{"id":2158,"date":"2019-10-28T19:16:54","date_gmt":"2019-10-28T18:16:54","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=2158"},"modified":"2024-09-24T15:57:42","modified_gmt":"2024-09-24T14:57:42","slug":"web-summit-2019-melhores-sessoes-marketing","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/web-summit-2019-melhores-sessoes-marketing\/","title":{"rendered":"Web Summit 2019: As melhores sess\u00f5es de Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/websummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Web Summit 2019<\/a>, uma das maiores confer\u00eancias de tecnologia do mundo, est\u00e1 prestes a come\u00e7ar. Com dezenas de palestras a decorrerem diariamente, em diferentes palcos, ajudamos a selecionar as talks mais interessantes para ficar a par das principais tend\u00eancias de Marketing e MarTech (marketing technologies) para os pr\u00f3ximos anos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">As sess\u00f5es de marketing que n\u00e3o pode perder na Web Summit 2019<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"> 5 de Novembro<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\">1. Reinventing your brand in a digital era<\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos maiores desafios de muitas empresas atualmente passa por manter o seu produto ou servi\u00e7o apelativo na nova era digital. Descubra o segredo para o sucesso de marcas como <a href=\"https:\/\/www.ikea.com\/pt\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">IKEA<\/a>, <a href=\"https:\/\/www.jpmorgan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">JPMorgan<\/a> ou <a href=\"https:\/\/www.cgtn.com\/europe\" target=\"_blank\" rel=\"noreferrer noopener\">CGTN Europe<\/a> num mercado cada vez mais digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Barbara Coppola, Chief Digital Officer do <strong>IKEA<\/strong>;<\/li>\n\n\n\n<li>Kristin Lemkau, CMO da <strong>JPMorgan Chase<\/strong>;<\/li>\n\n\n\n<li>Cheng Lei, Anchor da <strong>CGTN Europe<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10h25 \u00e0s 10h45, no Centre Stage.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">2. How does your brand sound? Fine tuning for voice assistants <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Uma das grandes tend\u00eancias do Marketing para os pr\u00f3ximos anos s\u00e3o as pesquisas por voz. Nesta sess\u00e3o, ter\u00e1 oportunidade de aprender com o CEO da <a href=\"https:\/\/metadesign.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta Design<\/a> como tirar o melhor partido desta tend\u00eancia e garantir que a sua marca est\u00e1 pronta para o futuro.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Daniel Leyser, CEO da <strong>Meta Design<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"> 5 de Novembro<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>12h40 \u00e0s 13h, no Palco Creatiff.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">3. What does it take to be a modern CMO? <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">O papel do Chief Marketing Officer tem alterado com o passar dos anos, bem como as compet\u00eancias e skills inerentes a este trabalho. Descubra o dia-a-dia e os principais desafios dos CMO de empresas como o <a href=\"https:\/\/mailchimp.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mailchimp<\/a>, <a href=\"https:\/\/zoom.us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zoom<\/a> ou <a href=\"https:\/\/tripactions.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TripActions<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Meagen Eisenberg, CMO da <strong>TripActions<\/strong>;<\/li>\n\n\n\n<li>Tom Klein, CMO do <strong>Mailchimp<\/strong>;<\/li>\n\n\n\n<li>Janine Pelosi, CMO da <strong>Zoom Video Communications<\/strong>;<\/li>\n\n\n\n<li>Katie Deighton, Senior Reporter do <strong>The Drum<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>14h10 \u00e0s 14h35, na PandaConf.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">4. I, Robot: The future of marketing <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A tecnologia tem transformado o marketing. Com ela, milh\u00f5es de dados s\u00e3o gerados todos os dias, sendo necess\u00e1rio recorrer a solu\u00e7\u00f5es de AI (Artificial Intelligence) ou machine learning para tornar esta informa\u00e7\u00e3o em algo \u00fatil para a tomada de decis\u00e3o. Descubra como a tecnologia est\u00e1 a transformar o marketing e o dia-a-dia dos marketeers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Christian Henschel, Founder &amp; CEO da <strong>Adjust<\/strong>;<\/li>\n\n\n\n<li>Emil Protalinski, News Editor da <strong>VentureBeat<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>14h25 \u00e0s 14h45, no SaaS Monster.