{"id":2076,"date":"2019-10-10T17:14:30","date_gmt":"2019-10-10T16:14:30","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=2076"},"modified":"2021-02-16T17:29:55","modified_gmt":"2021-02-16T16:29:55","slug":"como-usar-crm-zoho-para-automatizar-vendas","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/como-usar-crm-zoho-para-automatizar-vendas\/","title":{"rendered":"Zoho CRM: Como usar para automatizar as vendas"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Tempo \u00e9 dinheiro. Num mundo cada vez mais acelerado e em constante mudan\u00e7a, esta m\u00e1xima cada vez se torna mais importante. Atualmente, uma equipa de vendas que executa a maioria dos processos manualmente, fica para tr\u00e1s contra concorrentes que conseguem otimizar e automatizar os processos e, assim, conseguem ganhar tempo para se focar no que \u00e9 realmente importante: aumentar as vendas e fazer crescer o neg\u00f3cio. Gerir centenas de oportunidades de neg\u00f3cio e uma equipa comercial com v\u00e1rios elementos pode ser um complicado desafio de organiza\u00e7\u00e3o interna. H\u00e1 um importante aliado para estas empresas: a tecnologia. Ferramentas como o Zoho CRM permitem automatizar tarefas rotineiras de vendas e aumentar a efici\u00eancia destas equipas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Descubra abaixo o que \u00e9 um CRM, o que diferencia o Zoho CRM e como esta plataforma permite automatizar os processos de vendas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">O que \u00e9 um CRM?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"> O Customer Relationship Management (CRM) \u00e9 um sistema que gere toda a rela\u00e7\u00e3o com o cliente, visando a sua satisfa\u00e7\u00e3o e fideliza\u00e7\u00e3o a partir da automatiza\u00e7\u00e3o e organiza\u00e7\u00e3o de processos. Deste modo torna-se poss\u00edvel reduzir custos e aumentar os lucros do neg\u00f3cio. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas mais do que um software, o CRM \u00e9 um mindset onde o marketing, as vendas e o servi\u00e7o ao cliente andam de m\u00e3os dadas. Foi criado quando se reconheceu a necessidade de ajudar as empresas a gerir todo o ciclo de venda e de vida dos clientes.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zoho CRM: O que o diferencia das outras plataformas?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.zoho.com\/\">Zoho<\/a> tem ganho popularidade nos \u00faltimos anos, sobretudo devido ao grande poder das suas tecnologias, desenhadas para albergar todos os departamentos de uma empresa, e \u00e0 elevada capacidade de customiza\u00e7\u00e3o. Al\u00e9m disto, apresenta uma das melhores rela\u00e7\u00f5es qualidade\/pre\u00e7o do mercado. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Atualmente, o Zoho conta com mais de 45 milh\u00f5es de utilizadores em todo o mundo e \u00e9 utilizado por empresas como a Amazon, o Facebook, a Netflix ou a Caetano Retail.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/1QT5jvM7z3M?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Como automatizar as vendas com o Zoho CRM<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1 &#8211; Automatizar a gera\u00e7\u00e3o de leads atrav\u00e9s de website e redes sociais<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mais do que disponibilizar informa\u00e7\u00f5es institucionais, o website de uma empresa deve ser um dos principais canais de gera\u00e7\u00e3o de leads de neg\u00f3cio. O Zoho CRM disponibiliza formul\u00e1rios que, ao serem integrados no website, capturam informa\u00e7\u00e3o importante sobre os potenciais clientes que fica organizada no CRM, de modo autom\u00e1tico.