{"id":2465,"date":"2020-01-31T18:43:00","date_gmt":"2020-01-31T17:43:00","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=2465"},"modified":"2021-02-16T17:25:05","modified_gmt":"2021-02-16T16:25:05","slug":"salesforce-vs-microsoft-dynamics-365-sales-crm","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/salesforce-vs-microsoft-dynamics-365-sales-crm\/","title":{"rendered":"Salesforce vs. Microsoft Dynamics CRM: Frente a frente"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O mercado de <a rel=\"noreferrer noopener\" aria-label=\"CRM (opens in a new tab)\" href=\"https:\/\/liminal.pt\/produtos\/crm.html\" target=\"_blank\">CRM<\/a> (Customer Relationship Management) est\u00e1 repleto de diferentes plataformas com as mais variadas features. Mas, numa conversa sobre CRM, h\u00e1 sempre dois nomes que surgem: <a href=\"https:\/\/dynamics.microsoft.com\/pt-pt\/sales\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Microsoft Dynamics (opens in a new tab)\">Microsoft Dynamics<\/a> e <a href=\"https:\/\/www.salesforce.com\/products\/sales-cloud\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Salesforce (opens in a new tab)\">Salesforce<\/a>. Estes dois sistemas s\u00e3o muito robustos e personaliz\u00e1veis, sendo naturalmente a escolha final de v\u00e1rias empresas. Como s\u00e3o muito equivalentes nas features que cont\u00eam e no pricing, s\u00e3o muitas vezes comparados. No entanto, h\u00e1 algumas diferen\u00e7as entre as tecnologias. Descubra abaixo quais os pontos fortes e fracos de cada sistema e qual se adequa melhor \u00e0 sua empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Salesforce: O que \u00e9?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> O <a href=\"https:\/\/www.salesforce.com\/\">Salesforce<\/a> \u00e9 um software de CRM que proporciona a gest\u00e3o e fortalecimento de rela\u00e7\u00f5es entre as empresas e o seu p\u00fablico. A sua atua\u00e7\u00e3o tem por base o uso de uma cloud, a Salesforce Cloud, para o registo e armazenamento de todos os dados, permitindo assim o acesso e atualiza\u00e7\u00e3o em tempo real e em qualquer lado. Caracteriza-se por ser uma ferramenta de f\u00e1cil utiliza\u00e7\u00e3o e manuseamento. Qualquer pessoa poder\u00e1 gerir esta plataforma, n\u00e3o sendo necess\u00e1rio um colaborador especializado em tecnologias. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outra das caracter\u00edsticas que define o Salesforce \u00e9 o facto de ser um sistema completo e integrado, ou seja, toda a informa\u00e7\u00e3o relevante encontra-se numa \u00fanica e simples plataforma. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Foi considerado <a href=\"https:\/\/www.salesforce.com\/campaign\/worlds-number-one-CRM\/\">um dos CRM mais eficazes do mercado<\/a>, classificado como a #1 plataforma tendo por base os registos de 2018 no Revenue Market Share Worldwide.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/i2.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/01\/opportunities-salesforce.gif?fit=1000%2C625&amp;ssl=1\" alt=\"Salesforce, Liminal, CRM\" class=\"wp-image-2469\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Microsoft Dynamics CRM: O que \u00e9?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O CRM da Microsoft est\u00e1 inclu\u00eddo em diferentes packages do Dynamics 365, dependendo do objetivo final da sua utiliza\u00e7\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Dynamics 365 for Sales;<\/li><li>Dynamics 365 for Customer Service;<\/li><li>Dynamics 365 for Field Service;<\/li><li>Dynamics 365 for Project Service Automation.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">O Dynamics 365 \u00e9 uma plataforma da Microsoft que permite o registo e an\u00e1lise das atividades em todas as \u00e1reas empresariais, constitu\u00edda por diferentes aplica\u00e7\u00f5es, nomeadamente o Dynamics CRM.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por ser da Microsoft, o Dynamics permite aos seus users terem acesso a conte\u00fados pr\u00f3prios da empresa possibilitando, por exemplo, a integra\u00e7\u00e3o entre o Office 365 e o LinkedIn. As aplica\u00e7\u00f5es do Dynamics 365 asseguram a seguran\u00e7a de todos os dados, suporte t\u00e9cnico atrav\u00e9s de telefone ou web, incluem SLA (Sales Level Agreement) de tempo de atividade de 99,9% e tecnologias inteligentes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O CRM da Microsoft tem um elevado grau de personaliza\u00e7\u00e3o, sendo poss\u00edvel adaptar a plataforma de acordo com a realidade de cada empresa. Assim sendo, pode ser usada por qualquer entidade, de qualquer dimens\u00e3o ou volume de neg\u00f3cios.