{"id":2632,"date":"2020-05-05T12:44:26","date_gmt":"2020-05-05T11:44:26","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=2632"},"modified":"2024-03-07T17:46:14","modified_gmt":"2024-03-07T16:46:14","slug":"transformacao-digital-sistema-incentivos-inovacao-produtiva-covid","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/","title":{"rendered":"Comece a transforma\u00e7\u00e3o digital com 95% de financiamento"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O Covid-19 veio despertar a necessidade dos neg\u00f3cios se adaptarem \u00e0 transforma\u00e7\u00e3o digital, independentemente da sua dimens\u00e3o ou \u00e1rea de atividade. Mais do que nunca, \u00e9 crucial investir em tecnologia que permita a colabora\u00e7\u00e3o remota dos trabalhadores, quer seja atrav\u00e9s de um <a rel=\"noreferrer noopener\" href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\">CRM<\/a>, que permite que as equipas de marketing e vendas saibam exatamente o que se passa em cada passo da jornada do decisor, ou atrav\u00e9s de <a href=\"https:\/\/liminal.pt\/maestro-analitica-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">plataformas de anal\u00edtica<\/a> que permitam analisar os principais KPI do neg\u00f3cio. Para responder a esta necessidade do tecido empresarial portugu\u00eas, foi criado o &#8220;<strong>Sistema de Incentivos Inova\u00e7\u00e3o Produtiva COVID-19<\/strong>&#8220;, que tem como objetivo apoiar o investimento na produ\u00e7\u00e3o de bens e servi\u00e7os relevantes para o combate \u00e0 pandemia do novo coronav\u00edrus. Descubra abaixo todos os detalhes, como qual o prazo de inscri\u00e7\u00e3o ou que empresas s\u00e3o eleg\u00edveis.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sistema de Incentivos Inova\u00e7\u00e3o Produtiva COVID-19: Tudo o que precisa saber <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Quais as prioridades deste sistema de incentivos?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.compete2020.gov.pt\/Avisos\/detalhe\/AAC_14-SI-2020\" target=\"_blank\" rel=\"noreferrer noopener\">Sistema de Incentivos Inova\u00e7\u00e3o Produtiva COVID-19<\/a> foi criado com o objetivo de apoiar empresas que ofere\u00e7am bens e servi\u00e7os relevantes para combater a pandemia de COVID-19, nomeadamente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medicamentos e tratamentos relevantes (incluindo vacinas);<\/li>\n\n\n\n<li>Ingredientes farmac\u00eauticos ativos e mat\u00e9rias-primas;<\/li>\n\n\n\n<li>Dispositivos m\u00e9dicos (incluindo mat\u00e9rias-primas);<\/li>\n\n\n\n<li>Equipamentos hospitalares \u2013 Ventiladores e outros (incluindo mat\u00e9rias-primas);<\/li>\n\n\n\n<li>Equipamentos m\u00e9dicos \u2013 Vestu\u00e1rio, equipamentos de prote\u00e7\u00e3o e outros (incluindo mat\u00e9rias-primas);<\/li>\n\n\n\n<li>Ferramentas de teste e diagn\u00f3stico (incluindo mat\u00e9rias-primas);<\/li>\n\n\n\n<li>Desinfetantes e seus produtos e mat\u00e9rias-primas qu\u00edmicas necess\u00e1rias \u00e0 sua produ\u00e7\u00e3o;<\/li>\n\n\n\n<li>Ferramentas de recolha\/processamento de dados.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Neste sentido, \u00e9 fundamental apoiar empresas que pretendam estabelecer, refor\u00e7ar ou reverter as suas capacidades de produ\u00e7\u00e3o de bens e servi\u00e7os destinados a combater a pandemia do COVID-19, incluindo a constru\u00e7\u00e3o e a moderniza\u00e7\u00e3o de instala\u00e7\u00f5es de testes e ensaios dos produtos relevantes fazer face \u00e0 COVID-19, para suprir as necessidades da sociedade atual,<br>redirecionando, ainda que de forma tempor\u00e1ria, a sua atividade para essa produ\u00e7\u00e3o ou alavancando a sua capacidade produtiva existente em bens e servi\u00e7os relevantes do COVID-19.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Qual o prazo de inscri\u00e7\u00e3o?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O prazo para a apresenta\u00e7\u00e3o de candidatura decorre at\u00e9 ao dia 29 de<br>maio de 2020 (19 horas).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Que empresas s\u00e3o eleg\u00edveis?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o eleg\u00edveis empresas (PME e grandes empresas) de qualquer natureza e sob qualquer forma jur\u00eddica, que se proponham desenvolver projetos de investimento que satisfa\u00e7am os objetivos do programa e cumpram com os crit\u00e9rios de acesso, elegibilidade e de sele\u00e7\u00e3o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Quais os custos eleg\u00edveis?