{"id":2645,"date":"2020-05-15T14:38:23","date_gmt":"2020-05-15T13:38:23","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=2645"},"modified":"2022-04-11T12:06:02","modified_gmt":"2022-04-11T11:06:02","slug":"zoho-vs-salesforce-melhor-opcao-crm","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/zoho-vs-salesforce-melhor-opcao-crm\/","title":{"rendered":"Zoho vs. Salesforce: Qual a melhor op\u00e7\u00e3o CRM?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Quando o assunto \u00e9 CRM, provavelmente uma das primeiras marcas em que pensa \u00e9 a <a rel=\"noreferrer noopener\" href=\"https:\/\/liminal.pt\/salesforce.html\" target=\"_blank\">Salesforce<\/a>. No entanto, existem outras tecnologias igualmente poderosas, como o <a href=\"https:\/\/liminal.pt\/zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\">Zoho<\/a>, que devem ser ponderadas antes de tomar a decis\u00e3o de qual o CRM ideal para a sua empresa. Descubra abaixo os pr\u00f3s e contras de cada plataforma.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre o Salesforce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"http:\/\/www.salesforce.com\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a> \u00e9 um software CRM que proporciona a gest\u00e3o e fortalecimento de rela\u00e7\u00f5es entre as empresas e o seu p\u00fablico. Al\u00e9m de ter uma interface user-friendly, \u00e9 um sistema completo e integrado, ou seja, toda a informa\u00e7\u00e3o relevante encontra-se numa \u00fanica e simples plataforma. Foi considerado um dos CRM mais eficazes do mercado, classificado como a #1 plataforma tendo por base os registos de 2018 no Revenue Market Share Worldwide.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Salesforce permite \u00e0s empresas compreender as necessidades dos seus consumidores e solucionar os problemas apresentados pelos mesmos atrav\u00e9s da an\u00e1lise e interpreta\u00e7\u00e3o da informa\u00e7\u00e3o registada. Esta ferramenta proporciona \u00e0s empresas a capta\u00e7\u00e3o de clientes, perce\u00e7\u00e3o de poss\u00edveis consumidores e a gest\u00e3o de todas as intera\u00e7\u00f5es, provenientes da recolha e an\u00e1lise de dados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre o Zoho CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho tem ganho popularidade nos \u00faltimos anos, sobretudo devido ao grande poder das suas tecnologias, desenhadas para albergar todos os departamentos de uma empresa, e \u00e0 elevada capacidade de customiza\u00e7\u00e3o. Al\u00e9m disto, apresenta uma das melhores rela\u00e7\u00f5es qualidade\/pre\u00e7o do mercado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o Zoho conta com mais de 45 milh\u00f5es de utilizadores em todo o mundo e \u00e9 utilizado por empresas como a Amazon, o Facebook, a Netflix ou a Caetano Retail.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/nd7BOsC1-cg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zoho vs. Salesforce: O Duelo<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Pre\u00e7o<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Esta \u00e9 uma das principais diferen\u00e7as entre as duas tecnologias. O ponto forte do Zoho \u00e9, sem d\u00favida, a rela\u00e7\u00e3o qualidade\/pre\u00e7o. Cada uma das tecnologias est\u00e1 dispon\u00edvel pelos seguintes pre\u00e7os:<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Zoho<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>Zoho CRM Standard: 12\u20ac user\/m\u00eas<\/li><li>Zoho CRM Professional: 20\u20ac user\/m\u00eas<\/li><li>Zoho CRM Enterprise: 35\u20ac user\/m\u00eas<\/li><li>Zoho CRM Ultimate: 45\u20ac user\/m\u00eas<\/li><\/ul>\n\n\n\n<h5 class=\"wp-block-heading\">Salesforce<\/h5>\n\n\n\n<ul class=\"wp-block-list\"><li>Salesforce Essentials: 23\u20ac user\/m\u00eas<\/li><li>Salesforce Professional: 69\u20ac user\/m\u00eas<\/li><li>Salesforce Enterprise: 139\u20ac user\/m\u00eas<\/li><li>Salesforce Unlimited: 278\u20ac user\/m\u00eas<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Zoho CRM est\u00e1 tamb\u00e9m dispon\u00edvel no <a rel=\"noreferrer noopener\" href=\"https:\/\/liminal.pt\/martech-magazine\/zoho-one-transformacao-digital-digitalizacao-empresa\/\" target=\"_blank\">Zoho One<\/a>, o bundle completo de mais de 40 aplica\u00e7\u00f5es da Zoho que permite fazer a transforma\u00e7\u00e3o digital de todos os departamentos da empresa, por 35\u20ac user\/m\u00eas. Al\u00e9m do CRM, o Zoho One inclui aplica\u00e7\u00f5es destinadas \u00e0s \u00e1reas de Marketing, Vendas, Suporte ao cliente, Contabilidade, Recursos Humanos, Gest\u00e3o de Projetos, entre outras.