{"id":314,"date":"2018-07-30T15:23:27","date_gmt":"2018-07-30T14:23:27","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=314"},"modified":"2023-05-18T17:26:05","modified_gmt":"2023-05-18T16:26:05","slug":"vale-comercio-p2020-liminal-entidade-acreditada","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/vale-comercio-p2020-liminal-entidade-acreditada\/","title":{"rendered":"Vale Com\u00e9rcio P2020: 5 000\u20ac para investir na transforma\u00e7\u00e3o digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O programa COMPETE 2020 foi pensado com o objetivo de melhorar a competitividade e a internacionaliza\u00e7\u00e3o da economia portuguesa no per\u00edodo de 2014 a 2020. Para tal, foram mobilizados Fundos Europeus Estruturais e de Investimento, com a ajuda dos quais se pretende a converg\u00eancia com as economias mais desenvolvidas da UE, a cria\u00e7\u00e3o de emprego qualificado e o crescimento inteligente e inovador. Em janeiro deste ano surgiu a iniciativa do Vale Com\u00e9rcio, enquadrado na categoria \u201cVale Inova\u00e7\u00e3o\u201d da qualifica\u00e7\u00e3o de micro e PMEs, no \u00e2mbito do Sistema de Incentivos do Portugal 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Liminal submeteu-se ao \u201cProcesso de Acredita\u00e7\u00e3o de Entidades para a Presta\u00e7\u00e3o de Servi\u00e7os de Inova\u00e7\u00e3o \u2013 Vale Com\u00e9rcio\u201d e obteve uma resposta favor\u00e1vel, no passado dia 28 de junho.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta acredita\u00e7\u00e3o procura ajudar a melhorar a iniciativa empresarial nos setores do com\u00e9rcio, servi\u00e7os e restaura\u00e7\u00e3o, atrav\u00e9s do suporte em \u00e1reas como: inova\u00e7\u00e3o organizacional e gest\u00e3o, cria\u00e7\u00e3o de marcas e design, qualidade e economia digital e TIC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre o Vale Com\u00e9rcio do P2020<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\">Quem pode candidatar-se?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Empresas com atividades econ\u00f3micas nos setores do com\u00e9rcio, servi\u00e7os e restaura\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Em que atividades, inclu\u00eddas nos apoios, a Liminal me pode ajudar?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inova\u00e7\u00e3o organizacional e gest\u00e3o<\/strong>, nomeadamente:\n<ul class=\"wp-block-list\">\n<li>Desenvolvimento de <strong>estrat\u00e9gia de atendimento e <a href=\"https:\/\/liminal.pt\/engagement-based-loyalty.html\">fideliza\u00e7\u00e3o de clientes<\/a><\/strong>, com base<br>em estudos do comportamento do cliente;<\/li>\n\n\n\n<li>Apoio na defini\u00e7\u00e3o e otimiza\u00e7\u00e3o de solu\u00e7\u00f5es de log\u00edstica e distribui\u00e7\u00e3o, incluindo<br>no \u00e2mbito de processos de desenvolvimento e implementa\u00e7\u00e3o de modelos de eCommerce.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Cria\u00e7\u00e3o de marcas e design<\/strong>, nomeadamente:\n<ul class=\"wp-block-list\">\n<li>Estudos de identidade gr\u00e1fica para o estabelecimento\/produto;<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Economia digital e TIC<\/strong>,&nbsp;abrangendo servi\u00e7os de consultoria para a defini\u00e7\u00e3o de<br>modelos de neg\u00f3cio com vista \u00e0 inser\u00e7\u00e3o das PME na economia digital, que permitam a<br>concretiza\u00e7\u00e3o de processos desmaterializados com clientes e fornecedores, assim<br>contribuindo para a sua promo\u00e7\u00e3o internacional, nomeadamente:\n<p>&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Desenvolvimento da presen\u00e7a web, incluindo <strong>websites<\/strong>, <strong>lojas