{"id":3184,"date":"2020-10-13T11:50:55","date_gmt":"2020-10-13T10:50:55","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3184"},"modified":"2025-08-14T16:50:29","modified_gmt":"2025-08-14T15:50:29","slug":"zoho-deluge-inteligencia-artificial-crm","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/zoho-deluge-inteligencia-artificial-crm\/","title":{"rendered":"Zoho Deluge: A intelig\u00eancia artificial invade o CRM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Mesmo sem nos apercebermos, a intelig\u00eancia artificial (IA) j\u00e1 est\u00e1 presente em grande parte do nosso dia-a-dia. Desde o momento em que assistimos \u00e0 Netflix, at\u00e9 ao algoritmo das redes sociais, os conte\u00fados apresentados s\u00e3o escolhidos ao pormenor, segundo as nossas prefer\u00eancias e comportamentos com a plataforma. A intelig\u00eancia artificial tamb\u00e9m j\u00e1 se faz sentir nas empresas, e \u00e9 usada, sobretudo, para simplificar e auxiliar o dia-a-dia dos v\u00e1rios departamentos. Por exemplo, a IA \u00e9 muito \u00fatil para agilizar o processo de introdu\u00e7\u00e3o de informa\u00e7\u00e3o sobre contas e contactos. No caso do <a href=\"https:\/\/liminal.pt\/zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho<\/a>, a pr\u00f3pria tecnologia tem uma linguagem de programa\u00e7\u00e3o, o Zoho Deluge, que permite que qualquer programador desenvolva funcionalidades que usam a intelig\u00eancia artificial e que podem ser aplicadas em qualquer app da Zoho, incluindo o CRM. Saiba abaixo o que \u00e9 o Zoho Deluge e como usar a intelig\u00eancia artificial para facilitar o seu dia-a-dia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 o Zoho Deluge?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Deluge, ou Data Enriched Language for the Universal Grid Environment, \u00e9 a linguagem de programa\u00e7\u00e3o desenvolvida pela Zoho, para que qualquer programador consiga personalizar qualquer aplica\u00e7\u00e3o Zoho. Algumas partes do c\u00f3digo s\u00e3o disponibilizadas pela pr\u00f3pria Zoho para facilitar a aprendizagem e aplica\u00e7\u00e3o da linguagem, tornando-a flex\u00edvel e r\u00e1pida de moldar. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como usar o Deluge para aplicar intelig\u00eancia artificial no meu Zoho CRM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Zoho anunciou recentemente <a href=\"https:\/\/help.zoho.com\/portal\/en\/community\/topic\/deluge-ready-to-use-artificial-intelligence-tasks\" target=\"_blank\" rel=\"noreferrer noopener\">novas fun\u00e7\u00f5es no Deluge<\/a> que permitem aplicar cada vez mais funcionalidades baseadas em Intelig\u00eancia Artificial no dia-a-dia das empresas que usam as aplica\u00e7\u00f5es do universo Zoho. Alguns exemplos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>An\u00e1lise de Sentimento &#8211; Interpreta\u00e7\u00e3o de texto para prever se \u00e9 uma emo\u00e7\u00e3o positiva, negativa ou neutra.<\/li>\n\n\n\n<li>Identifica\u00e7\u00e3o de Linguagem &#8211; Identifica\u00e7\u00e3o da linguagem em que determinado texto est\u00e1 escrito.<\/li>\n\n\n\n<li>An\u00e1lise de informa\u00e7\u00e3o do Telefone &#8211; Fornece o dispositivo, rede, localiza\u00e7\u00e3o, fuso hor\u00e1rio e outras informa\u00e7\u00f5es relacionadas com um determinado n\u00famero de telefone.   <\/li>\n\n\n\n<li>Reconhecimento de Texto &#8211; Reconhecimento autom\u00e1tico do texto presente em imagens ou ficheiros PDF.<\/li>\n\n\n\n<li>Identifica\u00e7\u00e3o de Entidades Nomeadas &#8211; Extra\u00e7\u00e3o de par\u00e2metros relevantes em determinado texto. Por exemplo, na frase &#8220;Eu sou Professor&#8221;, o Zoho percebe automaticamente que a ocupa\u00e7\u00e3o profissional daquele contacto \u00e9 &#8220;Professor&#8221;. H\u00e1 v\u00e1rios par\u00e2metros que o Zoho \u00e9 capaz de reconhecer, como pa\u00eds, cidade, estado, regi\u00e3o, c\u00f3digo-postal, c\u00f3digo de pa\u00eds, pessoa, organiza\u00e7\u00e3o, locais, planetas, ocupa\u00e7\u00e3o profissional, comida, plantas, animais, cores, elementos, emojis, skills, grau acad\u00e9mico, datas, etc.<\/li>\n\n\n\n<li>An\u00e1lise de Endere\u00e7os &#8211; Decomposi\u00e7\u00e3o de um determinado endere\u00e7o em v\u00e1rios elementos, como cidade, c\u00f3digo-postal, regi\u00e3o, distrito, etc.