{"id":2317,"date":"2019-11-22T17:53:33","date_gmt":"2019-11-22T16:53:33","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=2317"},"modified":"2022-08-11T14:53:32","modified_gmt":"2022-08-11T13:53:32","slug":"hubspot-shopify-automacao-na-sua-loja-ecommerce","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/","title":{"rendered":"Shopify &#038; HubSpot: O Poder de usar Automa\u00e7\u00e3o na sua loja eCommerce"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Sabia que, neste preciso momento, est\u00e1 a perder 67% das vendas da sua loja de eCommerce? Um estudo do <a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Baymard Institute<\/a> chegou \u00e0 conclus\u00e3o que 67,45% dos carrinhos de compra s\u00e3o abandonados, o que significa que em cada 100 pessoas que adicionam produtos ao carrinho, apenas 33 concluem o processo e fazem, realmente, uma venda. Como resolver este problema? Apostar em automa\u00e7\u00e3o que permita melhorar os resultados da loja online.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 in\u00fameras vantagens em conectar a sua loja eCommerce a uma plataforma de <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\">Automa\u00e7\u00e3o de Marketing<\/a>:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Os e-mails de abandoned cart t\u00eam uma taxa m\u00e9dia de abertura de 45% (Moosend);<\/li><li>E-mails de abandoned cart enviados 20 minutos depois do utilizador ter sa\u00eddo do site t\u00eam uma taxa de convers\u00e3o de 5,2% (PrestaShop);<\/li><li>As campanhas de exit-intent convertem 2 a 4% dos utilizadores que, de outro modo, abandonariam o site (Sleeknote);<\/li><li>O envio de campanhas para subscritores segmentados aumenta as receitas em 760% (Campaign Monitor);<\/li><li>O e-mail marketing foi respons\u00e1vel por 24% de todas as compras durante a \u00e9poca festiva de 2018 (OptinMonster).<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No caso de ter uma loja <a rel=\"noreferrer noopener\" aria-label=\"Shopify (opens in a new tab)\" href=\"https:\/\/pt.shopify.com\/\" target=\"_blank\">Shopify<\/a>, uma das melhores op\u00e7\u00f5es ser\u00e1 aproveitar o <a href=\"https:\/\/liminal.pt\/hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"HubSpot (opens in a new tab)\">HubSpot<\/a> para otimizar a rela\u00e7\u00e3o com os seus clientes, uma vez que a integra\u00e7\u00e3o entre as duas plataformas \u00e9 nativa. Descubra abaixo mais detalhes sobre esta integra\u00e7\u00e3o. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Os benef\u00edcios de integrar Shopify &amp; HubSpot<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A integra\u00e7\u00e3o entre Shopify e HubSpot permite personalizar ao m\u00e1ximo a experi\u00eancia com os clientes e manter uma vis\u00e3o 360\u00ba da loja de eCommerce, com todas as \u00e1reas essenciais ao sucesso da loja numa s\u00f3 plataforma: desde as vendas ao apoio ao cliente. H\u00e1 algumas funcionalidades a que ter\u00e1 acesso a partir do momento em que esta integra\u00e7\u00e3o estiver conclu\u00edda:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Sincroniza\u00e7\u00e3o autom\u00e1tica dos dados entre as duas plataformas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Assim que a integra\u00e7\u00e3o estiver feita, todos os dados que est\u00e3o no Shopify migram automaticamente para o HubSpot e v\u00e3o sendo atualizados, em tempo real. A partir desse momento, sempre que existir uma nova ordem de compra ou cliente, essas informa\u00e7\u00f5es v\u00e3o aparecer no HubSpot. \u00c9 tamb\u00e9m poss\u00edvel sincronizar os produtos da loja e os neg\u00f3cios feitos no HubSpot e ter acesso a um hist\u00f3rico detalhado de todas as intera\u00e7\u00f5es e compras anteriores com a loja. Deste modo, ter\u00e1 acesso a todas as informa\u00e7\u00f5es sobre os clientes e anal\u00edtica da loja numa s\u00f3 plataforma.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Segmenta\u00e7\u00e3o com base no comportamento online<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Com a integra\u00e7\u00e3o entre Shopify e HubSpot, passa a ser poss\u00edvel segmentar os utilizadores com base no hist\u00f3rico de compras, produtos, promo\u00e7\u00f5es\/neg\u00f3cios, entre outras vari\u00e1veis. Isto permite que a comunica\u00e7\u00e3o esteja mais alinhada com os interesses de cada pessoa e, assim, seja mais relevante.