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"247\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/02\/gif-microsoft-dynamics-crm-365-sales.gif?resize=480%2C247&#038;ssl=1\" alt=\"Microsoft Dynamics CRM, Microsoft Dynamics 365 Sales, Salesforce vs. Microsoft\" class=\"wp-image-2476\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Salesforce vs. Microsoft Dynamics CRM: O frente-a-frente<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><\/th><th class=\"has-text-align-center\" data-align=\"center\">Microsoft Dynamics 365 Sales<\/th><th class=\"has-text-align-center\" data-align=\"center\">Salesforce<\/th><\/tr><\/thead><tbody><tr><td>Pricing<\/td><td class=\"has-text-align-center\" data-align=\"center\">De 54,80\u20ac a 130\u20ac\/user\/m\u00eas<\/td><td class=\"has-text-align-center\" data-align=\"center\">De 22\u20ac a 270\u20ac\/user\/m\u00eas<\/td><\/tr><tr><td>Reporting\/Analytics<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Contas &amp; Contactos<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Lead Management<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Sales forecasting<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Marketing Automation<\/td><td class=\"has-text-align-center\" data-align=\"center\">Necessita de um add-on<\/td><td class=\"has-text-align-center\" data-align=\"center\">Necessita de um add-on<\/td><\/tr><tr><td>Social CRM<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Gest\u00e3o de territ\u00f3rio<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Sales performance management<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u274c <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Customer self-service portal<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>App Marketplace<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Conferencing\/IM<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Gest\u00e3o de parceiros<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u274c <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Workflows personalizados<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Tracking de tempo<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u274c <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Cloud-based<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>On-premise<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u274c <\/td><\/tr><tr><td>App nativa (mobile)<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>Controlo de acessos<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><tr><td>API<\/td><td class=\"has-text-align-center\" data-align=\"center\">Web Services API<\/td><td class=\"has-text-align-center\" data-align=\"center\">SOAP API<\/td><\/tr><tr><td>Suporte<\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u274c <\/td><td class=\"has-text-align-center\" data-align=\"center\"> \u2714\ufe0f <\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Sistema<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\">Salesforce<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">O n\u00facleo do CRM Salesforce \u00e9 o Sales Cloud, um package que cont\u00e9m v\u00e1rias aplica\u00e7\u00f5es online que ajudam as empresas a aumentar as vendas ao suportar toda a jornada de compra atrav\u00e9s da integra\u00e7\u00e3o de v\u00e1rios canais. \u00c9 tamb\u00e9m poss\u00edvel integrar o CRM com o Service Cloud, dedicado ao suporte p\u00f3s-venda, ou com as aplica\u00e7\u00f5es de automa\u00e7\u00e3o de marketing da Salesforce, como o Pardot.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 sempre poss\u00edvel escolher apenas um destes packages ou adquirir v\u00e1rios de uma s\u00f3 vez. Caso opte pela segunda op\u00e7\u00e3o, as aplica\u00e7\u00f5es ficam totalmente integradas entre si e, assim, torna-se poss\u00edvel integrar diferentes \u00e1reas cruciais para a empresa (ex.: integrar Marketing, Vendas e Suporte).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A diferen\u00e7a no sistema entre o Salesforce e o Microsoft Dynamics 365 nota-se no modo como cada um foi constru\u00eddo: o Salesforce foi configurado, desde a sua cria\u00e7\u00e3o, para ser suportado em cloud, pelo que poder\u00e1 ser um entrave \u00e0s empresas que pretendem adquirir uma plataforma on-premise.