<\/li>\n\n\n\n<li>Tradu\u00e7\u00e3o &#8211; Tradu\u00e7\u00e3o autom\u00e1tica do texto inserido. <\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">A forma de aplica\u00e7\u00e3o destes exemplos \u00e9 ilimitada, podendo ser adaptados a diferentes contextos, realidades e necessidades. <\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Departamento de Marketing<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos objetivos de qualquer Marketeer \u00e9 entender qual a recetividade das suas comunica\u00e7\u00f5es com o p\u00fablico-alvo. Isso \u00e9 facilitado atrav\u00e9s da &#8220;An\u00e1lise de Sentimento&#8221; do Zoho Deluge. Ao receber uma resposta a uma newsletter, por exemplo, o Zoho ir\u00e1 automaticamente indicar se aquela mensagem \u00e9 positiva, negativa ou neutra.  <\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Departamento de Vendas<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">A equipa de Vendas pode usar a intelig\u00eancia artificial do Zoho Deluge para aumentar a rapidez da inser\u00e7\u00e3o e tratamento dos dados no CRM. Ao usar as funcionalidades de &#8220;An\u00e1lise de Endere\u00e7os&#8221;, ser\u00e1 mais f\u00e1cil decompor uma \u00fanica morada em v\u00e1rios elementos, como c\u00f3digo-postal, cidade ou distrito, que ser\u00e3o automaticamente adicionados ao CRM.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\">Departamento de RH\/Empresas de RH<\/h6>\n\n\n\n<p class=\"wp-block-paragraph\">A &#8220;Identifica\u00e7\u00e3o de Entidades Nomeadas&#8221; \u00e9 particularmente \u00fatil para departamentos ou empresas de Recursos Humanos, que lidem com grande volume de dados. Estas empresas podem usar a intelig\u00eancia artificial para fazer uma primeira triagem dos CVs recebidos e, automaticamente, separ\u00e1-los por skills, grau acad\u00e9mico, experi\u00eancia profissional, etc. Esta funcionalidade poder\u00e1 poupar muito tempo na an\u00e1lise das candidaturas recebidas e acelerar todo o processo de RH.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m a extra\u00e7\u00e3o autom\u00e1tica do texto, atrav\u00e9s da funcionalidade de &#8220;Reconhecimento de Texto&#8221; do Zoho Deluge pode simplificar o tratamento dos dados e aumentar a rapidez do processo de sele\u00e7\u00e3o dos candidatos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quero come\u00e7ar a usar Intelig\u00eancia Artificial no Zoho<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em tecnologias de marketing e <a href=\"https:\/\/liminal.pt\/zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\">parceiro Zoho<\/a>, a Liminal conta com o know-how necess\u00e1rio para garantir que o desenvolvimento de funcionalidades de Intelig\u00eancia Artificial em Zoho Deluge \u00e9 aplicado da melhor forma e adaptado \u00e0 realidade da sua empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\">Fale connosco<\/a> e facilite j\u00e1 o dia-a-dia da sua empresa com intelig\u00eancia artificial.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/liminal.pt\/zoho.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/10\/inteligencia-artificial.jpg?resize=646%2C226&#038;ssl=1\" alt=\"intelig\u00eancia artificial, CRM\" class=\"wp-image-3188\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/10\/inteligencia-artificial.jpg?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/10\/inteligencia-artificial.jpg?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/10\/inteligencia-artificial.jpg?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"3184\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" 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data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" 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Desde o momento em que assistimos \u00e0 Netflix, at\u00e9 ao algoritmo das redes &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3190,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[1247,13],"tags":[17,153,4,14,70,110,258],"class_list":["post-3184","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inteligencia-artificial","category-martech","tag-crm-customer-relationship-management","tag-inteligencia-artificial","tag-martech","tag-transformacao-digital","tag-zoho","tag-zoho-crm","tag-zoho-deluge"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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