{"id":191,"date":"2018-02-15T19:38:24","date_gmt":"2018-02-15T18:38:24","guid":{"rendered":"https:\/\/liminal.pt\/blog\/?p=191"},"modified":"2020-07-23T18:19:44","modified_gmt":"2020-07-23T17:19:44","slug":"como-escolher-melhor-solucao-automacao-marketing-empresa","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/","title":{"rendered":"Como escolher a melhor solu\u00e7\u00e3o de Automa\u00e7\u00e3o de Marketing para o seu Neg\u00f3cio"},"content":{"rendered":"<p>\u00c0 medida que prolifera a quantidade de plataformas de <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\">automa\u00e7\u00e3o de marketing<\/a> (MAP) e aumenta o n\u00famero de empresas que as comercializam, torna-se tamb\u00e9m maior a dificuldade em saber como escolher a solu\u00e7\u00e3o mais adequada \u00e0 realidade do seu neg\u00f3cio.<\/p>\n<p>Para marketeers de PME, \u00e9 grande a tenta\u00e7\u00e3o de comprar um dos primeiros softwares que encontra, o que \u00e9 um risco. Regra geral, as marcas de MAP (Marketing automation platform) com maiores or\u00e7amentos de comunica\u00e7\u00e3o, conseguem captar toda a aten\u00e7\u00e3o de marketeers e inform\u00e1ticos. O problema \u00e9 que estes sistemas s\u00e3o tamb\u00e9m para um segmento limitado de empresas de grande dimens\u00e3o, tornando-se desadequados para PME, devido a fatores como o pre\u00e7o ou complexidade do produto.<\/p>\n<p>H\u00e1 tamb\u00e9m diferentes plataformas, algumas mais indicadas para B2C e outras mais indicadas para B2B. Al\u00e9m disto, \u00e9 important\u00edssimo que o sistema escolhido possa ser integrado com o CRM e com outros sistemas de controlo da empresa, de modo a conseguir fornecer uma vis\u00e3o 360\u00ba sobre cada conta e contacto.<\/p>\n<p>Assim, antes de escolher a ferramenta de automa\u00e7\u00e3o de marketing deve ser capaz de avaliar muito bem as necessidades da sua empresa e requisitos t\u00e9cnicos e funcionais que o software tem que cumprir. Apenas deste modo conseguir\u00e1 garantir que est\u00e1 a fazer a melhor escolha.<\/p>\n<p>A Liminal preparou um assessment gratuito que o vai ajudar a escolher o melhor software de automa\u00e7\u00e3o a partir de um diagn\u00f3stico do que realmente a sua empresa precisa. Num mercado com uma oferta gigante de plataformas de automa\u00e7\u00e3o de marketing, com as mais variadas features, acreditamos que, ao fazer este teste, conseguir\u00e1 escolher com maior confian\u00e7a a tecnologia mais indicada para a sua empresa.<\/p>\n<p>Atrav\u00e9s do <a href=\"https:\/\/liminal.pt\/diagnostico-automacao-marketing\/\">Quadrante M\u00e1gico Liminal para Plataformas de Automa\u00e7\u00e3o de Marketing<\/a>, vai conseguir avaliar duas vari\u00e1veis chave, o n\u00edvel de complexidade do seu contexto organizacional e o n\u00edvel de automa\u00e7\u00e3o que melhor responde ao seus desafios.<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/diagnostico-automacao-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/diagnostico-automacao-marketing-liminal-1.png?resize=646%2C226&#038;ssl=1\" alt=\"diagn\u00f3stico, automa\u00e7\u00e3o de marketing\" class=\"wp-image-909\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/diagnostico-automacao-marketing-liminal-1.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/diagnostico-automacao-marketing-liminal-1.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/diagnostico-automacao-marketing-liminal-1.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"191\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 3 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"191\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"191\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/191\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>\u00c0 medida que prolifera a quantidade de plataformas de automa\u00e7\u00e3o de marketing (MAP) e aumenta o n\u00famero de empresas que as comercializam, torna-se tamb\u00e9m maior a dificuldade em saber como &hellip; <\/p>\n","protected":false},"author":2,"featured_media":193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47],"tags":[38,16,15],"class_list":["post-191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","tag-automacao-de-marketing","tag-map-marketing-automation-platform","tag-marketing-5-0"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Como escolher a melhor solu\u00e7\u00e3o de Automa\u00e7\u00e3o de Marketing | Liminal<\/title>\n<meta name=\"description\" content=\"Saiba como poder\u00e1 descobrir qual a melhor ferramenta de automa\u00e7\u00e3o de marketing para a sua empresa e melhore os resultados do seu neg\u00f3cio.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Como escolher a melhor solu\u00e7\u00e3o de Automa\u00e7\u00e3o de Marketing | Liminal\" \/>\n<meta property=\"og:description\" content=\"Saiba como poder\u00e1 descobrir qual a melhor ferramenta de automa\u00e7\u00e3o de marketing para a sua empresa e melhore os resultados do seu neg\u00f3cio.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-02-15T18:38:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-23T17:19:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i1.