{"id":3290,"date":"2020-12-29T15:59:18","date_gmt":"2020-12-29T14:59:18","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3290"},"modified":"2023-02-14T18:40:49","modified_gmt":"2023-02-14T17:40:49","slug":"qual-melhor-crm-gratuito","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/qual-melhor-crm-gratuito\/","title":{"rendered":"Qual o melhor CRM Gratuito?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Ter um CRM gratuito \u00e9 a melhor op\u00e7\u00e3o para micro empresas ou para quem quer entender melhor como \u00e9 que este sistema pode ajudar o seu neg\u00f3cio, sem necessitar de um grande investimento. H\u00e1 v\u00e1rias op\u00e7\u00f5es de CRM gratuitos no mercado que, mesmo sem ter todas as features de um CRM pago, oferecerem as ferramentas suficientes para fazer a gest\u00e3o dos contactos da sua empresa. Conhe\u00e7a quais os melhores CRM gr\u00e1tis do mercado e quais as principais funcionalidades de cada um.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que deve considerar ao escolher um CRM gratuito?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ter um CRM, ainda que uma vers\u00e3o gratuita, simplifica bastante a gest\u00e3o de contactos, que por outro lado seria feita num programa como o Excel. Muito mais do que simplesmente guardar a informa\u00e7\u00e3o de contas e contactos, o CRM regista outras informa\u00e7\u00f5es relacionadas com a jornada do cliente, como aberturas de e-mails, cliques em determinado link ou o momento em que uma compra \u00e9 feita. Ter um CRM significa uma melhoria significativa na experi\u00eancia do cliente, mas claro que as vers\u00f5es gratuitas apresentam algumas limita\u00e7\u00f5es sobretudo nas funcionalidades. Ao escolher o melhor CRM gratuito para o seu neg\u00f3cio, dever\u00e1 ter em considera\u00e7\u00e3o os seguintes aspetos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>N\u00ba m\u00e1ximo de utilizadores;<\/li>\n\n\n\n<li>N\u00ba m\u00e1ximo de contactos;<\/li>\n\n\n\n<li>N\u00ba m\u00e1ximo de registos.<\/li>\n<\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">&#8211; Gest\u00e3o de Contactos e Tracking<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Ao escolher um CRM gratuito deve perceber qual o limite de contactos, mas tamb\u00e9m quais as ferramentas dispon\u00edveis para fazer a gest\u00e3o de contactos e o tracking. \u00c9 exatamente este \u00faltimo ponto que permite melhorar a experi\u00eancia do cliente. Ao passar do Excel para um CRM gratuito, perceber\u00e1 logo que o CRM \u00e9 muito mais intuitivo e f\u00e1cil de utilizar, mas \u00e9 importante entender se as funcionalidades da plataforma s\u00e3o \u00fateis para o seu dia-a-dia e se v\u00e3o facilitar o seu trabalho.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">&#8211; Integra\u00e7\u00e3o<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">O CRM nunca deve estar isolado das restantes MarTech (tecnologias de marketing) usadas atualmente na empresa. Por exemplo, se usa o Mailchimp para o envio de e-mails, dever\u00e1 escolher um CRM que tenha uma integra\u00e7\u00e3o nativa entre as duas ferramentas. S\u00f3 se todos os sistemas estiverem integrados \u00e9 que ir\u00e1 conseguir ter uma vis\u00e3o 360\u00ba dos contactos (por exemplo, ver no CRM quem recebeu, abriu ou clicou num e-mail enviado pelo Mailchimp).<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">&#8211; Vis\u00e3o de longo-prazo<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Fazer upgrade para a vers\u00e3o paga do CRM demora poucos segundos, enquanto que migrar toda a informa\u00e7\u00e3o para uma nova plataforma pode ser bastante mais complicado. Ainda que o registo num CRM gratuito possa ser apenas para o testar, o ideal \u00e9 que escolha um CRM gr\u00e1tis que apresente fit com o seu neg\u00f3cio a longo-prazo, caso queira fazer upgrade para as vers\u00f5es pagas da tecnologia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Os 5 melhores CRM gratuitos<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; HubSpot CRM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> Gr\u00e1tis (para sempre)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Utilizadores:<\/strong> Ilimitado<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data Storage:<\/strong> 1 milh\u00e3o de contactos e contas<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/app.hubspot.com\/signup\/crm\/step\/user-info?hubs_signup-cta=crm-pricing-hero&amp;hubs_signup-url=www.hubspot.com%2Fpricing%2Fcrm%2Ffree\" target=\"_blank\" rel=\"noreferrer noopener\">vers\u00e3o gratuita do CRM da HubSpot<\/a> \u00e9 uma das mais poderosas do mercado, oferecendo funcionalidades gratuitas n\u00e3o s\u00f3 de CRM, mas tamb\u00e9m de Automa\u00e7\u00e3o de Marketing, Automa\u00e7\u00e3o de Vendas e Suporte ao Cliente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais Funcionalidades:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gest\u00e3o de Contas e Contactos;<\/li>\n\n\n\n<li>Gest\u00e3o de Oportunidades;<\/li>\n\n\n\n<li>Tarefas e Atividades;<\/li>\n\n\n\n<li>Formul\u00e1rios;<\/li>\n\n\n\n<li>E-mail Marketing;<\/li>\n\n\n\n<li>Landing Pages;<\/li>\n\n\n\n<li>Live Chat;<\/li>\n\n\n\n<li>Ticketing;<\/li>\n\n\n\n<li>Tracking de atividade no website;<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com Gmail e Outlook.