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e3o eleg\u00edveis todos os custos de investimento necess\u00e1rios para a produ\u00e7\u00e3o de bens e servi\u00e7os relevantes para a COVID-19, bem como o custo de novas instala\u00e7\u00f5es para ensaios de produ\u00e7\u00e3o, relacionados com:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Custos de aquisi\u00e7\u00e3o de m\u00e1quinas e equipamentos (incluindo custos de instala\u00e7\u00e3o);<\/li>\n\n\n\n<li>Custos de aquisi\u00e7\u00e3o de equipamentos inform\u00e1ticos, incluindo o software necess\u00e1rio ao seu funcionamento;<\/li>\n\n\n\n<li>Transfer\u00eancia de tecnologia atrav\u00e9s da aquisi\u00e7\u00e3o de direitos de patentes, nacionais e internacionais;<\/li>\n\n\n\n<li>Licen\u00e7as, \u00absaber -fazer\u00bb ou conhecimentos t\u00e9cnicos n\u00e3o protegidos por patente;<\/li>\n\n\n\n<li>Custo com a constru\u00e7\u00e3o de edif\u00edcios, obras de remodela\u00e7\u00e3o e outras constru\u00e7\u00f5es, at\u00e9 ao limite de 50% das despesas eleg\u00edveis totais do projeto;<\/li>\n\n\n\n<li>Despesas com a interven\u00e7\u00e3o de contabilistas certificados ou revisores oficiais de contas, na valida\u00e7\u00e3o da despesa dos pedidos de pagamento, at\u00e9 ao limite de 5000 euros;<\/li>\n\n\n\n<li>Software standard ou desenvolvido especificamente para determinado fim;<\/li>\n\n\n\n<li>Estudos, diagn\u00f3sticos, auditorias, consultoria t\u00e9cnico-cient\u00edfica, planos de marketing e projetos de arquitetura e de engenharia, associados ao projeto de investimento;<\/li>\n\n\n\n<li>Testes e ensaios laboratoriais e mat\u00e9rias-primas necess\u00e1rias, certifica\u00e7\u00f5es e avalia\u00e7\u00f5es de conformidade, essenciais para o desenvolvimento do projeto de investimento.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Quais as taxas de financiamento?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Apoio a fundo perdido;<\/li>\n\n\n\n<li>Taxa base de apoio de 80%;<\/li>\n\n\n\n<li>Majora\u00e7\u00e3o de 15% se o investimento for conclu\u00eddo no prazo de 2 meses;<\/li>\n\n\n\n<li>50% de adiantamento autom\u00e1tico com a aprova\u00e7\u00e3o da candidatura.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Como podemos apoiar a sua empresa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto elemento fundamental para qualquer empresa customer-centric, o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\" rel=\"noreferrer noopener\">CRM<\/a> \u00e9 essencial para garantir o acesso on-demand \u00e0 informa\u00e7\u00e3o de marketing e vendas, como contas, contactos e oportunidades. Sendo especialistas em tecnologias de marketing, como CRM, Automa\u00e7\u00e3o de Marketing ou Anal\u00edtica, temos o know-how para implementar projetos de transforma\u00e7\u00e3o digital de marketing e vendas que garantem que estas tecnologias contribuem para o sucesso do neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solicite um <a rel=\"noreferrer noopener\" href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\">diagn\u00f3stico gratuito<\/a> e descubra como poderemos ajudar a sua empresa.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=646%2C226&#038;ssl=1\" alt=\"liminal, martech, diagn\u00f3stico gratuito\" class=\"wp-image-1512\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/diagnostico-gratuito-1.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<\/div><div class=\"rtng-rating-total\" data-id=\"2632\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"2632\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"2632\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/2632\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>O Covid-19 veio despertar a necessidade dos neg\u00f3cios se adaptarem \u00e0 transforma\u00e7\u00e3o digital, independentemente da sua dimens\u00e3o ou \u00e1rea de atividade. Mais do que nunca, \u00e9 crucial investir em tecnologia &hellip; <\/p>\n","protected":false},"author":2,"featured_media":2637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[34],"tags":[238,68,235],"class_list":["post-2632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transformacao-digital","tag-coronavirus","tag-crm","tag-sistema-de-incentivos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comece a transforma\u00e7\u00e3o digital com 95% de financiamento | Liminal<\/title>\n<meta name=\"description\" content=\"Descubra todos os detalhes sobre o Sistema de Incentivos Inova\u00e7\u00e3o Produtiva Covid-19, como quais os prazos e que empresas e custos s\u00e3o eleg\u00edveis.