{"id":2355,"date":"2019-12-06T16:55:37","date_gmt":"2019-12-06T15:55:37","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=2355"},"modified":"2021-08-10T16:17:58","modified_gmt":"2021-08-10T15:17:58","slug":"7-tendencias-tecnologias-marketing-2020","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/","title":{"rendered":"7 Tend\u00eancias de Tecnologias de Marketing para 2020"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/liminal.pt\/martech-magazine\/martech-transformacao-digital\/\">tecnologias<\/a> j\u00e1 fazem parte integrante do Marketing. Deste modo, muitas das tend\u00eancias que se v\u00e3o fazer sentir em 2020 t\u00eam na sua g\u00e9nese a tecnologia. Conhe\u00e7a abaixo as 7 principais tend\u00eancias de MarTech (tecnologias de marketing) para 2020 segundo a ADA.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7 Tend\u00eancias de MarTech para 2020<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; O Omnichannel vai ganhar ainda mais import\u00e2ncia<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 medida que os consumidores usam cada vez mais plataformas e canais para se relacionarem com as marcas, aumenta tamb\u00e9m a dificuldade dos marketeers acompanharem todos estes touchpoints e manterem a consist\u00eancia entre eles. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, o omnichannel ir\u00e1 tornar-se ainda mais importante, sobretudo para garantir a melhor experi\u00eancia do consumidor, em qualquer canal e plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Exatamente por este motivo, espera-se que o mercado das plataformas omnichannel atinja os 11,01 mil milh\u00f5es nos EUA em 2023 (<a href=\"https:\/\/www.kennethresearch.com\/\">Kenneth Research<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/336YkwayCD4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; A unifica\u00e7\u00e3o dos dados vai permitir experi\u00eancias interconectadas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 cada vez mais dados criados. Mas, para que estes dados sejam transformados em informa\u00e7\u00e3o \u00fatil para a tomada de decis\u00e3o, \u00e9 necess\u00e1rio ter acesso a tecnologias que facilitem esta an\u00e1lise. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Assim, plataformas como <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">CRM (Customer Relationship Management)<\/a>, DMP (Data Management Platform) ou CIP (Customer Intelligence Platform) ir\u00e3o tornar-se cada vez mais populares, sendo important\u00edssimas para analisar os dados recolhidos, detetar tend\u00eancias e, assim, efetuar melhorias na estrat\u00e9gia e modo de comunicar com os consumidores. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; O eCommerce tem de se tornar 100% mobile<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente mais de 40% das transa\u00e7\u00f5es j\u00e1 s\u00e3o feitas em mobile (<a href=\"https:\/\/www.thinkwithgoogle.com\/\">Think With Google<\/a>), e espera-se que este n\u00famero continue a aumentar nos pr\u00f3ximos anos. Assim, se na \u00faltima d\u00e9cada a grande transforma\u00e7\u00e3o foi sentida na ado\u00e7\u00e3o do eCommerce por parte das empresas, agora essas mesmas lojas ter\u00e3o de se adaptar tamb\u00e9m \u00e0 disponibiliza\u00e7\u00e3o dos seus produtos e servi\u00e7os em dispositivos mobile, atrav\u00e9s de Apps, por exemplo.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/dOt4NkcmIUg?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">4 &#8211; O crescente consumo de v\u00eddeo vai fazer impulsionar a ind\u00fastria de Advertising Video On Demand (AVOD) e de tecnologias relacionadas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">2019 foi o primeiro ano em que os utilizadores passaram mais tempo online do que a assistir a televis\u00e3o e espera-se que, no pr\u00f3ximo ano, o tempo m\u00e9dio de consumo de v\u00eddeo online vai aumentar para 84 minutos (Think With Google). Com isto, surgem tamb\u00e9m desenvolvimentos na ind\u00fastria de  Advertising Video On Demand (AVOD), que se espera que atinja os 47 mil milh\u00f5es de d\u00f3lares nos pr\u00f3ximos 5 anos (<a href=\"http:\/\/warc.com\">WARC<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, outras tecnologias relacionadas com video analytics, qualidade de v\u00eddeo e streaming tamb\u00e9m v\u00e3o sofrer desenvolvimentos. Apenas na \u00e1rea de video analytics, espera-se que cres\u00e7a para os 3 mil milh\u00f5es de d\u00f3lares em 2022 (<a href=\"http:\/\/researchandmarkets.com\">ResearchandMarkets<\/a>).