{"id":2705,"date":"2020-05-28T12:43:05","date_gmt":"2020-05-28T11:43:05","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=2705"},"modified":"2022-04-11T12:14:04","modified_gmt":"2022-04-11T11:14:04","slug":"zoho-vs-microsoft-dynamics-365","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/zoho-vs-microsoft-dynamics-365\/","title":{"rendered":"Zoho vs. Microsoft Dynamics 365: O frente-a-frente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A grande variedade de <a href=\"https:\/\/liminal.pt\/martech-magazine\/crm-o-que-e-beneficios-empresas\/\">CRM<\/a> do mercado pode tornar dif\u00edcil a perce\u00e7\u00e3o de qual o software mais indicado para cada neg\u00f3cio. Exatamente por isso, analis\u00e1mos o CRM de dois dos grandes gigantes tecnol\u00f3gicos, <a rel=\"noreferrer noopener\" href=\"https:\/\/liminal.pt\/zoho.html\" target=\"_blank\">Zoho CRM<\/a> e <a rel=\"noreferrer noopener\" href=\"https:\/\/liminal.pt\/microsoft.html\" target=\"_blank\">Microsoft Dynamics 365<\/a> de modo a conduzir mais facilmente os gestores para a escolha da alternativa que melhor se aplica. Leia abaixo a nossa an\u00e1lise a estes dois software.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:25px\"><a href=\"https:\/\/liminal.pt\/ebook-como-escolher-crm\/\">Fa\u00e7a download do eBook &#8220;Como Escolher um CRM&#8221;<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre o Microsoft Dynamics 365<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O CRM da Microsoft est\u00e1 inclu\u00eddo em diferentes packages do Dynamics 365, dependendo do objetivo final da sua utiliza\u00e7\u00e3o: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/liminal.pt\/martech-magazine\/review-microsoft-sales-dynamics-pros-contras-plataforma\/\">Dynamics 365 for Sales<\/a>; <\/li><li>Dynamics 365 for Customer Service; <\/li><li>Dynamics 365 for Field Service; <\/li><li>Dynamics 365 for Project Service Automation. <\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Dynamics 365 \u00e9 uma plataforma da Microsoft que permite o registo e an\u00e1lise das atividades em todas as \u00e1reas empresariais, constitu\u00edda por diferentes aplica\u00e7\u00f5es, nomeadamente o Dynamics CRM. Por ser da Microsoft, o Dynamics permite aos seus users terem acesso a conte\u00fados pr\u00f3prios da empresa possibilitando, por exemplo, a integra\u00e7\u00e3o entre o Office 365 e o LinkedIn. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O CRM da Microsoft tem um elevado grau de personaliza\u00e7\u00e3o, sendo poss\u00edvel adaptar a plataforma de acordo com a realidade de cada empresa. Assim sendo, pode ser usada por qualquer entidade, de qualquer dimens\u00e3o ou volume de neg\u00f3cios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre o Zoho CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho tem ganho popularidade nos \u00faltimos anos, sobretudo devido ao grande poder das suas tecnologias, desenhadas para albergar todos os departamentos de uma empresa, e \u00e0 elevada capacidade de customiza\u00e7\u00e3o. Al\u00e9m disto, apresenta uma das melhores rela\u00e7\u00f5es qualidade\/pre\u00e7o do mercado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o Zoho conta com mais de 45 milh\u00f5es de utilizadores em todo o mundo e \u00e9 utilizado por empresas como a Amazon, o Facebook, a Netflix ou a Caetano Retail.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/nd7BOsC1-cg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zoho vs. Microsoft: O frente-a-frente<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Pre\u00e7o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">No fator pre\u00e7o, o Zoho CRM \u00e9 quase imbat\u00edvel, sobretudo quando analisamos a rela\u00e7\u00e3o pre\u00e7o\/qualidade. Cada uma das tecnologias est\u00e1 dispon\u00edvel pelos seguintes pre\u00e7os:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Zoho CRM<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>Zoho CRM Standard: 