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">5. Tech secrets of the superbrands  <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Nesta talk ter\u00e1 a oportunidade de descobrir quais as tecnologias que permitiram que marcas como a <a href=\"https:\/\/us.pg.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">P&amp;G<\/a> ou a <a href=\"https:\/\/www.webershandwick.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weber Shandwick<\/a> se tornassem mais pr\u00f3ximas do seu p\u00fablico-alvo e como a tecnologia est\u00e1 a transformar as supermarcas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Alan Boehme, Global CTO da <strong>P&amp;G<\/strong>;<\/li>\n\n\n\n<li>Chris Perry, Chief Digital Officer da <strong>Weber Shandwick<\/strong>.<\/li>\n\n\n\n<li>Sairah Ashman, CEO da <strong>Wolff Olins<\/strong>;<\/li>\n\n\n\n<li>Michelle Castillo, Senior Reporter da <strong>Cheddar<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15h35 \u00e0s 15h55, no Corporate Innovation Summit .<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">6 de Novembro<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\">6.  The 2020 marketing playbook <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Quais as novidades que 2020 traz ao mundo do marketing? Descubra tudo nesta sess\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>David Meltzer, CEO da <strong>Sports 1 Marketing<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10h50 \u00e0s 11h, na PandaConf.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">7. Powering your branded content on Instagram workshop, hosted by Shutterstock <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">As plataformas baseadas em partilha de fotos e v\u00eddeos t\u00eam visto a sua popularidade aumentar a cada ano que passa. Neste workshop, ter\u00e1 a oportunidade de descobrir com a <a href=\"https:\/\/www.shutterstock.com\/pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Shutterstock<\/a> como tirar partido do Instagram para fazer crescer a sua marca.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Luc Berlin, Enterprise Marketing da <strong>Shutterstock<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>10h \u00e0s 10h45, no Workshop 3.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">8. Multi-platform media: The digital challenge <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A era digital trouxe consigo a era das multi plataformas. Descubra o que \u00e9 necess\u00e1rio fazer para prosperar neste novo ambiente.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Larry Fitzgibbon, Co-Founder &amp; CEO da <strong>TasteMade<\/strong>;<\/li>\n\n\n\n<li>Victoriya Boklag, CEO da <strong>United Group<\/strong>;<\/li>\n\n\n\n<li>Kelly Bales, Executive Director da <strong>Cond\u00e9 Nast Entertainment<\/strong>;<\/li>\n\n\n\n<li>Erika Allen, Executive Managing Director da <strong>VICE Media LLC<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>12h30 \u00e0s 12h50, no ContentMakers.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">9. Marketing in 2020 <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Empresas como o <a href=\"https:\/\/www.burgerking.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Burger King<\/a> ou a <a href=\"https:\/\/www.webershandwick.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Weber Shandwick<\/a> discutem o futuro do marketing na era digital.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fernando Machado, CMO da <strong>Burger King<\/strong>;<\/li>\n\n\n\n<li>Gail Heimann, President &amp; CEO da <strong>Weber Shandwick<\/strong>;<\/li>\n\n\n\n<li>Katia Bassi, CEO da <strong>Automobili Lamborghini<\/strong>;<\/li>\n\n\n\n<li>Marty Swant, Reporter da <strong>Forbes<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15h10 \u00e0s 15h30, no Centre Stage.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">10. Rethinking the marketing and sales funnel <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">A vis\u00e3o tradicional do funil de marketing est\u00e1 ultrapassada. Descubra como se adaptar \u00e0 nova maneira de intera\u00e7\u00e3o e compra dos novos consumidores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Armand Thiberge, Founder &amp; Co-CEO da <strong>Sendinblue<\/strong>;<\/li>\n\n\n\n<li>Mada Seghete, Co-Founder da <strong>Branch<\/strong>;<\/li>\n\n\n\n<li>Bill Magnuson, Co-Founder &amp; CEO da <strong>Braze<\/strong>;<\/li>\n\n\n\n<li>Michelle Castillo, Senior Reporter da <strong>Cheddar<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>15h45 \u00e0s 16h15, na PandaConf.