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tamb\u00e9m as redes sociais s\u00e3o um importante canal de comunica\u00e7\u00e3o com os potenciais clientes. Atrav\u00e9s delas torna-se poss\u00edvel manter conversas e gerar oportunidades de neg\u00f3cio, bem como dar resposta, em pouco tempo, a d\u00favidas que possam surgir. Com mecanismos de automatiza\u00e7\u00e3o no CRM, \u00e9 poss\u00edvel, por exemplo, criar uma regra para que, sempre que algu\u00e9m mencione a empresa no Facebook ou no Twitter, seja criado o contacto desse utilizador no CRM e atribu\u00eddo automaticamente a um comercial, que ir\u00e1 interagir e fazer o seguimento desse contacto. Podem ser tamb\u00e9m configurados outros triggers como mensagens, retweets ou likes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2 &#8211; Automatizar a atribui\u00e7\u00e3o de leads<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Quando os gestores comerciais atribuem as leads \u00e0 equipa, nem sempre \u00e9 f\u00e1cil manter a mesma propor\u00e7\u00e3o de trabalho entre cada comercial. Assim, muitas vezes uns elementos acabam por ter mais follow-ups, e-mails e telefonemas para realizar do que outros. O Zoho CRM tem v\u00e1rios m\u00e9todos de distribui\u00e7\u00e3o de leads:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Round-robin<\/strong>: Imagine que tem 4 pessoas na equipa comercial. Atrav\u00e9s deste m\u00e9todo, a primeira lead ser\u00e1 atribu\u00edda ao comercial 1, a segunda lead ao comercial 2, a terceira lead ao comercial 3, a quarta lead ao comercial 4 e, a partir da\u00ed, a quinta lead ser\u00e1 atribu\u00edda ao comercial 1 novamente, a sexta lead ao comercial 2, e por a\u00ed em diante. Assim, todos os comerciais ter\u00e3o o mesmo n\u00famero de leads atribu\u00eddas.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"614\" height=\"548\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/zoho-crm1.png?resize=614%2C548&#038;ssl=1\" alt=\"Zoho, Zoho CRM, liminal, zoho portugal, CRM Zoho\" class=\"wp-image-2081\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/zoho-crm1.png?w=614&amp;ssl=1 614w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/zoho-crm1.png?resize=300%2C268&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/zoho-crm1.png?resize=336%2C300&amp;ssl=1 336w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><figcaption>Round-robin no Zoho CRM<\/figcaption><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Atribui\u00e7\u00e3o de leads por owner espec\u00edfico:<\/strong> Imagine que h\u00e1 um comercial dedicado apenas \u00e0s leads no distrito de Lisboa. \u00c9 poss\u00edvel selecionar este comercial para ser o owner de todas as leads que surjam com essa caracter\u00edstica.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Atribui\u00e7\u00e3o de leads por canal:<\/strong> H\u00e1 v\u00e1rios canais de gera\u00e7\u00e3o de leads, como eventos, campanhas de marketing, website, entre outros. Se todas as leads fossem atribu\u00eddas a um s\u00f3 comercial, sem qualquer crit\u00e9rio, acabariam por provocar uma redu\u00e7\u00e3o na produtividade, uma vez que iria haver sobrecarga de trabalho. Para contornar este desafio, o Zoho CRM permite atribuir automaticamente as leads consoante o seu canal de origem, permitindo que determinados comerciais se foquem apenas em leads geradas por eventos, por exemplo.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3 &#8211; Automatizar tarefas de follow-up<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine que a sua empresa organizou um evento e foram geradas centenas de leads e novos contactos. Fazer o follow-up destes contactos \u00e9 uma boa pr\u00e1tica de qualquer equipa comercial, mas n\u00e3o seria eficiente enviar os e-mails manualmente. Este \u00e9 um dos maiores benef\u00edcios do Zoho CRM: permite automatizar tarefas e poupar tempo precioso para fechar novas vendas. No Zoho CRM \u00e9 poss\u00edvel automatizar tarefas atrav\u00e9s de:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Regras de workflows:<\/strong> \u00c9 poss\u00edvel criar regras de workflows para que, por exemplo, quando \u00e9 criada uma nova oportunidade seja despoletado automaticamente um e-mail de obrigado. \u00c9 tamb\u00e9m poss\u00edvel associar workflows a tarefas e campos para que se execute alguma a\u00e7\u00e3o quando determinadas condi\u00e7\u00f5es s\u00e3o cumpridas.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Sequ\u00eancias de engagement:<\/strong> Para serem fechados, a maioria dos neg\u00f3cios requer, em m\u00e9dia, 5 chamadas de follow-up. No entanto, 44% dos comerciais apenas faz uma chamada (InsideSales). O Zoho CRM representa um importante aliado neste desafio. \u00c9 poss\u00edvel configurar uma sequ\u00eancia de e-mails de follow-up com v\u00e1rios touchpoints, para serem enviados em diferentes dias da semana a prospects espec\u00edficos. Isto ajuda a aumentar a taxa de convers\u00e3o de vendas e tamb\u00e9m a melhorar a experi\u00eancia do cliente.