{"id":2279,"date":"2019-11-11T17:38:42","date_gmt":"2019-11-11T16:38:42","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=2279"},"modified":"2023-06-29T17:31:51","modified_gmt":"2023-06-29T16:31:51","slug":"magento-portugal-zoho-integracao-poderosa","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/magento-portugal-zoho-integracao-poderosa\/","title":{"rendered":"Magento e Zoho: Uma integra\u00e7\u00e3o poderosa"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Segundo um estudo da <a rel=\"noreferrer noopener\" aria-label=\"Nasdaq (opens in a new tab)\" href=\"https:\/\/www.nasdaq.com\/\" target=\"_blank\">Nasdaq<\/a>, espera-se que, em 2040, 95% de todas as compras sejam feitas via eCommerce. No entanto, h\u00e1 um grande fator associado a este crescimento: a experi\u00eancia de compra. \u00c9 a experi\u00eancia que ir\u00e1 ditar o sucesso das lojas de eCommerce, uma vez que para quem compra online \u00e9 muito importante, por exemplo, ter uma experi\u00eancia personalizada e coerente nos v\u00e1rios canais de contacto com a marca. Por exemplo, segundo a <a href=\"https:\/\/www.google.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Google (opens in a new tab)\">Google<\/a>, 62% dos clientes n\u00e3o voltar\u00e3o a comprar numa loja online se tiverem tido uma m\u00e1 experi\u00eancia de compra em ambiente mobile. <\/p>\n\n\n\n<p style=\"font-size:23px\" class=\"has-text-align-center wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-ecommerce-magento-zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Veja j\u00e1 o Webinar - Demo Integra\u00e7\u00e3o Magento e Zoho (opens in a new tab)\">Veja j\u00e1 o Webinar &#8211; Demo Integra\u00e7\u00e3o Magento e Zoho<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 v\u00e1rios sistemas eCommerce no mercado. Um dos mais conhecidos e personaliz\u00e1veis \u00e9 o <a rel=\"noreferrer noopener\" aria-label=\"Magento (opens in a new tab)\" href=\"https:\/\/magento.com\/\" target=\"_blank\">Magento<\/a>, adquirido em 2018 pela Adobe. O principal diferenciador desta plataforma \u00e9 a exist\u00eancia de uma vers\u00e3o open source, significando que qualquer programador o pode personalizar ao \u00ednfimo detalhe. Se um sistema de eCommerce como o Magento \u00e9 poderoso, s\u00f3 por si, a integra\u00e7\u00e3o com uma plataforma de CRM e Automa\u00e7\u00e3o, como o <a href=\"https:\/\/liminal.pt\/zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Zoho (opens in a new tab)\">Zoho<\/a>, permite executar estrat\u00e9gias poderos\u00edssimas que ir\u00e3o ajudar a sua loja a vender mais.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Magento &#8211; Uma das plataformas de eCommerce mais populares do mercado<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Criada em 2018, a Magento \u00e9 uma das plataformas de eCommerce mais populares e flex\u00edveis do mercado, uma vez que o sistema est\u00e1 dispon\u00edvel em open source. Conta com mais de 250 000 clientes em todo o mundo, tanto B2B e B2C, como Nike, Burger King, Coca Cola ou Obramax. Mais de 150 000 programadores contribuem ativamente para o constante desenvolvimento da plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em Portugal, h\u00e1 cerca de 200 lojas de grandes marcas que optaram por usar Magento na sua loja online, incluindo a <a rel=\"noreferrer noopener\" aria-label=\"Tiffosi (opens in a new tab)\" href=\"https:\/\/www.tiffosi.com\/\" target=\"_blank\">Tiffosi<\/a> ou o <a href=\"https:\/\/www.celeiro.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Celeiro (opens in a new tab)\">Celeiro<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o sistema est\u00e1 dispon\u00edvel em duas modalidades diferentes:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Magento Community<\/strong> &#8211; \u00c9 totalmente gr\u00e1tis e permite aceder \u00e0 vers\u00e3o open source da plataforma. Tendo acesso ao c\u00f3digo, o sistema torna-se totalmente personaliz\u00e1vel e alojado onde preferir. Basta ter conhecimentos de programa\u00e7\u00e3o.<\/li><li><strong>Magento Commerce<\/strong> &#8211; Esta \u00e9 a vers\u00e3o paga da plataforma, que inclui j\u00e1 o alojamento em Cloud e ferramentas como construtor de p\u00e1ginas, segmenta\u00e7\u00e3o e personaliza\u00e7\u00e3o avan\u00e7ada de conte\u00fado ou rela\u00e7\u00f5es din\u00e2micas entre produtos. Esta vers\u00e3o est\u00e1 dispon\u00edvel a partir de 22 000$ por ano. <\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Como potenciar Magento com o Zoho<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <a rel=\"noreferrer noopener\" aria-label=\"Zoho (opens in a new tab)\" href=\"https:\/\/liminal.pt\/zoho.html\" target=\"_blank\">Zoho<\/a> \u00e9 uma tecnologia que cont\u00e9m as mais variadas solu\u00e7\u00f5es de gest\u00e3o e funcionamento de neg\u00f3cio, sendo a melhor escolha para as empresas que desejam obter uma vis\u00e3o hol\u00edstica da organiza\u00e7\u00e3o utilizando uma s\u00f3 plataforma.