{"id":2181,"date":"2019-10-29T18:37:57","date_gmt":"2019-10-29T17:37:57","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=2181"},"modified":"2022-08-11T15:14:35","modified_gmt":"2022-08-11T14:14:35","slug":"como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/","title":{"rendered":"KPI de Marketing e Vendas: Como ter maior controlo com o Zoho CRM"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A cada ano que passa, s\u00e3o gerados cada vez mais dados, tanto por empresas como por pessoas singulares. Mas, segundo a <a href=\"https:\/\/www.cisco.com\">Cisco<\/a>, 99,5% de todos os dados recolhidos nunca s\u00e3o usados ou analisados. Esta \u00e9 uma oportunidade gigantesca que est\u00e1 a ser desperdi\u00e7ada a cada dia que passa, sobretudo quando j\u00e1 existe tecnologia com capacidade suficiente para analisar, em poucos segundos, uma grande quantidade de informa\u00e7\u00e3o. No caso do marketing e vendas, o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">CRM (Customer Relationship Management)<\/a> \u00e9 indispens\u00e1vel para transformar dados em informa\u00e7\u00e3o relevante para a tomada de decis\u00e3o e controlar a evolu\u00e7\u00e3o dos principais KPI de marketing e vendas.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"font-size:26px\"> <a href=\"https:\/\/liminal.pt\/webinars\/demo-zoho.html\">Demo Zoho CRM: Assista j\u00e1<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No CRM ficar\u00e1 armazenada cada intera\u00e7\u00e3o de vendas, conversa nas redes sociais, telefonema feito, oportunidade perdida e pedido de suporte de cada contacto e conta. Isto possibilita uma vis\u00e3o 360\u00ba da rela\u00e7\u00e3o com cada cliente e potencial cliente que, h\u00e1 uns anos, era imposs\u00edvel obter, sobretudo de modo automatizado.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Algumas empresas mais pequenas, com pequeno volume de clientes e utilizadores, poder\u00e3o achar que controlar estes registos no Excel ou num <a href=\"https:\/\/liminal.pt\/martech-magazine\/crm-erp-sistemas-que-devem-coexistir-integrados\/\">m\u00f3dulo CRM do ERP<\/a> poder\u00e1 bastar, mas rapidamente estes dados se multiplicam e deixa de ser realista conseguir analisar tend\u00eancias e padr\u00f5es que podem ditar o sucesso do neg\u00f3cio.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/JjJ_Jt920F4?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">O poder da anal\u00edtica do CRM<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O CRM n\u00e3o deve ser encarado apenas como um dep\u00f3sito de dados simples sobre os clientes. Deve, sim, ser um dos sistemas centrais da empresa, <a href=\"https:\/\/liminal.pt\/martech-magazine\/crm-erp-sistemas-que-devem-coexistir-integrados\/\">juntamente com o ERP<\/a>, que re\u00fane as principais informa\u00e7\u00f5es de marketing e vendas. Assim, ser\u00e1 poss\u00edvel obter uma &#8220;fotografia&#8221;, atualizada a cada segundo, do estado do pipeline de marketing e vendas, e transformar essa informa\u00e7\u00e3o em dados relevantes para a estrat\u00e9gia de neg\u00f3cio.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"483\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/post1_dashboard.jpg?resize=840%2C483&#038;ssl=1\" alt=\"KPI de marketing e vendas, KPI marketing, KPI vendas, Zoho, Zoho CRM, Zoho Analytics\" class=\"wp-image-2184\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/post1_dashboard.jpg?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/post1_dashboard.jpg?resize=300%2C172&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/post1_dashboard.jpg?resize=768%2C441&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/post1_dashboard.jpg?resize=522%2C300&amp;ssl=1 522w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Zoho CRM: Anal\u00edtica \u00e0 dist\u00e2ncia de um clique<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/liminal.pt\/zoho.html\">Zoho CRM<\/a> possui um m\u00f3dulo de anal\u00edtica poderos\u00edssimo, o Zoho Analytics, que permite criar gr\u00e1ficos e dashboards que o ajudam a obter informa\u00e7\u00f5es factuais para ajudar a tomada de decis\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente \u00e9 poss\u00edvel criar gr\u00e1ficos sofisticados instantaneamente, apenas com alguns cliques e de forma simples, sem a necessidade de os associar a um report j\u00e1 existente.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"455\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-11.jpg?resize=840%2C455&#038;ssl=1\" alt=\"KPI de marketing e vendas, KPI marketing, KPI vendas, Zoho, Zoho CRM, Zoho Analytics\" class=\"wp-image-2185\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-11.jpg?