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comece a transforma\u00e7\u00e3o digital com 95% de financiamento | Liminal\" \/>\n<meta property=\"og:description\" content=\"Descubra todos os detalhes sobre o Sistema de Incentivos Inova\u00e7\u00e3o Produtiva Covid-19, como quais os prazos e que empresas e custos s\u00e3o eleg\u00edveis.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-05T11:44:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-07T16:46:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid19-liminal-crm.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"954\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"Comece a transforma\u00e7\u00e3o digital com 95% de financiamento\",\"datePublished\":\"2020-05-05T11:44:26+00:00\",\"dateModified\":\"2024-03-07T16:46:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/\"},\"wordCount\":770,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid19-liminal-crm.jpg?fit=1920%2C954&ssl=1\",\"keywords\":[\"Coronav\u00edrus\",\"CRM\",\"Sistema de Incentivos\"],\"articleSection\":[\"Transforma\u00e7\u00e3o Digital\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/\",\"name\":\"Comece a transforma\u00e7\u00e3o digital com 95% de financiamento | Liminal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid19-liminal-crm.jpg?fit=1920%2C954&ssl=1\",\"datePublished\":\"2020-05-05T11:44:26+00:00\",\"dateModified\":\"2024-03-07T16:46:14+00:00\",\"description\":\"Descubra todos os detalhes sobre o Sistema de Incentivos Inova\u00e7\u00e3o Produtiva Covid-19, como quais os prazos e que empresas e custos s\u00e3o eleg\u00edveis.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid19-liminal-crm.jpg?fit=1920%2C954&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2020\\\/05\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid19-liminal-crm.jpg?fit=1920%2C954&ssl=1\",\"width\":1920,\"height\":954,\"caption\":\"transforma\u00e7\u00e3o digital, covid-19, sistema de incentivos inova\u00e7\u00e3o produtiva covid-19\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comece a transforma\u00e7\u00e3o digital com 95% de financiamento\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"name\":\"Martech Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\",\"name\":\"Liminal\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"width\":3012,\"height\":3319,\"caption\":\"Liminal\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Liminal-270123610141550\\\/\",\"https:\\\/\\\/www.instagram.com\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmr6iaNEpIKmX2wfSfcgGWg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\",\"name\":\"Mafalda Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"caption\":\"Mafalda Martins\"},\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/author\\\/madalena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comece a transforma\u00e7\u00e3o digital com 95% de financiamento | Liminal","description":"Descubra todos os detalhes sobre o Sistema de Incentivos Inova\u00e7\u00e3o Produtiva Covid-19, como quais os prazos e que empresas e custos s\u00e3o eleg\u00edveis.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/","og_locale":"pt_PT","og_type":"article","og_title":"Comece a transforma\u00e7\u00e3o digital com 95% de financiamento | Liminal","og_description":"Descubra todos os detalhes sobre o Sistema de Incentivos Inova\u00e7\u00e3o Produtiva Covid-19, como quais os prazos e que empresas e custos s\u00e3o eleg\u00edveis.","og_url":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/","og_site_name":"Martech Magazine","article_publisher":"https:\/\/www.facebook.com\/Liminal-270123610141550\/","article_published_time":"2020-05-05T11:44:26+00:00","article_modified_time":"2024-03-07T16:46:14+00:00","og_image":[{"width":1920,"height":954,"url":"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid19-liminal-crm.jpg","type":"image\/jpeg"}],"author":"Mafalda Martins","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mafalda Martins","Tempo estimado de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/#article","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/"},"author":{"name":"Mafalda Martins","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de"},"headline":"Comece a transforma\u00e7\u00e3o digital com 95% de