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Automatizar a rotina de vendas:<\/strong> Para as pequenas e m\u00e9dias empresas, fazer um follow-up eficaz \u00e0s leads \u00e9 t\u00e3o importante como gerar novas oportunidades. O problema come\u00e7a a aparecer quando se torna dif\u00edcil acompanhar todos os telefonemas e e-mails que t\u00eam de ser feitos, sobretudo quando h\u00e1 prospects que n\u00e3o est\u00e3o dispon\u00edveis no momento ou pedem para ser contactados noutro momento. Gerir este calend\u00e1rio e toda a rotina comercial sem deixar para tr\u00e1s nenhuma lead pode ser um desafio. O Zoho CRM permite agendar alertas, automatizar o envio de e-mails e relembrar telefonemas e follow-ups que t\u00eam de ser feitos em cada dia.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4 &#8211; Automatizar cen\u00e1rios espec\u00edficos atrav\u00e9s de fun\u00e7\u00f5es<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Imagine que tem uma equipa de vendas que trabalha no turno diurno e outra que trabalha no turno noturno. Com a atribui\u00e7\u00e3o de leads autom\u00e1tica, atrav\u00e9s do m\u00e9todo round-robin, como explic\u00e1mos acima, todos os comerciais ter\u00e3o associados a si a mesma quantidade de leads. No entanto, neste exemplo, \u00e9 necess\u00e1rio haver algum mecanismo que distribui essas leads consoante a hora a que s\u00e3o geradas. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As fun\u00e7\u00f5es do Zoho CRM servem exatamente para isso. Assim, \u00e9 poss\u00edvel criar fun\u00e7\u00f5es que adequem os processos do CRM \u00e0 realidade da sua organiza\u00e7\u00e3o e us\u00e1-los juntamente com workflows que ajudem a automatizar e otimizar o trabalho de vendas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Outro exemplo que \u00e9 poss\u00edvel automatizar com as fun\u00e7\u00f5es do Zoho CRM \u00e9 o c\u00e1lculo de receita gerada por cada comercial ou o c\u00e1lculo da margem agregada da equipa.  \u00c9 poss\u00edvel criar uma fun\u00e7\u00e3o que calcule estas m\u00e9tricas automaticamente e as adicione a um campo. Os dados referentes a esse campo ser\u00e3o, ent\u00e3o, apresentados num dashboard para facilitar a an\u00e1lise da evolu\u00e7\u00e3o dos KPI em tempo real. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 tamb\u00e9m poss\u00edvel, por exemplo, criar fun\u00e7\u00f5es que enviem um alerta aos respons\u00e1veis sempre que um determinado n\u00edvel de receita \u00e9 atingido ou quando o valor \u00e9 demasiado baixo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5 &#8211; Agilizar o processo de vendas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Um dos passos mais cruciais para manter o bom funcionamento e resultados da equipa de vendas \u00e9 a cria\u00e7\u00e3o de uma estrat\u00e9gia e m\u00e9todo de venda que dever\u00e1 ser seguido por toda a equipa. Caso contr\u00e1rio, cada comercial ter\u00e1 os seus processos e ser\u00e1 muito dif\u00edcil acompanhar a evolu\u00e7\u00e3o do neg\u00f3cio. O Blueprint do Zoho CRM ajuda exatamente a definir e automatizar todo o processo de vendas. Com um Blueprint torna-se poss\u00edvel:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Definir as fases do funil de vendas e quais os utilizadores associados a cada uma;<\/li><li>Guiar a equipa na execu\u00e7\u00e3o do processo de vendas;<\/li><li>Delegar e validar informa\u00e7\u00f5es importantes contextualmente;<\/li><li>Automatizar a\u00e7\u00f5es rotineiras de vendas. <\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"409\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/blueprint-zoho-crm.png?resize=774%2C409&#038;ssl=1\" alt=\"Zoho, Zoho CRM, liminal, zoho portugal, CRM Zoho\" class=\"wp-image-2088\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/blueprint-zoho-crm.png?w=774&amp;ssl=1 774w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/blueprint-zoho-crm.png?resize=300%2C159&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/blueprint-zoho-crm.png?resize=768%2C406&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/blueprint-zoho-crm.png?resize=568%2C300&amp;ssl=1 568w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><figcaption>Blueprint process flow no Zoho