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 &#8211; A pesquisa por voz vai superar o SEO<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Cada vez mais consumidores usam assistentes virtuais, como a Alexa ou o Google Home. Durante o pr\u00f3ximo ano, espera-se que a Voice Search Optimization (VSO) comande 50% das pesquisas (<a href=\"https:\/\/www.comscore.com\/\">ComScore<\/a>). No entanto, apenas 4% das empresas est\u00e3o preparadas para lidar com este tipo de pesquisas (<a href=\"http:\/\/uberall.com\">Uberall<\/a>). Assim, \u00e9 important\u00edssimo que as empresas comecem a preparar-se para as pesquisas por voz, tal como se preparam para o SEO h\u00e1 alguns anos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prev\u00ea-se tamb\u00e9m que o mercado de Voice Commerce represente 40 mil milh\u00f5es de d\u00f3lares em 2020 (<a href=\"https:\/\/www.occstrategy.com\/\">OC&amp;C<\/a>).<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/mCjvV3iFsuw?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6 &#8211; Intelig\u00eancia Artificial e Machine Learning cada vez mais avan\u00e7adas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 duas tend\u00eancias que, embora recentes, j\u00e1 t\u00eam vindo a causar impacto no Marketing. Tanto a Intelig\u00eancia Artificial como o Machine Learning ter\u00e3o cada vez mais protagonismo no decorrer do pr\u00f3ximo ano. Ali\u00e1s, de acordo com um estudo realizado pela Criteo e pela IDC, 64% dos gestores de marketing acreditam que os an\u00fancios personalizados e a otimiza\u00e7\u00e3o personalizada da mensagem ser\u00e3o as \u00e1reas onde a IA trar\u00e1 maiores benef\u00edcios em 2020.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/yQGqMVuAk04?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">7 &#8211; O investimento em AR e VR ir\u00e1 alcan\u00e7ar os 150 mil milh\u00f5es de d\u00f3lares<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 v\u00e1rias empresas que j\u00e1 come\u00e7aram a tirar benef\u00edcio da Realidade Aumentada (AR) e da Realidade Virtual (VR), e espera-se que esta tend\u00eancia continue a crescer. Segundo a <a href=\"http:\/\/www.digi-capital.com\/\">Digi-Capital<\/a>, este mercado ir\u00e1 atingir os 150 mil milh\u00f5es de d\u00f3lares em 2020. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A AR e a VR podem trazer in\u00fameras vantagens \u00e0s empresas e ser usadas, por exemplo, para criar novas experi\u00eancias imersivas que melhorem a experi\u00eancia do cliente e estreitem a rela\u00e7\u00e3o com a marca.<\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/Fi97-DAcGMk?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">A sua empresa est\u00e1 pronta para a nova d\u00e9cada?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Acompanhar e integrar as tend\u00eancias tecnol\u00f3gicas que v\u00e3o surgindo pode ser uma tarefa complicada e dif\u00edcil de p\u00f4r em pr\u00e1tica na sua organiza\u00e7\u00e3o. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialistas em MarTech (marketing technologies), a <a href=\"https:\/\/liminal.pt\/\">Liminal<\/a> ajuda a selecionar e adaptar as tecnologias necess\u00e1rias e ideais para a sua empresa, guiando e acompanhando todo o processo. Desta maneira, garantimos que os objetivos s\u00e3o cumpridos e que \u00e9 tra\u00e7ado o in\u00edcio do caminho para o sucesso.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> Com a Liminal ter\u00e1 acesso a peritos que far\u00e3o a an\u00e1lise, desenho e implementa\u00e7\u00e3o de estrat\u00e9gias e opera\u00e7\u00f5es de marketing e vendas, suportadas por sistemas tecnol\u00f3gicos, como o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">CRM \u2013 Customer Relationship Management<\/a> ou a <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\">Automa\u00e7\u00e3o de Marketing<\/a>, que garantem o crescimento do seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\">Solicite j\u00e1 um diagn\u00f3stico<\/a> \u00e0 sua empresa e percorra o caminho em dire\u00e7\u00e3o \u00e0 nova era do marketing.