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Outro dos benef\u00edcios deste CRM \u00e9 a sua capacidade de anal\u00edtica, dispondo de dashboards que permitem analisar os principais KPI de Marketing e Vendas. Al\u00e9m disso, apresenta uma interface intuitivo e f\u00e1cil de utilizar.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Embora possa parecer um CRM demasiado bom para ser gratuito, a verdade \u00e9 que a HubSpot apenas quer ajudar as empresas a ter a tecnologia adequada para que o neg\u00f3cio possa crescer. Enquanto fundadora do <a href=\"https:\/\/liminal.pt\/martech-magazine\/inbound-marketing-como-contribui-sucesso-negocios\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inbound Marketing<\/a>, a HubSpot acredita que as empresas devem focar-se em fornecer bom conte\u00fado, pelo que esta vers\u00e3o gratuita ajuda qualquer neg\u00f3cio a conseguir medir o que se passa com esse conte\u00fado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Quando quiser mudar para uma vers\u00e3o paga do HubSpot, apenas ter\u00e1 de pagar pelos utilizadores que quiserem usufruir das funcionalidades pagas do software &#8211; os restantes podem manter-se na vers\u00e3o gr\u00e1tis da plataforma.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/app.hubspot.com\/signup\/crm\/step\/user-info?hubs_signup-cta=crm-pricing-hero&amp;hubs_signup-url=www.hubspot.com%2Fpricing%2Fcrm%2Ffree\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"564\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/hubspot-crm-gratuito-liminal.png?resize=840%2C564&#038;ssl=1\" alt=\"HubSpot, HubSpot free, hubspot crm, liminal\" class=\"wp-image-3294\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/hubspot-crm-gratuito-liminal.png?resize=1024%2C688&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/hubspot-crm-gratuito-liminal.png?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/hubspot-crm-gratuito-liminal.png?resize=768%2C516&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/hubspot-crm-gratuito-liminal.png?resize=446%2C300&amp;ssl=1 446w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/hubspot-crm-gratuito-liminal.png?w=1250&amp;ssl=1 1250w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/app.hubspot.com\/signup\/crm\/step\/user-info?hubs_signup-cta=crm-pricing-hero&amp;hubs_signup-url=www.hubspot.com%2Fpricing%2Fcrm%2Ffree\" style=\"background-color:#fab700\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Registar no HubSpot CRM Gr\u00e1tis<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Zoho CRM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> Gr\u00e1tis (para sempre)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Utilizadores:<\/strong> M\u00e1x. 3<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data Storage:<\/strong> 5 000 registos (10MB)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/store.zoho.eu\/ResellerCustomerSignUp.do?id=9eb26d0b54682db29f5379a0cf81d9de&amp;locale=en\" target=\"_blank\" rel=\"noreferrer noopener\">vers\u00e3o gratuita do Zoho CRM<\/a> adequa-se a pequenos neg\u00f3cios que t\u00eam necessidades b\u00e1sicas de gest\u00e3o de contactos e que querem perceber qual o comportamento de cada contacto ao longo da jornada de decis\u00e3o. Apresenta tamb\u00e9m algumas funcionalidades de Automa\u00e7\u00e3o de Marketing e Vendas, mas com bastantes limita\u00e7\u00f5es &#8211; apenas est\u00e1 dispon\u00edvel 1 formul\u00e1rio por m\u00f3dulo e 10 templates de e-mail marketing. Esta vers\u00e3o do CRM \u00e9 sobretudo focada em agilizar o dia-a-dia da equipa de Vendas e controlar o pipeline comercial. Se estes s\u00e3o os maiores desafios que enfrenta no seu neg\u00f3cio, o Zoho CRM Free \u00e9 uma excelente op\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais Funcionalidades:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gest\u00e3o de Leads, Contas e Contactos;<\/li>\n\n\n\n<li>Gest\u00e3o de Oportunidades;<\/li>\n\n\n\n<li>Tarefas, eventos, registo de chamadas e notas;<\/li>\n\n\n\n<li>Workflows;<\/li>\n\n\n\n<li>Notifica\u00e7\u00f5es por e-mail;<\/li>\n\n\n\n<li>E-mail Marketing (10 templates dispon\u00edveis);<\/li>\n\n\n\n<li>Formul\u00e1rios (1 por m\u00f3dulo);<\/li>\n\n\n\n<li>Tracking de atividade no website;<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com Gmail.