{"id":1899,"date":"2019-08-27T17:18:53","date_gmt":"2019-08-27T16:18:53","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1899"},"modified":"2020-02-06T19:50:38","modified_gmt":"2020-02-06T18:50:38","slug":"beneficios-plataformas-automacao-marketing-empresas","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/","title":{"rendered":"O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\">ferramentas de automa\u00e7\u00e3o de marketing<\/a> j\u00e1 s\u00e3o uma presen\u00e7a ass\u00eddua na martech stack de muitas empresas. Cada vez mais, os marketeers recorrem a estas ferramentas para simplificar o seu dia-a-dia e automatizar algumas tarefas, como enviar e-mails personalizados ou nutrir leads atrav\u00e9s de workflows espec\u00edficos. A <a href=\"https:\/\/www.insightsquared.com\/\">Insightsquared<\/a> realiza, anualmente, um estudo que visa perceber qual o grau de satisfa\u00e7\u00e3o e o impacto que as plataformas de automa\u00e7\u00e3o de marketing t\u00eam nas empresas que j\u00e1 as utilizam. Conhe\u00e7a abaixo as principais conclus\u00f5es do &#8220;Activity vs. Impact: The 2019 Marketing Automation Satisfaction Benchmark Report&#8221; e descubra o impacto de usar plataformas de Automa\u00e7\u00e3o de Marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quais as ferramentas de automa\u00e7\u00e3o de marketing mais usadas?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O estudo, que analisou respostas de mais de 179 profissionais de marketing e vendas B2B que atualmente usam uma plataforma de automa\u00e7\u00e3o de marketing (MAP), concluiu que as solu\u00e7\u00f5es mais usadas s\u00e3o:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1 &#8211; Marketo (39,7%)<\/li><li>2 &#8211; HubSpot (22,3%)<\/li><li>3 &#8211; Salesforce Pardot (11,7%)<\/li><li>4 &#8211; Oracle Marketing Cloud\/Eloqua (10,1%)<\/li><li>5 &#8211; Act-On (3,4%)<\/li><li>6 &#8211; IBM (1,7%)<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">As principais conclus\u00f5es do estudo<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">#1 &#8211; As MAP n\u00e3o est\u00e3o a cumprir a expectativas dos marketeers. Mas, os anos de experi\u00eancia influenciam as expectativas.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apenas 1 em cada 4 marketeers admitiram que a MAP cumpriu a maioria ou todas as suas expectativas, com 62% das pessoas a responderem que a ferramenta cumpriu mais expectativas do que desiludiu. Por outro lado, 1 em cada 10 profissionais de marketing respondeu que n\u00e3o cumpriu, de todo, as expectativas.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"579\" height=\"363\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image.png?resize=579%2C363&#038;ssl=1\" alt=\"ferramentas de automa\u00e7\u00e3o de marketing\" class=\"wp-image-1902\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image.png?w=579&amp;ssl=1 579w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image.png?resize=300%2C188&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image.png?resize=479%2C300&amp;ssl=1 479w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Outra conclus\u00e3o interessante do estudo \u00e9 que as expectativas da plataforma s\u00e3o mais facilmente atingidas consoante os anos de experi\u00eancia de utiliza\u00e7\u00e3o com a plataforma. 37% dos inquiridos que j\u00e1 tinham mais de 7 anos de experi\u00eancia responderam que a solu\u00e7\u00e3o cumpriu as suas expectativas, enquanto que esta resposta apenas chegou aos 13% entre os que tinham menos de 1 ano de experi\u00eancia.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"554\" height=\"391\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-2.png?resize=554%2C391&#038;ssl=1\" alt=\"ferramentas de automa\u00e7\u00e3o de marketing\" class=\"wp-image-1904\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-2.png?w=554&amp;ssl=1 554w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-2.png?resize=300%2C212&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-2.png?resize=425%2C300&amp;ssl=1 425w\" sizes=\"auto, (max-width: 554px) 100vw, 554px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 dois fatores que podem explicar estes resultados:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>As MAP, tal como outra qualquer tecnologia, est\u00e3o sujeitas a uma curva de aprendizagem. Como tal, \u00e9 normal que exista um per\u00edodo inicial de teste e experi\u00eancias at\u00e9 que o utilizador perceba como aproveitar o m\u00e1ximo da plataforma.