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-11.jpg?resize=300%2C162&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-11.jpg?resize=768%2C416&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-11.jpg?resize=554%2C300&amp;ssl=1 554w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&#8211; Os KPI de marketing e vendas mais importantes num \u00fanico s\u00edtio<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das tarefas que a anal\u00edtica do CRM possibilita \u00e9 obter automaticamente a evolu\u00e7\u00e3o dos KPI de marketing e vendas mais importantes no mesmo local. Observar estas m\u00e9tricas passar\u00e1 a ser um ritual importante ao in\u00edcio do dia e possibilitar\u00e1 o ajuste das tarefas de planeamento do dia para corrigir alguma m\u00e9trica que esteja com a performance abaixo do esperado.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"548\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-8.jpg?resize=840%2C548&#038;ssl=1\" alt=\"KPI de marketing e vendas, KPI marketing, KPI vendas, Zoho, Zoho CRM, Zoho Analytics\" class=\"wp-image-2188\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-8.jpg?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-8.jpg?resize=300%2C196&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-8.jpg?resize=768%2C501&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-8.jpg?resize=460%2C300&amp;ssl=1 460w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&#8211; Compare os n\u00fameros<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 poss\u00edvel comparar o desempenho de v\u00e1rias m\u00e9tricas entre v\u00e1rios utilizadores, per\u00edodos de tempo ou outros par\u00e2metros do Zoho CRM. Isto possibilita uma an\u00e1lise abrangente e completa, muito \u00fatil para perceber o impacto de campanhas ou outras a\u00e7\u00f5es de marketing e vendas nos resultados da empresa.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"417\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-9.jpg?resize=840%2C417&#038;ssl=1\" alt=\"KPI de marketing e vendas, KPI marketing, KPI vendas, Zoho, Zoho CRM, Zoho Analytics\" class=\"wp-image-2189\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-9.jpg?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-9.jpg?resize=300%2C149&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-9.jpg?resize=768%2C381&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-9.jpg?resize=600%2C298&amp;ssl=1 600w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&#8211; Detetar e corrigir tend\u00eancias<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 aconteceu algum KPI come\u00e7ar a ter resultados abaixos do esperado e n\u00e3o saber porque motivo isso aconteceu? A anal\u00edtica do Zoho CRM cont\u00e9m um &#8220;detetor de anomalias&#8221; que analisa e sugere corre\u00e7\u00f5es que podem ser feitas para inverter as tend\u00eancias negativas.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"327\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/salestrend_anomalies.gif?resize=840%2C327&#038;ssl=1\" alt=\"KPI de marketing e vendas, KPI marketing, KPI vendas, Zoho, Zoho CRM, Zoho Analytics\" class=\"wp-image-2190\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&#8211; Tracking de todo o funil de marketing e vendas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Conseguir acompanhar cada passo do funil de marketing e vendas \u00e9 essencial para conseguir estimar o pipeline de vendas e fazer ajustes, caso necess\u00e1rio. Ao fazer este tracking torna-se poss\u00edvel perceber a sa\u00fade do pipeline, identificar pontos de melhoria e focar a aten\u00e7\u00e3o nessas mesmas \u00e1reas. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"498\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-14.jpg?resize=840%2C498&#038;ssl=1\" alt=\"KPI de marketing e vendas, KPI marketing, KPI vendas, Zoho, Zoho CRM, Zoho Analytics\" class=\"wp-image-2191\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-14.jpg?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-14.jpg?resize=300%2C178&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-14.jpg?resize=768%2C456&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-14.jpg?resize=506%2C300&amp;ssl=1 506w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">&#8211; Atinja os objetivos que definiu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Todo o sucesso passa pela defini\u00e7\u00e3o de objetivos. Apenas se a equipa de vendas tiver objetivos bem definidos \u00e9 que \u00e9 poss\u00edvel tra\u00e7ar estrat\u00e9gias e caminhos para ultrapassar estes marcos. Ao definir estes n\u00fameros na sec\u00e7\u00e3o de anal\u00edtica do Zoho CRM, conseguir\u00e1 ter uma vis\u00e3o sempre atualizada do valor que falta para atingir cada objetivo, ou se este j\u00e1 foi ultrapassado.