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ao integrar Magento e Zoho, torna-se poss\u00edvel aceder a um CRM completo e personaliz\u00e1vel, que garante a organiza\u00e7\u00e3o e hist\u00f3rico atualizado de todas as intera\u00e7\u00f5es de cada utilizador com a loja de eCommerce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, passa a ser tamb\u00e9m poss\u00edvel fazer <a href=\"https:\/\/liminal.pt\/martech-magazine\/ecommerce-plataforma-automacao-marketing-par-perfeito\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"automa\u00e7\u00e3o eCommerce avan\u00e7ada (opens in a new tab)\">automa\u00e7\u00e3o eCommerce avan\u00e7ada<\/a>, com o Zoho MarketingHub. Na vers\u00e3o gratuita de Magento, este cen\u00e1rio apenas \u00e9 poss\u00edvel ao subscrever apps pagas \u00e0 parte da plataforma, enquanto que a subscri\u00e7\u00e3o do Zoho One (que inclui as principais aplica\u00e7\u00f5es do bundle Zoho, incluindo o Zoho CRM e o Zoho MarketingHub) custa apenas 20\u20ac\/m\u00eas\/utilizador.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro benef\u00edcio de utilizar o Zoho integrado com Magento \u00e9 que torna poss\u00edvel que todos os dados armazenados no CRM e na plataforma de automa\u00e7\u00e3o estejam tamb\u00e9m conectados entre si. Por outro lado, se optar comprar v\u00e1rias apps do marketplace da Magento para conseguir gerir e automatizar a rela\u00e7\u00e3o com o cliente, v\u00e3o ser criadas ilhas de informa\u00e7\u00e3o, uma vez que as apps n\u00e3o comunicam entre si.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Webinar &#8211; Demo Integra\u00e7\u00e3o Magento e Zoho<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 sempre mais f\u00e1cil assistir a uma demonstra\u00e7\u00e3o da integra\u00e7\u00e3o, do que perceber o seu potencial simplesmente atrav\u00e9s de palavras. Exatamente por esse motivo, cri\u00e1mos o Webinar &#8220;<a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/liminal.pt\/webinars\/demo-ecommerce-magento-zoho.html\" target=\"_blank\">Demo Integra\u00e7\u00e3o Magento e Zoho<\/a>&#8221; onde poder\u00e1 ver como se faz a integra\u00e7\u00e3o entre as duas plataformas e o que poder\u00e1 fazer com esta poderosa liga\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-ecommerce-magento-zoho.html\">Veja o webinar<\/a> e descubra:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como gerir o ciclo de compra da sua loja eCommerce com um CRM;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como criar fluxos e automa\u00e7\u00f5es que incentivem as compras na sua loja;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como funciona a integra\u00e7\u00e3o entre Magento e Zoho CRM.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-ecommerce-magento-zoho.html\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/webinar-magento-zoho-1.png?resize=646%2C226&#038;ssl=1\" alt=\"eCommerce, Magento, Zoho, magento portugal\" class=\"wp-image-2296\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/webinar-magento-zoho-1.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/webinar-magento-zoho-1.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/11\/webinar-magento-zoho-1.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<div class=\"rtng-rating-total\" data-id=\"2279\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"2279\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"2279\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"644b19a7f0\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/2279\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Segundo um estudo da Nasdaq, espera-se que, em 2040, 95% de todas as compras sejam feitas via eCommerce. No entanto, h\u00e1 um grande fator associado a este crescimento: a experi\u00eancia &hellip; <\/p>\n","protected":false},"author":2,"featured_media":2298,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47,65,204],"tags":[38,54,206,239,70],"class_list":["post-2279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","category-crm","category-ecommerce","tag-automacao-de-marketing","tag-ecommerce","tag-magento","tag-magento-portugal","tag-zoho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - 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