<\/li><li>\u00c9 poss\u00edvel que os fornecedores de plataformas de automa\u00e7\u00e3o de marketing estejam a adotar uma mensagem que promete mais do que aquilo que cumpre. Exatamente por este motivo, os utilizadores podem estar a sentir um <em>gap<\/em> entre o que foi prometido e aquilo que est\u00e1 realmente dispon\u00edvel para uso.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">#2 &#8211; Os marketeers est\u00e3o insatisfeitos com a qualidade dos dados e capacidade de anal\u00edtica<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Apenas 1 em cada 5 inquiridos est\u00e3o &#8220;extremamente satisfeitos&#8221; com a qualidade dos dados obtidos com a plataforma. Segundo este estudo, os marketeers que t\u00eam mais anos de experi\u00eancia a utilizar a plataforma s\u00e3o tamb\u00e9m os mais insatisfeitos com as capacidades de reporting e atribui\u00e7\u00e3o.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"519\" height=\"327\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-3.png?resize=519%2C327&#038;ssl=1\" alt=\"ferramentas de automa\u00e7\u00e3o de marketing\" class=\"wp-image-1906\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-3.png?w=519&amp;ssl=1 519w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-3.png?resize=300%2C189&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-3.png?resize=476%2C300&amp;ssl=1 476w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#3 &#8211; As features mais importantes s\u00e3o tamb\u00e9m as que mais desiludem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">A maioria dos inquiridos respondeu que as features que os fizeram investir numa plataforma de automa\u00e7\u00e3o de marketing foram a capacidade de anal\u00edtica e reporting (50%), a facilidade de cria\u00e7\u00e3o de landing pages e e-mails (49%) e a gest\u00e3o de base de dados e listas (45%). No entanto, s\u00e3o tamb\u00e9m estas as features que foram identificadas como as que mais ficaram aqu\u00e9m das expectativas. Apenas 1 em cada 10 utilizadores admite estar muito satisfeito com a capacidade de anal\u00edtica da solu\u00e7\u00e3o e apenas 1 em 4 est\u00e3o muito satisfeitos em rela\u00e7\u00e3o \u00e0 facilidade de cria\u00e7\u00e3o de landing pages e e-mails.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Isto poder\u00e1 ajudar a explicar o porqu\u00ea de tantos marketeers estarem desiludidos com as suas ferramentas de automa\u00e7\u00e3o de marketing. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"629\" height=\"463\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-4.png?resize=629%2C463&#038;ssl=1\" alt=\"ferramentas de automa\u00e7\u00e3o de marketing\" class=\"wp-image-1908\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-4.png?w=629&amp;ssl=1 629w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-4.png?resize=300%2C221&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-4.png?resize=408%2C300&amp;ssl=1 408w\" sizes=\"auto, (max-width: 629px) 100vw, 629px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">#4 &#8211; A capacidade de anal\u00edtica \u00e9 a feature mais desejada, mas tamb\u00e9m a que tem mais potencial de desenvolvimento<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Este estudo identificou algumas das features mais desejadas pelos marketeers numa MAP, nomeadamente:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Melhor capacidade de anal\u00edtica e reporting (67%);<\/li><li>Capacidades de Account-Based Marketing (47%);<\/li><li>Capacidade de gest\u00e3o e sa\u00fade da base de dados (38%).<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"401\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-5.png?resize=669%2C401&#038;ssl=1\" alt=\"ferramentas de automa\u00e7\u00e3o de marketing\" class=\"wp-image-1909\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-5.png?w=669&amp;ssl=1 669w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-5.png?resize=300%2C180&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-5.png?resize=500%2C300&amp;ssl=1 500w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O primeiro ponto \u00e9 tamb\u00e9m aquele que os marketeers sentem que poder\u00e1 ser mais bem explorado:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Capacidade de anal\u00edtica e reporting (49%);<\/li><li>Capacidade de criar campanhas sofisticadas e multi-channel (34%);<\/li><li>Facilidade de cria\u00e7\u00e3o de landing pages e e-mails (28%).