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"538\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-13.jpg?resize=840%2C538&#038;ssl=1\" alt=\"KPI de marketing e vendas, KPI marketing, KPI vendas, Zoho, Zoho CRM, Zoho Analytics\" class=\"wp-image-2193\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-13.jpg?w=900&amp;ssl=1 900w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-13.jpg?resize=300%2C192&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-13.jpg?resize=768%2C492&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/download-13.jpg?resize=469%2C300&amp;ssl=1 469w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Implemente o Zoho CRM e controle os n\u00fameros da sua empresa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/liminal.pt\">Liminal<\/a> det\u00e9m a certifica\u00e7\u00e3o de <a href=\"https:\/\/liminal.pt\/zoho.html\">Zoho Authorized Partner<\/a>, assegurando todas as compet\u00eancias para ajudar as empresas na transforma\u00e7\u00e3o digital dos departamentos de marketing e vendas. A parceria entre a Zoho e a Liminal significa uma abordagem pertinente e inovadora ao modo como os gestores encaram o papel das tecnologias de marketing na transforma\u00e7\u00e3o digital da empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A estrat\u00e9gia deve sempre ser pensada primeiro. Contudo, o conhecimento e dom\u00ednio do que se pode fazer com as tecnologias deve influenciar e acelerar a estrat\u00e9gia. As tecnologias suportam a estrat\u00e9gia, mas tamb\u00e9m podem ter impacto em v\u00e1rios dom\u00ednios da gest\u00e3o das empresas e at\u00e9 ditar novas estrat\u00e9gias. A arte est\u00e1 em saber combinar estes dois p\u00f3los. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-zoho.html\">Veja online a demonstra\u00e7\u00e3o de Zoho CRM<\/a> e veja como esta tecnologia pode melhorar as vendas da sua empresa.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"439\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?resize=840%2C439&#038;ssl=1\" alt=\"KPI de marketing e vendas, KPI marketing, KPI vendas, Zoho, Zoho CRM, Zoho Analytics, Demo Zoho, Zoho Portugal\" class=\"wp-image-2097\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?resize=574%2C300&amp;ssl=1 574w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?w=1200&amp;ssl=1 1200w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"2181\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"2181\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"2181\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"f938a52f77\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/2181\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>A cada ano que passa, s\u00e3o gerados cada vez mais dados, tanto por empresas como por pessoas singulares. Mas, segundo a Cisco, 99,5% de todos os dados recolhidos nunca s\u00e3o &hellip; <\/p>\n","protected":false},"author":2,"featured_media":2199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[49,65,64],"tags":[70,202,110],"class_list":["post-2181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analitica-de-marketing","category-crm","category-vendas","tag-zoho","tag-zoho-analytics","tag-zoho-crm"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>KPI de Marketing e Vendas no Zoho CRM | Liminal<\/title>\n<meta name=\"description\" content=\"Saiba como a anal\u00edtica do Zoho CRM permite acompanhar a evolu\u00e7\u00e3o dos principais KPI de marketing e vendas da sua empresa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KPI de Marketing e Vendas no Zoho CRM | Liminal\" \/>\n<meta property=\"og:description\" content=\"Saiba como a anal\u00edtica do Zoho CRM permite acompanhar a evolu\u00e7\u00e3o dos principais KPI de marketing e vendas da sua empresa.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-29T17:37:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-08-11T14:14:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/kpi-marketing-vendas-zoho-crm-portugal.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1695\" \/>\n\t<meta property=\"og:image:height\" content=\"1130\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"KPI de Marketing e Vendas: Como ter maior controlo com o Zoho CRM\",\"datePublished\":\"2019-10-29T17:37:57+00:00\",\"dateModified\":\"2022-08-11T14:14:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/\"},\"wordCount\":878,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/kpi-marketing-vendas-zoho-crm-portugal.jpg?fit=1695%2C1130&ssl=1\",\"keywords\":[\"Zoho\",\"Zoho Analytics\",\"Zoho CRM\"],\"articleSection\":[\"Anal\u00edtica\",\"CRM\",\"Vendas\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/\",\"name\":\"KPI de Marketing e Vendas no Zoho CRM | Liminal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/kpi-marketing-vendas-zoho-crm-portugal.jpg?fit=1695%2C1130&ssl=1\",\"datePublished\":\"2019-10-29T17:37:57+00:00\",\"dateModified\":\"2022-08-11T14:14:35+00:00\",\"description\":\"Saiba como a anal\u00edtica do Zoho CRM permite acompanhar a evolu\u00e7\u00e3o dos principais KPI de marketing e vendas da sua empresa.