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Gest\u00e3o de contactos<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A gest\u00e3o de contactos \u00e9 uma das partes mais importantes de qualquer CRM. \u00c9 importante que este m\u00f3dulo seja user-friendly e consiga captar informa\u00e7\u00e3o relevante de modo r\u00e1pido e simples. S\u00e3o estas caracter\u00edsticas que ir\u00e3o fazer a diferen\u00e7a no tempo de inser\u00e7\u00e3o e pesquisa de informa\u00e7\u00f5es sobre cada conta, contacto, oportunidade comercial e atividades de marketing e vendas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para facilitar a pesquisa de informa\u00e7\u00f5es firmogr\u00e1ficas e outras atividades relevantes, o Salesforce usa o Einstein EI, um assistente de intelig\u00eancia artificial que ajuda a completar, automaticamente, todo o hist\u00f3rico e informa\u00e7\u00f5es relevantes relacionadas com cada conta e contacto.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"563\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/salesforce.png?resize=840%2C563&#038;ssl=1\" alt=\"Zoho CRM, Zoho, Salesforce, Liminal\" class=\"wp-image-2655\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/salesforce.png?w=1002&amp;ssl=1 1002w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/salesforce.png?resize=300%2C201&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/salesforce.png?resize=768%2C515&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/salesforce.png?resize=447%2C300&amp;ssl=1 447w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption>Interface de contactos do Salesforce<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A Zoho tem igualmente um assistente de intelig\u00eancia virtual, a Zia, que ajudar\u00e1 a completar informa\u00e7\u00f5es sobre contas e contactos, baseadas nas informa\u00e7\u00f5es que constam na base de dados global da Zoho.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1249\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/accounts-360-degree-view-scaled.jpg?fit=1000%2C488&amp;ssl=1\" alt=\"Zoho CRM, Zoho, Salesforce, Liminal\" class=\"wp-image-2656\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/accounts-360-degree-view-scaled.jpg?w=2560&amp;ssl=1 2560w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/accounts-360-degree-view-scaled.jpg?resize=300%2C146&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/accounts-360-degree-view-scaled.jpg?resize=1024%2C500&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/accounts-360-degree-view-scaled.jpg?resize=768%2C375&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/accounts-360-degree-view-scaled.jpg?resize=1536%2C749&amp;ssl=1 1536w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/accounts-360-degree-view-scaled.jpg?resize=2048%2C999&amp;ssl=1 2048w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/accounts-360-degree-view-scaled.jpg?resize=600%2C293&amp;ssl=1 600w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/accounts-360-degree-view-scaled.jpg?w=1680&amp;ssl=1 1680w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><figcaption>Interface de contas da Zoho<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Em termos de interface e gest\u00e3o de contas e contactos, tanto a Salesforce como a Zoho s\u00e3o excelentes op\u00e7\u00f5es, integrando atividades relacionadas, como oportunidades comerciais, intera\u00e7\u00f5es de marketing, campanhas, e-mails, telefonemas, reuni\u00f5es, entre outras, e permitindo obter uma vis\u00e3o 360\u00ba de cada conta e contacto.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Anal\u00edtica<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A anal\u00edtica \u00e9 um dos pontos fortes da Zoho e, nesta \u00e1rea, ganha \u00e0 Salesforce pela facilidade de cria\u00e7\u00e3o de reports e dashboards para controlo dos principais KPI. Enquanto que no Salesforce \u00e9 necess\u00e1rio obter uma tabela da base de dados da informa\u00e7\u00e3o que ser\u00e1 analisada e s\u00f3 posteriormente \u00e9 que poder\u00e1 ser convertida em dashboards, no Zoho esta cria\u00e7\u00e3o \u00e9 muito mais simples, com fun\u00e7\u00f5es drag-and-drop para adicionar ou remover os dados analisados.