<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"692\" height=\"411\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-6.png?resize=692%2C411&#038;ssl=1\" alt=\"ferramentas de automa\u00e7\u00e3o de marketing\" class=\"wp-image-1910\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-6.png?w=692&amp;ssl=1 692w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-6.png?resize=300%2C178&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-6.png?resize=505%2C300&amp;ssl=1 505w\" sizes=\"auto, (max-width: 692px) 100vw, 692px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#5 &#8211; O impacto do marketing n\u00e3o est\u00e1 a ser medido com confian\u00e7a<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">3 em cada 4 inquiridos responderam que medir o impacto do marketing \u00e9 muito importante, mas menos de 19% admitiram sentir-se confiantes a seguir esta m\u00e9trica com precis\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"479\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-7.png?resize=607%2C479&#038;ssl=1\" alt=\"ferramentas de automa\u00e7\u00e3o de marketing\" class=\"wp-image-1912\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-7.png?w=607&amp;ssl=1 607w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-7.png?resize=300%2C237&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-7.png?resize=380%2C300&amp;ssl=1 380w\" sizes=\"auto, (max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"389\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-8.png?resize=639%2C389&#038;ssl=1\" alt=\"ferramentas de automa\u00e7\u00e3o de marketing\" class=\"wp-image-1914\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-8.png?w=639&amp;ssl=1 639w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-8.png?resize=300%2C183&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/image-8.png?resize=493%2C300&amp;ssl=1 493w\" sizes=\"auto, (max-width: 639px) 100vw, 639px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">#6 &#8211; A integra\u00e7\u00e3o entre plataformas \u00e9 muito importante, mas n\u00e3o est\u00e1 a ser conseguida<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Como \u00e9 percept\u00edvel no gr\u00e1fico anterior, conseguir medir a atribui\u00e7\u00e3o multi-touch \u00e9 um dos fatores mais importantes para os marketeers. Para que isto seja poss\u00edvel, \u00e9 imprescind\u00edvel que exista integra\u00e7\u00e3o entre as v\u00e1rias plataformas tecnol\u00f3gicas, como o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">CRM<\/a>, a plataforma de automa\u00e7\u00e3o de marketing e ferramentas de web analytics, por exemplo. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Neste estudo, 80% dos marketeers admite que a integra\u00e7\u00e3o entre plataformas \u00e9 muito importante, mas apenas 30% dos inquiridos indicam que a sua plataforma de automa\u00e7\u00e3o de marketing est\u00e1 perfeitamente integrada com a restante stack tecnol\u00f3gica.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como ultrapassar estes desafios?<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1 &#8211; Garantir o alinhamento entre marketing e vendas<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A contribui\u00e7\u00e3o do marketing para a expans\u00e3o do neg\u00f3cio \u00e9 cada vez mais importante e analisada ao pormenor. Para que isto seja conseguido, \u00e9 important\u00edssimo que os objetivos de marketing e vendas estejam alinhados com a estrat\u00e9gia de neg\u00f3cio e que as duas equipas saibam exatamente o que \u00e9 esperado de cada uma. Descubra aqui <a href=\"https:\/\/liminal.pt\/martech-magazine\/martech-contribuem-alinhamento-marketing-vendas\/\">como garantir o alinhamento entre marketing e vendas<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2 &#8211; Definir as etapas do funil e quais os KPI a medir em cada fase<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Para que as equipas de marketing e vendas saibam o que \u00e9 esperado de cada uma, \u00e9 necess\u00e1rio que todas as etapas do funil estejam muito bem delineadas e que os KPI que devem ser medidos em cada fase estejam perfeitamente rastre\u00e1veis. Deste