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/kpi-marketing-vendas-zoho-crm-portugal.jpg?fit=1695%2C1130&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/10\\\/kpi-marketing-vendas-zoho-crm-portugal.jpg?fit=1695%2C1130&ssl=1\",\"width\":1695,\"height\":1130,\"caption\":\"Zoho CRM, Zoho Portugal, Liminal, CRM\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"KPI de Marketing e Vendas: Como ter maior controlo com o Zoho CRM\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"name\":\"Martech Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\",\"name\":\"Liminal\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"width\":3012,\"height\":3319,\"caption\":\"Liminal\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Liminal-270123610141550\\\/\",\"https:\\\/\\\/www.instagram.com\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmr6iaNEpIKmX2wfSfcgGWg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\",\"name\":\"Mafalda Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"caption\":\"Mafalda Martins\"},\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/author\\\/madalena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"KPI de Marketing e Vendas no Zoho CRM | Liminal","description":"Saiba como a anal\u00edtica do Zoho CRM permite acompanhar a evolu\u00e7\u00e3o dos principais KPI de marketing e vendas da sua empresa.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/","og_locale":"pt_PT","og_type":"article","og_title":"KPI de Marketing e Vendas no Zoho CRM | Liminal","og_description":"Saiba como a anal\u00edtica do Zoho CRM permite acompanhar a evolu\u00e7\u00e3o dos principais KPI de marketing e vendas da sua empresa.","og_url":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/","og_site_name":"Martech Magazine","article_publisher":"https:\/\/www.facebook.com\/Liminal-270123610141550\/","article_published_time":"2019-10-29T17:37:57+00:00","article_modified_time":"2022-08-11T14:14:35+00:00","og_image":[{"width":1695,"height":1130,"url":"https:\/\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/kpi-marketing-vendas-zoho-crm-portugal.jpg","type":"image\/jpeg"}],"author":"Mafalda Martins","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mafalda Martins","Tempo estimado de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/#article","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/"},"author":{"name":"Mafalda Martins","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de"},"headline":"KPI de Marketing e Vendas: Como ter maior controlo com o Zoho CRM","datePublished":"2019-10-29T17:37:57+00:00","dateModified":"2022-08-11T14:14:35+00:00","mainEntityOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/"},"wordCount":878,"commentCount":1,"publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/kpi-marketing-vendas-zoho-crm-portugal.jpg?fit=1695%2C1130&ssl=1","keywords":["Zoho","Zoho Analytics","Zoho CRM"],"articleSection":["Anal\u00edtica","CRM","Vendas"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/","url":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/","name":"KPI de Marketing e Vendas no Zoho CRM | Liminal","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/#primaryimage"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/kpi-marketing-vendas-zoho-crm-portugal.jpg?fit=1695%2C1130&ssl=1","datePublished":"2019-10-29T17:37:57+00:00","dateModified":"2022-08-11T14:14:35+00:00","description":"Saiba como a anal\u00edtica do Zoho CRM permite acompanhar a evolu\u00e7\u00e3o dos principais KPI de marketing e vendas da sua empresa.","breadcrumb":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/#primaryimage","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/kpi-marketing-vendas-zoho-crm-portugal.jpg?fit=1695%2C1130&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/kpi-marketing-vendas-zoho-crm-portugal.jpg?fit=1695%2C1130&ssl=1","width":1695,"height":1130,"caption":"Zoho CRM, Zoho Portugal, Liminal, CRM"},{"@type":"BreadcrumbList","@id":"https:\/\/liminal.pt\/martech-magazine\/como-ter-maior-controlo-kpi-marketing-vendas-zoho-crm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/liminal.pt\/martech-magazine\/"},{"@type":"ListItem","position":2,"name":"KPI de Marketing e Vendas: Como ter maior controlo com o Zoho