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Microsoft Dynamics 365 Sales<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">O CRM da Microsoft est\u00e1 tamb\u00e9m inclu\u00eddo em diferentes packages, sendo o principal o &#8220;Dynamics 365 Sales&#8221;, dedicado a potenciar as equipas de Vendas com todas as ferramentas de automa\u00e7\u00e3o e prospe\u00e7\u00e3o para que consigam melhorar os seus resultados. Tamb\u00e9m este package pode ser comprado de modo individual ou integrado com outras ofertas da Microsoft, dedicadas, por exemplo, ao p\u00f3s-venda ou \u00e0 gest\u00e3o de projetos. H\u00e1 tamb\u00e9m a op\u00e7\u00e3o de subscrever o &#8220;Unified Operations Plan&#8221; e aceder a todas as aplica\u00e7\u00f5es que necessita para gerir a empresa (fatura\u00e7\u00e3o, RH, gest\u00e3o de projetos, marketing, vendas, suporte, etc.) no Microsoft Dynamics 365.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Microsoft Dynamics 365 Sales t\u00eam uma vantagem no seu sistema relativamente ao Salesforce: <a href=\"https:\/\/liminal.pt\/martech-magazine\/microsoft-dynamics-365-melhor-opcao-cloud-on-premise-hibrido\/\">est\u00e1 dispon\u00edvel tanto em cloud, como on-premise ou h\u00edbrido<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Features e Apps<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\">Salesforce<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">O Salesforce \u00e9 composto por um interface intuitivo que pode ser personalizado ao pormenor. A plataforma facilita a compreens\u00e3o das necessidades dos clientes e permite solucionar os problemas apresentados pelos mesmos atrav\u00e9s da an\u00e1lise e interpreta\u00e7\u00e3o da informa\u00e7\u00e3o registada. Desta maneira, todas as intera\u00e7\u00f5es t\u00eam um objetivo definido e estudado previamente, sendo que, cada intera\u00e7\u00e3o pode \u2013 e deve ser \u2013 personalizada de acordo com as necessidades identificadas de cada contacto. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Esta plataforma proporciona \u00e0s empresas a capta\u00e7\u00e3o de clientes, perce\u00e7\u00e3o de poss\u00edveis consumidores e a gest\u00e3o de todas as intera\u00e7\u00f5es, provenientes da recolha e an\u00e1lise de dados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O Salesforce conta ainda com um marketplace de apps que permitem potenciar ainda mais a plataforma.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Microsoft Dynamics 365 Sales<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Tal como o Salesforce, compreende uma interface completa e personaliz\u00e1vel. A tecnologia permite gerir de modo f\u00e1cil cada conta e contacto, bem como aceder a sales forecasting ou fazer a gest\u00e3o do territ\u00f3rio de cada comercial. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Microsoft tamb\u00e9m oferece um marketplace com v\u00e1rias apps que permitem extender as capacidades do Dynamics 365 ou alinhar ainda mais a plataforma com a ind\u00fastria da empresa. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Integra\u00e7\u00f5es e flexibilidade<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\">Salesforce<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Quanto \u00e0 flexibilidade da plataforma, o Salesforce costuma estar mais associado \u00e0 personaliza\u00e7\u00e3o e capacidade de se adaptar a ind\u00fastrias muito espec\u00edficas. Al\u00e9m disso, h\u00e1 mais de 2600 apps dispon\u00edveis no Salesforce AppExchange, que permitem personalizar e adicionar features \u00e0 plataforma.<\/p>\n\n\n\n<h5 class=\"wp-block-heading\">Microsoft Dynamics 365 Sales <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A Microsoft tem tamb\u00e9m investido na capacidade de integra\u00e7\u00e3o da plataforma com tecnologias externas. O Dynamics 365 oferece integra\u00e7\u00f5es nativas com o Microsoft PowerBI ou com o PowerApps, permitindo aceder a algumas das melhores plataformas de Business Analytics e desenvolvimento de aplica\u00e7\u00f5es \u00e0 medida.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 verdade que o Salesforce integra com v\u00e1rias aplica\u00e7\u00f5es Microsoft, mas \u00e9 sempre diferente quando as integra\u00e7\u00f5es s\u00e3o nativas, como \u00e9 o caso das aplica\u00e7\u00f5es que est\u00e3o dentro do universo Microsoft. No entanto, se o que est\u00e1 \u00e0 procura \u00e9 de um sistema que integre com v\u00e1rias tecnologias externas, ent\u00e3o o Salesforce dever\u00e1 ser mais indicado.