CRM<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"773\" height=\"432\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/aviso-negociacao-zoho-crm.png?resize=773%2C432&#038;ssl=1\" alt=\"Zoho, Zoho CRM, liminal, zoho portugal, CRM Zoho\" class=\"wp-image-2089\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/aviso-negociacao-zoho-crm.png?w=773&amp;ssl=1 773w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/aviso-negociacao-zoho-crm.png?resize=300%2C168&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/aviso-negociacao-zoho-crm.png?resize=768%2C429&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/aviso-negociacao-zoho-crm.png?resize=537%2C300&amp;ssl=1 537w\" sizes=\"auto, (max-width: 773px) 100vw, 773px\" \/><figcaption>Funcionamento do Blueprint no Zoho CRM<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">6 &#8211; Automatizar o SLA da equipa de vendas<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 determinadas situa\u00e7\u00f5es que n\u00e3o devem acontecer, como manter um neg\u00f3cio demasiado tempo na fase de qualifica\u00e7\u00e3o e n\u00e3o fazer o seu follow-up. O Blueprint do Zoho CRM ir\u00e1 garantir que, quando acontece alguma situa\u00e7\u00e3o que n\u00e3o cumpre o SLA (Service Level Agreement) definido pela empresa, s\u00e3o geradas notifica\u00e7\u00f5es para alertar para aquela circunst\u00e2ncia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por exemplo, \u00e9 poss\u00edvel definir que seja enviado um alerta ao propriet\u00e1rio da oportunidade quando uma lead est\u00e1 mais de 3 dias na fase de qualifica\u00e7\u00e3o.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Liminal: o parceiro Zoho Portugal ideal para implementar Zoho CRM na sua empresa<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A Liminal det\u00e9m a certifica\u00e7\u00e3o de Zoho Authorized Partner, assegurando todas as compet\u00eancias para ajudar as empresas na transforma\u00e7\u00e3o digital dos departamentos de marketing e vendas. A parceria entre a Zoho e a Liminal significa uma abordagem pertinente e inovadora ao modo como os gestores encaram o papel das tecnologias de marketing na transforma\u00e7\u00e3o digital da empresa. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A estrat\u00e9gia deve sempre ser pensada primeiro. Contudo, o conhecimento e dom\u00ednio do que se pode fazer com as tecnologias deve influenciar e acelerar a estrat\u00e9gia. As tecnologias suportam a estrat\u00e9gia, mas tamb\u00e9m podem ter impacto em v\u00e1rios dom\u00ednios da gest\u00e3o das empresas e at\u00e9 ditar novas estrat\u00e9gias. A arte est\u00e1 em saber combinar estes dois polos.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Solicite j\u00e1 uma <a href=\"https:\/\/liminal.pt\/zoho.html\">demonstra\u00e7\u00e3o de Zoho CRM<\/a> e veja como esta tecnologia pode melhorar as vendas da sua empresa.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/liminal.pt\/webinars\/demo-zoho.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"439\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?resize=840%2C439&#038;ssl=1\" alt=\"zoho, zoho portugal, zoho crm, zoho one\" class=\"wp-image-2097\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/10\/demo-zoho.jpg?resize=574%2C300&amp;ssl=1 574w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"2076\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 1 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"2076\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"2076\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/2076\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Tempo \u00e9 dinheiro. Num mundo cada vez mais acelerado e em constante mudan\u00e7a, esta m\u00e1xima cada vez se torna mais importante. Atualmente, uma equipa de vendas que executa a maioria &hellip; <\/p>\n","protected":false},"author":2,"featured_media":2094,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[65,64],"tags":[103,70],"class_list":["post-2076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-vendas","tag-aumentar-vendas","tag-zoho"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zoho CRM: Como usar para automatizar as vendas | Liminal<\/title>\n<meta name=\"description\" content=\"Saiba como usar o 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