modo, ambas as equipas sabem exatamente o que devem fazer, para que objetivos devem trabalhar e aquilo que est\u00e1 a ser monitorizado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3 &#8211; Garantir que a origem das leads est\u00e1 a ser atribu\u00edda corretamente<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c9 importante ter a certeza que a origem das leads est\u00e1 a ser preenchida corretamente, pois apenas deste modo \u00e9 poss\u00edvel perceber qual o impacto que as a\u00e7\u00f5es de marketing est\u00e3o a ter na receita da empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Qual a plataforma de automa\u00e7\u00e3o de marketing ideal para a minha empresa?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 cada vez mais plataformas dispon\u00edveis no mercado, o que aumenta a dificuldade em saber qual a solu\u00e7\u00e3o mais adequada \u00e0 realidade do seu neg\u00f3cio. Antes de escolher a ferramenta de automa\u00e7\u00e3o de marketing ideal, deve ser capaz de avaliar muito bem as necessidades da sua empresa e requisitos que o software tem que cumprir. Fa\u00e7a o <a href=\"https:\/\/liminal.pt\/diagnostico-automacao-marketing\/\">diagn\u00f3stico online<\/a> e descubra o melhor software de automa\u00e7\u00e3o para o seu neg\u00f3cio, bem como o n\u00edvel de automa\u00e7\u00e3o que melhor responde aos seus desafios. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Enquanto especialista em MarTech \u2013 tecnologias de marketing, a <a href=\"https:\/\/liminal.pt\/\">Liminal<\/a> acompanha a sua empresa em todo o processo de escolha das tecnologias de marketing ideais para a sua empresa, desde a estrat\u00e9gia, \u00e0 implementa\u00e7\u00e3o e personaliza\u00e7\u00e3o da tecnologia. Trabalhamos para o sucesso do seu neg\u00f3cio e crescemos com ele. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a Liminal ter\u00e1 acesso a peritos que far\u00e3o a an\u00e1lise, desenho e implementa\u00e7\u00e3o de estrat\u00e9gias e opera\u00e7\u00f5es de marketing e vendas, suportadas por sistemas tecnol\u00f3gicos, como a <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\">Automa\u00e7\u00e3o de Marketing<\/a> e o <a href=\"https:\/\/liminal.pt\/produtos\/crm.html\">CRM \u2013 Customer Relationship Management<\/a>, que garantem o crescimento do seu neg\u00f3cio. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"https:\/\/liminal.pt\/diagnostico-automacao-marketing\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/diagnostico-automacao-marketing-liminal-1.png?resize=646%2C226&#038;ssl=1\" alt=\"diagn\u00f3stico, automa\u00e7\u00e3o de marketing\" class=\"wp-image-909\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/diagnostico-automacao-marketing-liminal-1.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/diagnostico-automacao-marketing-liminal-1.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/diagnostico-automacao-marketing-liminal-1.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure><\/div>\n<div class=\"rtng-rating-total\" data-id=\"1899\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"1899\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"1899\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/1899\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>As ferramentas de automa\u00e7\u00e3o de marketing j\u00e1 s\u00e3o uma presen\u00e7a ass\u00eddua na martech stack de muitas empresas. Cada vez mais, os marketeers recorrem a estas ferramentas para simplificar o seu &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1923,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47],"tags":[16,113],"class_list":["post-1899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","tag-map-marketing-automation-platform","tag-plataforma-de-automacao-de-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing | Liminal<\/title>\n<meta name=\"description\" content=\"Descubra qual o impacto das plataformas de automa\u00e7\u00e3o de marketing nas empresas, quais as mais populares e qual a mais indicada para a sua organiza\u00e7\u00e3o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing | Liminal\" \/>\n<meta property=\"og:description\" content=\"Descubra qual o impacto das plataformas de automa\u00e7\u00e3o de marketing nas empresas, quais as mais populares e qual a mais indicada para a sua organiza\u00e7\u00e3o.