CRM"}]},{"@type":"WebSite","@id":"https:\/\/liminal.pt\/martech-magazine\/#website","url":"https:\/\/liminal.pt\/martech-magazine\/","name":"Martech Magazine","description":"","publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/liminal.pt\/martech-magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/liminal.pt\/martech-magazine\/#organization","name":"Liminal","url":"https:\/\/liminal.pt\/martech-magazine\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","width":3012,"height":3319,"caption":"Liminal"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Liminal-270123610141550\/","https:\/\/www.instagram.com\/liminalmarketing\/","https:\/\/www.linkedin.com\/company\/liminalmarketing\/","https:\/\/www.youtube.com\/channel\/UCmr6iaNEpIKmX2wfSfcgGWg"]},{"@type":"Person","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de","name":"Mafalda Martins","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","caption":"Mafalda Martins"},"url":"https:\/\/liminal.pt\/martech-magazine\/author\/madalena\/"}]}},"jetpack-related-posts":[{"id":3266,"url":"https:\/\/liminal.pt\/martech-magazine\/business-intelligence-decisoes-negocio-crm\/","url_meta":{"origin":2181,"position":0},"title":"Business Intelligence: Como tomar decis\u00f5es de neg\u00f3cio com dados do CRM","author":"Mafalda Martins","date":"11\/12\/2020","format":false,"excerpt":"J\u00e1 dizia Peter Drucker que \"apenas o que pode ser medido \u00e9 que pode ser gerido\". A anal\u00edtica de neg\u00f3cio \u00e9 uma das \u00e1reas mais cruciais para qualquer empresa, e apenas ao ter acesso a dashboards que indiquem o estado dos principais KPI de cada \u00e1rea \u00e9 que \u00e9 poss\u00edvel\u2026","rel":"","context":"In &quot;Anal\u00edtica&quot;","block_context":{"text":"Anal\u00edtica","link":"https:\/\/liminal.pt\/martech-magazine\/category\/analitica-de-marketing\/"},"img":{"alt_text":"Business Intelligence, Anal\u00edtica, Anal\u00edtica Marketing, Anal\u00edtica Vendas, CRM, Zoho, Zoho Analytics, Zoho CRM","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/business-intelligence-analitica-crm-zoho-liminal.jpg?fit=1200%2C829&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/business-intelligence-analitica-crm-zoho-liminal.jpg?fit=1200%2C829&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/business-intelligence-analitica-crm-zoho-liminal.jpg?fit=1200%2C829&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/business-intelligence-analitica-crm-zoho-liminal.jpg?fit=1200%2C829&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/12\/business-intelligence-analitica-crm-zoho-liminal.jpg?fit=1200%2C829&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":3178,"url":"https:\/\/liminal.pt\/martech-magazine\/integrador-zoho-crm-invoicexpress-fature-mais-rapido\/","url_meta":{"origin":2181,"position":1},"title":"Integrador InvoiceXpress &#038; Zoho CRM: Poupe tempo e fature mais r\u00e1pido","author":"Mafalda Martins","date":"08\/10\/2020","format":false,"excerpt":"A necessidade de ter de consultar diferentes informa\u00e7\u00f5es em dois sistemas faz com que se perca tempo \u00e0 procura de dados que, caso as plataformas estejam integradas, podem ser encontrados em poucos cliques. \u00c9 exatamente este desafio que o integrador entre Zoho CRM & InvoiceXpress permite resolver. Ao conseguir ver\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"integrador zoho crm invoicexpress, zoho crm, invoicexpress, plugin invoicexpress, integrador zoho","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/10\/Integrador-Zoho-crm-InvoiceXpress.jpg?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/10\/Integrador-Zoho-crm-InvoiceXpress.jpg?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/10\/Integrador-Zoho-crm-InvoiceXpress.jpg?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/10\/Integrador-Zoho-crm-InvoiceXpress.jpg?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/10\/Integrador-Zoho-crm-InvoiceXpress.jpg?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2645,"url":"https:\/\/liminal.pt\/martech-magazine\/zoho-vs-salesforce-melhor-opcao-crm\/","url_meta":{"origin":2181,"position":2},"title":"Zoho vs. Salesforce: Qual a melhor op\u00e7\u00e3o CRM?","author":"Mafalda Martins","date":"15\/05\/2020","format":false,"excerpt":"Quando o assunto \u00e9 CRM, provavelmente uma das primeiras marcas em que pensa \u00e9 a Salesforce. No entanto, existem outras tecnologias igualmente poderosas, como o Zoho, que devem ser ponderadas antes de tomar a decis\u00e3o de qual o CRM ideal para a sua empresa. Descubra abaixo os pr\u00f3s e contras\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"zoho vs salesforce","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-salesforce.png?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-salesforce.png?