{"id":3331,"date":"2021-01-14T16:31:11","date_gmt":"2021-01-14T15:31:11","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3331"},"modified":"2023-02-21T18:37:11","modified_gmt":"2023-02-21T17:37:11","slug":"programa-apoio-producao-nacional-crm-digital","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/programa-apoio-producao-nacional-crm-digital\/","title":{"rendered":"Programa de Apoio \u00e0 Produ\u00e7\u00e3o Nacional: At\u00e9 60% de Financiamento para CRM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Est\u00e3o abertas as candidaturas para o novo <a href=\"https:\/\/liminal.pt\/programa-apoio-producao-nacional\/\" target=\"_blank\" rel=\"noreferrer noopener\">Programa de Apoio \u00e0 Produ\u00e7\u00e3o Nacional<\/a>. Este programa visa apoiar projetos de investimento de <strong>micro e pequenas empresas na \u00e1rea do turismo e da ind\u00fastria<\/strong>, com o objetivo de incentivar a transi\u00e7\u00e3o das empresas para a <strong>economia digital e para a economia verde<\/strong>, no qual se inclui o <strong><a href=\"https:\/\/liminal.pt\/produtos\/programa-transformacao-digital.html\" target=\"_blank\" rel=\"noreferrer noopener\">investimento em consultoria<\/a> e <a href=\"https:\/\/liminal.pt\/produtos\/implementacao-crm-map.html\" target=\"_blank\" rel=\"noreferrer noopener\">implementa\u00e7\u00e3o de tecnologias<\/a> e servi\u00e7os digitais, <\/strong>como o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> ou a <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\">Automa\u00e7\u00e3o de Marketing<\/a>. O investimento tem uma taxa de financiamento que varia entre os <strong>30% e os 60% a fundo perdido<\/strong>, dependendo da localiza\u00e7\u00e3o geogr\u00e1fica da empresa. Por enquanto, os avisos deste Programa abriram apenas&nbsp;para as&nbsp;regi\u00f5es Norte e&nbsp;Algarve, mas prev\u00ea-se que, muito brevemente, a abertura seja estendida \u00e0s restantes regi\u00f5es. Conhe\u00e7a abaixo todos os detalhes deste Programa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Programa de Apoio \u00e0 Produ\u00e7\u00e3o Nacional: Tudo o que precisa de saber<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Que empresas podem candidatar-se?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podem candidatar-se Micro e Pequenas empresas inseridas nas seguintes atividades econ\u00f3micas (CAE):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CAE 05 a 09 &#8211; Ind\u00fastria Extrativa;<\/li>\n\n\n\n<li>CAE 10 a 33 &#8211; Ind\u00fastria Transformadora;<\/li>\n\n\n\n<li>CAE 43 &#8211; Atividades especializadas de constru\u00e7\u00e3o;<\/li>\n\n\n\n<li>CAE 45 a 47 &#8211; Com\u00e9rcio por grosso e a retalho; repara\u00e7\u00e3o de ve\u00edculos autom\u00f3veis e motociclos;<\/li>\n\n\n\n<li>CAE 49 &#8211; Transportes terrestres e transportes por oleodutos ou gasodutos;<\/li>\n\n\n\n<li>CAE 52 &#8211; Armazenagem e actividades auxiliares dos transportes (inclui manuseamento);<\/li>\n\n\n\n<li>CAE 55 e 56 &#8211; Alojamento, restaura\u00e7\u00e3o e similares;<\/li>\n\n\n\n<li>CAE 58 a 63 &#8211; Actividades de informa\u00e7\u00e3o e de comunica\u00e7\u00e3o;<\/li>\n\n\n\n<li>CAE 69 a 75 &#8211; Actividades de consultoria, cient\u00edficas, t\u00e9cnicas e similares;<\/li>\n\n\n\n<li>CAE 79 &#8211; Ag\u00eancias de viagem, operadores tur\u00edsticos, outros servi\u00e7os de reservas e actividades relacionadas;<\/li>\n\n\n\n<li>CAE 81 &#8211; Actividades relacionadas com edif\u00edcios, planta\u00e7\u00e3o e manuten\u00e7\u00e3o de jardins;<\/li>\n\n\n\n<li>CAE 82 &#8211; Actividades de servi\u00e7os administrativos e de apoio prestados \u00e0s empresas;<\/li>\n\n\n\n<li>CAE 85 &#8211; Educa\u00e7\u00e3o;<\/li>\n\n\n\n<li>CAE 86 a 88 &#8211; Actividades de sa\u00fade humana e apoio social;<\/li>\n\n\n\n<li>CAE 90 &#8211; Actividades de teatro, de m\u00fasica, de dan\u00e7a e outras actividades art\u00edsticas e liter\u00e1rias;<\/li>\n\n\n\n<li>CAE 91 &#8211; Actividades das bibliotecas, arquivos, museus e outras actividades culturais;<\/li>\n\n\n\n<li>CAE 93 &#8211; Actividades desportivas, de divers\u00e3o e recreativas;<\/li>\n\n\n\n<li>CAE 95 &#8211; Repara\u00e7\u00e3o de computadores e de bens de uso pessoal e dom\u00e9stico;<\/li>\n\n\n\n<li>CAE 96 &#8211; Outras actividades de servi\u00e7os pessoais;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Que despesas s\u00e3o eleg\u00edveis?