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/\" \/>\n<meta property=\"og:site_name\" content=\"Martech Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Liminal-270123610141550\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-27T16:18:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T18:50:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1469%2C977&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1469\" \/>\n\t<meta property=\"og:image:height\" content=\"977\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mafalda Martins\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mafalda Martins\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo estimado de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/\"},\"author\":{\"name\":\"Mafalda Martins\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\"},\"headline\":\"O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing\",\"datePublished\":\"2019-08-27T16:18:53+00:00\",\"dateModified\":\"2020-02-06T18:50:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/\"},\"wordCount\":1285,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1469%2C977&ssl=1\",\"keywords\":[\"MAP - Marketing Automation Platform\",\"Plataforma de Automa\u00e7\u00e3o de Marketing\"],\"articleSection\":[\"Automa\u00e7\u00e3o de Marketing\"],\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/\",\"name\":\"O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing | Liminal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1469%2C977&ssl=1\",\"datePublished\":\"2019-08-27T16:18:53+00:00\",\"dateModified\":\"2020-02-06T18:50:38+00:00\",\"description\":\"Descubra qual o impacto das plataformas de automa\u00e7\u00e3o de marketing nas empresas, quais as mais populares e qual a mais indicada para a sua organiza\u00e7\u00e3o.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/#breadcrumb\"},\"inLanguage\":\"pt-PT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/#primaryimage\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1469%2C977&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/08\\\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1469%2C977&ssl=1\",\"width\":1469,\"height\":977,\"caption\":\"ferramentas de automa\u00e7\u00e3o de marketing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/beneficios-plataformas-automacao-marketing-empresas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#website\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"name\":\"Martech Magazine\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-PT\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#organization\",\"name\":\"Liminal\",\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"contentUrl\":\"https:\\\/\\\/i0.wp.com\\\/liminal.pt\\\/martech-magazine\\\/wp-content\\\/uploads\\\/2019\\\/01\\\/logotipo-liminal.png?fit=3012%2C3319&ssl=1\",\"width\":3012,\"height\":3319,\"caption\":\"Liminal\"},\"image\":{\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Liminal-270123610141550\\\/\",\"https:\\\/\\\/www.instagram.com\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/liminalmarketing\\\/\",\"https:\\\/\\\/www.youtube.com\\\/channel\\\/UCmr6iaNEpIKmX2wfSfcgGWg\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/#\\\/schema\\\/person\\\/3df7f0f8349f36b33ba35bb9ccb891de\",\"name\":\"Mafalda Martins\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-PT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g\",\"caption\":\"Mafalda Martins\"},\"url\":\"https:\\\/\\\/liminal.pt\\\/martech-magazine\\\/author\\\/madalena\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing | Liminal","description":"Descubra qual o impacto das plataformas de automa\u00e7\u00e3o de marketing nas empresas, quais as mais populares e qual a mais indicada para a sua organiza\u00e7\u00e3o.