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/store.zoho.eu\/ResellerCustomerSignUp.do?id=9eb26d0b54682db29f5379a0cf81d9de&amp;locale=en\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"564\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/zoho-crm-automacao-marketing-liminal-gratis.png?resize=840%2C564&#038;ssl=1\" alt=\"crm gr\u00e1tis, crm gratuito, zoho crm free, zoho, liminal\" class=\"wp-image-3293\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/zoho-crm-automacao-marketing-liminal-gratis.png?resize=1024%2C688&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/zoho-crm-automacao-marketing-liminal-gratis.png?resize=300%2C202&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/zoho-crm-automacao-marketing-liminal-gratis.png?resize=768%2C516&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/zoho-crm-automacao-marketing-liminal-gratis.png?resize=446%2C300&amp;ssl=1 446w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/zoho-crm-automacao-marketing-liminal-gratis.png?w=1250&amp;ssl=1 1250w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/store.zoho.eu\/ResellerCustomerSignUp.do?id=9eb26d0b54682db29f5379a0cf81d9de&amp;locale=en\" style=\"background-color:#fab700\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Registar no Zoho CRM Gr\u00e1tis<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Zoho Bigin<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> Gr\u00e1tis (para sempre)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Utilizadores:<\/strong> 1<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data Storage:<\/strong> 500 registos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Bigin \u00e9 a vers\u00e3o simplificada do Zoho CRM, criado para controlar o funil de vendas de pequenas empresas de forma simples e intuitiva. A<a href=\"https:\/\/www.zoho.com\/bigin\/\" target=\"_blank\" rel=\"noreferrer noopener\"> vers\u00e3o gratuita do Zoho Bigin<\/a> est\u00e1 dispon\u00edvel para 1 utilizador e tem o limite de 500 registos. A vantagem do Zoho Bigin \u00e9 a sua interface inspirada na metodologia Kanban: conseguir\u00e1 ter uma perce\u00e7\u00e3o imediata do estado do pipeline comercial num s\u00f3 quadro, e movimentar as oportunidades numa l\u00f3gica de drag-and-drop.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais Funcionalidades:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gest\u00e3o de Leads, Contas e Contactos;<\/li>\n\n\n\n<li>Gest\u00e3o de Oportunidades;<\/li>\n\n\n\n<li>Tarefas, eventos, registo de chamadas e notas;<\/li>\n\n\n\n<li>Lembretes;<\/li>\n\n\n\n<li>E-mail Marketing (5 templates dispon\u00edveis);<\/li>\n\n\n\n<li>Formul\u00e1rios (1 formul\u00e1rio);<\/li>\n\n\n\n<li>Workflows;<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com Gmail.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Outro ponto positivo do Zoho Bigin \u00e9 que no momento em que quiser fazer upgrade para a vers\u00e3o paga, o pre\u00e7o do software \u00e9 bastante acess\u00edvel: 7\u20ac\/m\u00eas\/user (pre\u00e7o anual).<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.zoho.com\/bigin\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"818\" height=\"476\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/zoho-bigin-crm-gratuito-liminal.png?resize=818%2C476&#038;ssl=1\" alt=\"zoho bigin, liminal\" class=\"wp-image-3297\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/zoho-bigin-crm-gratuito-liminal.png?w=818&amp;ssl=1 818w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/zoho-bigin-crm-gratuito-liminal.png?resize=300%2C175&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/zoho-bigin-crm-gratuito-liminal.png?resize=768%2C447&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/zoho-bigin-crm-gratuito-liminal.png?resize=516%2C300&amp;ssl=1 516w\" sizes=\"auto, (max-width: 818px) 100vw, 818px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.zoho.com\/bigin\/\" style=\"background-color:#fab700\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Registar no Zoho Bigin Gr\u00e1tis<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4 &#8211; Bitrix24<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> Gr\u00e1tis (para sempre)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Utilizadores:<\/strong> Ilimitado<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data Storage:<\/strong> 