{"id":3109,"date":"2020-09-25T15:03:57","date_gmt":"2020-09-25T14:03:57","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=3109"},"modified":"2021-03-16T12:22:52","modified_gmt":"2021-03-16T11:22:52","slug":"5-beneficios-integrar-hubspot-crm","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/5-beneficios-integrar-hubspot-crm\/","title":{"rendered":"5 benef\u00edcios de integrar o HubSpot com o seu CRM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Se j\u00e1 usou HubSpot, o t\u00edtulo deste artigo poder\u00e1 ter gerado alguma confus\u00e3o. &#8220;O HubSpot n\u00e3o \u00e9 um CRM?&#8221; Sim, o HubSpot tem um m\u00f3dulo de CRM integrado na plataforma, na qual assenta todo o poder de Automa\u00e7\u00e3o de Marketing &#8211; o verdadeiro &#8220;core&#8221; do HubSpot. Muitas empresas escolhem usar o CRM do HubSpot para gerir o funil de Marketing e Vendas mas h\u00e1 casos de empresas que usam, por exemplo, o CRM do Microsoft Dynamics, ou o Salesforce e desejam usar o HubSpot, essencialmente, enquanto plataforma de Automa\u00e7\u00e3o de Marketing. \u00c9 exatamente nesta situa\u00e7\u00e3o que os benef\u00edcios abaixo se aplicam. Conhe\u00e7a todos os benef\u00edcios de integrar o <a href=\"https:\/\/www.hubspot.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot<\/a> com o seu CRM atual.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 benef\u00edcios de integrar o HubSpot com o seu CRM<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Personalize a experi\u00eancia de cada contacto<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ao <a href=\"https:\/\/liminal.pt\/integracoes.html\" target=\"_blank\" rel=\"noreferrer noopener\">integrar o HubSpot com o CRM<\/a> conseguir\u00e1 criar mensagens relevantes e personalizadas para cada contacto, gra\u00e7as \u00e0 capacidade de incorpora\u00e7\u00e3o de prefer\u00eancias, hist\u00f3rico e intera\u00e7\u00f5es em cada touchpoint de comunica\u00e7\u00e3o. Assim, ter\u00e1 a certeza que a informa\u00e7\u00e3o recolhida sobre cada contacto ser\u00e1 usada para comunicar da melhor forma com cada um. Isto porque, ao longo do tempo, o HubSpot recolhe dados como:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Atrav\u00e9s de que canal \u00e9 que os utilizadores chegaram ao seu site;<\/li><li>Qual a hora e dia em que o seu site recebe mais visitas;<\/li><li>Quais as p\u00e1ginas mais visitadas;<\/li><li>Qual o conte\u00fado que tem mais downloads;<\/li><li>Qual o tempo que cada utilizador passou em cada p\u00e1gina;<\/li><li>Quais as p\u00e1ginas que ajudaram \u00e0 convers\u00e3o de cada contacto.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Ao unir toda esta informa\u00e7\u00e3o dispon\u00edvel no HubSpot aos dados que j\u00e1 tem no CRM, ter\u00e1 tudo o que necessita para garantir que o conte\u00fado certo \u00e9 enviado \u00e0 pessoa certa, no momento mais adequado. Poder\u00e1 usar estes dados para criar campanhas segmentadas ou sequ\u00eancias de e-mails espec\u00edficas para os contactos que visualizaram uma detemerminada p\u00e1gina, por exemplo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De acordo com o Aberdeen Group, os e-mails personalizados t\u00eam uma CTR 14% superior e taxas de convers\u00e3o de mais de 10%, quando comparados com e-mails sem nenhum tipo de personaliza\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot1.jpg?resize=412%2C367&#038;ssl=1\" alt=\"personaliza\u00e7\u00e3o hubspot, integra\u00e7\u00e3o hubspot, integrar hubspot\" class=\"wp-image-3114\" width=\"412\" height=\"367\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Fa\u00e7a a nutri\u00e7\u00e3o da rela\u00e7\u00e3o com cada cliente<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine que a sua equipa de Vendas t\u00eam uma lista de 20 contas, identificadas no CRM, que deixaram de responder a meio do processo de decis\u00e3o de compra. Provavelmente, estas empresas ainda n\u00e3o se encontram no momento certo para concluir a compra e ter\u00e3o de ser nutridas com conte\u00fado \u00fatil, que fomente a tomada de decis\u00e3o. Nestes casos, poder\u00e3o ser usadas sequ\u00eancias de nutri\u00e7\u00e3o do HubSpot para ajudar a gerir a rela\u00e7\u00e3o com cada cliente. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Segundo a HubSpot, as empresas que incorporam a nutri\u00e7\u00e3o de leads na sua estrat\u00e9gia de marketing veem a sua receita aumentar 10% ou mais, nos primeiros 6 a 9 meses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/sequencia-hubspot.png?resize=840%2C473&#038;ssl=1\" alt=\"personaliza\u00e7\u00e3o hubspot, integra\u00e7\u00e3o hubspot, integrar hubspot\" class=\"wp-image-3115\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/sequencia-hubspot.png?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/sequencia-hubspot.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/sequencia-hubspot.png?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/sequencia-hubspot.png?resize=533%2C300&amp;ssl=1 533w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/sequencia-hubspot.png?w=1170&amp;ssl=1 1170w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Entenda os sinais de inten\u00e7\u00e3o de compra dos clientes com o Lead Scoring<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A integra\u00e7\u00e3o entre o HubSpot e o CRM ajudar\u00e1 a equipa de vendas a definir quais as leads mais priorit\u00e1rias, ao registar quais os contactos que apresentam maior buying intent. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O HubSpot simplifica este processo atrav\u00e9s do Lead Scoring, ao atribuir um scoring maior aos contactos que apresentam determinado comportamento online, como o tempo gasto em determinada p\u00e1gina, intera\u00e7\u00e3o com o conte\u00fado ou links clicados, por exemplo. Para cada a\u00e7\u00e3o \u00e9 atribu\u00edda uma determinada pontua\u00e7\u00e3o e, quando \u00e9 atingido um determinado scoring, tipicamente 100, \u00e9 gerado automaticamente um alerta que avisa a equipa comercial que aquela lead tem apresentado comportamentos de inten\u00e7\u00e3o de compra e, portanto, poder\u00e1 ser um bom timing para a contactar.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot2.jpg?resize=399%2C264&#038;ssl=1\" alt=\"personaliza\u00e7\u00e3o hubspot, integra\u00e7\u00e3o hubspot, integrar hubspot\" class=\"wp-image-3116\" width=\"399\" height=\"264\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot2.jpg?w=573&amp;ssl=1 573w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot2.jpg?resize=300%2C198&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot2.jpg?resize=454%2C300&amp;ssl=1 454w\" sizes=\"auto, (max-width: 399px) 100vw, 399px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4 &#8211; Reduza o ciclo de vendas e poupe tempo<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Segunndo a Lynton, nos \u00faltimos 5 anos, o t\u00edpico ciclo de vendas aumentou 22%, uma vez que cada vez h\u00e1 mais intervenientes envolvidos na tomada de decis\u00e3o. Este ciclo pode ser ainda mais complexo se as leads forem enviadas para a equipa de Vendas antes de estarem prontas para comprar algo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A integra\u00e7\u00e3o entre o HubSpot e o CRM pode encurtar o ciclo de vendas, enviando as leads para a equipa comercial apenas quando apresentam sinais de inten\u00e7\u00e3o de compra e nutrindo-as com comunica\u00e7\u00e3o relevante e personalizada at\u00e9 que apresentem esses sinais.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot3.jpg?resize=500%2C418&#038;ssl=1\" alt=\"personaliza\u00e7\u00e3o hubspot, integra\u00e7\u00e3o hubspot, integrar hubspot\" class=\"wp-image-3117\" width=\"500\" height=\"418\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot3.jpg?w=746&amp;ssl=1 746w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot3.jpg?resize=300%2C251&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot3.jpg?resize=359%2C300&amp;ssl=1 359w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5 &#8211; Analise os resultados com o Closed Loop Report<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para que a equipa de marketing produza conte\u00fado \u00fatil para a equipa de vendas, \u00e9 essencial que saiba quais os conte\u00fados que t\u00eam melhores resultados e tamb\u00e9m qual o feedback dos clientes. O relat\u00f3rio que analisa os dados de marketing e vendas enquanto um s\u00f3 chama-se Closed Loop Report, e quando o HubSpot e o CRM est\u00e3o integrados, torna-se muito mais f\u00e1cil obter estes KPI. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o Closed Loop torna-se poss\u00edvel perceber quais os esfor\u00e7os de marketing que contribuiram mais para as Vendas, e tamb\u00e9m como t\u00eam evolu\u00eddo as leads que foram passadas \u00e0 equipa comercial. Deste modo, torna-se poss\u00edvel <a href=\"https:\/\/liminal.pt\/martech-magazine\/como-alinhar-marketing-vendas-martech\/\" target=\"_blank\" rel=\"noreferrer noopener\">alinhar as duas equipas<\/a> e garantir que estas trabalham em un\u00edssono para atingir o mesmo objetivo: aumentar as vendas.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot4.jpg?resize=475%2C166&#038;ssl=1\" alt=\"personaliza\u00e7\u00e3o hubspot, integra\u00e7\u00e3o hubspot, integrar hubspot\" class=\"wp-image-3118\" width=\"475\" height=\"166\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot4.jpg?w=799&amp;ssl=1 799w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot4.jpg?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot4.jpg?resize=768%2C269&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot4.jpg?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot5.jpg?resize=457%2C328&#038;ssl=1\" alt=\"personaliza\u00e7\u00e3o hubspot, integra\u00e7\u00e3o hubspot, integrar hubspot\" class=\"wp-image-3119\" width=\"457\" height=\"328\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot5.jpg?w=733&amp;ssl=1 733w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot5.jpg?resize=300%2C215&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot5.jpg?resize=418%2C300&amp;ssl=1 418w\" sizes=\"auto, (max-width: 457px) 100vw, 457px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot6.jpg?resize=446%2C341&#038;ssl=1\" alt=\"personaliza\u00e7\u00e3o hubspot, integra\u00e7\u00e3o hubspot, integrar hubspot\" class=\"wp-image-3120\" width=\"446\" height=\"341\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot6.jpg?w=710&amp;ssl=1 710w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot6.jpg?resize=300%2C230&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/09\/hubspot6.jpg?resize=392%2C300&amp;ssl=1 392w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Integre o HubSpot e o CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Quer esteja a ponderar integrar o seu CRM com o HubSpot, ou migrar os seus contactos para o m\u00f3dulo de CRM do HubSpot, o poder de usar estes dois sistemas em conjunto \u00e9 not\u00e1vel. Apenas ao usar CRM e Automa\u00e7\u00e3o de Marketing se torna poss\u00edvel personalizar a experi\u00eancia de cada cliente, de forma automatizada e relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\">parceiro HubSpot em Portugal<\/a>, e especialista em tecnologias de marketing, a Liminal det\u00e9m as compet\u00eancias necess\u00e1rias para garantir que a <a href=\"https:\/\/liminal.pt\/integracoes.html\" target=\"_blank\" rel=\"noreferrer noopener\">integra\u00e7\u00e3o entre HubSpot e CRM<\/a> \u00e9 feita de forma eficaz e sem falhas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/integracoes.html\" target=\"_blank\" rel=\"noreferrer noopener\">Fale connosco<\/a> e personalize a experi\u00eancia dos seus clientes, ao integrar HubSpot e CRM.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/liminal.pt\/integracoes.html\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/07\/integracoes-sistemas.jpg?resize=646%2C226&#038;ssl=1\" alt=\"integra\u00e7\u00e3o de sistemas, integra\u00e7\u00e3o, crm integrado\" class=\"wp-image-2973\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/07\/integracoes-sistemas.jpg?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/07\/integracoes-sistemas.jpg?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/07\/integracoes-sistemas.jpg?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure><\/div>\n<div class=\"rtng-rating-total\" data-id=\"3109\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"3109\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label 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plataforma, &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3121,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47,65],"tags":[68,17,71,250],"class_list":["post-3109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","category-crm","tag-crm","tag-crm-customer-relationship-management","tag-hubspot","tag-integracoes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>5 benef\u00edcios de integrar o HubSpot com o seu CRM | Martech Magazine<\/title>\n<meta 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