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-salesforce.png?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-salesforce.png?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/05\/zoho-salesforce.png?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2802,"url":"https:\/\/liminal.pt\/martech-magazine\/novas-funcionalidades-zoho-crm-2020\/","url_meta":{"origin":2181,"position":3},"title":"Zoho CRM: Conhe\u00e7a as novas funcionalidades","author":"Mafalda Martins","date":"29\/06\/2020","format":false,"excerpt":"Al\u00e9m de ser um dos CRM mais poderosos do mercado a n\u00edvel de personaliza\u00e7\u00e3o e adapta\u00e7\u00e3o \u00e0 realidade de cada empresa, o Zoho CRM \u00e9 tamb\u00e9m um dos que \u00e9 mais focado na experi\u00eancia do cliente. Todo o software est\u00e1 desenhado para que a empresa que o utiliza tenha uma\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"Zoho CRM, Zoho, features, Liminal","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/zoho-novidades-features-2020.png?fit=1200%2C900&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/zoho-novidades-features-2020.png?fit=1200%2C900&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/zoho-novidades-features-2020.png?fit=1200%2C900&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/zoho-novidades-features-2020.png?fit=1200%2C900&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2020\/06\/zoho-novidades-features-2020.png?fit=1200%2C900&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":2016,"url":"https:\/\/liminal.pt\/martech-magazine\/crm-o-que-e-beneficios-empresas\/","url_meta":{"origin":2181,"position":4},"title":"CRM: O que \u00e9 e quais os Benef\u00edcios","author":"Mafalda Martins","date":"30\/09\/2019","format":false,"excerpt":"Ao longo dos \u00faltimos anos tem-se verificado um grande avan\u00e7o tecnol\u00f3gico, e com a enorme quantidade de empresas que t\u00eam surgido no mercado, nota-se cada vez mais a import\u00e2ncia de ter o cliente como principal foco. Assim, \u00e9 fundamental o uso de plataformas, como o Customer Relationship Management (CRM), que\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"O que \u00e9 um CRM, benef\u00edcios CRM","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/09\/o-que-e-crm-beneficios.jpg?fit=1200%2C783&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/09\/o-que-e-crm-beneficios.jpg?fit=1200%2C783&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/09\/o-que-e-crm-beneficios.jpg?fit=1200%2C783&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/09\/o-que-e-crm-beneficios.jpg?fit=1200%2C783&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/09\/o-que-e-crm-beneficios.jpg?fit=1200%2C783&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":6854,"url":"https:\/\/liminal.pt\/martech-magazine\/crm-vs-cdp\/","url_meta":{"origin":2181,"position":5},"title":"CRM vs CDP: Qual a diferen\u00e7a e quando faz sentido investir numa Customer Data Platform?","author":"Dara Correia","date":"30\/09\/2025","format":false,"excerpt":"Nos \u00faltimos anos, a forma como as empresas recolhem, organizam e utilizam os dados dos clientes mudou radicalmente. A digitaliza\u00e7\u00e3o trouxe consigo um volume crescente de informa\u00e7\u00e3o proveniente de diversos pontos de contacto, como websites, redes sociais, campanhas de email, intera\u00e7\u00f5es no atendimento ao cliente, e-commerce, entre outros. Perante este\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"CRM vs. CDP","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/New-Features-1-1-scaled.png?fit=1200%2C600&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/New-Features-1-1-scaled.png?fit=1200%2C600&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/New-Features-1-1-scaled.png?fit=1200%2C600&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/New-Features-1-1-scaled.png?fit=1200%2C600&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2025\/09\/New-Features-1-1-scaled.png?fit=1200%2C600&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/kpi-marketing-vendas-zoho-crm-portugal.jpg?fit=1695%2C1130&ssl=1","_links":{"self":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/comments?post=2181"}],"version-history":[{"count":16,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2181\/revisions"}],"predecessor-version":[{"id":3962,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/2181\/revisions\/3962"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media\/2199"}],"wp:attachment":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media?parent=2181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/categories?post=2181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/tags?post=2181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}