financiamento","datePublished":"2020-05-05T11:44:26+00:00","dateModified":"2024-03-07T16:46:14+00:00","mainEntityOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/"},"wordCount":770,"commentCount":0,"publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid19-liminal-crm.jpg?fit=1920%2C954&ssl=1","keywords":["Coronav\u00edrus","CRM","Sistema de Incentivos"],"articleSection":["Transforma\u00e7\u00e3o Digital"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/","url":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/","name":"Comece a transforma\u00e7\u00e3o digital com 95% de financiamento | Liminal","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/#primaryimage"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid19-liminal-crm.jpg?fit=1920%2C954&ssl=1","datePublished":"2020-05-05T11:44:26+00:00","dateModified":"2024-03-07T16:46:14+00:00","description":"Descubra todos os detalhes sobre o Sistema de Incentivos Inova\u00e7\u00e3o Produtiva Covid-19, como quais os prazos e que empresas e custos s\u00e3o eleg\u00edveis.","breadcrumb":{"@id":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/#primaryimage","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid19-liminal-crm.jpg?fit=1920%2C954&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid19-liminal-crm.jpg?fit=1920%2C954&ssl=1","width":1920,"height":954,"caption":"transforma\u00e7\u00e3o digital, covid-19, sistema de incentivos inova\u00e7\u00e3o produtiva covid-19"},{"@type":"BreadcrumbList","@id":"https:\/\/liminal.pt\/martech-magazine\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/liminal.pt\/martech-magazine\/"},{"@type":"ListItem","position":2,"name":"Comece a transforma\u00e7\u00e3o digital com 95% de financiamento"}]},{"@type":"WebSite","@id":"https:\/\/liminal.pt\/martech-magazine\/#website","url":"https:\/\/liminal.pt\/martech-magazine\/","name":"Martech Magazine","description":"","publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/liminal.pt\/martech-magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/liminal.pt\/martech-magazine\/#organization","name":"Liminal","url":"https:\/\/liminal.pt\/martech-magazine\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","width":3012,"height":3319,"caption":"Liminal"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Liminal-270123610141550\/","https:\/\/www.instagram.com\/liminalmarketing\/","https:\/\/www.linkedin.com\/company\/liminalmarketing\/","https:\/\/www.youtube.com\/channel\/UCmr6iaNEpIKmX2wfSfcgGWg"]},{"@type":"Person","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de","name":"Mafalda Martins","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","caption":"Mafalda Martins"},"url":"https:\/\/liminal.pt\/martech-magazine\/author\/madalena\/"}]}},"jetpack-related-posts":[{"id":2683,"url":"https:\/\/liminal.pt\/martech-magazine\/sistema-incentivos-adaptar-implemente-crm\/","url_meta":{"origin":2632,"position":0},"title":"Sistema de Incentivos Adaptar: Implemente CRM com 80% de financiamento","author":"Mafalda Martins","date":"19\/05\/2020","format":false,"excerpt":"Foram divulgados novos apoios para ajudar as empresas a ultrapassar os novos desafios que a pandemia de Covid-19 trouxe consigo. O Sistema de Incentivos Adaptar est\u00e1 agora dispon\u00edvel para todas as micro e PME que queiram implementar software, como CRM e Automa\u00e7\u00e3o de Marketing, e aceder a consultoria especializada que\u2026","rel":"","context":"In &quot;Transforma\u00e7\u00e3o Digital&quot;","block_context":{"text":"Transforma\u00e7\u00e3o Digital","link":"https:\/\/liminal.pt\/martech-magazine\/category\/transformacao-digital\/"},"img":{"alt_text":"Sistema de Incentivos Adaptar, CRM, sofware, consultoria, Liminal","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/fundo-sistema-incentivos-adaptar.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/fundo-sistema-incentivos-adaptar.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/fundo-sistema-incentivos-adaptar.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/fundo-sistema-incentivos-adaptar.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/fundo-sistema-incentivos-adaptar.