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/02\/assessment-plataforma-automacao-marketing.jpg?fit=2048%2C1498&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1498\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"Como escolher a melhor solu\u00e7\u00e3o de Automa\u00e7\u00e3o de Marketing para o seu Neg\u00f3cio\",\"datePublished\":\"2018-02-15T18:38:24+00:00\",\"dateModified\":\"2020-07-23T17:19:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/\"},\"wordCount\":353,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/assessment-plataforma-automacao-marketing.jpg?fit=2048%2C1498&ssl=1\",\"keywords\":[\"Automa\u00e7\u00e3o de Marketing\",\"MAP - Marketing Automation Platform\",\"Marketing 5.0\"],\"articleSection\":[\"Automa\u00e7\u00e3o de Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/\",\"name\":\"Como escolher a melhor solu\u00e7\u00e3o de Automa\u00e7\u00e3o de Marketing | Liminal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/assessment-plataforma-automacao-marketing.jpg?fit=2048%2C1498&ssl=1\",\"datePublished\":\"2018-02-15T18:38:24+00:00\",\"dateModified\":\"2020-07-23T17:19:44+00:00\",\"description\":\"Saiba como poder\u00e1 descobrir qual a melhor ferramenta de automa\u00e7\u00e3o de marketing para a sua empresa e melhore os resultados do seu neg\u00f3cio.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/assessment-plataforma-automacao-marketing.jpg?fit=2048%2C1498&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2018\\\/02\\\/assessment-plataforma-automacao-marketing.jpg?fit=2048%2C1498&ssl=1\",\"width\":2048,\"height\":1498,\"caption\":\"automa\u00e7\u00e3o de marketing, plataforma de automa\u00e7\u00e3o de marketing, map, marketing automation platform, marketing 4.0\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/como-escolher-melhor-solucao-automacao-marketing-empresa\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Como escolher a melhor solu\u00e7\u00e3o de Automa\u00e7\u00e3o de Marketing para o seu Neg\u00f3cio\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"name\":\"Martech Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\",\"name\":\"Liminal\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"width\":3012,\"height\":3319,\"caption\":\"Liminal\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Liminal-270123610141550\\\/\",\"https:\\\/\\\/www.instagram.com\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmr6iaNEpIKmX2wfSfcgGWg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\",\"name\":\"Mafalda Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"caption\":\"Mafalda Martins\"},\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/author\\\/madalena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Como escolher a melhor solu\u00e7\u00e3o de Automa\u00e7\u00e3o de Marketing | Liminal","description":"Saiba como poder\u00e1 descobrir qual a melhor ferramenta de automa\u00e7\u00e3o de marketing para a sua empresa e melhore os resultados do seu neg\u00f3cio.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/","og_locale":"pt_PT","og_type":"article","og_title":"Como escolher a melhor solu\u00e7\u00e3o de Automa\u00e7\u00e3o de Marketing | Liminal","og_description":"Saiba como poder\u00e1 descobrir qual a melhor ferramenta de automa\u00e7\u00e3o de marketing para a sua empresa e melhore os resultados do seu neg\u00f3cio.","og_url":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/","og_site_name":"Martech Magazine","article_publisher":"https:\/\/www.facebook.com\/Liminal-270123610141550\/","article_published_time":"2018-02-15T18:38:24+00:00","article_modified_time":"2020-07-23T17:19:44+00:00","og_image":[{"width":2048,"height":1498,"url":"https:\/\/i1.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/02\/assessment-plataforma-automacao-marketing.jpg?fit=2048%2C1498&ssl=1","type":"image\/jpeg"}],"author":"Mafalda Martins","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mafalda Martins","Tempo estimado de leitura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/#article","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/"},"author":{"name":"Mafalda Martins","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de"},"headline":"Como escolher a melhor solu\u00e7\u00e3o de Automa\u00e7\u00e3o de Marketing para o seu Neg\u00f3cio","datePublished":"2018-02-15T18:38:24+00:00","dateModified":"2020-07-23T17:19:44+00:00","mainEntityOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/"},"wordCount":353,"commentCount":1,"publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/02\/assessment-plataforma-automacao-marketing.jpg?fit=2048%2C1498&ssl=1","keywords":["Automa\u00e7\u00e3o de Marketing","MAP - Marketing Automation Platform","Marketing 5.0"],"articleSection":["Automa\u00e7\u00e3o de Marketing"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/","url":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/","name":"Como escolher a melhor solu\u00e7\u00e3o de Automa\u00e7\u00e3o de Marketing | Liminal","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/#primaryimage"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/02\/assessment-plataforma-automacao-marketing.jpg?fit=2048%2C1498&ssl=1","datePublished":"2018-02-15T18:38:24+00:00","dateModified":"2020-07-23T17:19:44+00:00","description":"Saiba