<\/p>\n<div class=\"rtng-rating-total\" data-id=\"2355\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"2355\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"2355\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/2355\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>As tecnologias j\u00e1 fazem parte integrante do Marketing. Deste modo, muitas das tend\u00eancias que se v\u00e3o fazer sentir em 2020 t\u00eam na sua g\u00e9nese a tecnologia. Conhe\u00e7a abaixo as 7 &hellip; <\/p>\n","protected":false},"author":2,"featured_media":2365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[48,13],"tags":[68,54,153,210,7,214,209],"class_list":["post-2355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-estrategia","category-martech","tag-crm","tag-ecommerce","tag-inteligencia-artificial","tag-machine-learning","tag-omnicanal","tag-tendencias-de-marketing","tag-voice-search-optimization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 Tend\u00eancias de Tecnologias de Marketing para 2020 | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a 7 tend\u00eancias de marketing e MarTech que v\u00e3o marcar 2020 e descubra como preparar a sua empresa para a pr\u00f3xima d\u00e9cada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Tend\u00eancias de Tecnologias de Marketing para 2020 | Martech Magazine\" \/>\n<meta property=\"og:description\" content=\"Conhe\u00e7a 7 tend\u00eancias de marketing e MarTech que v\u00e3o marcar 2020 e descubra como preparar a sua empresa para a pr\u00f3xima d\u00e9cada.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-06T15:55:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-10T15:17:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/12\/tendencias-marketing-martech-2020-1.jpg?fit=1906%2C1273&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1906\" \/>\n\t<meta property=\"og:image:height\" content=\"1273\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"7 Tend\u00eancias de Tecnologias de Marketing para 2020\",\"datePublished\":\"2019-12-06T15:55:37+00:00\",\"dateModified\":\"2021-08-10T15:17:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/\"},\"wordCount\":950,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/tendencias-marketing-martech-2020-1.jpg?fit=1906%2C1273&ssl=1\",\"keywords\":[\"CRM\",\"eCommerce\",\"Intelig\u00eancia Artificial\",\"Machine Learning\",\"Omnicanal\",\"tend\u00eancias de marketing\",\"Voice Search Optimization\"],\"articleSection\":[\"Estrat\u00e9gia\",\"Martech\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/\",\"name\":\"7 Tend\u00eancias de Tecnologias de Marketing para 2020 | Martech Magazine\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/tendencias-marketing-martech-2020-1.jpg?fit=1906%2C1273&ssl=1\",\"datePublished\":\"2019-12-06T15:55:37+00:00\",\"dateModified\":\"2021-08-10T15:17:58+00:00\",\"description\":\"Conhe\u00e7a 7 tend\u00eancias de marketing e MarTech que v\u00e3o marcar 2020 e descubra como preparar a sua empresa para a pr\u00f3xima d\u00e9cada.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/tendencias-marketing-martech-2020-1.jpg?fit=1906%2C1273&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/tendencias-marketing-martech-2020-1.jpg?fit=1906%2C1273&ssl=1\",\"width\":1906,\"height\":1273,\"caption\":\"tend\u00eancias marketing, tend\u00eancias marketing 2020, tend\u00eancias martech\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/7-tendencias-tecnologias-marketing-2020\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Tend\u00eancias de Tecnologias de Marketing para 2020\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"name\":\"Martech Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\",\"name\":\"Liminal\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"width\":3012,\"height\":3319,\"caption\":\"Liminal\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Liminal-270123610141550\\\/\",\"https:\\\/\\\/www.instagram.com\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmr6iaNEpIKmX2wfSfcgGWg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\",\"name\":\"Mafalda Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"caption\":\"Mafalda Martins\"},\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/author\\\/madalena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Tend\u00eancias de Tecnologias de Marketing para 2020 | Martech Magazine","description":"Conhe\u00e7a 7 tend\u00eancias de marketing e MarTech que v\u00e3o marcar 2020 e descubra como preparar a sua empresa para a pr\u00f3xima d\u00e9cada.