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2787,"url":"https:\/\/liminal.pt\/martech-magazine\/adaptar-programa-comercio-digital-modernizar-economia\/","url_meta":{"origin":2632,"position":1},"title":"Adaptar 2.0 e Programa Com\u00e9rcio Digital: Modernizar a economia","author":"Mafalda Martins","date":"12\/06\/2020","format":false,"excerpt":"Recentemente anunciado pelo governo, o Programa de Estabiliza\u00e7\u00e3o Econ\u00f3mica e Social contempla dois programas de apoio que visam modernizar e adaptar as empresas portuguesas e o com\u00e9rcio para as novas regras impostas pelo Covid-19. A\u00e7\u00f5es como a cria\u00e7\u00e3o de uma loja de eCommerce ou a digitaliza\u00e7\u00e3o de menus s\u00e3o agora\u2026","rel":"","context":"In &quot;eCommerce&quot;","block_context":{"text":"eCommerce","link":"https:\/\/liminal.pt\/martech-magazine\/category\/ecommerce\/"},"img":{"alt_text":"eCommerce, loja online, com\u00e9rcio digital, adaptar 2.0, digitaliza\u00e7\u00e3o, liminal, tecnologias de marketing","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/ecommerce-loja-online-liminal-shopify-adaptar-salesmanago-comercio-digital.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/ecommerce-loja-online-liminal-shopify-adaptar-salesmanago-comercio-digital.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/ecommerce-loja-online-liminal-shopify-adaptar-salesmanago-comercio-digital.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/ecommerce-loja-online-liminal-shopify-adaptar-salesmanago-comercio-digital.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/ecommerce-loja-online-liminal-shopify-adaptar-salesmanago-comercio-digital.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2607,"url":"https:\/\/liminal.pt\/martech-magazine\/trabalho-remoto-como-trabalhar-distancia-manter-produtividade\/","url_meta":{"origin":2632,"position":2},"title":"Trabalho remoto: Como trabalhar \u00e0 dist\u00e2ncia e manter a produtividade","author":"Mafalda Martins","date":"10\/03\/2020","format":false,"excerpt":"O trabalho remoto \u00e9 uma das tend\u00eancias que mais tem crescido nos \u00faltimos anos e \u00e9 j\u00e1 apontada, segundo o World Economic Forum, como uma das tend\u00eancias cr\u00edticas para o futuro do trabalho. De acordo com o INE, no segundo trimestre de 2015, eram 68 300 os portugueses que trabalhavam\u2026","rel":"","context":"In &quot;Transforma\u00e7\u00e3o Digital&quot;","block_context":{"text":"Transforma\u00e7\u00e3o Digital","link":"https:\/\/liminal.pt\/martech-magazine\/category\/transformacao-digital\/"},"img":{"alt_text":"Trabalho remoto, coronav\u00edrus, covid-19, teletrabalho, trabalhar remotamente, transforma\u00e7\u00e3o digital","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/03\/trabalho-remoto-coronavirus-covid19-crm-transformacao-digital.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/03\/trabalho-remoto-coronavirus-covid19-crm-transformacao-digital.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/03\/trabalho-remoto-coronavirus-covid19-crm-transformacao-digital.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/03\/trabalho-remoto-coronavirus-covid19-crm-transformacao-digital.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/03\/trabalho-remoto-coronavirus-covid19-crm-transformacao-digital.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4008,"url":"https:\/\/liminal.pt\/martech-magazine\/incentivo-ecommerce-ate-85000-financiamento\/","url_meta":{"origin":2632,"position":3},"title":"Incentivo ao E-commerce: Apoios at\u00e9 85\u00a0000\u20ac de financiamento com HubSpot e Zoho CRM","author":"Mafalda Martins","date":"01\/09\/2022","format":false,"excerpt":"Foi publicado recentemente o Aviso do Incentivo Internacionaliza\u00e7\u00e3o via E-commerce e a candidatura ser\u00e1 disponibilizada em breve. Trata-se de uma medida do Plano de Recupara\u00e7\u00e3o e Resili\u00eancia (PRR) para a transi\u00e7\u00e3o digital e o apoio ao com\u00e9rcio internacional, que visa dinamizar as exporta\u00e7\u00f5es online de produtos e servi\u00e7os portugueses. Entre\u2026","rel":"","context":"In &quot;Transforma\u00e7\u00e3o Digital&quot;","block_context":{"text":"Transforma\u00e7\u00e3o Digital","link":"https:\/\/liminal.pt\/martech-magazine\/category\/transformacao-digital\/"},"img":{"alt_text":"incentivo ao ecommerce, incentivos financeiros, PRR, transforma\u00e7\u00e3o digital","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/incentivo-internacionalizacao-via-ecommerce.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/incentivo-internacionalizacao-via-ecommerce.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/incentivo-internacionalizacao-via-ecommerce.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/incentivo-internacionalizacao-via-ecommerce.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/incentivo-internacionalizacao-via-ecommerce.