12\u20ac user\/m\u00eas <\/li><li>Zoho CRM Professional: 20\u20ac user\/m\u00eas <\/li><li>Zoho CRM Enterprise: 35\u20ac user\/m\u00eas <\/li><li>Zoho CRM Ultimate: 45\u20ac user\/m\u00eas<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho CRM est\u00e1 tamb\u00e9m dispon\u00edvel no Zoho One, o bundle completo de mais de 40 aplica\u00e7\u00f5es da Zoho que permite fazer a transforma\u00e7\u00e3o digital de todos os departamentos da empresa, por 35\u20ac user\/m\u00eas. Al\u00e9m do CRM, o Zoho One inclui aplica\u00e7\u00f5es destinadas \u00e0s \u00e1reas de Marketing, Vendas, Suporte ao cliente, Contabilidade, Recursos Humanos, Gest\u00e3o de Projetos, entre outras.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Microsoft Dynamics 365<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">O pricing do Microsoft Dynamics \u00e9 um pouco mais complexo, sobretudo tendo em conta que o CRM est\u00e1 inclu\u00eddo em diferentes packages. Este pre\u00e7o ir\u00e1 depender n\u00e3o s\u00f3 do objetivo de cada package (Marketing, Vendas, Suporte, etc.), mas tamb\u00e9m se a organiza\u00e7\u00e3o usa outras aplica\u00e7\u00f5es do Dynamics&nbsp;365 ou se a organiza\u00e7\u00e3o tem uma aplica\u00e7\u00e3o qualific\u00e1vel do Dynamics&nbsp;365. Como refer\u00eancia, a vers\u00e3o Profissional do Microsoft Dynamics 365 custa cerca de 55\u20ac\/m\u00eas para&nbsp;o primeiro utilizador e cada utilizador adicional custa cerca de 17\u20ac\/m\u00eas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Adaptabilidade<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos de adaptabilidade, ambos os software s\u00e3o altamente personaliz\u00e1veis para se aproximarem da realidade de empresas de diferentes ind\u00fastrias e dimens\u00f5es. Tanto no Zoho CRM como no Microsoft Dynamics 365 \u00e9 poss\u00edvel criar campos \u00e0 medida, que tornam este software altamente flex\u00edvel. No entanto, a cria\u00e7\u00e3o de m\u00f3dulos personalizados apenas \u00e9 poss\u00edvel no Zoho CRM, e n\u00e3o no Microsoft Dynamics 365.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Implementa\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos de facilidade de implementa\u00e7\u00e3o, o Zoho CRM tem um processo mais simples e r\u00e1pido do que o Microsoft Dynamics 365. No entanto, o Microsoft Dynamics 365 est\u00e1 dispon\u00edvel nas vers\u00f5es <a href=\"https:\/\/liminal.pt\/martech-magazine\/microsoft-dynamics-365-melhor-opcao-cloud-on-premise-hibrido\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cloud, On-Premise e H\u00edbrido<\/a>, enquanto que o Zoho CRM apenas est\u00e1 dispon\u00edvel na vers\u00e3o Cloud. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Integra\u00e7\u00f5es e Inova\u00e7\u00e3o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos de integra\u00e7\u00f5es com apps externas, o Zoho CRM tem a vantagem de integrar nativamente com todo o universo Google, incluindo Gmail. Para obter esta integra\u00e7\u00e3o no Microsoft Dynamics 365 \u00e9 necess\u00e1rio compr\u00e1-la adicionalmente. Tanto a <a href=\"https:\/\/marketplace.zoho.com\/home\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho<\/a> como a <a href=\"https:\/\/appsource.microsoft.com\/pt-PT\/\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft<\/a> t\u00eam marketplaces de integra\u00e7\u00f5es que permitem expandir a capacidade do CRM.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m em termos da integra\u00e7\u00e3o de features de inova\u00e7\u00e3o, como o assistente de intelig\u00eancia artificial, a Cortana apenas est\u00e1 dispon\u00edvel se a integra\u00e7\u00e3o com o Microsoft Dynamics 365 for comprada \u00e0 parte, enquanto que a assistente virtual da Zoho, a Zia, est\u00e1 dispon\u00edvel no CRM sem qualquer custo adicional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As capacidades de intelig\u00eancia artificial presente no Zoho CRM incluem a previs\u00e3o da convers\u00e3o de leads e neg\u00f3cios, a indica\u00e7\u00e3o da melhor hora para contactar cada contacto, entre outras funcionalidades.