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/","og_locale":"pt_PT","og_type":"article","og_title":"7 Tend\u00eancias de Tecnologias de Marketing para 2020 | Martech Magazine","og_description":"Conhe\u00e7a 7 tend\u00eancias de marketing e MarTech que v\u00e3o marcar 2020 e descubra como preparar a sua empresa para a pr\u00f3xima d\u00e9cada.","og_url":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/","og_site_name":"Martech Magazine","article_publisher":"https:\/\/www.facebook.com\/Liminal-270123610141550\/","article_published_time":"2019-12-06T15:55:37+00:00","article_modified_time":"2021-08-10T15:17:58+00:00","og_image":[{"width":1906,"height":1273,"url":"https:\/\/i1.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/12\/tendencias-marketing-martech-2020-1.jpg?fit=1906%2C1273&ssl=1","type":"image\/jpeg"}],"author":"Mafalda Martins","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mafalda Martins","Tempo estimado de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/#article","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/"},"author":{"name":"Mafalda Martins","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de"},"headline":"7 Tend\u00eancias de Tecnologias de Marketing para 2020","datePublished":"2019-12-06T15:55:37+00:00","dateModified":"2021-08-10T15:17:58+00:00","mainEntityOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/"},"wordCount":950,"commentCount":1,"publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/12\/tendencias-marketing-martech-2020-1.jpg?fit=1906%2C1273&ssl=1","keywords":["CRM","eCommerce","Intelig\u00eancia Artificial","Machine Learning","Omnicanal","tend\u00eancias de marketing","Voice Search Optimization"],"articleSection":["Estrat\u00e9gia","Martech"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/","url":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/","name":"7 Tend\u00eancias de Tecnologias de Marketing para 2020 | Martech Magazine","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/#primaryimage"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/12\/tendencias-marketing-martech-2020-1.jpg?fit=1906%2C1273&ssl=1","datePublished":"2019-12-06T15:55:37+00:00","dateModified":"2021-08-10T15:17:58+00:00","description":"Conhe\u00e7a 7 tend\u00eancias de marketing e MarTech que v\u00e3o marcar 2020 e descubra como preparar a sua empresa para a pr\u00f3xima d\u00e9cada.","breadcrumb":{"@id":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/#primaryimage","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/12\/tendencias-marketing-martech-2020-1.jpg?fit=1906%2C1273&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/12\/tendencias-marketing-martech-2020-1.jpg?fit=1906%2C1273&ssl=1","width":1906,"height":1273,"caption":"tend\u00eancias marketing, tend\u00eancias marketing 2020, tend\u00eancias martech"},{"@type":"BreadcrumbList","@id":"https:\/\/liminal.pt\/martech-magazine\/7-tendencias-tecnologias-marketing-2020\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/liminal.pt\/martech-magazine\/"},{"@type":"ListItem","position":2,"name":"7 Tend\u00eancias de Tecnologias de Marketing para 2020"}]},{"@type":"WebSite","@id":"https:\/\/liminal.pt\/martech-magazine\/#website","url":"https:\/\/liminal.pt\/martech-magazine\/","name":"Martech Magazine","description":"","publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/liminal.pt\/martech-magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/liminal.pt\/martech-magazine\/#organization","name":"Liminal","url":"https:\/\/liminal.pt\/martech-magazine\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","width":3012,"height":3319,"caption":"Liminal"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Liminal-270123610141550\/","https:\/\/www.instagram.com\/liminalmarketing\/","https:\/\/www.linkedin.com\/company\/liminalmarketing\/","https:\/\/www.youtube.com\/channel\/UCmr6iaNEpIKmX2wfSfcgGWg"]},{"@type":"Person","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de","name":"Mafalda Martins","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","caption":"Mafalda Martins"},"url":"https:\/\/liminal.pt\/martech-magazine\/author\/madalena\/"}]}},"jetpack-related-posts":[{"id":105,"url":"https:\/\/liminal.pt\/martech-magazine\/marketing-4-0\/","url_meta":{"origin":2355,"position":0},"title":"Marketing 4.0: Como as tecnologias est\u00e3o a moldar o Marketing","author":"Mafalda Martins","date":"21\/11\/2017","format":false,"excerpt":"Na \u00faltima d\u00e9cada muita coisa aconteceu em termos de avan\u00e7os tecnol\u00f3gicos! Uma grande parte das tecnologias associadas \u00e0 economia digital\u00a0 n\u00e3o \u00e9 nova, mas o impacto coletivo da converg\u00eancia est\u00e1 a afetar fortemente as pr\u00e1ticas de marketing em todo o mundo. Desta converg\u00eancia, emergem novas tend\u00eancias