{"id":3339,"date":"2021-01-20T18:52:03","date_gmt":"2021-01-20T17:52:03","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3339"},"modified":"2021-01-20T19:02:24","modified_gmt":"2021-01-20T18:02:24","slug":"como-integrar-hubspot-whatsapp-passo-a-passo","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/como-integrar-hubspot-whatsapp-passo-a-passo\/","title":{"rendered":"Como integrar HubSpot e WhatsApp passo a passo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Muitos neg\u00f3cios, tanto B2B como B2C, utilizam o <a href=\"https:\/\/whatsapp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">WhatsApp<\/a> enquanto ferramenta de Customer Service, para garantir que os seus clientes t\u00eam um tempo de resposta quase imediato. Se usar tamb\u00e9m o <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a>, ter\u00e1 as tecnologias que necessita para comunicar com os seus clientes ao longo das diferentes fases do funil de marketing e vendas. <a href=\"https:\/\/liminal.pt\/integracoes.html\" target=\"_blank\" rel=\"noreferrer noopener\">Integrar as duas plataformas<\/a> ir\u00e1 poupar-lhe tempo precioso e evitar\u00e1 que se esque\u00e7a de potenciais clientes que iniciaram o contacto com a sua empresa atrav\u00e9s desta app. Descubra abaixo o passo a passo de como integrar HubSpot e WhatsApp.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">De que precisa antes de come\u00e7ar a integra\u00e7\u00e3o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Antes de come\u00e7ar a integra\u00e7\u00e3o, ir\u00e1 necessitar de duas coisas:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Garantir que a sua vers\u00e3o de HubSpot tem a feature de &#8220;Workflows&#8221;<\/strong>. Esta funcionalidade est\u00e1 presente nas vers\u00f5es Professional e Enterprise do HubSpot Marketing, Sales e Service.<\/li><li><strong>Ter uma API do WhatsApp Business.<\/strong> Para gerar esta API dever\u00e1 garantir que a sua <a href=\"https:\/\/www.facebook.com\/business\/help\/2058515294227817?id=180505742745347\" target=\"_blank\" rel=\"noreferrer noopener\">p\u00e1gina de Facebook est\u00e1 verificada<\/a>.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Como integrar HubSpot e Whatsapp?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Passo 1 &#8211; Escolher a integra\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 v\u00e1rias integra\u00e7\u00f5es entre HubSpot e Whatsapp dispon\u00edveis no <a href=\"https:\/\/app.hubspot.com\/ecosystem\/3884959\/marketplace\/apps\/marketing\/live-chat?eco_search=Whatsapp\" target=\"_blank\" rel=\"noreferrer noopener\">Marketplace da HubSpot<\/a>. Neste caso, vamos demonstrar como fazer a integra\u00e7\u00e3o utilizado a app &#8220;<a href=\"https:\/\/app.hubspot.com\/ecosystem\/3884959\/marketplace\/apps\/marketing\/live-chat\/niswey\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot + WhatsApp Integration<\/a>&#8221; desenvolvida pela Niswey.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Passo 2 &#8211; Autorizar o acesso<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de subscrever a ferramenta de WhatsApp Automation da Niswey, dever\u00e1 autorizar o acesso ao seu portal HubSpot. Depois disso, dever\u00e1 fornecer os dados da chave API e atualizar o webhook no dashboard de API.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ik.imagekit.io\/niswey\/wp-content\/uploads\/2020\/12\/authorize.jpg?w=840&#038;ssl=1\" alt=\"HubSpot integrador\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Passo 3 &#8211; Sincroniza\u00e7\u00e3o autom\u00e1tica de mensagens entre o HubSpot e o WhatsApp<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Depois de configurar a API e o webhook, a integra\u00e7\u00e3o entre os dois sistemas est\u00e1 conclu\u00edda. Ver\u00e1 que foram adicionadas novas sec\u00e7\u00f5es nos Contactos do HubSpot e que as mensagens do WhatsApp foram sincronizadas automaticamente e est\u00e3o dispon\u00edveis no HubSpot.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que conseguirei fazer com esta integra\u00e7\u00e3o?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">&#8211; Ver conversas do WhatsApp diretamente no HubSpot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ao integrar os dois sistemas conseguir\u00e1 visualizar todo o hist\u00f3rico de mensagens de WhatsApp enviadas a um contacto, diretamente no HubSpot. Isto ir\u00e1 permitir poupar tempo e saber rapidamente quais as \u00faltimas mensagens trocadas com este potencial cliente.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ik.imagekit.io\/niswey\/wp-content\/uploads\/2020\/12\/show-conv.jpg?w=840&#038;ssl=1\" alt=\"integra\u00e7\u00e3o hubspot, integrar sistemas\"\/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ik.imagekit.io\/niswey\/wp-content\/uploads\/2020\/12\/show-conv-popup.jpg?resize=580%2C283&#038;ssl=1\" alt=\"integra\u00e7\u00e3o hubspot whatsapp\" width=\"580\" height=\"283\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"> &#8211; Enviar mensagens WhatsApp diretamente do HubSpot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m do hist\u00f3rico de mensagens com cada contacto, esta integra\u00e7\u00e3o possibilita tamb\u00e9m o envio de mensagens em tempo real.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/ik.imagekit.io\/niswey\/wp-content\/uploads\/2020\/12\/dashboard.jpg?w=840&#038;ssl=1\" alt=\"integrar hubspot com whatsapp, como integrar hubspot whatsapp, hubspot whatsapp, integra\u00e7\u00f5es, integrar hubspot, hubspot whatsapp\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"523\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal2.png?resize=840%2C523&#038;ssl=1\" alt=\"integrador HubSpot Whatsapp\" class=\"wp-image-3343\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal2.png?resize=1024%2C638&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal2.png?resize=300%2C187&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal2.png?resize=768%2C478&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal2.png?resize=482%2C300&amp;ssl=1 482w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal2.png?w=1100&amp;ssl=1 1100w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&#8211; Automatize o envio de mensagens no WhatsApp, atrav\u00e9s da defini\u00e7\u00e3o de triggers no HubSpot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Automatize mensagens do WhatsApp com base em triggers ou envie mensagens automatizadas para listas inteiras criadas no HubSpot. Embora sejam enviadas de forma automatizada, estas mensagens poder\u00e3o ser personalizadas atrav\u00e9s dos tokens de personaliza\u00e7\u00e3o do HubSpot.