{"id":1679,"date":"2019-06-19T11:58:40","date_gmt":"2019-06-19T10:58:40","guid":{"rendered":"https:\/\/liminal.pt\/martech-magazine\/?p=1679"},"modified":"2023-04-05T17:51:34","modified_gmt":"2023-04-05T16:51:34","slug":"rd-station-vs-hubspot-qual-melhor-opcao","status":"publish","type":"post","link":"https:\/\/liminal.pt\/martech-magazine\/rd-station-vs-hubspot-qual-melhor-opcao\/","title":{"rendered":"RD Station vs. HubSpot: Qual a melhor op\u00e7\u00e3o?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Se est\u00e1 a ler este artigo, provavelmente j\u00e1 chegou \u00e0 conclus\u00e3o que necessita de uma <a href=\"https:\/\/liminal.pt\/produtos\/automacao-de-marketing.html\">plataforma de Automa\u00e7\u00e3o de Marketing<\/a> que apoie o seu neg\u00f3cio. Entender qual a op\u00e7\u00e3o certa para a sua empresa n\u00e3o \u00e9 uma tarefa assim t\u00e3o simples, uma vez que existem v\u00e1rias op\u00e7\u00f5es no mercado. Duas das alternativas mais fortes para PME s\u00e3o a <a href=\"https:\/\/www.rdstation.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">RD Station<\/a> e a <a href=\"https:\/\/liminal.pt\/hubspot.html\">HubSpot<\/a>, na vertente Marketing Starter. Neste artigo, saiba mais sobre cada uma das solu\u00e7\u00f5es e quais os pr\u00f3s e contras de cada escolha.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RD Station: Marketing Digital 360\u00ba numa plataforma<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/logo-rdstation.jpg?resize=277%2C93&#038;ssl=1\" alt=\"\" class=\"wp-image-1707\" width=\"277\" height=\"93\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/logo-rdstation.jpg?w=983&amp;ssl=1 983w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/logo-rdstation.jpg?resize=300%2C100&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/logo-rdstation.jpg?resize=768%2C257&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/logo-rdstation.jpg?resize=600%2C201&amp;ssl=1 600w\" sizes=\"auto, (max-width: 277px) 100vw, 277px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-image\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"840\" height=\"394\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/gif-rdstation.gif?resize=840%2C394&#038;ssl=1\" alt=\"RD Station\" class=\"wp-image-1703\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/gif-rdstation.gif?resize=1024%2C480&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/gif-rdstation.gif?resize=300%2C141&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/gif-rdstation.gif?resize=768%2C360&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/gif-rdstation.gif?resize=600%2C281&amp;ssl=1 600w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.rdstation.com\/\">RD Station<\/a> \u00e9 uma plataforma all-in-one que permite gerir e automatizar v\u00e1rias a\u00e7\u00f5es de marketing digital, nomeadamente Email Marketing, Automa\u00e7\u00e3o de Marketing, cria\u00e7\u00e3o de Landing Pages, ou gest\u00e3o de redes sociais. Esta solu\u00e7\u00e3o permite que as PME acedam a funcionalidades avan\u00e7adas, como o lead scoring e o lead tracking, com baixo custo associado.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plano Basic: a partir de 85\u20ac\/m\u00eas;<\/li>\n\n\n\n<li>Plano Pro: a partir de 177\u20ac\/m\u00eas;<\/li>\n\n\n\n<li>Plano Enterprise: 459\u20ac\/m\u00eas.  <\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pr\u00f3s do RD Station:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\"> \u2714 Interface user-friendly;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Navega\u00e7\u00e3o simples e intuitiva;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Todas as funcionalidades numa s\u00f3 plataforma;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Custo\/benef\u00edcio: \u00e9 uma plataforma acess\u00edvel para as features que cont\u00e9m.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Contras do RD Station:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u2718 Os fluxos de automa\u00e7\u00e3o dispon\u00edveis s\u00e3o muito b\u00e1sicos;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2718 As landing pages t\u00eam pouca capacidade de personaliza\u00e7\u00e3o;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2718 Os dashboards e reports s\u00e3o muito simples;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2718 Testes A\/B muito elementares e com poucas vari\u00e1veis.  <br><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">HubSpot: O gigante da Automa\u00e7\u00e3o de Marketing<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/hubspot-logo.jpg?resize=332%2C133&#038;ssl=1\" alt=\"HubSpot, logo\" class=\"wp-image-1709\" width=\"332\" height=\"133\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/hubspot-logo.jpg?resize=1024%2C410&amp;ssl=1 1024w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/hubspot-logo.jpg?resize=300%2C120&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/hubspot-logo.jpg?resize=768%2C307&amp;ssl=1 768w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/hubspot-logo.jpg?resize=600%2C240&amp;ssl=1 600w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/hubspot-logo.jpg?w=1280&amp;ssl=1 1280w\" sizes=\"auto, (max-width: 332px) 100vw, 332px\" \/><\/figure>\n<\/div>\n\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/1tbRl8761ws?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=pt-PT&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">A HubSpot \u00e9 considerada uma das melhores plataformas de automa\u00e7\u00e3o de marketing do mercado, e tal \u00e9 poss\u00edvel de ser observado pelo seu n\u00famero de users e percentagem de satisfa\u00e7\u00e3o dos clientes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O <a href=\"https:\/\/www.hubspot.com\/products\/marketing\/starter\">HubSpot Marketing Starter<\/a> \u00e9 uma solu\u00e7\u00e3o muito completa, personaliz\u00e1vel e vers\u00e1til. Inclui funcionalidades como cria\u00e7\u00e3o de formul\u00e1rios e pop-ups, E-mail Marketing, segmenta\u00e7\u00e3o por lista e reports. Uma das grandes vantagens \u00e9 o acesso ao HubSpot CRM, que permite que toda a informa\u00e7\u00e3o relativa aos contactos esteja acess\u00edvel na mesma plataforma, o que contribui para o <a href=\"https:\/\/liminal.pt\/martech-magazine\/martech-contribuem-alinhamento-marketing-vendas\/\">alinhamento entre Marketing e Vendas<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Pricing<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Starter: a partir de 46\u20ac\/m\u00eas;<\/li>\n\n\n\n<li>Professional: a partir de 740\u20ac\/m\u00eas;<\/li>\n\n\n\n<li>Enterprise: a partir de 2 944\u20ac\/m\u00eas<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">Pr\u00f3s do HubSpot:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Interface simples e intuitiva;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Acesso a programas de treino online sobre a plataforma;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Integra\u00e7\u00e3o com HubSpot CRM;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 E-mail marketing personalizado;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2714 Total visibilidade de todo o pipeline de marketing e vendas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Contras do HubSpot:<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">\u2718 O pricing \u00e9 feito pelo n\u00ba de contactos, pelo que o HubSpot pode torna-se caro para empresas que enviem e-mails para uma base de dados muito grande;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2718 Pouca flexibilidade para diferentes processos de venda ou neg\u00f3cio. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">RD Station Basic e HubSpot Marketing Starter frente a frente<\/h2>\n\n\n\n<figure class=\"wp-block-table aligncenter is-style-stripes\"><table><tbody><tr><td><\/td><td>RD Station Starter<\/td><td>HubSpot Marketing Starter<\/td><\/tr><tr><td>Lead Capture <br>(formul\u00e1rios, pop-ups, etc.)<\/td><td>\u2714\ufe0f<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td>Dashboard com reports b\u00e1sicos<\/td><td>\u2714\ufe0f<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td>Suporte<\/td><td>\u2714\ufe0f<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td>E-mail Marketing<\/td><td>\u2714\ufe0f<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td>CRM<\/td><td>\u274c<\/td><td>\u2714\ufe0f<\/td><\/tr><tr><td>Live chat<\/td><td>\u274c<\/td><td>\u2714\ufe0f <\/td><\/tr><tr><td>Integra\u00e7\u00e3o com Gmail e Outlook<\/td><td>\u274c<\/td><td>\u2714\ufe0f <\/td><\/tr><tr><td>N\u00ba de utilizadores<\/td><td>7<\/td><td>Ilimitado<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Quer saber qual a MAP ideal para o seu neg\u00f3cio?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A contribui\u00e7\u00e3o de MarTech para o sucesso da estrat\u00e9gia de marketing e vendas apenas se verifica quando estas plataformas s\u00e3o aplicadas em conformidade com a restante estrat\u00e9gia e objetivos da empresa. A escolha de uma plataforma de automa\u00e7\u00e3o de marketing deve ir ao encontro dos objetivos espec\u00edficos que a empresa pretende atingir. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para facilitar o processo de escolha da plataforma de automa\u00e7\u00e3o de marketing mais adequada ao seu neg\u00f3cio, cri\u00e1mos o eBook &#8220;<a href=\"https:\/\/liminal.pt\/ebook-como-escolher-automacao-marketing\/\">Como Escolher uma Automa\u00e7\u00e3o de Marketing<\/a>&#8220;. Este conte\u00fado ir\u00e1 ajudar a guiar o processo de escolha de uma plataforma de automa\u00e7\u00e3o de marketing, bem como perceber qual o n\u00edvel atual de automa\u00e7\u00e3o de marketing e vendas em que a sua empresa se encontra. Deste modo, conseguir\u00e1 escolher o software que mais se adequa \u00e0 realidade do seu neg\u00f3cio.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com a <a href=\"https:\/\/liminal.pt\/\">Liminal<\/a> ter\u00e1 acesso a peritos que far\u00e3o a an\u00e1lise, desenho e implementa\u00e7\u00e3o de estrat\u00e9gias e opera\u00e7\u00f5es de marketing e vendas, suportadas por sistemas tecnol\u00f3gicos, como a Automa\u00e7\u00e3o de Marketing e o CRM \u2013 Customer Relationship Management, que garantem o crescimento do seu neg\u00f3cio. Solicite um <a href=\"https:\/\/liminal.pt\/diagnostico-gratuito\/\">diagn\u00f3stico<\/a> e descubra o caminho para o sucesso. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/liminal.pt\/diagnostico\/\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"226\" src=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/falar-com-especialista-tecnologia.png?resize=646%2C226&#038;ssl=1\" alt=\"martech, liminal\" class=\"wp-image-2759\" srcset=\"https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/falar-com-especialista-tecnologia.png?w=646&amp;ssl=1 646w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/falar-com-especialista-tecnologia.png?resize=300%2C105&amp;ssl=1 300w, https:\/\/i0.wp.com\/liminal.pt\/martech-magazine\/wp-content\/uploads\/2019\/06\/falar-com-especialista-tecnologia.png?resize=600%2C210&amp;ssl=1 600w\" sizes=\"auto, (max-width: 646px) 100vw, 646px\" \/><\/a><\/figure>\n<div class=\"rtng-rating-total\" data-id=\"1679\"><span class=\"rtng-text rtng-title\">Feedback<\/span><div class=\"rtng-star-rating rtng-no-js \" data-rating=\"100\">\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t\t<span class=\"dashicons dashicons-star-filled\"><\/span>\n\t\t\t\t\t<\/div><\/div><span class=\"rtng-text rtng-total\">5 de 5 estrelas. 4 votos.<\/span><\/div><form action=\"\" method=\"post\" class=\"rtng-form\" data-id=\"1679\"><input type=\"hidden\" name=\"rtng_show_title\" value=\"1\"><span class=\"rtng-text rtng-vote-title\">O meu feedback:<\/span><div class=\"rtng-star-rating rtng-no-js rtng-active\" data-rating=\"\"><label class=\"rtng-star\" data-rating=\"1\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"1\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"2\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"2\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"3\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"3\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"4\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"4\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><label class=\"rtng-star\" data-rating=\"5\">\n\t\t\t\t\t<input type=\"radio\"  name=\"rtng_rating[0]\" value=\"5\" \/>\n\t\t\t\t\t<span class=\"dashicons dashicons-star-empty\"><\/span>\n\t\t\t\t<\/label><\/div><noscript><input type=\"submit\" name=\"rtng_add_button\" class=\"rtng-add-button\" value=\"Rate\" \/><\/noscript>\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_type\" value=\"post\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_object_id\" value=\"0\">\n\t\t\t\t<input type=\"hidden\" name=\"rtng_post_id\" value=\"1679\"><input type=\"hidden\" id=\"rtng_nonce_button\" name=\"rtng_nonce_button\" value=\"b5f424d18a\" \/><input type=\"hidden\" name=\"_wp_http_referer\" value=\"\/martech-magazine\/wp-json\/wp\/v2\/posts\/1679\" \/><\/form>","protected":false},"excerpt":{"rendered":"<p>Se est\u00e1 a ler este artigo, provavelmente j\u00e1 chegou \u00e0 conclus\u00e3o que necessita de uma plataforma de Automa\u00e7\u00e3o de Marketing que apoie o seu neg\u00f3cio. Entender qual a op\u00e7\u00e3o certa &hellip; <\/p>\n","protected":false},"author":2,"featured_media":2855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[47,231],"tags":[38,71,175],"class_list":["post-1679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automacao-de-marketing","category-hubspot","tag-automacao-de-marketing","tag-hubspot","tag-rd-station"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RD Station vs. HubSpot: Qual a melhor op\u00e7\u00e3o? | Martech Magazine<\/title>\n<meta name=\"description\" content=\"Descubra qual a melhor alternativa de Automa\u00e7\u00e3o de Marketing: RD Station ou HubSpot. 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