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Personaliza\u00e7\u00e3o ao mil\u00edmetro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos grandes benef\u00edcios de utilizar uma plataforma de Automa\u00e7\u00e3o de Marketing \u00e9 o grau de personaliza\u00e7\u00e3o que pode ser atingido. Al\u00e9m dos campos b\u00e1sicos de personaliza\u00e7\u00e3o nativos do HubSpot, passa a ser poss\u00edvel personalizar os conte\u00fados de e-mail com vari\u00e1veis do Shopify, como produtos espec\u00edficos. Por exemplo, se o cliente comprou um determinado produto na \u00faltima compra, pode ser enviado um e-mail com produtos relacionados ou similares.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Workflows para Lead Nurturing<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 tr\u00eas workflows que s\u00e3o ativados assim que a integra\u00e7\u00e3o fica ativa: dar as boas-vindas a novos clientes, follow-up 24h depois do contacto ter abandonado o carrinho de compras e para os clientes que n\u00e3o compram nada h\u00e1 3 meses. No entanto, podem ser gerados workflows adicionais multi-channel, que incluem n\u00e3o s\u00f3 e-mails, mas tamb\u00e9m SMS, webhooks (na vers\u00e3o Enterprise), push notifications, entre outros. Isto permite automatizar a nutri\u00e7\u00e3o de leads e, assim, aumentar as receitas da loja.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 &#8211; Anal\u00edtica detalhada da loja<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">O Shopify tem alguma anal\u00edtica nativa na plataforma, mas esta n\u00e3o \u00e9 suficiente caso queira ter uma vis\u00e3o completa de tudo o que se est\u00e1 a passar com a sua loja: desde perceber quais os canais e campanhas que est\u00e3o a atrair mais clientes, a quais os produtos que t\u00eam sido mais populares.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Webinar: Descubra todo o potencial da integra\u00e7\u00e3o HubSpot &amp; Shopify<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Descubra, no Webinar que prepar\u00e1mos para si, quais as verdadeiras potencialidades desta integra\u00e7\u00e3o e como aproveitar algumas das ferramentas que passam a estar dispon\u00edveis ao conectar HubSpot e Shopify. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-shopify-hubspot.html\">Assista ao Webinar<\/a> e descubra:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como criar fluxos de automa\u00e7\u00e3o personalizados para a sua loja com o HubSpot;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como manter o seu funil de marketing e vendas organizado e adaptado ao eCommerce;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como funciona a integra\u00e7\u00e3o entre Shopify e HubSpot.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-shopify-hubspot.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"627\" src=\"https:\/\/i1.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/share-hubspot-shopify.jpg?fit=1000%2C522&amp;ssl=1\" alt=\"Shopify, HubSpot, integra\u00e7\u00e3o, ecommerce, loja virtual\" class=\"wp-image-2324\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/share-hubspot-shopify.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/share-hubspot-shopify.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/share-hubspot-shopify.jpg?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/share-hubspot-shopify.jpg?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/share-hubspot-shopify.jpg?resize=574%2C300&amp;ssl=1 574w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n<div class=\"rtng-rating-total\" data-id=\"2317\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"2317\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"2317\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/2317\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Sabia que, neste preciso momento, est\u00e1 a perder 67% das vendas da sua loja de eCommerce? Um estudo do Baymard Institute chegou \u00e0 conclus\u00e3o que 67,45% dos carrinhos de compra &hellip; <\/p>\n","protected":false},"author":2,"featured_media":2863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47,204,231],"tags":[208,38,54,71],"class_list":["post-2317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","category-ecommerce","category-hubspot","tag-automacao-de-ecommerce","tag-automacao-de-marketing","tag-ecommerce","tag-hubspot"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shopify &amp; HubSpot: Automa\u00e7\u00e3o nas lojas eCommerce | Liminal<\/title>\n<meta name=\"description\" content=\"Descubra os benef\u00edcios de integrar a sua loja eCommerce Shopify com o HubSpot, uma das plataformas de Automa\u00e7\u00e3o de Marketing mais populares.