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3237,"url":"https:\/\/liminal.pt\/martech-magazine\/tendencias-marketing-2021-ano-da-humanizacao\/","url_meta":{"origin":2632,"position":4},"title":"Tend\u00eancias de Marketing 2021: O ano da Humaniza\u00e7\u00e3o","author":"Mafalda Martins","date":"07\/12\/2020","format":false,"excerpt":"O ano de 2020 est\u00e1 prestes a acabar. Olhando para tr\u00e1s, foi um ano de muita transforma\u00e7\u00e3o no mundo dos neg\u00f3cios, com a necessidade - quase for\u00e7ada - de transi\u00e7\u00e3o para o digital e para o eCommerce, devido \u00e0 pandemia mundial causada pelo novo coronav\u00edrus. Enquanto que nas tend\u00eancias para\u2026","rel":"","context":"In &quot;Estrat\u00e9gia&quot;","block_context":{"text":"Estrat\u00e9gia","link":"https:\/\/liminal.pt\/martech-magazine\/category\/estrategia\/"},"img":{"alt_text":"tend\u00eancias de marketing, tend\u00eancias de marketing 2021, tend\u00eancias 2021, CRM, Participa\u00e7\u00e3o dos consumidores, humaniza\u00e7\u00e3o, prop\u00f3sito, agilidade, agile marketing, mudan\u00e7as consumidores, pandemia covid, mudan\u00e7as h\u00e1bitos covid","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/tendencias-marketing-2021-humanizacao-liminal-crm.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/tendencias-marketing-2021-humanizacao-liminal-crm.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/tendencias-marketing-2021-humanizacao-liminal-crm.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/tendencias-marketing-2021-humanizacao-liminal-crm.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/tendencias-marketing-2021-humanizacao-liminal-crm.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3755,"url":"https:\/\/liminal.pt\/martech-magazine\/plano-recuperacao-resiliencia-prr-tudo-o-que-precisa-saber\/","url_meta":{"origin":2632,"position":5},"title":"Plano de Recupera\u00e7\u00e3o e Resili\u00eancia (PRR): Apoios para a Transi\u00e7\u00e3o Digital","author":"Mafalda Martins","date":"14\/10\/2021","format":false,"excerpt":"Foram divulgados, no Plano de Recupera\u00e7\u00e3o e Resili\u00eancia, novos apoios com vista a ajudar as empresas portuguesas a dar o salto no que diz respeito \u00e0 moderniza\u00e7\u00e3o digital. Este plano de apoios \u00e0 transi\u00e7\u00e3o digital tem reservados 650 milh\u00f5es de euros para ajudar as empresas na sua digitaliza\u00e7\u00e3o. Segundo o\u2026","rel":"","context":"In &quot;Transforma\u00e7\u00e3o Digital&quot;","block_context":{"text":"Transforma\u00e7\u00e3o Digital","link":"https:\/\/liminal.pt\/martech-magazine\/category\/transformacao-digital\/"},"img":{"alt_text":"Plano de Recupera\u00e7\u00e3o e Resili\u00eancia, PRR, Liminal, Transforma\u00e7\u00e3o Digital, Transi\u00e7\u00e3o Digital, fundos europeus, apoios europeus empresas","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/10\/plano-de-recuperacao-resiliencia-economica-prr-liminal-transformacao-digital-transicao4.jpg?fit=1200%2C803&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/10\/plano-de-recuperacao-resiliencia-economica-prr-liminal-transformacao-digital-transicao4.jpg?fit=1200%2C803&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/10\/plano-de-recuperacao-resiliencia-economica-prr-liminal-transformacao-digital-transicao4.jpg?fit=1200%2C803&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/10\/plano-de-recuperacao-resiliencia-economica-prr-liminal-transformacao-digital-transicao4.jpg?fit=1200%2C803&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/10\/plano-de-recuperacao-resiliencia-economica-prr-liminal-transformacao-digital-transicao4.jpg?fit=1200%2C803&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/transformacao-digital-sistema-incentivos-inovacao-produtiva-covid19-liminal-crm.jpg?fit=1920%2C954&ssl=1","_links":{"self":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/comments?post=2632"}],"version-history":[{"count":5,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2632\/revisions"}],"predecessor-version":[{"id":4934,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2632\/revisions\/4934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media\/2637"}],"wp:attachment":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media?parent=2632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/categories?post=2632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/tags?post=2632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}