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este programa engloba a aquisi\u00e7\u00e3o de software e servi\u00e7os tecnol\u00f3gicos que incentivem a transi\u00e7\u00e3o das empresas para a economia digital, como:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/liminal.pt\/produtos\/implementacao-crm-map.html\" target=\"_blank\" rel=\"noreferrer noopener\">Implementa\u00e7\u00e3o de CRM e Plataformas de Automa\u00e7\u00e3o de Marketing<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/liminal.pt\/produtos\/programa-transformacao-digital.html\" target=\"_blank\" rel=\"noreferrer noopener\">Diagn\u00f3sticos, auditorias ou planos de Marketing<\/a>;<\/li>\n\n\n\n<li><a href=\"https:\/\/liminal.pt\/produtos\/solucoes-marketing-vendas.html\" target=\"_blank\" rel=\"noreferrer noopener\">Servi\u00e7os de Marketing 4.0<\/a>, como a cria\u00e7\u00e3o e publica\u00e7\u00e3o inicial de novos conte\u00fados eletr\u00f3nicos, ou a inclus\u00e3o ou cataloga\u00e7\u00e3o em diret\u00f3rios ou motores de busca (SEO).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Conhe\u00e7a <a href=\"https:\/\/cimat.pt\/wp-content\/uploads\/2021\/01\/Aviso_PAPN_CIMAT.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">todas as despesas eleg\u00edveis aqui<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qual a despesa eleg\u00edvel total?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O valor da despesa eleg\u00edvel total depende da atividade econ\u00f3mica (CAE da empresa):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>At\u00e9&nbsp;<strong>235 mil euros&nbsp;<\/strong>no caso de projetos de CAE 05 a 33; CAE 55 e 56 e CAE 86 a 88.<\/li>\n\n\n\n<li>At\u00e9<strong>&nbsp;100 mil euros&nbsp;<\/strong>para os restantes CAE.<\/li>\n\n\n\n<li><strong>O valor m\u00ednimo<\/strong>&nbsp;da despesa eleg\u00edvel total por projeto ser\u00e1 de&nbsp;<strong>20 mil euros<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Qual a taxa de financiamento das despesas eleg\u00edveis?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Programa de Apoio \u00e0 Produ\u00e7\u00e3o Nacional tem seguintes taxas de incentivo: <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Aplica\u00e7\u00e3o de uma&nbsp;<strong>taxa base de 40% para os investimentos localizados em territ\u00f3rios do interior<\/strong>&nbsp;ou&nbsp;<strong>30% para os investimentos localizados nos restantes territ\u00f3rios<\/strong>. \u00c0 referida taxa base acrescem as seguintes majora\u00e7\u00f5es, at\u00e9 um m\u00e1ximo de 20 pontos percentuais (pp):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Projetos inseridos nos CAE eleg\u00edveis \u2013 15 pp;<\/li>\n\n\n\n<li>Projetos cujos benefici\u00e1rios t\u00eam o estatuto de Investidor da Di\u00e1spora \u2013 5pp.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Qual a dura\u00e7\u00e3o m\u00e1xima do projeto?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A dura\u00e7\u00e3o m\u00e1xima do projeto \u00e9 de <strong>12 meses<\/strong>, contados a partir da data de in\u00edcio da sua realiza\u00e7\u00e3o,&nbsp;<strong>podendo ser prorrogado pela AG por mais 6 meses,<\/strong>&nbsp;sendo que a data limite para elegibilidade das despesas \u00e9 30 de junho de 2023.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u00e1 obriga\u00e7\u00f5es relacionadas com postos de trabalho?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A empresa \u00e9 obrigada a ter no&nbsp;<strong>m\u00ednimo 1 funcion\u00e1rio<\/strong>&nbsp;afeto aos quadros da empresa no&nbsp;<strong>ano pr\u00e9-projecto<\/strong>, evidenciado com descontos para a seguran\u00e7a social. Ter\u00e1 tamb\u00e9m de assumir o compromisso de manter os postos de trabalho, n\u00e3o havendo a exig\u00eancia de cria\u00e7\u00e3o de postos de trabalho.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Como me posso candidatar?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Caso queira candidatar-se para a implementa\u00e7\u00e3o de sistemas tecnol\u00f3gicos, como CRM ou Automa\u00e7\u00e3o, ou para a aquisi\u00e7\u00e3o de consultoria, diagn\u00f3stico e servi\u00e7os digitais, basta preencher o formul\u00e1rio presente aqui. A Liminal estabeleceu parceria com a <a href=\"http:\/\/www.abilis.