{"id":1732,"date":"2019-07-05T15:19:13","date_gmt":"2019-07-05T14:19:13","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1732"},"modified":"2020-02-06T19:40:42","modified_gmt":"2020-02-06T18:40:42","slug":"account-based-marketing-segredo-sucesso-negocios-b2b","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/account-based-marketing-segredo-sucesso-negocios-b2b\/","title":{"rendered":"Account-Based Marketing: O Segredo do Sucesso dos Neg\u00f3cios"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/liminal.pt\/account-based-marketing.html\">Account-Based Marketing (ABM)<\/a> \u00e9 uma das formas mais eficazes de conseguir novos clientes para o seu neg\u00f3cio B2B, atrav\u00e9s do uso de campanhas personalizadas a contas espec\u00edficas. Ao recorrer a esta t\u00e9cnica, mais de \u2154 das empresas B2B que implementam programas de Account-Based Marketing aumentam as vendas em 10%. (<a href=\"https:\/\/www.demandgenreport.com\/\">Demand Gen Report<\/a>)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Como funciona?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Uma estrat\u00e9gia de <a href=\"https:\/\/liminal.pt\/account-based-marketing.html\">ABM<\/a> permite selecionar e alcan\u00e7ar os seus clientes ideais no momento mais adequado para eles, coordenando m\u00faltiplos meios (mobile, redes sociais, display advertising, v\u00eddeo) e mensagens de forma automatizada e personalizada. <\/p>\n\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"473\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/funil-grande-1.jpg?resize=840%2C473&#038;ssl=1\" alt=\"\" class=\"wp-image-618\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/funil-grande-1.jpg?resize=1024%2C576&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/funil-grande-1.jpg?resize=300%2C169&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/funil-grande-1.jpg?resize=768%2C432&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/funil-grande-1.jpg?w=1280&amp;ssl=1 1280w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2018\/11\/funil-grande-1.jpg?resize=533%2C300&amp;ssl=1 533w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Neste m\u00e9todo, a cria\u00e7\u00e3o de um bom relacionamento e a qualidade dos processos s\u00e3o aspetos fulcrais para o sucesso da estrat\u00e9gia. O ABM \u00e9 altamente eficiente e elimina o problema associado \u00e0 captura de intera\u00e7\u00f5es, existente no <a href=\"https:\/\/liminal.pt\/inbound-marketing-automation.html\">Inbound Marketing<\/a>, onde, muitas vezes, s\u00e3o geradas centenas de leads de baixa qualidade, que normalmente nunca ser\u00e3o convertidas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Account-Based Marketing: O Webinar<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">No webinar &#8220;<a href=\"https:\/\/liminal.pt\/martechtalks-inbound-automation\/webinar\/abm.html\">Account-Based Marketing: O Segredo do Sucesso dos Neg\u00f3cios<\/a>&#8220;, Tiago J. C. Sousa, fundador da Liminal, explica a import\u00e2ncia de investir numa estrat\u00e9gia de <a href=\"https:\/\/liminal.pt\/account-based-marketing.html\">ABM<\/a>, bem como quais os passos que deve seguir para o fazer com sucesso. Assista ao webinar e descubra:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 A diferen\u00e7a entre Lead-Based Marketing e ABM;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 A import\u00e2ncia de definir um ICP (Ideal Customer Profile);<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Como criar uma estrat\u00e9gia de ABM passo a passo.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/liminal.pt\/martechtalks-inbound-automation\/webinar\/abm.html\" target=\"_blank\" rel=\"noreferrer noopener\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"439\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/07\/abm.jpg?resize=840%2C439&#038;ssl=1\" alt=\"webinar, account-based marketing, abm, estrat\u00e9gia abm, marketing, liminal\" class=\"wp-image-1735\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/07\/abm.jpg?w=1200&amp;ssl=1 1200w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/07\/abm.jpg?resize=300%2C157&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/07\/abm.jpg?resize=768%2C401&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/07\/abm.jpg?resize=1024%2C535&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/07\/abm.jpg?resize=574%2C300&amp;ssl=1 574w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"1732\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 2 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"1732\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"1732\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/1732\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>O Account-Based Marketing (ABM) \u00e9 uma das formas mais eficazes de conseguir novos clientes para o seu neg\u00f3cio B2B, atrav\u00e9s do uso de campanhas personalizadas a contas espec\u00edficas. Ao recorrer &hellip; <\/p>\n","protected":false},"author":2,"featured_media":1736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[66],"tags":[87,169,99],"class_list":["post-1732","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-account-based-marketing","tag-account-based-marketing","tag-b2b","tag-marketing-b2b"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Account-Based Marketing: O Segredo do Sucesso dos Neg\u00f3cios | Liminal<\/title>\n<meta name=\"description\" content=\"Assista ao 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