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Shopify &amp; HubSpot: Automa\u00e7\u00e3o nas lojas eCommerce | Liminal\" \/>\n<meta property=\"og:description\" content=\"Descubra os benef\u00edcios de integrar a sua loja eCommerce Shopify com o HubSpot, uma das plataformas de Automa\u00e7\u00e3o de Marketing mais populares.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-22T16:53:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-11T13:53:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/HubSpot-shopify-automacao-ecommerce-marketing4.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"960\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"Shopify &#038; HubSpot: O Poder de usar Automa\u00e7\u00e3o na sua loja eCommerce\",\"datePublished\":\"2019-11-22T16:53:33+00:00\",\"dateModified\":\"2022-08-11T13:53:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/\"},\"wordCount\":795,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/HubSpot-shopify-automacao-ecommerce-marketing4.png?fit=1280%2C960&ssl=1\",\"keywords\":[\"Automa\u00e7\u00e3o de eCommerce\",\"Automa\u00e7\u00e3o de Marketing\",\"eCommerce\",\"HubSpot\"],\"articleSection\":[\"Automa\u00e7\u00e3o de Marketing\",\"eCommerce\",\"HubSpot\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/\",\"name\":\"Shopify & HubSpot: Automa\u00e7\u00e3o nas lojas eCommerce | Liminal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/HubSpot-shopify-automacao-ecommerce-marketing4.png?fit=1280%2C960&ssl=1\",\"datePublished\":\"2019-11-22T16:53:33+00:00\",\"dateModified\":\"2022-08-11T13:53:32+00:00\",\"description\":\"Descubra os benef\u00edcios de integrar a sua loja eCommerce Shopify com o HubSpot, uma das plataformas de Automa\u00e7\u00e3o de Marketing mais populares.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/HubSpot-shopify-automacao-ecommerce-marketing4.png?fit=1280%2C960&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/11\\\/HubSpot-shopify-automacao-ecommerce-marketing4.png?fit=1280%2C960&ssl=1\",\"width\":1280,\"height\":960,\"caption\":\"HubSpot Shopify Automa\u00e7\u00e3o de eCommerce\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/hubspot-shopify-automacao-na-sua-loja-ecommerce\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Shopify &#038; HubSpot: O Poder de usar Automa\u00e7\u00e3o na sua loja eCommerce\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"name\":\"Martech Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\",\"name\":\"Liminal\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"width\":3012,\"height\":3319,\"caption\":\"Liminal\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Liminal-270123610141550\\\/\",\"https:\\\/\\\/www.instagram.com\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmr6iaNEpIKmX2wfSfcgGWg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\",\"name\":\"Mafalda Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"caption\":\"Mafalda Martins\"},\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/author\\\/madalena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Shopify & HubSpot: Automa\u00e7\u00e3o nas lojas eCommerce | Liminal","description":"Descubra os benef\u00edcios de integrar a sua loja eCommerce Shopify com o HubSpot, uma das plataformas de Automa\u00e7\u00e3o de Marketing mais populares.