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"523\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal.png?resize=840%2C523&#038;ssl=1\" alt=\"integrar hubspot com whatsapp, como integrar hubspot whatsapp, hubspot whatsapp, integra\u00e7\u00f5es, integrar hubspot, hubspot whatsapp\" class=\"wp-image-3342\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal.png?resize=1024%2C638&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal.png?resize=300%2C187&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal.png?resize=768%2C478&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal.png?resize=482%2C300&amp;ssl=1 482w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal.png?w=1100&amp;ssl=1 1100w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">&#8211; Automatize respostas frequentes, atrav\u00e9s dos Workflows do HubSpot<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 algumas perguntas que costumam ser repetidas por v\u00e1rios clientes e que, se as suas respostas forem automatizadas, conseguir\u00e1 poupar bastante tempo e responder mais rapidamente. Esta integra\u00e7\u00e3o permite exatamente isso: a automatiza\u00e7\u00e3o de mensagens que, por exemplo, partilham links para op\u00e7\u00f5es de pagamento, definindo triggers de compra nos Workflows do HubSpot. Tamb\u00e9m poder\u00e1 usar triggers para enviar mensagens de confirma\u00e7\u00e3o de pagamento, confirma\u00e7\u00f5es de pedidos, notifica\u00e7\u00f5es e muito mais.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&#8211; Melhore o P\u00f3s-Venda com a gera\u00e7\u00e3o autom\u00e1tica de Tickets<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Crie tickets de suporte, neg\u00f3cios, lembretes, tarefas e muito mais atrav\u00e9s dos triggers baseados em mensagens do WhatsApp, nos Workflows do HubSpot. Forne\u00e7a suporte ao cliente e acompanhamentos mais r\u00e1pidos.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"481\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal3.png?resize=840%2C481&#038;ssl=1\" alt=\"integrar hubspot com whatsapp, como integrar hubspot whatsapp, hubspot whatsapp, integra\u00e7\u00f5es, integrar hubspot, hubspot whatsapp\" class=\"wp-image-3344\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal3.png?resize=1024%2C586&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal3.png?resize=300%2C172&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal3.png?resize=768%2C440&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal3.png?resize=524%2C300&amp;ssl=1 524w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/integrar-whatsapp-hubspot-liminal3.png?w=1266&amp;ssl=1 1266w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Comece j\u00e1 a integrar HubSpot &amp; WhatsApp<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em tecnologias de marketing e <a href=\"https:\/\/liminal.pt\/martech-magazine\/liminal-hubspot-certified-partner\/\" target=\"_blank\" rel=\"noreferrer noopener\">parceiro HubSpot<\/a>, a Liminal conta com o know-how necess\u00e1rio para garantir que a integra\u00e7\u00e3o entre HubSpot e WhatsApp \u00e9 feita de forma eficaz e sem falhas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/integracoes.html\" target=\"_blank\" rel=\"noreferrer noopener\">Fale connosco<\/a> e conte com a ajuda de um especialista Liminal na integra\u00e7\u00e3o dos dois sistemas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/integracoes.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/07\/integracoes-sistemas.jpg?resize=646%2C226&#038;ssl=1\" alt=\"integra\u00e7\u00e3o de sistemas, integra\u00e7\u00e3o, crm integrado\" class=\"wp-image-2973\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/07\/integracoes-sistemas.jpg?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/07\/integracoes-sistemas.jpg?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/07\/integracoes-sistemas.jpg?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"3339\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"3339\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"3339\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"f938a52f77\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/3339\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Muitos neg\u00f3cios, tanto B2B como B2C, utilizam o WhatsApp enquanto ferramenta de Customer Service, para garantir que os seus clientes t\u00eam um tempo de resposta quase imediato. Se usar tamb\u00e9m &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[231],"tags":[71,250,283,284],"class_list":["post-3339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hubspot","tag-hubspot","tag-integracoes","tag-whatsapp","tag-whatsapp-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como integrar HubSpot e WhatsApp passo a passo | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Saiba como integrar HubSpot e WhatsApp Business passo a passo. Automatize mensagens e melhore o tempo de resposta ao cliente.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/como-integrar-hubspot-whatsapp-passo-a-passo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como integrar HubSpot e WhatsApp passo a passo | Martech Magazine\" \/>\n<meta property=\"og:description\" content=\"Saiba como integrar HubSpot e WhatsApp Business passo a passo. 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A empresa acabou de anunciar o HubSpot Operations Hub, um novo m\u00f3dulo que posiciona o HubSpot enquanto CRM completo e personaliz\u00e1vel. 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