online<\/strong>, plataformas de <strong>eCommerce<\/strong> nacionais e internacionais e <strong>redes sociais<\/strong>, atrav\u00e9s:\n<ul class=\"wp-block-list\">\n<li>i) da conce\u00e7\u00e3o de conte\u00fados digitais (<a href=\"https:\/\/liminal.pt\/inbound-marketing-automation.html\"><strong>content marketing<\/strong><\/a>);<\/li>\n\n\n\n<li>ii) da recolha, do tratamento, da an\u00e1lise e da visualiza\u00e7\u00e3o dos volumes de dados gerados a partir da navega\u00e7\u00e3o e intera\u00e7\u00e3o de clientes em ambiente digital (<a href=\"https:\/\/liminal.pt\/maestro-analitica-marketing\/\"><strong>web analytics<\/strong><\/a>); e<\/li>\n\n\n\n<li>iii) da utiliza\u00e7\u00e3o de ferramentas de promo\u00e7\u00e3o digitais;\n<ul class=\"wp-block-list\">\n<li>Servi\u00e7os de certifica\u00e7\u00e3o de site e lojas online, atrav\u00e9s da avalia\u00e7\u00e3o da sua conformidade para com a legisla\u00e7\u00e3o portuguesa e as melhores pr\u00e1ticas europeias;<\/li>\n\n\n\n<li>Digitaliza\u00e7\u00e3o dos modelos de neg\u00f3cio e a desmaterializa\u00e7\u00e3o de processos com clientes e fornecedores, designadamente por via de sistemas de gest\u00e3o integrados;<\/li>\n\n\n\n<li>Desenho de solu\u00e7\u00f5es para a gest\u00e3o e concilia\u00e7\u00e3o autom\u00e1tica de pagamentos com expans\u00e3o das modalidades de pagamento.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Qual o valor m\u00e1ximo por candidatura?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No \u00e2mbito do Vale Com\u00e9rcio, o incentivo m\u00e1ximo que pode ser concedido a cada Vale \u00e9 de <strong>5.000\u20ac<\/strong> para os servi\u00e7os acima previstos.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">[btnsx id=&#8221;321&#8243;]<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para al\u00e9m da \u00e1rea da Inova\u00e7\u00e3o, na qual se insere a Liminal, foram tamb\u00e9m escolhidas entidades prestadoras de servi\u00e7os de Investiga\u00e7\u00e3o e Desenvolvimento Tecnol\u00f3gico, Empreendedorismo e Internacionaliza\u00e7\u00e3o. O objetivo \u00e9, ent\u00e3o, que as micro e PMEs trabalhem em conjunto com as entidades acreditadas e assim consigam conhecer melhor o mercado e impulsionar os seus neg\u00f3cios de forma sustent\u00e1vel tendo em vista as metas definidas pelo programa COMPETE 2020.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Poder\u00e1 encontrar mais informa\u00e7\u00f5es sobre os <a href=\"http:\/\/www.poci-compete2020.pt\/admin\/images\/20180109_AAC_07_SI_2018_Acreditacao_Entidades_Vale_Comercio.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Vales Com\u00e9rcio<\/a>.<\/p>\n<div class=\"rtng-rating-total\" data-id=\"314\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"314\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"314\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/314\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>O programa COMPETE 2020 foi pensado com o objetivo de melhorar a competitividade e a internacionaliza\u00e7\u00e3o da economia portuguesa no per\u00edodo de 2014 a 2020. Para tal, foram mobilizados Fundos &hellip; <\/p>\n","protected":false},"author":2,"featured_media":317,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2,34],"tags":[55,54,57,58,59,60,56],"class_list":["post-314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-liminal","category-transformacao-digital","tag-content-marketing","tag-ecommerce","tag-maestro","tag-p2020","tag-vale-comercio","tag-vale-inovacao","tag-web-analytics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vale Com\u00e9rcio 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