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/","og_locale":"pt_PT","og_type":"article","og_title":"Shopify & HubSpot: Automa\u00e7\u00e3o nas lojas eCommerce | Liminal","og_description":"Descubra os benef\u00edcios de integrar a sua loja eCommerce Shopify com o HubSpot, uma das plataformas de Automa\u00e7\u00e3o de Marketing mais populares.","og_url":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/","og_site_name":"Martech Magazine","article_publisher":"https:\/\/www.facebook.com\/Liminal-270123610141550\/","article_published_time":"2019-11-22T16:53:33+00:00","article_modified_time":"2022-08-11T13:53:32+00:00","og_image":[{"width":1280,"height":960,"url":"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/HubSpot-shopify-automacao-ecommerce-marketing4.png","type":"image\/png"}],"author":"Mafalda Martins","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mafalda Martins","Tempo estimado de leitura":"5 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/#article","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/"},"author":{"name":"Mafalda Martins","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de"},"headline":"Shopify &#038; HubSpot: O Poder de usar Automa\u00e7\u00e3o na sua loja eCommerce","datePublished":"2019-11-22T16:53:33+00:00","dateModified":"2022-08-11T13:53:32+00:00","mainEntityOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/"},"wordCount":795,"commentCount":1,"publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/HubSpot-shopify-automacao-ecommerce-marketing4.png?fit=1280%2C960&ssl=1","keywords":["Automa\u00e7\u00e3o de eCommerce","Automa\u00e7\u00e3o de Marketing","eCommerce","HubSpot"],"articleSection":["Automa\u00e7\u00e3o de Marketing","eCommerce","HubSpot"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/","url":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/","name":"Shopify & HubSpot: Automa\u00e7\u00e3o nas lojas eCommerce | Liminal","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/#primaryimage"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/HubSpot-shopify-automacao-ecommerce-marketing4.png?fit=1280%2C960&ssl=1","datePublished":"2019-11-22T16:53:33+00:00","dateModified":"2022-08-11T13:53:32+00:00","description":"Descubra os benef\u00edcios de integrar a sua loja eCommerce Shopify com o HubSpot, uma das plataformas de Automa\u00e7\u00e3o de Marketing mais populares.","breadcrumb":{"@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/#primaryimage","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/HubSpot-shopify-automacao-ecommerce-marketing4.png?fit=1280%2C960&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/HubSpot-shopify-automacao-ecommerce-marketing4.png?fit=1280%2C960&ssl=1","width":1280,"height":960,"caption":"HubSpot Shopify Automa\u00e7\u00e3o de eCommerce"},{"@type":"BreadcrumbList","@id":"https:\/\/liminal.pt\/martech-magazine\/hubspot-shopify-automacao-na-sua-loja-ecommerce\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/liminal.pt\/martech-magazine\/"},{"@type":"ListItem","position":2,"name":"Shopify &#038; HubSpot: O Poder de usar Automa\u00e7\u00e3o na sua loja eCommerce"}]},{"@type":"WebSite","@id":"https:\/\/liminal.pt\/martech-magazine\/#website","url":"https:\/\/liminal.pt\/martech-magazine\/","name":"Martech Magazine","description":"","publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/liminal.pt\/martech-magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/liminal.pt\/martech-magazine\/#organization","name":"Liminal","url":"https:\/\/liminal.pt\/martech-magazine\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","width":3012,"height":3319,"caption":"Liminal"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Liminal-270123610141550\/","https:\/\/www.instagram.com\/liminalmarketing\/","https:\/\/www.linkedin.com\/company\/liminalmarketing\/","https:\/\/www.youtube.com\/channel\/UCmr6iaNEpIKmX2wfSfcgGWg"]},{"@type":"Person","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de","name":"Mafalda Martins","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","caption":"Mafalda Martins"},"url":"https:\/\/liminal.pt\/martech-magazine\/author\/madalena\/"}]}},"jetpack-related-posts":[{"id":2232,"url":"https:\/\/liminal.pt\/martech-magazine\/ecommerce-melhorar-plataforma-automacao-marketing\/","url_meta":{"origin":2317,"position":0},"title":"eCommerce + Automa\u00e7\u00e3o de Marketing: o Par Perfeito","author":"Mafalda Martins","date":"06\/11\/2019","format":false,"excerpt":"H\u00e1 cada vez mais empresas com lojas eCommerce, e tamb\u00e9m cada vez mais consumidores a comprar produtos e servi\u00e7os online. E, segundo as mais recentes estimativas, esta tend\u00eancia ir\u00e1 continuar a crescer nos pr\u00f3ximos anos, tanto em Portugal como na Europa. Segundo o European eCommerce Report 2019, as previs\u00f5es relativas\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"ecommerce, automa\u00e7\u00e3o de marketing, liminal","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/ecommerce-automacao-marketing-como-vender-mais1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/ecommerce-automacao-marketing-como-vender-mais1.