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/i2.wp.com\/galvintech.com\/wp-content\/uploads\/2018\/07\/salesforce-report-builder.gif?ssl=1\" alt=\"Zoho CRM, Zoho, Salesforce, Liminal\"\/><figcaption>Cria\u00e7\u00e3o de reports no Salesforce<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Todos os relat\u00f3rios dispon\u00edveis no Zoho s\u00e3o totalmente personaliz\u00e1veis e a plataforma disponibiliza 40 relat\u00f3rios padr\u00e3o que podem ser utilizados com um simples clique.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1186\" height=\"640\" src=\"https:\/\/i1.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-crm-analytics-dashboards-report-graficos2.gif?fit=1000%2C540&amp;ssl=1\" alt=\"Zoho CRM, Zoho, Salesforce, Liminal\" class=\"wp-image-2659\"\/><figcaption>Cria\u00e7\u00e3o de reports no Zoho<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4. Acesso mobile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto a Zoho como a Salesforce t\u00eam apps, dispon\u00edveis para iOS e Android, que permite aceder ao CRM a partir de qualquer dispositivo m\u00f3vel. O acesso mobile \u00e9 particularmente relevante para empresas que tenham grande parte da for\u00e7a de vendas fora do escrit\u00f3rio e necessitem de atualizar rapidamente o estado e detalhes de oportunidades, contas e contactos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A app do Salesforce permite aceder ao calend\u00e1rio, atualizar contactos, contas e oportunidades, bem como as tarefas relacionadas, partilhar ficheiros, ver dashboards, entre outras possibilidades. \u00c9 tamb\u00e9m poss\u00edvel usar a app para ligar diretamente aos contactos e fazer este registo automaticamente no CRM e gravar notas em \u00e1udio.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"617\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/salesforce-crm.png?resize=585%2C617&#038;ssl=1\" alt=\"Zoho CRM, Zoho, Salesforce, Liminal\" class=\"wp-image-2661\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/salesforce-crm.png?w=585&amp;ssl=1 585w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/salesforce-crm.png?resize=284%2C300&amp;ssl=1 284w\" sizes=\"auto, (max-width: 585px) 100vw, 585px\" \/><figcaption>App do Salesforce<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As funcionalidades presentes na app do Zoho CRM s\u00e3o semelhantes. Inclui o acesso ao calend\u00e1rio, encontrar potenciais clientes que est\u00e3o por perto (atrav\u00e9s de geolocaliza\u00e7\u00e3o), atualizar informa\u00e7\u00f5es relacionadas com contas, contactos e oportunidades, aceder aos relat\u00f3rios, ver o newsfeed da equipa, entre outras funcionalidades. Caso atualize algum dado quando o dispositivo est\u00e1 sem acesso \u00e0 internet, o Zoho ir\u00e1 sincronizar essa informa\u00e7\u00e3o automaticamente assim que o acesso online for novamente estabelecido.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-crm-app2.gif?resize=243%2C497&#038;ssl=1\" alt=\"Zoho CRM, Zoho, Salesforce, Liminal\" class=\"wp-image-2663\" width=\"243\" height=\"497\"\/><figcaption>App do Zoho CRM<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">5. Integra\u00e7\u00f5es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A integra\u00e7\u00e3o do CRM com a restante stack tecnol\u00f3gica \u00e9 um dos pontos-chave para o sucesso do projeto e ado\u00e7\u00e3o da ferramenta. O CRM deve estar integrado com o website, com a ferramenta de Automa\u00e7\u00e3o de Marketing, com o e-mail, com o ERP e com todas as outras tecnologias que captam dados relevantes para perceber o funcionamento da empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tanto o Zoho CRM como o Salesforce t\u00eam um marketplace de integra\u00e7\u00f5es nativas que permitem conectar as principais aplica\u00e7\u00f5es, como Mailchimp, HubSpot, Outlook, Gmail, etc. No entanto, o Salesforce destaca-se ao oferecer mais de 2 900 apps dispon\u00edveis no AppExchange e que s\u00e3o desenhadas para expandir as funcionalidades do Salesforce em v\u00e1rias \u00e1reas, desde vendas, marketing, suporte ao cliente, finan\u00e7as ou recursos humanos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Battlecard &#8211; Zoho CRM vs. Salesforce<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fa\u00e7a download do Battlecard Zoho CRM vs. Microsoft Dynamics 365 e descubra todas as features dispon\u00edveis em cada vers\u00e3o dos CRM.