listas de segmenta\u00e7\u00e3o diferentes. Esta \u00e9 uma grande vantagem comparativamente com o E-goi, por exemplo, que encara o mesmo contacto em listas diferentes como um contacto diferente.<\/li>\n\n\n\n<li>Poderosa anal\u00edtica.<\/li>\n\n\n\n<li>Funcionalidade de A\/B Testing e Conte\u00fado Din\u00e2mico.<\/li>\n\n\n\n<li>Possibilidade de criar auto-responders, sequ\u00eancias e worfklows de marketing.<\/li>\n\n\n\n<li>Suporte dispon\u00edvel por chat, email, help desk, forum e telefone.<\/li>\n\n\n\n<li>Quando usado de forma integrada com o Zoho CRM fornece uma vis\u00e3o omnichannel e 360\u00ba da jornada do cliente.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Contras<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A parametriza\u00e7\u00e3o de workflows e sequ\u00eancias de e-mails nem sempre \u00e9 flu\u00edda e f\u00e1cil de fazer.<\/li>\n\n\n\n<li>A plataforma apresenta alguns bugs, sobretudo relacionados com a pr\u00e9-visualiza\u00e7\u00e3o e teste de e-mails.<\/li>\n\n\n\n<li>Quando a base de dados \u00e9 muito grande, ou \u00e9 necess\u00e1rio fazer o envio de uma grande quantidade de e-mails por m\u00eas, o pricing pode tornar-se confuso.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho Campaigns tem uma <a href=\"https:\/\/store.zoho.eu\/ResellerCustomerSignUp.do?id=a340ee80b45deea6c20e9d3f4a50a3a4\" target=\"_blank\" rel=\"noreferrer noopener\">vers\u00e3o gratuita<\/a> (na qual se pode <a href=\"https:\/\/store.zoho.eu\/ResellerCustomerSignUp.do?id=a340ee80b45deea6c20e9d3f4a50a3a4\" target=\"_blank\" rel=\"noreferrer noopener\">registar para experimentar a plataforma<\/a>) e tem tamb\u00e9m vers\u00f5es pagas que est\u00e3o dispon\u00edveis a partir de 3\u20ac\/m\u00eas. Consulte a p\u00e1gina de <a href=\"https:\/\/www.zoho.com\/campaigns\/pricing.html\" target=\"_blank\" rel=\"noreferrer noopener\">pricing do Zoho Campaigns<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Escolha a melhor op\u00e7\u00e3o para a sua empresa com a ajuda de especialistas<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com uma oferta t\u00e3o vasta de plataformas de Automa\u00e7\u00e3o de Marketing e gest\u00e3o de E-mail Marketing, \u00e9 normal que a escolha da melhor plataforma para a realidade da sua empresa possa ser confusa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em MarTech, como <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> ou <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Automa\u00e7\u00e3o de Marketing<\/a>, a Liminal ajudar\u00e1 a sua empresa a aproveitar todo o potencial das tecnologias, atrav\u00e9s da sele\u00e7\u00e3o, adapta\u00e7\u00e3o e implementa\u00e7\u00e3o das tecnologias ideais para a sua realidade e da forma\u00e7\u00e3o das equipas para que sejam proficientes no uso das ferramentas de apoio ao Marketing e Vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que especialistas em tecnologias, somos tamb\u00e9m amantes de Marketing e Vendas, com um olhar imparcial e pr\u00e1tico das necessidades e desafios que qualquer gestor e equipa de Marketing e Vendas sente na utiliza\u00e7\u00e3o destas ferramentas no seu dia-a-dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicite um diagn\u00f3stico \u00e0 sua empresa<\/a> e descubra como poder\u00e1 gerar mais leads com o apoio de tecnologias de Marketing e Vendas que permitam fazer a gest\u00e3o do E-mail Marketing na sua empresa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\" id=\"block-4fec5e94-22e1-4920-b639-967ed237d625\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?w=840&#038;ssl=1\" alt=\"liminal, martech, diagn\u00f3stico gratuito, aumentar leads, marketing digital\"\/><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"3578\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"3578\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons 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