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/ecommerce-automacao-marketing-como-vender-mais1.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/ecommerce-automacao-marketing-como-vender-mais1.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/ecommerce-automacao-marketing-como-vender-mais1.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3012,"url":"https:\/\/liminal.pt\/martech-magazine\/como-vender-mais-no-ecommerce\/","url_meta":{"origin":2317,"position":1},"title":"Como vender mais no eCommerce","author":"Mafalda Martins","date":"18\/08\/2020","format":false,"excerpt":"O mercado do eCommerce tem crescido cada vez mais, com consumidores e empresas a habituarem-se a este tipo de compra, impulsionada ainda mais pela pandemia que alterou os h\u00e1bitos de consumo de todos os pa\u00edses. Segundo o eMarketer, enquanto que as vendas a retalho dever\u00e3o registar uma quebra de 9,9%\u2026","rel":"","context":"In &quot;eCommerce&quot;","block_context":{"text":"eCommerce","link":"https:\/\/liminal.pt\/martech-magazine\/category\/ecommerce\/"},"img":{"alt_text":"salesmanago, aumentar vendas online, ecommerce aumentar vendas","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/08\/ecommerce-aumentar-vendas-salesmanago-plataforma-loja-online-scaled.jpg?fit=800%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/08\/ecommerce-aumentar-vendas-salesmanago-plataforma-loja-online-scaled.jpg?fit=800%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/08\/ecommerce-aumentar-vendas-salesmanago-plataforma-loja-online-scaled.jpg?fit=800%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/08\/ecommerce-aumentar-vendas-salesmanago-plataforma-loja-online-scaled.jpg?fit=800%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":2787,"url":"https:\/\/liminal.pt\/martech-magazine\/adaptar-programa-comercio-digital-modernizar-economia\/","url_meta":{"origin":2317,"position":2},"title":"Adaptar 2.0 e Programa Com\u00e9rcio Digital: Modernizar a economia","author":"Mafalda Martins","date":"12\/06\/2020","format":false,"excerpt":"Recentemente anunciado pelo governo, o Programa de Estabiliza\u00e7\u00e3o Econ\u00f3mica e Social contempla dois programas de apoio que visam modernizar e adaptar as empresas portuguesas e o com\u00e9rcio para as novas regras impostas pelo Covid-19. A\u00e7\u00f5es como a cria\u00e7\u00e3o de uma loja de eCommerce ou a digitaliza\u00e7\u00e3o de menus s\u00e3o agora\u2026","rel":"","context":"In &quot;eCommerce&quot;","block_context":{"text":"eCommerce","link":"https:\/\/liminal.pt\/martech-magazine\/category\/ecommerce\/"},"img":{"alt_text":"eCommerce, loja online, com\u00e9rcio digital, adaptar 2.0, digitaliza\u00e7\u00e3o, liminal, tecnologias de marketing","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/ecommerce-loja-online-liminal-shopify-adaptar-salesmanago-comercio-digital.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/ecommerce-loja-online-liminal-shopify-adaptar-salesmanago-comercio-digital.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/ecommerce-loja-online-liminal-shopify-adaptar-salesmanago-comercio-digital.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/ecommerce-loja-online-liminal-shopify-adaptar-salesmanago-comercio-digital.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/ecommerce-loja-online-liminal-shopify-adaptar-salesmanago-comercio-digital.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2279,"url":"https:\/\/liminal.pt\/martech-magazine\/magento-portugal-zoho-integracao-poderosa\/","url_meta":{"origin":2317,"position":3},"title":"Magento e Zoho: Uma integra\u00e7\u00e3o poderosa","author":"Mafalda Martins","date":"11\/11\/2019","format":false,"excerpt":"Segundo um estudo da Nasdaq, espera-se que, em 2040, 95% de todas as compras sejam feitas via eCommerce. No entanto, h\u00e1 um grande fator associado a este crescimento: a experi\u00eancia de compra. \u00c9 a experi\u00eancia que ir\u00e1 ditar o sucesso das lojas de eCommerce, uma vez que para quem compra\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"Magento, Zoho, ecommerce portugal","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/demo-integracao-magento-zoho-ecommerce.