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Abilis<\/a>, especialistas em incentivos comunit\u00e1rios com mais de 30 anos de experi\u00eancia, para que n\u00e3o tenha de se preocupar com a sua candidatura ao Programa de Apoio \u00e0 Produ\u00e7\u00e3o Nacional e processo burocr\u00e1tico associado.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">A import\u00e2ncia do CRM para enfrentar os desafios da era digital<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ao longo dos \u00faltimos anos tem-se verificado um grande avan\u00e7o tecnol\u00f3gico, e com a enorme quantidade de empresas que t\u00eam surgido no mercado, nota-se cada vez mais a import\u00e2ncia de ter o cliente como principal foco. Assim, \u00e9 fundamental o uso de plataformas, como o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">Customer Relationship Management (CRM)<\/a>, que disponham o m\u00e1ximo de informa\u00e7\u00e3o sobre os clientes, de modo a melhorar a experi\u00eancia em todas as fases da jornada de compra.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Caso ainda n\u00e3o esteja a utilizar um CRM, \u00e9 um excelente momento para come\u00e7ar a pensar sobre isso. Porqu\u00ea? Estudos recentes revelam que empresas que usam este sistema conseguem:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>7,96\u20ac de retorno por cada euro investido na tecnologia (Nucleus Research)<\/li>\n\n\n\n<li>34% de aumento da produtividade da equipa comercial (Salesforce)<\/li>\n\n\n\n<li>14% de redu\u00e7\u00e3o dos ciclos de venda (Nucleus Research)<\/li>\n\n\n\n<li>300% de aumento das taxas de convers\u00e3o (Cloudswave)<\/li>\n\n\n\n<li>29% de aumento das vendas (Salesforce)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Como podemos apoiar a sua empresa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto elemento fundamental para qualquer empresa customer-centric, o CRM \u00e9 essencial para garantir o acesso on-demand \u00e0 informa\u00e7\u00e3o de marketing e vendas, como contas, contactos e oportunidades. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sendo especialistas em tecnologias de marketing, como CRM, Automa\u00e7\u00e3o de Marketing ou Anal\u00edtica, temos o know-how para implementar projetos de transforma\u00e7\u00e3o digital de marketing e vendas que garantem que estas tecnologias contribuem para o sucesso do neg\u00f3cio. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/programa-apoio-producao-nacional\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"441\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/programa-apoio-producao-nacional.jpg?resize=840%2C441&#038;ssl=1\" alt=\"programa de apoio \u00e0 produ\u00e7\u00e3o nacional, liminal, CRM, Marketing Digital, Automa\u00e7\u00e3o de Marketing\" class=\"wp-image-3335\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/programa-apoio-producao-nacional.jpg?resize=1024%2C538&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/programa-apoio-producao-nacional.jpg?resize=300%2C158&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/programa-apoio-producao-nacional.jpg?resize=768%2C404&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/programa-apoio-producao-nacional.jpg?resize=571%2C300&amp;ssl=1 571w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/01\/programa-apoio-producao-nacional.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"3331\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div 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name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"3331\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/3331\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Est\u00e3o abertas as candidaturas para o novo Programa de Apoio \u00e0 Produ\u00e7\u00e3o Nacional. Este programa visa apoiar projetos de investimento de micro e pequenas empresas na \u00e1rea do turismo e &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3336,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[34],"tags":[38,68,282,281,280,14],"class_list":["post-3331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformacao-digital","tag-automacao-de-marketing","tag-crm","tag-financiamento","tag-incentivos","tag-programa-de-apoio-a-producao-nacional","tag-transformacao-digital"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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