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">11. Marketing amid disruption: CX at scale <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Como criar experi\u00eancias de consumidor altamente personalizadas e, ainda assim, automatizadas? Nesta talk, conhe\u00e7a a opini\u00e3o do CEO do <a href=\"https:\/\/www.slbenfica.pt\/pt-pt\" target=\"_blank\" rel=\"noreferrer noopener\">SL Benfica<\/a> e do CMO da <a href=\"https:\/\/www.burgerking.pt\/\" target=\"_blank\" rel=\"noreferrer noopener\">Burger King<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Domingos Oliveira, CEO do <strong>SL Benfica<\/strong>;<\/li>\n\n\n\n<li>Fernando Machado, CMO do <strong>Burger King<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>16h20 \u00e0s 16h40, na Startup .<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">7 de Novembro<\/h3>\n\n\n\n<h5 class=\"wp-block-heading\">12.  Designing your brand to disrupt <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Como ter uma marca disruptiva? Conhe\u00e7a a experi\u00eancia em primeira m\u00e3o do CMO da <a href=\"https:\/\/pt.tommy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tommy Hilfiger Global<\/a> &amp; PVH Europe, do CEO da <a href=\"https:\/\/www.walmart.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Walmart<\/a> e do Managing Director da <a href=\"https:\/\/www.vogue.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\">British Vogue<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Daniel Grieder, CEO da <strong>Tommy Hilfiger Global &amp; PVH Europe<\/strong>;<\/li>\n\n\n\n<li>Jamie Iannone, CEO da <strong>SamsClub.com &amp; EVP of Membership &amp; Tech da Walmart<\/strong>.<\/li>\n\n\n\n<li>Mark Russell, Managing Director da <strong>British Vogue<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>11h10 \u00e0s 11h30, no Centre Stage.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h5 class=\"wp-block-heading\">13.  The mobile marketing trends you need to know about in 2020  <\/h5>\n\n\n\n<p class=\"wp-block-paragraph\">Quais as principais tend\u00eancias no mobile marketing para 2020? Descubra o que esperar no pr\u00f3ximo ano com a Co-Founder da <a href=\"https:\/\/branch.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Branch<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speakers: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mada Seghete, Co-Founder da <strong>Branch<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data e local:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>14h35 \u00e0s 11h30, no Centre Stage.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Transforma\u00e7\u00e3o Digital: Um passo fundamental para qualquer empresa <\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Se h\u00e1 um denominador comum a v\u00e1rias talks do Web Summit 2019, esse tema \u00e9 a &#8220;transforma\u00e7\u00e3o digital&#8221;. Estamos numa era em que o ritmo de mudan\u00e7a e a competitividade entre mercados nunca foi t\u00e3o elevada, com novas tecnologias a surgirem todos os dias. Nesta corrida, apenas as empresas que se adaptarem e tiverem flexibilidade suficiente para responder \u00e0s constantes altera\u00e7\u00f5es das necessidades do mercado conseguir\u00e3o sobreviver. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para ajudar as empresas a adaptarem-se \u00e0 nova realidade, cri\u00e1mos o eBook \u201c<a href=\"https:\/\/liminal.pt\/10-mandamentos-transformacao-digital\/\" target=\"_blank\" rel=\"noreferrer noopener\">10 Mandamentos da Transforma\u00e7\u00e3o Digital<\/a>\u201d. 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Com dezenas de palestras a decorrerem diariamente, em diferentes palcos, ajudamos a selecionar as &hellip; <\/p>\n","protected":false},"author":2,"featured_media":2179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,34],"tags":[201],"class_list":["post-2158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-5-0","category-transformacao-digital","tag-web-summit-2019"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Summit 2019: As melhores sess\u00f5es de Marketing | Martech 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