associadas ao Marketing 4.0,\u2026","rel":"","context":"In &quot;Marketing 5.0&quot;","block_context":{"text":"Marketing 5.0","link":"https:\/\/liminal.pt\/martech-magazine\/category\/marketing-5-0\/"},"img":{"alt_text":"Liminal, Martech, Marketing 4.0, Marketing Digital, Marketing Automation, Automa\u00e7\u00e3o de Marketing, Marketing e Tecnologia, Omnicanal, Omnichannel","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2017\/11\/era-marketing-startup-liminal-martech-tecnologia-futuro.jpg?fit=1077%2C739&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2017\/11\/era-marketing-startup-liminal-martech-tecnologia-futuro.jpg?fit=1077%2C739&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2017\/11\/era-marketing-startup-liminal-martech-tecnologia-futuro.jpg?fit=1077%2C739&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2017\/11\/era-marketing-startup-liminal-martech-tecnologia-futuro.jpg?fit=1077%2C739&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2017\/11\/era-marketing-startup-liminal-martech-tecnologia-futuro.jpg?fit=1077%2C739&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6240,"url":"https:\/\/liminal.pt\/martech-magazine\/o-futuro-das-tecnologias-martech-tendencias-e-previsoes\/","url_meta":{"origin":2355,"position":1},"title":"O Futuro das Tecnologias MarTech: Tend\u00eancias e Previs\u00f5es","author":"Mafalda Martins","date":"05\/02\/2025","format":false,"excerpt":"O universo das Tecnologias de Marketing (MarTech) tem evolu\u00eddo de forma acelerada, transformando a forma como as empresas atraem, envolvem e fidelizam clientes. Com o avan\u00e7o da digitaliza\u00e7\u00e3o e a crescente necessidade de personaliza\u00e7\u00e3o, as solu\u00e7\u00f5es de MarTech tornam-se cada vez mais indispens\u00e1veis para as marcas que desejam manter-se competitivas.\u2026","rel":"","context":"In &quot;Martech&quot;","block_context":{"text":"Martech","link":"https:\/\/liminal.pt\/martech-magazine\/category\/martech\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/01\/getty-images-G6C7pamzLDI-unsplash.jpg?fit=1200%2C675&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/01\/getty-images-G6C7pamzLDI-unsplash.jpg?fit=1200%2C675&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/01\/getty-images-G6C7pamzLDI-unsplash.jpg?fit=1200%2C675&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/01\/getty-images-G6C7pamzLDI-unsplash.jpg?fit=1200%2C675&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/01\/getty-images-G6C7pamzLDI-unsplash.jpg?fit=1200%2C675&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":777,"url":"https:\/\/liminal.pt\/martech-magazine\/tendencias-crm-futuro\/","url_meta":{"origin":2355,"position":2},"title":"CRM do Futuro: Como ser\u00e1?","author":"Mafalda Martins","date":"06\/12\/2018","format":false,"excerpt":"Estar\u00e1 o seu CRM (Customer Relationship Management) preparado para o futuro e para as disrup\u00e7\u00f5es digitais do mundo dos neg\u00f3cios? Est\u00e1 adaptado para integrar novas tecnologias como Intelig\u00eancia Artificial (AI) ou solu\u00e7\u00f5es de Social Media? Sabemos que o alinhamento entre o marketing e vendas \u00e9 a chave do sucesso para\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"CRM, tend\u00eancias, martech, marketing, futuro, 2020, customer relationship management","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/12\/kaboompics_Woman-working-on-a-computer.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/12\/kaboompics_Woman-working-on-a-computer.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/12\/kaboompics_Woman-working-on-a-computer.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/12\/kaboompics_Woman-working-on-a-computer.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/12\/kaboompics_Woman-working-on-a-computer.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2158,"url":"https:\/\/liminal.pt\/martech-magazine\/web-summit-2019-melhores-sessoes-marketing\/","url_meta":{"origin":2355,"position":3},"title":"Web Summit 2019: As melhores sess\u00f5es de Marketing","author":"Mafalda Martins","date":"28\/10\/2019","format":false,"excerpt":"A Web Summit 2019, uma das maiores confer\u00eancias de tecnologia do mundo, est\u00e1 prestes a come\u00e7ar. Com dezenas de palestras a decorrerem diariamente, em diferentes palcos, ajudamos a selecionar as talks mais interessantes para ficar a par das principais tend\u00eancias de Marketing e MarTech (marketing technologies) para os pr\u00f3ximos anos.