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/","og_locale":"pt_PT","og_type":"article","og_title":"O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing | Liminal","og_description":"Descubra qual o impacto das plataformas de automa\u00e7\u00e3o de marketing nas empresas, quais as mais populares e qual a mais indicada para a sua organiza\u00e7\u00e3o.","og_url":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/","og_site_name":"Martech Magazine","article_publisher":"https:\/\/www.facebook.com\/Liminal-270123610141550\/","article_published_time":"2019-08-27T16:18:53+00:00","article_modified_time":"2020-02-06T18:50:38+00:00","og_image":[{"width":1469,"height":977,"url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1469%2C977&ssl=1","type":"image\/jpeg"}],"author":"Mafalda Martins","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Mafalda Martins","Tempo estimado de leitura":"6 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/#article","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/"},"author":{"name":"Mafalda Martins","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de"},"headline":"O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing","datePublished":"2019-08-27T16:18:53+00:00","dateModified":"2020-02-06T18:50:38+00:00","mainEntityOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/"},"wordCount":1285,"commentCount":0,"publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1469%2C977&ssl=1","keywords":["MAP - Marketing Automation Platform","Plataforma de Automa\u00e7\u00e3o de Marketing"],"articleSection":["Automa\u00e7\u00e3o de Marketing"],"inLanguage":"pt-PT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/","url":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/","name":"O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing | Liminal","isPartOf":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#website"},"primaryImageOfPage":{"@id":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/#primaryimage"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/#primaryimage"},"thumbnailUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1469%2C977&ssl=1","datePublished":"2019-08-27T16:18:53+00:00","dateModified":"2020-02-06T18:50:38+00:00","description":"Descubra qual o impacto das plataformas de automa\u00e7\u00e3o de marketing nas empresas, quais as mais populares e qual a mais indicada para a sua organiza\u00e7\u00e3o.","breadcrumb":{"@id":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/#breadcrumb"},"inLanguage":"pt-PT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/"]}]},{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/#primaryimage","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1469%2C977&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1469%2C977&ssl=1","width":1469,"height":977,"caption":"ferramentas de automa\u00e7\u00e3o de marketing"},{"@type":"BreadcrumbList","@id":"https:\/\/liminal.pt\/martech-magazine\/beneficios-plataformas-automacao-marketing-empresas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/liminal.pt\/martech-magazine\/"},{"@type":"ListItem","position":2,"name":"O impacto das Plataformas de Automa\u00e7\u00e3o de Marketing"}]},{"@type":"WebSite","@id":"https:\/\/liminal.pt\/martech-magazine\/#website","url":"https:\/\/liminal.pt\/martech-magazine\/","name":"Martech Magazine","description":"","publisher":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/liminal.pt\/martech-magazine\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-PT"},{"@type":"Organization","@id":"https:\/\/liminal.pt\/martech-magazine\/#organization","name":"Liminal","url":"https:\/\/liminal.pt\/martech-magazine\/","logo":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/","url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","contentUrl":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/01\/logotipo-liminal.png?fit=3012%2C3319&ssl=1","width":3012,"height":3319,"caption":"Liminal"},"image":{"@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Liminal-270123610141550\/","https:\/\/www.instagram.com\/liminalmarketing\/","https:\/\/www.linkedin.com\/company\/liminalmarketing\/","https:\/\/www.youtube.com\/channel\/UCmr6iaNEpIKmX2wfSfcgGWg"]},{"@type":"Person","@id":"https:\/\/liminal.pt\/martech-magazine\/#\/schema\/person\/3df7f0f8349f36b33ba35bb9ccb891de","name":"Mafalda Martins","image":{"@type":"ImageObject","inLanguage":"pt-PT","@id":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/edd595d446d5c4a990128f41178dc3d532eca6b1047452d5cf490ccbbdccfc1d?s=96&d=mm&r=g","caption":"Mafalda Martins"},"url":"https:\/\/liminal.pt\/martech-magazine\/author\/madalena\/"}]}},"jetpack-related-posts":[{"id":7532,"url":"https:\/\/liminal.pt\/martech-magazine\/melhores-plataformas-de-ai-marketing-automation-para-b2b\/","url_meta":{"origin":1899,"position":0},"title":"Melhores plataformas de AI marketing automation para B2B","author":"Dara Correia","date":"11\/09\/2026","format":false,"excerpt":"Escolher