{"id":2777,"date":"2020-06-09T14:59:47","date_gmt":"2020-06-09T13:59:47","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=2777"},"modified":"2020-09-29T14:18:30","modified_gmt":"2020-09-29T13:18:30","slug":"zoho-vs-sugarcrm-duelo","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/zoho-vs-sugarcrm-duelo\/","title":{"rendered":"Zoho vs. SugarCRM: O Duelo"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/liminal.pt\/zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho CRM<\/a> e o SugarCRM s\u00e3o duas das alternativas mais fortes para qualquer PME quando o assunto \u00e9 software de gest\u00e3o de clientes. As duas marcas d\u00e3o bastante import\u00e2ncia \u00e0 usabilidade e \u00e0 inova\u00e7\u00e3o, e adaptam-se tanto a pequenas empresas, como a enterprises. Descubra abaixo os pr\u00f3s e os contras do Zoho CRM e do SugarCRM.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre o SugarCRM <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Criado em Cupertino (Calif\u00f3rnia), em 2004, o <a href=\"https:\/\/www.sugarcrm.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SugarCRM<\/a> destaca-se enquanto CRM open source. Conta atualmente com mais 2 milh\u00f5es de utilizadores, em 120 pa\u00edses e j\u00e1 recebeu in\u00fameros pr\u00e9mios e certifica\u00e7\u00f5es ao longo da sua hist\u00f3ria.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto CRM open source, o SugarCRM pode ser totalmente personalizado e ajustado \u00e0 realidade de cada empresa, uma vez que o seu c\u00f3digo est\u00e1 totalmente dispon\u00edvel e pode ser editado por qualquer developer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"523\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/sugarcrm.png?resize=840%2C523&#038;ssl=1\" alt=\"sugarcrm, zoho, zoho crm\" class=\"wp-image-2784\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/sugarcrm.png?w=960&amp;ssl=1 960w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/sugarcrm.png?resize=300%2C187&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/sugarcrm.png?resize=768%2C478&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/sugarcrm.png?resize=482%2C300&amp;ssl=1 482w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre o Zoho CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.zoho.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho<\/a> tem ganho popularidade nos \u00faltimos anos, sobretudo devido ao grande poder das suas tecnologias, desenhadas para albergar todos os departamentos de uma empresa, e \u00e0 elevada capacidade de customiza\u00e7\u00e3o. Al\u00e9m disto, apresenta uma das melhores rela\u00e7\u00f5es qualidade\/pre\u00e7o do mercado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o Zoho conta com mais de 45 milh\u00f5es de utilizadores em todo o mundo e \u00e9 utilizado por empresas como a Amazon, o Facebook, a Netflix ou a Caetano Retail.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/nd7BOsC1-cg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zoho CRM vs. SugarCRM: Pr\u00f3s e Contras<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Pricing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos de pre\u00e7o, o Zoho CRM \u00e9 quase imbat\u00edvel, sobretudo quando analisamos a rela\u00e7\u00e3o pre\u00e7o\/qualidade. Tamb\u00e9m altamente competitivo, mas ainda assim um pouco mais caro que o Zoho, o SugarCRM tem v\u00e1rios planos de pricing que se adaptam \u00e0s necessidades de cada empresa. Cada uma das tecnologias est\u00e1 dispon\u00edvel pelos seguintes pre\u00e7os: <\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Zoho CRM<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>Zoho CRM Standard: 12\u20ac user\/m\u00eas <\/li><li>Zoho CRM Professional: 20\u20ac user\/m\u00eas <\/li><li>Zoho CRM Enterprise: 35\u20ac user\/m\u00eas <\/li><li>Zoho CRM Ultimate: 45\u20ac user\/m\u00eas <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho CRM est\u00e1 tamb\u00e9m dispon\u00edvel no Zoho One, o bundle completo de mais de 40 aplica\u00e7\u00f5es da Zoho que permite fazer a transforma\u00e7\u00e3o digital de todos os departamentos da empresa, por 35\u20ac user\/m\u00eas. Al\u00e9m do CRM, o Zoho One inclui aplica\u00e7\u00f5es destinadas \u00e0s \u00e1reas de Marketing, Vendas, Suporte ao cliente, Contabilidade, Recursos Humanos, Gest\u00e3o de Projetos, entre outras.