\u2026","rel":"","context":"In &quot;Marketing 5.0&quot;","block_context":{"text":"Marketing 5.0","link":"https:\/\/liminal.pt\/martech-magazine\/category\/marketing-5-0\/"},"img":{"alt_text":"Web Summit 2019, web summit, websummit","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/websummit2.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/websummit2.jpeg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/websummit2.jpeg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/websummit2.jpeg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/websummit2.jpeg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3237,"url":"https:\/\/liminal.pt\/martech-magazine\/tendencias-marketing-2021-ano-da-humanizacao\/","url_meta":{"origin":2355,"position":4},"title":"Tend\u00eancias de Marketing 2021: O ano da Humaniza\u00e7\u00e3o","author":"Mafalda Martins","date":"07\/12\/2020","format":false,"excerpt":"O ano de 2020 est\u00e1 prestes a acabar. Olhando para tr\u00e1s, foi um ano de muita transforma\u00e7\u00e3o no mundo dos neg\u00f3cios, com a necessidade - quase for\u00e7ada - de transi\u00e7\u00e3o para o digital e para o eCommerce, devido \u00e0 pandemia mundial causada pelo novo coronav\u00edrus. Enquanto que nas tend\u00eancias para\u2026","rel":"","context":"In &quot;Estrat\u00e9gia&quot;","block_context":{"text":"Estrat\u00e9gia","link":"https:\/\/liminal.pt\/martech-magazine\/category\/estrategia\/"},"img":{"alt_text":"tend\u00eancias de marketing, tend\u00eancias de marketing 2021, tend\u00eancias 2021, CRM, Participa\u00e7\u00e3o dos consumidores, humaniza\u00e7\u00e3o, prop\u00f3sito, agilidade, agile marketing, mudan\u00e7as consumidores, pandemia covid, mudan\u00e7as h\u00e1bitos covid","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/tendencias-marketing-2021-humanizacao-liminal-crm.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/tendencias-marketing-2021-humanizacao-liminal-crm.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/tendencias-marketing-2021-humanizacao-liminal-crm.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/tendencias-marketing-2021-humanizacao-liminal-crm.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/tendencias-marketing-2021-humanizacao-liminal-crm.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1066,"url":"https:\/\/liminal.pt\/martech-magazine\/martech-segunda-era-ouro-tendencias\/","url_meta":{"origin":2355,"position":5},"title":"MarTech: A Segunda Era de Ouro est\u00e1 a chegar","author":"Mafalda Martins","date":"09\/02\/2019","format":false,"excerpt":"Embora as MarTech (marketing technologies) sejam recentes, j\u00e1 tiveram a sua primeira Era de Ouro, em 2016, com o crescimento quase exponencial da oferta de tecnologias de marketing. Estamos, agora, prestes a entrar na Segunda Era de Ouro, de acordo com o especialista Scott Brinker. Conhe\u00e7a a hist\u00f3ria de evolu\u00e7\u00e3o\u2026","rel":"","context":"In &quot;Martech&quot;","block_context":{"text":"Martech","link":"https:\/\/liminal.pt\/martech-magazine\/category\/martech\/"},"img":{"alt_text":"Era de Ouro, Martech, Liminal, tend\u00eancias, marketing, salesforce, adobe, tecnologias de marketing, marketing technologies","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/segunda-era-ouro-martech-tendencias-futuro-liminal.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/segunda-era-ouro-martech-tendencias-futuro-liminal.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/segunda-era-ouro-martech-tendencias-futuro-liminal.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/segunda-era-ouro-martech-tendencias-futuro-liminal.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/segunda-era-ouro-martech-tendencias-futuro-liminal.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/12\/tendencias-marketing-martech-2020-1.jpg?fit=1906%2C1273&ssl=1","_links":{"self":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/comments?post=2355"}],"version-history":[{"count":6,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2355\/revisions"}],"predecessor-version":[{"id":2366,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2355\/revisions\/2366"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media\/2365"}],"wp:attachment":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media?parent=2355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/categories?post=2355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/tags?post=2355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}