uma plataforma de AI marketing automation para B2B j\u00e1 n\u00e3o \u00e9 apenas uma decis\u00e3o sobre envio de emails, cria\u00e7\u00e3o de landing pages ou automa\u00e7\u00e3o de campanhas. Para CEOs e CMOs de PMEs e empresas mid market, a escolha certa deve estar ligada ao modelo comercial, ao CRM, ao processo\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/boliviainteligente-DEci5GH0r0k-unsplash.jpg?fit=1200%2C750&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/boliviainteligente-DEci5GH0r0k-unsplash.jpg?fit=1200%2C750&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/boliviainteligente-DEci5GH0r0k-unsplash.jpg?fit=1200%2C750&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/boliviainteligente-DEci5GH0r0k-unsplash.jpg?fit=1200%2C750&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/09\/boliviainteligente-DEci5GH0r0k-unsplash.jpg?fit=1200%2C750&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5959,"url":"https:\/\/liminal.pt\/martech-magazine\/ferramentas-de-marketing-automation\/","url_meta":{"origin":1899,"position":1},"title":"Ferramentas de Marketing Automation: Guia Completo para Potencializar a Sua Estrat\u00e9gia","author":"Mafalda Martins","date":"08\/10\/2024","format":false,"excerpt":"No cen\u00e1rio competitivo atual, empresas de todos os tamanhos procuram maneiras de melhorar a sua presen\u00e7a digital, aumentar a efici\u00eancia e otimizar a rela\u00e7\u00e3o com os clientes. E \u00e9 exatamente a\u00ed que entram as ferramentas de marketing automation. Com estas ferramenras, \u00e9 poss\u00edvel automatizar processos, personalizar intera\u00e7\u00f5es e, acima de\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/10\/getty-images-gxaXZfDDrGA-unsplash.jpg?fit=1200%2C705&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/10\/getty-images-gxaXZfDDrGA-unsplash.jpg?fit=1200%2C705&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/10\/getty-images-gxaXZfDDrGA-unsplash.jpg?fit=1200%2C705&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/10\/getty-images-gxaXZfDDrGA-unsplash.jpg?fit=1200%2C705&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/10\/getty-images-gxaXZfDDrGA-unsplash.jpg?fit=1200%2C705&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":1161,"url":"https:\/\/liminal.pt\/martech-magazine\/importancia-integrar-crm-com-plataforma-automacao-marketing\/","url_meta":{"origin":1899,"position":2},"title":"A import\u00e2ncia de integrar CRM com uma plataforma Automa\u00e7\u00e3o de Marketing","author":"Mafalda Martins","date":"28\/02\/2019","format":false,"excerpt":"\u00c0 primeira vista o CRM - Customer Relationship Management e uma plataforma de automa\u00e7\u00e3o de marketing podem parecer pertencer a \u00e1reas totalmente diferentes, sem nenhum elo em comum. No entanto, a integra\u00e7\u00e3o entre estas duas ferramentas \u00e9 important\u00edssima para obter insights valiosos sobre cada utilizador e, assim, melhorar o relacionamento\u2026","rel":"","context":"In &quot;CRM&quot;","block_context":{"text":"CRM","link":"https:\/\/liminal.pt\/martech-magazine\/category\/crm\/"},"img":{"alt_text":"integra\u00e7\u00e3o crm e automa\u00e7\u00e3o de marketing, CRM, customer relationship management, map, marketing automation platform, automa\u00e7\u00e3o de marketing","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/crm-integracao-automacao-marketing.jpg?fit=1200%2C752&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/crm-integracao-automacao-marketing.jpg?fit=1200%2C752&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/crm-integracao-automacao-marketing.jpg?fit=1200%2C752&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/crm-integracao-automacao-marketing.jpg?fit=1200%2C752&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/02\/crm-integracao-automacao-marketing.jpg?fit=1200%2C752&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":5969,"url":"https:\/\/liminal.pt\/martech-magazine\/como-escolher-a-melhor-plataforma-de-automacao-de-marketing\/","url_meta":{"origin":1899,"position":3},"title":"Como Escolher a Melhor Plataforma de Automa\u00e7\u00e3o de Marketing","author":"Dara Correia","date":"14\/10\/2024","format":false,"excerpt":"A automa\u00e7\u00e3o de marketing tornou-se rapidamente uma das ferramentas mais poderosas para empresas que procuram melhorar as vendas, otimizar processos e oferecer uma experi\u00eancia mais personalizada aos clientes. Com tantas op\u00e7\u00f5es no mercado, a escolha do software certo pode ser um desafio. Neste artigo, exploraremos as principais estrat\u00e9gias para escolher\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"Automa\u00e7\u00e3o de Marketing","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/10\/2149311915.