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">SugarCRM<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>Sugar Professional: a partir de 46\u20ac\/m\u00eas<\/li><li>Sugar Enterprise: a partir de 75\u20ac\/m\u00eas<\/li><li>Sugar Serve: a partir de 71\u20ac\/m\u00eas<\/li><li>Sugar Sell: a partir de 71\u20ac\/m\u00eas<\/li><li>Sugar Market: a partir de 886\u20ac\/m\u00eas<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">2. Usabilidade e Personaliza\u00e7\u00e3o<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto o Zoho CRM como o SugarCRM t\u00eam interfaces user-friendly e f\u00e1ceis de usar. No entanto, torna-se mais f\u00e1cil personalizar o Zoho, sem qualquer necessidade de programa\u00e7\u00e3o. J\u00e1 no SugarCRM, \u00e9 necess\u00e1rio conhecimentos de programa\u00e7\u00e3o e desenvolvimento para conseguir adaptar o CRM \u00e0 realidade do neg\u00f3cio.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube aligncenter wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/jXHASm5708Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">3. Anal\u00edtica<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho CRM conta com uma parte de anal\u00edtica, que permite criar dashboards personalizados de forma f\u00e1cil, com uma interface drag-and-drop. Tem ainda alguns dashboards j\u00e1 criados, de ra\u00edz, que analisam automaticamente os principais KPI de Vendas, consoante a informa\u00e7\u00e3o carregada no CRM. Quanto ao SugarCRM, a anal\u00edtica original do software \u00e9 bastante limitada e isso torna a an\u00e1lise e cria\u00e7\u00e3o de dashboards mais demorada. H\u00e1 uma aplica\u00e7\u00e3o da SugarCRM, o Sugar Discover, apenas dedicada a anal\u00edtica, mas \u00e9 paga \u00e0 parte do CRM.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/JjJ_Jt920F4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">4. Funcionalidades<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das grandes vantagens do Zoho CRM \u00e9 o facto de, n\u00e3o s\u00f3 conter as funcionalidades essenciais para qualquer equipa de Vendas, mas tamb\u00e9m integrar funcionalidades \u00fateis para analisar e acompanhar todas as fases da jornada de decis\u00e3o. Por exemplo, o acompanhamento das intera\u00e7\u00f5es e das visitas torna-se essencial tanto para a equipa de Marketing, que entende quais os conte\u00fados que est\u00e3o a atrair mais p\u00fablico e se esses utilizadores t\u00eam o perfil do p\u00fablico-alvo, tanto para a equipa de Vendas, que consegue entender quais os utilizadores que demonstram maior buying-intent e quais as p\u00e1ginas que visualizaram. Ao fazer este acompanhamento, cada comercial poder\u00e1 abordar o contacto de forma mais personalizada, tocando exatamente nos pontos que sabe que o utilizador andou a ver.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por outro lado, o SugarCRM \u00e9, como o nome indica, um CRM e cont\u00e9m apenas as funcionalidades b\u00e1sicas de um CRM. Apenas na vers\u00e3o Sugar Market, a mais cara, se torna poss\u00edvel integrar o CRM com Automa\u00e7\u00e3o de Marketing e potenciar o software com algumas funcionalidades que permitem acompanhar toda a jornada de decis\u00e3o dos utilizadores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho CRM apresenta algumas funcionalidades que n\u00e3o est\u00e3o dispon\u00edveis no SugarCRM, ou s\u00e3o pagas \u00e0 parte neste sistema, como o assistente de intelig\u00eancia artificial, a captura de leads a partir de Facebook e Twitter, o Lead Enrichement, a Social Tab (Facebook e Twitter), o Sales Gamification, a Gest\u00e3o de Invent\u00e1rio ou a integra\u00e7\u00e3o com telefonia. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Integra\u00e7\u00f5es<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Zoho conta com um <a rel=\"noreferrer noopener\" href=\"https:\/\/marketplace.zoho.com\/home\" target=\"_blank\">Marketplace<\/a> de apps que integram com o Zoho CRM, que incluem marcas como PandaDoc, WooCommerce, Dropbox, EventBrite ou Twilio. Isto permite que o CRM seja potenciado com v\u00e1rias apps e que as suas funcionalidades sejam aumentadas, al\u00e9m das que j\u00e1 existem originalmente na tecnologia. Tamb\u00e9m o SugarCRM funciona numa l\u00f3gica de apps dispon\u00edveis num <a rel=\"noreferrer noopener\" href=\"https:\/\/sugarexchange.sugarcrm.com\/\" target=\"_blank\">Marketplace<\/a>, que inclui o LinkedIn Sales Navigator ou o PandaDoc. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do ponto de vista de integra\u00e7\u00f5es nativas, o Zoho inclui a integra\u00e7\u00e3o com todo o universo Google, incluindo o Gmail, e no SugarCRM esta integra\u00e7\u00e3o est\u00e1 dispon\u00edvel por um pre\u00e7o adicional. Tamb\u00e9m a integra\u00e7\u00e3o com Google Adwords \u00e9 paga \u00e0 parte no SugarCRM e est\u00e1 dispon\u00edvel nativamente no Zoho CRM, a partir da vers\u00e3o Professional.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qual o melhor CRM para a minha empresa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Caso n\u00e3o tenha uma equipa com skills de desenvolvimento dentro da sua empresa, ou se essa empresa n\u00e3o tiver disponibilidade para se dedicar \u00e0 personaliza\u00e7\u00e3o do SugarCRM, o Zoho CRM talvez seja uma melhor op\u00e7\u00e3o. Uma vez que o sistema de CRM se deve adaptar aos processos da empresa, e n\u00e3o o contr\u00e1rio, torna-se mais f\u00e1cil personalizar o Zoho CRM sem qualquer necessidade de conhecimento de programa\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">De qualquer modo, \u00e9 sempre essencial que o processo de escolha da tecnologia mais indicada para o seu neg\u00f3cio seja acompanhada por especialistas em MarTech, como a <a rel=\"noreferrer noopener\" href=\"https:\/\/liminal.pt\/\" target=\"_blank\">Liminal<\/a>, que ajudar\u00e3o em todo o processo de pondera\u00e7\u00e3o, implementa\u00e7\u00e3o e apoio \u00e0 utiliza\u00e7\u00e3o da tecnologia. Apenas deste modo conseguir\u00e1 assegurar que as tecnologias de marketing e vendas contribuem para o sucesso do neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noreferrer noopener\">Solicite um diagn\u00f3stico<\/a> \u00e0 sua empresa e fale com um especialista Liminal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/falar-com-especialista2.png?resize=646%2C226&#038;ssl=1\" alt=\"Liminal, MarTech, Falar com especialista\" class=\"wp-image-2782\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/falar-com-especialista2.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/falar-com-especialista2.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/falar-com-especialista2.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"2777\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"2777\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"2777\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/2777\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>O Zoho CRM e o SugarCRM s\u00e3o duas das alternativas mais fortes para qualquer PME quando o assunto \u00e9 software de gest\u00e3o de clientes. As duas marcas d\u00e3o bastante import\u00e2ncia &hellip; <\/p>\n","protected":false},"author":2,"featured_media":2852,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65],"tags":[244,70,110],"class_list":["post-2777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-sugarcrm","tag-zoho","tag-zoho-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoho vs. SugarCRM: O Duelo | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Descubra os pr\u00f3s e contras do Zoho CRM 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