<\/p>\n\n\n\n<center><form action='https:\/\/forms.zohopublic.eu\/liminal\/form\/FolhadeComparaoZohoCRMvsSalesforce\/formperma\/foORa9WV-1cKOjXAs-ocDtbFcxIEarhUdafwFzWDJZY\/htmlRecords\/submit' class=\"contact-form\" name='form' id='form' method='POST' accept-charset='UTF-8' enctype='multipart\/form-data' onSubmit=\"zf_validateandsubmitdata();\">\n<input type=\"hidden\" name=\"zf_referrer_name\" value=\"\"><!-- To Track referrals , place the referrer name within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zf_redirect_url\" value=\"\"><!-- To redirect to a specific page after record submission , place the respective url within the \" \" in the above hidden input field -->\n<input type=\"hidden\" name=\"zc_gad\" value=\"\"><!-- If GCLID is enabled in Zoho CRM Integration, click details of AdWords Ads will be pushed to Zoho CRM -->\n<!--Name-->\n<input type=\"text\" maxlength=\"255\" name=\"Name_First\" fieldType=7 placeholder=\"Nome Pr\u00f3prio*\" \/>\n<input type=\"text\" maxlength=\"255\" name=\"Name_Last\" placeholder=\"Apelido*\" fieldType=7 \/>\n<!--Email-->\n<input type=\"text\" maxlength=\"255\" name=\"Email\" placeholder=\"Email*\" value=\"\" fieldType=9 \/>\n<p>\n<button type=\"submit\">Download do Battlecard<\/button><\/form><\/center>               \n<script type=\"text\/javascript\">var salesIQFieldsArray = [{\"formFieldName\":\"Email\",\"formFieldType\":9,\"salesIQFieldName\":\"Email\"}];\nfunction zf_validateandsubmitdata(){\nvar visitorinfo = {};\nvar elements = document.getElementById(\"form\").elements;\nfor (var elmIdx = 0; elmIdx<elements.length;elmIdx++) {\nvar inpElem = elements[elmIdx];\nvar fieldLinkName = inpElem.getAttribute(\"name\");\nvar fieldType = inpElem.getAttribute(\"fieldType\");\nif(fieldType===\"1\" || fieldType===\"7\" || fieldType===\"9\" || fieldType===\"11\"){\nfor(var idx = 0; idx < salesIQFieldsArray.length; idx++) {\nvar salesIQObj = salesIQFieldsArray[idx];\nvar zfFieldName = salesIQObj.formFieldName;\nvar salesIQFieldName = salesIQObj.salesIQFieldName;\nif(fieldType === \"1\"){\nif(fieldLinkName===zfFieldName){\nvar salesIQValue = inpElem.value;\nif(salesIQFieldName===\"Phone\"){\nvisitorinfo.contactnumber = salesIQValue;\n}\nif(salesIQFieldName===\"Name\"){\nvisitorinfo.name = salesIQValue;\n}\n}\n}\nif(fieldType===\"7\"){\nvar zfFldCompLinkName = salesIQObj.fieldCompLinkName;\nif(fieldLinkName===zfFldCompLinkName){\nvar salesIQValue=inpElem.value;\nvisitorinfo.name = salesIQValue;\n}\n}\nif(fieldType===\"9\"){\nif(fieldLinkName===zfFieldName){\nvar salesIQValue=inpElem.value;\nvisitorinfo.email = salesIQValue;\n}\n}\nif(fieldType===\"11\"){\nfieldLinkName = inpElem.getAttribute(\"compname\");\nif(fieldLinkName===zfFieldName){\nvar phoneFormat = inpElem.getAttribute(\"phoneFormat\");\nvar salesIQValue=\"\";\nif(phoneFormat===\"1\"){\nsalesIQValue = document.getElementById(\"international_\"+fieldLinkName+\"_countrycode\").value; \n}else if(phoneFormat===\"2\"){\nvar countryCode = document.getElementById(fieldLinkName+\"_countrycode\").value;\nvar first = document.getElementById(fieldLinkName+\"_first\").value;\nvar last = document.getElementById(fieldLinkName+\"_second\").value;\nsalesIQValue =countryCode+first+last;\n}\nvisitorinfo.contactnumber = salesIQValue;\n}\n}\n}\n}\n}\nparent.postMessage(JSON.stringify({ type: 'zoho.salesiq.apimessage', visitor: visitorinfo } ), '*');\/\/ No I18N\n}<\/script>\n\n\n\n<h2 class=\"wp-block-heading\">Qual a melhor op\u00e7\u00e3o para a minha empresa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> Ao decidir qual o CRM mais adequado para a sua empresa, deve ter em conta quais os objetivos que quer atingir. Se necessitar de um CRM potente, capaz de evoluir e adaptar-se ao longo do tempo, a resposta poder\u00e1 ser Salesforce. Se preferir adquirir um CRM igualmente poderoso, mas a um pre\u00e7o mais acess\u00edvel, o Zoho \u00e9 o mais indicado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente da plataforma escolhida, a contribui\u00e7\u00e3o das MarTech (tecnologias de marketing) para o sucesso apenas se verifica quando s\u00e3o aplicadas em conformidade com a restante