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/10\/2149311915.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/10\/2149311915.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/10\/2149311915.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2024\/10\/2149311915.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":581,"url":"https:\/\/liminal.pt\/martech-magazine\/melhores-plataformas-automacao-marketing-pme\/","url_meta":{"origin":1899,"position":4},"title":"As 3 Melhores Plataformas de Automa\u00e7\u00e3o de Marketing para PME","author":"Mafalda Martins","date":"20\/11\/2018","format":false,"excerpt":"De acordo com um Estudo da RICOH para PME, as empresas portuguesas est\u00e3o acima da m\u00e9dia europeia nos investimentos em tecnologia para os neg\u00f3cios: enquanto que 51% das empresas europeias est\u00e3o a investir na transforma\u00e7\u00e3o digital, em Portugal, a percentagem sobe para os 60%. Segundo o mesmo estudo, 68,8% dos\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"Marketing, Automa\u00e7\u00e3o, Pequenas, Empresas, Tecnologia","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/business-charts-commerce-265087.jpg?fit=1200%2C800&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/business-charts-commerce-265087.jpg?fit=1200%2C800&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/business-charts-commerce-265087.jpg?fit=1200%2C800&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/business-charts-commerce-265087.jpg?fit=1200%2C800&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/business-charts-commerce-265087.jpg?fit=1200%2C800&ssl=1&resize=1050%2C600 3x"},"classes":[]},{"id":7277,"url":"https:\/\/liminal.pt\/martech-magazine\/melhores-empresas-revops-portugal-crm\/","url_meta":{"origin":1899,"position":5},"title":"Top 7 Empresas de RevOps em Portugal para Crescimento com CRM","author":"Mafalda Martins","date":"11\/06\/2026","format":false,"excerpt":"Escolher uma empresa de RevOps em Portugal deixou de ser apenas uma decis\u00e3o tecnol\u00f3gica. Para muitas PMEs e empresas mid-market, o verdadeiro desafio j\u00e1 n\u00e3o \u00e9 \u201cter um CRM\u201d, mas conseguir transformar CRM, automa\u00e7\u00e3o de marketing, dados, vendas e reporting num sistema coerente de crescimento. Uma boa consultoria de RevOps\u2026","rel":"","context":"In &quot;Automa\u00e7\u00e3o de Marketing&quot;","block_context":{"text":"Automa\u00e7\u00e3o de Marketing","link":"https:\/\/liminal.pt\/martech-magazine\/category\/automacao-de-marketing\/"},"img":{"alt_text":"empresas revops, empresas portugal, revops portugal, crm, liminal","src":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/empresas-revops-portugal-crm-liminal.jpg?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/empresas-revops-portugal-crm-liminal.jpg?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/empresas-revops-portugal-crm-liminal.jpg?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/empresas-revops-portugal-crm-liminal.jpg?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2026\/06\/empresas-revops-portugal-crm-liminal.jpg?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/08\/impacto-ferramentas-automacao-marketing-liminal.jpg?fit=1469%2C977&ssl=1","_links":{"self":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/1899","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/comments?post=1899"}],"version-history":[{"count":12,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/1899\/revisions"}],"predecessor-version":[{"id":2533,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/posts\/1899\/revisions\/2533"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media\/1923"}],"wp:attachment":[{"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/media?parent=1899"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/categories?post=1899"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/liminal.pt\/martech-magazine\/wp-json\/wp\/v2\/tags?post=1899"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}