5GB<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/www.bitrix24.net\/create\/?user_lang=en&amp;client_id=site.53889571c99248.40051848&amp;referer=https%3A%2F%2Fwww.bitrix24.com%2Ffeatures%2Fcrm.php&amp;ga=GA1.2.562088423.1609246874&amp;_ga=2.43833125.1418931997.1609246874-562088423.1609246874\" target=\"_blank\" rel=\"noreferrer noopener\">vers\u00e3o gratuita do Bitrix24<\/a> \u00e9 tamb\u00e9m uma op\u00e7\u00e3o para os neg\u00f3cios que apenas necessitam de manter controlo sobre o pipeline comercial e necessitam de ter grande foco na gest\u00e3o de projetos. A interface n\u00e3o \u00e9 t\u00e3o intuitiva como a do HubSpot, por exemplo, mas \u00e9 poss\u00edvel esconder, apagar e alterar a ordem dos v\u00e1rios items do menu. Dentro de cada menu (ex.: CRM), \u00e9 ainda poss\u00edvel configurar a ordem dos items associados (ex.: deals, contactos, contas, anal\u00edtica). Uma vez que a vers\u00e3o gratuita tem utilizadores ilimitados \u00e9 poss\u00edvel convidar todos os colaboradores e aloc\u00e1-los a diferentes equipas na plataforma, embora apenas seja poss\u00edvel definir permiss\u00f5es para cada equipa nas vers\u00f5es pagas do Bitrix24. Outro ponto fraco desta vers\u00e3o gratuita \u00e9 o facto de n\u00e3o apresentar qualquer anal\u00edtica &#8211; a cria\u00e7\u00e3o de dashboards e reports apenas est\u00e1 dispon\u00edvel nas vers\u00f5es pagas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais Funcionalidades:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gest\u00e3o de Contas e Contactos;<\/li>\n\n\n\n<li>Gest\u00e3o de Oportunidades;<\/li>\n\n\n\n<li>Chat interno &amp; chamadas de v\u00eddeo;<\/li>\n\n\n\n<li>E-mail Marketing;<\/li>\n\n\n\n<li>Quotes &amp; Invoices;<\/li>\n\n\n\n<li>Formul\u00e1rios;<\/li>\n\n\n\n<li>Live Chat;<\/li>\n\n\n\n<li>Gest\u00e3o de Projetos.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.bitrix24.net\/create\/?user_lang=en&amp;client_id=site.53889571c99248.40051848&amp;referer=https%3A%2F%2Fwww.bitrix24.com%2Ffeatures%2Fcrm.php&amp;ga=GA1.2.562088423.1609246874&amp;_ga=2.43833125.1418931997.1609246874-562088423.1609246874\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"521\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/bitrix24-crm-gratuito-liminal.png?resize=840%2C521&#038;ssl=1\" alt=\"bitrix24 gr\u00e1tis, bitrix24, liminal\" class=\"wp-image-3298\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/bitrix24-crm-gratuito-liminal.png?resize=1024%2C635&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/bitrix24-crm-gratuito-liminal.png?resize=300%2C186&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/bitrix24-crm-gratuito-liminal.png?resize=768%2C476&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/bitrix24-crm-gratuito-liminal.png?resize=484%2C300&amp;ssl=1 484w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/bitrix24-crm-gratuito-liminal.png?w=1350&amp;ssl=1 1350w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.bitrix24.net\/create\/?user_lang=en&amp;client_id=site.53889571c99248.40051848&amp;referer=https%3A%2F%2Fwww.bitrix24.com%2Ffeatures%2Fcrm.php&amp;ga=GA1.2.562088423.1609246874&amp;_ga=2.43833125.1418931997.1609246874-562088423.1609246874\" style=\"background-color:#fab700\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Registar no Bitrix24 Gr\u00e1tis<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 &#8211; Agile CRM<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pricing:<\/strong> Gr\u00e1tis (para sempre)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Utilizadores:<\/strong> M\u00e1x. 10<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data Storage:<\/strong> 1 000 contas e contactos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devido \u00e0s limita\u00e7\u00f5es de registo de dados, a <a href=\"https:\/\/www.agilecrm.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">vers\u00e3o gr\u00e1tis do Agile CRM<\/a> apenas se adequa a empresas que n\u00e3o tenham uma grande base de dados &#8211; esta vers\u00e3o apenas permite o registo de 1 000 contas e contactos. O ponto positivo desta tecnologia \u00e9 que \u00e9 poss\u00edvel personalizar campos no CRM, algo que nem sempre se encontra dispon\u00edvel nas vers\u00f5es gratuitas. Al\u00e9m disso, apresenta tamb\u00e9m Lead Scoring, E-mail Marketing e funcionalidades de Suporte ao Cliente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Principais Funcionalidades:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Gest\u00e3o de Contas e Contactos;<\/li>\n\n\n\n<li>Gest\u00e3o de Oportunidades;<\/li>\n\n\n\n<li>Campos personalizados;<\/li>\n\n\n\n<li>Lead Scoring;<\/li>\n\n\n\n<li>Tarefas e Documentos;<\/li>\n\n\n\n<li>E-mail Marketing;<\/li>\n\n\n\n<li>Formul\u00e1rios;<\/li>\n\n\n\n<li>Landing Pages;<\/li>\n\n\n\n<li>Helpdesk;<\/li>\n\n\n\n<li>Integra\u00e7\u00e3o com Gmail.