estrat\u00e9gia e objetivos da empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para auxiliar na escolha do software mais adequado para a sua empresa, poder\u00e1 consultar o nosso <a href=\"https:\/\/liminal.pt\/ebook-como-escolher-crm\/\" target=\"_blank\" rel=\"noreferrer noopener\">eBook \u201cComo escolher um CRM\u201d<\/a>, que ajudar\u00e1 a delinear melhor a sua estrat\u00e9gia de integra\u00e7\u00e3o deste sistema, de acordo com as suas necessidades e objetivos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 igualmente fundamental procurar especialistas em MarTech (marketing technologies), como a Liminal, que ajudar\u00e3o a escolher e <a href=\"https:\/\/liminal.pt\/produtos\/implementacao-crm-map.html\" target=\"_blank\" rel=\"noreferrer noopener\">implementar a melhor solu\u00e7\u00e3o<\/a> para a sua empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" href=\"https:\/\/liminal.pt\/diagnostico-gratuito\/\" target=\"_blank\">Solicite um diagn\u00f3stico<\/a> \u00e0 sua empresa e fale com um especialista Liminal.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista2.png?resize=646%2C226&#038;ssl=1\" alt=\"Liminal, MarTech, Falar com especialista\" class=\"wp-image-2752\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista2.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista2.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista2.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"2645\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 3 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"2645\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"2645\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/2645\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Quando o assunto \u00e9 CRM, provavelmente uma das primeiras marcas em que pensa \u00e9 a Salesforce. No entanto, existem outras tecnologias igualmente poderosas, como o Zoho, que devem ser ponderadas &hellip; <\/p>\n","protected":false},"author":2,"featured_media":3091,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65],"tags":[68,69,70],"class_list":["post-2645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","tag-crm","tag-salesforce","tag-zoho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoho vs. Salesforce: Qual a melhor op\u00e7\u00e3o CRM? | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Descubra os pr\u00f3s e contras do Zoho CRM e do Salesforce, qual a compara\u00e7\u00e3o das duas plataformas e perceba qual o melhor CRM para o seu caso.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/zoho-vs-salesforce-melhor-opcao-crm\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zoho vs. Salesforce: Qual a melhor op\u00e7\u00e3o CRM? | Martech Magazine\" \/>\n<meta property=\"og:description\" content=\"Descubra os pr\u00f3s e contras do Zoho CRM e do Salesforce, qual a compara\u00e7\u00e3o das duas plataformas e perceba qual o melhor CRM para o seu caso.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/zoho-vs-salesforce-melhor-opcao-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T13:38:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-11T11:06:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-salesforce.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/zoho-vs-salesforce-melhor-opcao-crm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/zoho-vs-salesforce-melhor-opcao-crm\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"Zoho vs. Salesforce: Qual a melhor op\u00e7\u00e3o CRM?\",\"datePublished\":\"2020-05-15T13:38:23+00:00\",\"dateModified\":\"2022-04-11T11:06:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/zoho-vs-salesforce-melhor-opcao-crm\\\/\"},\"wordCount\":1315,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/zoho-vs-salesforce-melhor-opcao-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/zoho-salesforce.png?fit=1280%2C960&ssl=1\",\"keywords\":[\"CRM\",\"Salesforce\",\"Zoho\"],\"articleSection\":[\"CRM\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/zoho-vs-salesforce-melhor-opcao-crm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/zoho-vs-salesforce-melhor-opcao-crm\\\/\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/zoho-vs-salesforce-melhor-opcao-crm\\\/\",\"name\":\"Zoho vs. Salesforce: Qual a melhor op\u00e7\u00e3o CRM? 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