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/demo-integracao-magento-zoho-ecommerce.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/demo-integracao-magento-zoho-ecommerce.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/demo-integracao-magento-zoho-ecommerce.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/demo-integracao-magento-zoho-ecommerce.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4008,"url":"https:\/\/liminal.pt\/martech-magazine\/incentivo-ecommerce-ate-85000-financiamento\/","url_meta":{"origin":2317,"position":4},"title":"Incentivo ao E-commerce: Apoios at\u00e9 85\u00a0000\u20ac de financiamento com HubSpot e Zoho CRM","author":"Mafalda Martins","date":"01\/09\/2022","format":false,"excerpt":"Foi publicado recentemente o Aviso do Incentivo Internacionaliza\u00e7\u00e3o via E-commerce e a candidatura ser\u00e1 disponibilizada em breve. Trata-se de uma medida do Plano de Recupara\u00e7\u00e3o e Resili\u00eancia (PRR) para a transi\u00e7\u00e3o digital e o apoio ao com\u00e9rcio internacional, que visa dinamizar as exporta\u00e7\u00f5es online de produtos e servi\u00e7os portugueses. Entre\u2026","rel":"","context":"In &quot;Transforma\u00e7\u00e3o Digital&quot;","block_context":{"text":"Transforma\u00e7\u00e3o Digital","link":"https:\/\/liminal.pt\/martech-magazine\/category\/transformacao-digital\/"},"img":{"alt_text":"incentivo ao ecommerce, incentivos financeiros, PRR, transforma\u00e7\u00e3o digital","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/incentivo-internacionalizacao-via-ecommerce.jpg?fit=1200%2C678&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/incentivo-internacionalizacao-via-ecommerce.jpg?fit=1200%2C678&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/incentivo-internacionalizacao-via-ecommerce.jpg?fit=1200%2C678&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/incentivo-internacionalizacao-via-ecommerce.jpg?fit=1200%2C678&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/09\/incentivo-internacionalizacao-via-ecommerce.jpg?fit=1200%2C678&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3419,"url":"https:\/\/liminal.pt\/martech-magazine\/ecommerce-d2c-fatores-sucesso-lancamento-loja-online\/","url_meta":{"origin":2317,"position":5},"title":"eCommerce D2C e os fatores de sucesso no lan\u00e7amento de uma loja online","author":"Mafalda Martins","date":"17\/02\/2021","format":false,"excerpt":"Nos \u00faltimos anos, muito se tem escrito sobre a nova tend\u00eancia das marcas abordarem diretamente o consumidor final atrav\u00e9s de eCommerce. O crescimento do Direct To Consumer (D2C), abre portas a uma nova realidade na qual as marcas iniciam a sua atividade atrav\u00e9s de vendas online, diretamente aos seus consumidores;\u2026","rel":"","context":"In &quot;eCommerce&quot;","block_context":{"text":"eCommerce","link":"https:\/\/liminal.pt\/martech-magazine\/category\/ecommerce\/"},"img":{"alt_text":"Shaeco, Liminal, eCommerce, eCommerce D2C, Direct to Consumer, marketing digital","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/02\/shaeco-ecommerce-liminal2.jpg?fit=1068%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/02\/shaeco-ecommerce-liminal2.jpg?fit=1068%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/02\/shaeco-ecommerce-liminal2.jpg?fit=1068%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/02\/shaeco-ecommerce-liminal2.jpg?fit=1068%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2021\/02\/shaeco-ecommerce-liminal2.jpg?fit=1068%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/HubSpot-shopify-automacao-ecommerce-marketing4.png?fit=1280%2C960&ssl=1","_links":{"self":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2317","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/comments?post=2317"}],"version-history":[{"count":9,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2317\/revisions"}],"predecessor-version":[{"id":2329,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2317\/revisions\/2329"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media\/2863"}],"wp:attachment":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media?parent=2317"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/categories?post=2317"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/tags?post=2317"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}