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.agilecrm.com\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"468\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/agile-crm-gratis-liminal.png?resize=840%2C468&#038;ssl=1\" alt=\"Agile CRM, liminal\" class=\"wp-image-3299\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/agile-crm-gratis-liminal.png?w=970&amp;ssl=1 970w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/agile-crm-gratis-liminal.png?resize=300%2C167&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/agile-crm-gratis-liminal.png?resize=768%2C428&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/agile-crm-gratis-liminal.png?resize=539%2C300&amp;ssl=1 539w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-text-color has-background wp-element-button\" href=\"https:\/\/www.agilecrm.com\/\" style=\"background-color:#fab700\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Registar no Agile CRM Gr\u00e1tis<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Qual o CRM mais adequado para a minha empresa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O caminho para o sucesso come\u00e7a antes do momento da escolha do CRM, com o levantamento de requisitos, processos e necessidades a que a tecnologia dever\u00e1 dar resposta. Para facilitar esta tarefa, prepar\u00e1mos um <a href=\"https:\/\/liminal.pt\/template-requisitos-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">template de requisitos<\/a> que deve ter em conta quando escolhe um CRM. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Um bom trabalho nesta fase ir\u00e1 garantir que o CRM da sua empresa seja uma pe\u00e7a fundamental para apoiar e amplificar a estrat\u00e9gia, miss\u00e3o, vis\u00e3o e objetivos definidos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No eBook \u201c<a href=\"https:\/\/liminal.pt\/ebook-como-escolher-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">Como Escolher um CRM<\/a>\u201d ajudamos a perceber qual a op\u00e7\u00e3o ideal para a sua empresa, explicando de que modo deve listar as suas necessidades e preparar a sua estrat\u00e9gia para integrar um CRM, como avaliar o que existe no mercado, a import\u00e2ncia de envolver os seus colaboradores desde o princ\u00edpio e quais os cuidados a ter na implementa\u00e7\u00e3o da plataforma.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/liminal.pt\/ebook-como-escolher-crm\/\" target=\"_blank\" rel=\"noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/10\/como-escolher-crm.png?resize=646%2C226&#038;ssl=1\" alt=\"Como escolher um CRM, Customer Relationship Management, Como escolher CRM, alinhar marketing e vendas, software crm\" class=\"wp-image-796\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/10\/como-escolher-crm.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/10\/como-escolher-crm.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/10\/como-escolher-crm.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"3290\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 8 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"3290\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"3290\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/3290\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Ter um CRM gratuito \u00e9 a melhor op\u00e7\u00e3o para micro empresas ou para quem quer entender melhor como \u00e9 que este sistema pode ajudar o seu neg\u00f3cio, sem necessitar de &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65],"tags":[279,277,278,68,275,274,71,276,70,110],"class_list":["post-3290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-agile-crm","tag-bitrix24","tag-bitrix24-crm","tag-crm","tag-crm-gratis","tag-crm-gratuito","tag-hubspot","tag-hubspot-crm","tag-zoho","tag-zoho-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM Gratuito: Qual a melhor op\u00e7\u00e3o? | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Saiba qual o melhor CRM gratuito do mercado e quais as caracter\u00edsticas de marcas como HubSpot Free, Zoho CRM Gr\u00e1tis ou Bitrix24.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/qual-melhor-crm-gratuito\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CRM Gratuito: Qual a melhor op\u00e7\u00e3o? | Martech Magazine\" \/>\n<meta property=\"og:description\" content=\"Saiba qual o melhor CRM gratuito do mercado e quais as caracter\u00edsticas de marcas como HubSpot Free, Zoho CRM Gr\u00e1tis ou Bitrix24.\" \/>\n<meta property=\"og:url\" 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