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Funcionalidades<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos de funcionalidades, os dois CRM s\u00e3o muito parecidos, contendo as features essenciais para melhorar o dia-a-dia dos profissionais de marketing e vendas, como a gest\u00e3o de contas, contactos, leads ou o registo de chamadas, notas, reuni\u00f5es e eventos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Adicionalmente, o Zoho CRM apresenta uma funcionalidade de Sales Forecasting, localiza\u00e7\u00e3o de prospects e clientes que est\u00e3o pr\u00f3ximos geograficamente, partilha de e-mails ou segmenta\u00e7\u00e3o de visitantes no CRM. Outras ferramentas que est\u00e3o dispon\u00edveis no Zoho e s\u00e3o pagas adicionalmente no Microsoft Dynamics 365, ou n\u00e3o existem de todo, s\u00e3o o scoring, o Email Parser (que permite selecionar e exportar automaticamente dados \u00fateis dos e-mails), integra\u00e7\u00e3o com redes sociais para an\u00e1lise dos contactos, portal de clientes, cria\u00e7\u00e3o de m\u00f3dulos personalizados, vista de listas personalizadas, cria\u00e7\u00e3o de dashboards personalizados ou gest\u00e3o de parceiros.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m as capacidades de marketing do Zoho CRM s\u00e3o um ponto forte da ferramenta. Al\u00e9m do foco nas vendas, o Zoho tem v\u00e1rias funcionalidades de marketing, como o tracking e identifica\u00e7\u00e3o dos utilizadores que visitam o website, a incorpora\u00e7\u00e3o de formul\u00e1rios para capta\u00e7\u00e3o de leads, scoring de contactos, contas e leads, workflows ou integra\u00e7\u00e3o de e-mail marketing, que fazem com que, mais do que um simples CRM, o Zoho seja uma plataforma que permite alinhar marketing e vendas e ter uma vis\u00e3o 360\u00ba de toda a experi\u00eancia do cliente.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"410\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-vs-microsoft-liminal-martech.jpg?resize=840%2C410&#038;ssl=1\" alt=\"Zoho, Microsoft, Zoho CRM, Microsoft Dynamics 365, Liminal, martech, ferramentas de marketing\" class=\"wp-image-2712\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-vs-microsoft-liminal-martech-scaled.jpg?resize=1024%2C500&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-vs-microsoft-liminal-martech-scaled.jpg?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-vs-microsoft-liminal-martech-scaled.jpg?resize=768%2C375&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-vs-microsoft-liminal-martech-scaled.jpg?resize=1536%2C749&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-vs-microsoft-liminal-martech-scaled.jpg?resize=2048%2C999&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-vs-microsoft-liminal-martech-scaled.jpg?resize=600%2C293&amp;ssl=1 600w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-vs-microsoft-liminal-martech-scaled.jpg?w=1680&amp;ssl=1 1680w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-vs-microsoft-liminal-martech-scaled.jpg?w=2520&amp;ssl=1 2520w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption>Zoho CRM<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"674\" src=\"https:\/\/i2.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/microsoft-dynamics-365-crm-liminal-martech-zoho.png?fit=1000%2C562&amp;ssl=1\" alt=\"Zoho, Microsoft, Zoho CRM, Microsoft Dynamics 365, Liminal, martech, ferramentas de marketing\" class=\"wp-image-2713\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/microsoft-dynamics-365-crm-liminal-martech-zoho.png?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/microsoft-dynamics-365-crm-liminal-martech-zoho.png?