como poder\u00e1 descobrir qual a melhor ferramenta de automa\u00e7\u00e3o de marketing para a sua empresa e melhore os resultados do seu neg\u00f3cio.","breadcrumb":{"@id":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/#primaryimage","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/02\/assessment-plataforma-automacao-marketing.jpg?fit=2048%2C1498&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/02\/assessment-plataforma-automacao-marketing.jpg?fit=2048%2C1498&ssl=1","width":2048,"height":1498,"caption":"automa\u00e7\u00e3o de marketing, plataforma de automa\u00e7\u00e3o de marketing, map, marketing automation platform, marketing 4.0"},{"@type":"BreadcrumbList","@id":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-melhor-solucao-automacao-marketing-empresa\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/liminal.pt\/martech-magazine\/"},{"@type":"ListItem","position":2,"name":"Como escolher a melhor solu\u00e7\u00e3o de Automa\u00e7\u00e3o de Marketing para o seu Neg\u00f3cio"}]},{"@type":"WebSite","@id":"https:\/\/liminal.pt\/martech-magazine\/#website","url":"https:\/\/liminal.pt\/martech-magazine\/","name":"Martech Magazine","description":"","publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/liminal.pt\/martech-magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/liminal.pt\/martech-magazine\/#organization","name":"Liminal","url":"https:\/\/liminal.pt\/martech-magazine\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","width":3012,"height":3319,"caption":"Liminal"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Liminal-270123610141550\/","https:\/\/www.instagram.com\/liminalmarketing\/","https:\/\/www.linkedin.com\/company\/liminalmarketing\/","https:\/\/www.youtube.com\/channel\/UCmr6iaNEpIKmX2wfSfcgGWg"]},{"@type":"Person","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de","name":"Mafalda Martins","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","caption":"Mafalda Martins"},"url":"https:\/\/liminal.pt\/martech-magazine\/author\/madalena\/"}]}},"jetpack-related-posts":[{"id":1899,"url":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/","url_meta":{"origin":191,"position":0},"title":"O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing","author":"Mafalda Martins","date":"27\/08\/2019","format":false,"excerpt":"As ferramentas de automa\u00e7\u00e3o de marketing j\u00e1 s\u00e3o uma presen\u00e7a ass\u00eddua na martech stack de muitas empresas. Cada vez mais, os marketeers recorrem a estas ferramentas para simplificar o seu dia-a-dia e automatizar algumas tarefas, como enviar e-mails personalizados ou nutrir leads atrav\u00e9s de workflows espec\u00edficos. A Insightsquared realiza, anualmente,\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"ferramentas de automa\u00e7\u00e3o de marketing","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1200%2C798&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1200%2C798&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1200%2C798&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1200%2C798&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1200%2C798&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":574,"url":"https:\/\/liminal.pt\/martech-magazine\/marketing-medias-empresas-plataformas-automacao-marketing\/","url_meta":{"origin":191,"position":1},"title":"Plataformas de Marketing: As melhores op\u00e7\u00f5es para m\u00e9dias empresas","author":"Mafalda Martins","date":"12\/11\/2018","format":false,"excerpt":"\u00c9 cada vez mais importante, nomeadamente para o marketing, que as m\u00e9dias empresas apostem na transforma\u00e7\u00e3o digital e em plataformas de marketing, de forma a manterem a competitividade nos seus neg\u00f3cios. A evolu\u00e7\u00e3o das tecnologias est\u00e1 n\u00e3o s\u00f3 a mudar o marketing como tamb\u00e9m a enriquecer as experi\u00eancias dos clientes\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"Marketing, PME, Automa\u00e7\u00e3o","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/ads-beverage-black-coffee-33972.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/ads-beverage-black-coffee-33972.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/ads-beverage-black-coffee-33972.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/ads-beverage-black-coffee-33972.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/ads-beverage-black-coffee-33972.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":857,"url":"https:\/\/liminal.pt\/martech-magazine\/razoes-investir-automacao-marketing\/","url_meta":{"origin":191,"position":2},"title":"Automa\u00e7\u00e3o de Marketing: 10 Raz\u00f5es para Investir","author":"Mafalda Martins","date":"16\/01\/2019","format":false,"excerpt":"A Automa\u00e7\u00e3o de Marketing n\u00e3o \u00e9 nova no vocabul\u00e1rio dos marketeers. Mas, se antes era uma tecnologia dispendiosa e utilizada, maioritariamente, por grandes empresas, as plataformas de automa\u00e7\u00e3o de marketing est\u00e3o agora ao alcance de todos os gestores: desde startups a pequenas e m\u00e9dias empresas. A Salesforce, no seu estudo\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"liminal, automa\u00e7\u00e3o de