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4 &#8211; Intelig\u00eancia Artificial<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A capacidade de utilizar a Intelig\u00eancia Artificial (IA) para melhorar os resultados das equipas de Vendas s\u00e3o realmente o que diferencia estas duas tecnologias da restante oferta do mercado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A Microsoft tem sido uma das empresas que est\u00e1 na linha da frente do desenvolvimento de IA, com ferramentas como o PowerBI ou a Cortana. As ferramentas de IA est\u00e3o dispon\u00edveis no Dynamics 365 Sales, fornecendo an\u00e1lise de linguagem natural e previs\u00f5es inteligentes de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contudo, na primavera de 2017, a Salesforce lan\u00e7ou o Einstein AI, a ferramenta de IA da marca. O Einstein usa algoritmos de aprendizagem baseados em intelig\u00eancia artificial para entender os h\u00e1bitos de venda espec\u00edficos de cada empresa e, \u00e0 medida que aprende, vai sugerindo melhorias que podem impactar os resultados da empresa. Nas \u00e1reas de marketing e servi\u00e7o ao cliente, o Einstein ajuda a sugerir respostas para as perguntas dos clientes ou orientar os marketeers para as estrat\u00e9gias que funcionam melhor. Embora funcione perfeitamente com o CRM, o Einstein AI tem de ser adquirido \u00e0 parte.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Afinal, qual o melhor sistema?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na compara\u00e7\u00e3o entre Salesforce e Microsoft Dynamics 365 Sales n\u00e3o h\u00e1 um claro vencedor. No geral, as duas plataformas s\u00e3o robustas e permitem ser personalizadas a cada ind\u00fastria. Caso esteja indeciso entre uma delas, o melhor ser\u00e1 mesmo decidir pela capacidade de instala\u00e7\u00e3o on-premise ou cloud (caso esteja \u00e0 procura de um sistema on-premise ou h\u00edbrido, a Microsoft tem melhores op\u00e7\u00f5es). \u00c9 tamb\u00e9m importante levar em conta o budget total que tem dispon\u00edvel, uma vez que o pricing de cada tecnologia \u00e9 diferente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como ter a certeza que estou a escolher o melhor para o meu neg\u00f3cio?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Independentemente da plataforma que escolha, a contribui\u00e7\u00e3o das MarTech (tecnologias de marketing) para o sucesso apenas se verifica quando s\u00e3o aplicadas em conformidade com a restante estrat\u00e9gia e objetivos da empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para auxiliar na escolha do software mais adequado para a sua empresa, poder\u00e1 consultar o nosso eBook \u201c<a href=\"https:\/\/liminal.pt\/ebook-como-escolher-crm\/\">Como escolher um CRM<\/a>\u201d, que ajudar\u00e1 a delinear melhor a sua estrat\u00e9gia de integra\u00e7\u00e3o deste sistema, de acordo com as suas necessidades e objetivos. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 igualmente fundamental procurar especialistas em MarTech (marketing technologies), como a <a aria-label=\"Liminal (opens in a new tab)\" href=\"https:\/\/liminal.pt\" target=\"_blank\" rel=\"noreferrer noopener\">Liminal<\/a>, que ajudar\u00e3o a escolher e <a href=\"https:\/\/liminal.pt\/produtos\/implementacao-crm-map.html\" target=\"_blank\" rel=\"noreferrer noopener\">implementar a melhor solu\u00e7\u00e3o<\/a> para a sua empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a rel=\"noreferrer noopener\" aria-label=\"Solicite um diagn\u00f3stico (opens in a new tab)\" href=\"https:\/\/liminal.pt\/diagnostico-gratuito\/\" target=\"_blank\">Solicite um diagn\u00f3stico<\/a> \u00e0 sua empresa e fale com um especialista Liminal.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista2-2.png?resize=646%2C226&#038;ssl=1\" alt=\"\" class=\"wp-image-2756\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista2-2.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista2-2.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/falar-com-especialista2-2.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure><\/div>\n<div class=\"rtng-rating-total\" data-id=\"2465\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"2465\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"2465\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/2465\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>O mercado de CRM (Customer Relationship Management) est\u00e1 repleto de diferentes plataformas com as mais variadas features. Mas, numa conversa sobre CRM, h\u00e1 sempre dois nomes que surgem: Microsoft Dynamics &hellip; <\/p>\n","protected":false},"author":2,"featured_media":2854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65,34],"tags":[173,221,137,69],"class_list":["post-2465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-transformacao-digital","tag-microsoft","tag-microsoft-crm","tag-microsoft-dynamics-365","tag-salesforce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Salesforce vs. 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