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/microsoft-dynamics-365-crm-liminal-martech-zoho.png?resize=1024%2C575&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/microsoft-dynamics-365-crm-liminal-martech-zoho.png?resize=768%2C431&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/microsoft-dynamics-365-crm-liminal-martech-zoho.png?resize=534%2C300&amp;ssl=1 534w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption>Microsoft Dynamics 365<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Battlecard &#8211; Zoho CRM vs. Microsoft Dynamics 365<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fa\u00e7a download do Battlecard Zoho CRM vs. Microsoft Dynamics 365 e descubra todas as features dispon\u00edveis em cada vers\u00e3o dos CRM.<\/p>\n\n\n\n<center><form action=\"https:\/\/forms.zohopublic.eu\/liminal\/form\/FolhadeComparaoZohoCRMvsMicrosoft\/formperma\/VPoRGjHJpnP5OJB-xzts41RwGt5NJAY3g8bXY966WNU\/htmlRecords\/submit\" class=\"contact-form\" name=\"form\" id=\"form\" method=\"POST\" accept-charset=\"UTF-8\" enctype=\"multipart\/form-data\" onsubmit=\"zf_validateandsubmitdata();\">\n<input type=\"hidden\" name=\"zf_referrer_name\" value=\"\"><!-- To Track referrals , place the referrer name within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zf_redirect_url\" value=\"\"><!-- To redirect to a specific page after record submission , place the respective url within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zc_gad\" value=\"\"><!-- If GCLID is enabled in Zoho CRM Integration, click details of AdWords Ads will be pushed to Zoho CRM -->\n<!--Name-->\n<input type=\"text\" maxlength=\"255\" name=\"Name_First\" fieldtype=\"7\" placeholder=\"Nome Pr\u00f3prio*\">\n<input type=\"text\" maxlength=\"255\" name=\"Name_Last\" placeholder=\"Apelido*\" fieldtype=\"7\">\n<!--Email-->\n<input type=\"text\" maxlength=\"255\" name=\"Email\" placeholder=\"Email*\" value=\"\" fieldtype=\"9\">\n<p>\n<\/p><div class=\"g-recaptcha\" data-sitekey=\"6LeePLoZAAAAAJlhNX5DtV3_UrFVqYokAut4LMEg\" data-callback=\"recaptchaCallback\"><\/div>\n<p>\n<button id=\"btnSubmit\" type=\"submit\" class=\"reCAPTCHA-disabled\" disabled=\"\" title=\"Please check the above box saying you are not a robot\">Download do Battlecard<\/button><\/p><\/form><\/center>               \n<script type=\"text\/javascript\">var salesIQFieldsArray = [{\"formFieldName\":\"Email\",\"formFieldType\":9,\"salesIQFieldName\":\"Email\"}];\nfunction zf_validateandsubmitdata(){\nvar visitorinfo = {};\nvar elements = document.getElementById(\"form\").elements;\nfor (var elmIdx = 0; elmIdx<elements.length;elmIdx++) {\nvar inpElem = elements[elmIdx];\nvar fieldLinkName = inpElem.getAttribute(\"name\");\nvar fieldType = inpElem.getAttribute(\"fieldType\");\nif(fieldType===\"1\" || fieldType===\"7\" || fieldType===\"9\" || fieldType===\"11\"){\nfor(var idx = 0; idx < salesIQFieldsArray.length; idx++) {\nvar salesIQObj = salesIQFieldsArray[idx];\nvar zfFieldName = salesIQObj.formFieldName;\nvar salesIQFieldName = salesIQObj.salesIQFieldName;\nif(fieldType === \"1\"){\nif(fieldLinkName===zfFieldName){\nvar salesIQValue = inpElem.value;\nif(salesIQFieldName===\"Phone\"){\nvisitorinfo.contactnumber = salesIQValue;\n}\nif(salesIQFieldName===\"Name\"){\nvisitorinfo.name = salesIQValue;\n}\n}\n}\nif(fieldType===\"7\"){\nvar zfFldCompLinkName = salesIQObj.fieldCompLinkName;\nif(fieldLinkName===zfFldCompLinkName){\nvar salesIQValue=inpElem.value;\nvisitorinfo.name = salesIQValue;\n}\n}\nif(fieldType===\"9\"){\nif(fieldLinkName===zfFieldName){\nvar salesIQValue=inpElem.value;\nvisitorinfo.email = salesIQValue;\n}\n}\nif(fieldType===\"11\"){\nfieldLinkName = inpElem.getAttribute(\"compname\");\nif(fieldLinkName===zfFieldName){\nvar phoneFormat = inpElem.getAttribute(\"phoneFormat\");\nvar salesIQValue=\"\";\nif(phoneFormat===\"1\"){\nsalesIQValue = document.getElementById(\"international_\"+fieldLinkName+\"_countrycode\").value; \n}else if(phoneFormat===\"2\"){\nvar countryCode = document.getElementById(fieldLinkName+\"_countrycode\").value;\nvar first = document.getElementById(fieldLinkName+\"_first\").value;\nvar last = document.getElementById(fieldLinkName+\"_second\").value;\nsalesIQValue =countryCode+first+last;\n}\nvisitorinfo.contactnumber = salesIQValue;\n}\n}\n}\n}\n}\nparent.postMessage(JSON.stringify({ type: 'zoho.salesiq.apimessage', visitor: visitorinfo } ), '*');\/\/ No I18N\n}<\/script>\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js\" async=\"\" defer=\"\"><\/script>\n<script>\n    function recaptchaCallback() {\n        var btnSubmit = document.getElementById(\"btnSubmit\");\n        document.getElementById('form').action = \"https:\/\/forms.zohopublic.eu\/liminal\/form\/FolhadeComparaoZohoCRMvsMicrosoft\/formperma\/VPoRGjHJpnP5OJB-xzts41RwGt5NJAY3g8bXY966WNU\/htmlRecords\/submit\";\n        if (btnSubmit.classList.contains(\"reCAPTCHA-disabled\"))\n        {\n          btnSubmit.classList.remove(\"reCAPTCHA-disabled\"),\n          document.getElementById('btnSubmit').title = '',\n          document.getElementById('btnSubmit').disabled = false;\n          btnSubmitclassList.add(\"reCAPTCHA-enabled\");          \n        }\n    }\n<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Qual a melhor op\u00e7\u00e3o para a minha empresa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se a indecis\u00e3o de qual o melhor CRM para a sua empresa est\u00e1, sobretudo, entre Zoho e Microsoft, o fator que ir\u00e1 fazer a diferen\u00e7a \u00e9 o pre\u00e7o. Se a sua empresa necessita de poucos utilizadores e tem uma dimens\u00e3o mais reduzida, o Zoho CRM servir\u00e1 perfeitamente para as suas necessidades. No entanto, se a organiza\u00e7\u00e3o tiver muitos colaboradores e for mais complexa, o Microsoft Dynamics 365 poder\u00e1 ser uma boa alternativa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente da plataforma escolhida, a contribui\u00e7\u00e3o das MarTech (tecnologias de marketing) para o sucesso apenas se verifica quando s\u00e3o aplicadas em conformidade com a restante estrat\u00e9gia e objetivos da empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para auxiliar na escolha do software mais adequado para a sua empresa, poder\u00e1 consultar o nosso <a href=\"https:\/\/liminal.pt\/ebook-como-escolher-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">eBook \u201cComo escolher um CRM\u201d<\/a>, que ajudar\u00e1 a delinear melhor a sua estrat\u00e9gia de integra\u00e7\u00e3o deste sistema, de acordo com as suas necessidades e objetivos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 igualmente fundamental procurar especialistas em MarTech (marketing technologies), como a Liminal, que ajudar\u00e3o a escolher e implementar a melhor solu\u00e7\u00e3o para a sua empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/liminal.pt\/diagnostico-gratuito\/\" target=\"_blank\">Solicite um diagn\u00f3stico<\/a> \u00e0 sua empresa e fale com um especialista Liminal.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista2.png?resize=646%2C226&#038;ssl=1\" alt=\"Liminal, MarTech, Falar com especialista\" class=\"wp-image-2752\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista2.png?w=646&amp;ssl=1 646w, 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data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"2705\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"2705\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/2705\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>A grande variedade de CRM do mercado pode tornar dif\u00edcil a perce\u00e7\u00e3o de qual o software mais indicado para cada neg\u00f3cio. Exatamente por isso, analis\u00e1mos o CRM de dois dos &hellip; <\/p>\n","protected":false},"author":2,"featured_media":2851,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65],"tags":[68,173,221,135,242,70,110],"class_list":["post-2705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-crm","tag-microsoft","tag-microsoft-crm","tag-review-dynamics-crm","tag-review-zoho","tag-zoho","tag-zoho-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoho vs. Microsoft Dynamics 365: O 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