marketing","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/analysis-business-cafe-1493370.jpg?fit=1200%2C869&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/analysis-business-cafe-1493370.jpg?fit=1200%2C869&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/analysis-business-cafe-1493370.jpg?fit=1200%2C869&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/analysis-business-cafe-1493370.jpg?fit=1200%2C869&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/analysis-business-cafe-1493370.jpg?fit=1200%2C869&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1111,"url":"https:\/\/liminal.pt\/martech-magazine\/review-zoho-campaigns-pros-contras\/","url_meta":{"origin":191,"position":3},"title":"Zoho Campaigns: Pr\u00f3s e Contras da plataforma","author":"Mafalda Martins","date":"21\/02\/2019","format":false,"excerpt":"Quando se fala de futuro, rapidamente a conversa evolui para a automa\u00e7\u00e3o. Tal como noutras \u00e1reas, o marketing est\u00e1 tamb\u00e9m a ser revolucionado por ferramentas que permitem automatizar e personalizar pontos de contacto com os clientes. Neste momento, h\u00e1 diversas plataformas que tornam isto realidade, permitindo que as pequenas empresas\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"liminal, zoho campaigns, pr\u00f3s e contras tecnologia","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/rawpixel-743060-unsplash.jpg?fit=1200%2C1171&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/rawpixel-743060-unsplash.jpg?fit=1200%2C1171&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/rawpixel-743060-unsplash.jpg?fit=1200%2C1171&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/rawpixel-743060-unsplash.jpg?fit=1200%2C1171&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/rawpixel-743060-unsplash.jpg?fit=1200%2C1171&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1452,"url":"https:\/\/liminal.pt\/martech-magazine\/melhores-plataformas-automacao-marketing\/","url_meta":{"origin":191,"position":4},"title":"As 11 melhores plataformas de automa\u00e7\u00e3o de marketing","author":"Mafalda Martins","date":"22\/04\/2019","format":false,"excerpt":"Atualmente, o n\u00famero de empresas com plataformas de automa\u00e7\u00e3o de marketing (MAP) tem vindo a aumentar. Estudos demonstram que cerca de 51% das empresas j\u00e1 usam estas plataformas e este n\u00famero tem vindo a aumentar significativamente. Segundo o relat\u00f3rio da Forrester, cerca de 55% dos marketers planeiam aumentar o investimento\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"Plataformas de Automa\u00e7\u00e3o de Marketing","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/melhores-plataformas-automacao-marketing-liminal.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/melhores-plataformas-automacao-marketing-liminal.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/melhores-plataformas-automacao-marketing-liminal.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/melhores-plataformas-automacao-marketing-liminal.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/04\/melhores-plataformas-automacao-marketing-liminal.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":4177,"url":"https:\/\/liminal.pt\/martech-magazine\/quais-as-melhores-marketing-automation-platforms\/","url_meta":{"origin":191,"position":5},"title":"Quais as melhores Marketing Automation Platforms?","author":"Mafalda Martins","date":"21\/10\/2022","format":false,"excerpt":"Anualmente, a Gartner publica o seu Quadrante M\u00e1gico sobre diversas tecnologias, entrevistando v\u00e1rios utilizadores de cada solu\u00e7\u00e3o e recolhendo o seu feedback sobre temas como usabilidade, facilidade de integra\u00e7\u00e3o ou escalabilidade. O Quadrante M\u00e1gico 2022 para Marketing Automation Platforms ou MAP j\u00e1 foi partilhado e conta com tecnologias como Zoho,\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"Marketing Automation Platforms","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/10\/Quais-as-melhores-Marketing-Automation-Platforms.png?fit=800%2C1200&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/10\/Quais-as-melhores-Marketing-Automation-Platforms.png?fit=800%2C1200&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/10\/Quais-as-melhores-Marketing-Automation-Platforms.png?fit=800%2C1200&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2022\/10\/Quais-as-melhores-Marketing-Automation-Platforms.png?fit=800%2C1200&ssl=1&resize=700%2C400 2x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/02\/assessment-plataforma-automacao-marketing.jpg?fit=2048%2C1498&ssl=1","_links":{"self":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/comments?post=191"}],"version-history":[{"count":6,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/191\/revisions"}],"predecessor-version":[{"id":2963,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/191\/revisions\/2963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media\/193"}],"wp:attachment":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media?parent=191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/categories?post=191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/tags?post=191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}